Core Viewpoint - The company has demonstrated strong performance and resilience in a challenging market, achieving significant revenue and profit growth, positioning itself as a leader in the home improvement and hardware industry [1][2]. Group 1: Financial Performance - In 2024, the company achieved revenue of 2.857 billion yuan, a year-on-year increase of 28.6%, and a non-net profit of 520 million yuan, with a growth rate of 58.1% [1]. - The compound annual growth rates for revenue and net profit over the past three years are 32.8% and 61.8%, respectively, significantly outperforming the industry average [1]. Group 2: Growth Resilience - The company has established a multi-dimensional growth model characterized by product structure optimization, channel diversification, and leading manufacturing efficiency, enabling it to navigate through market cycles effectively [3][7]. - The strategic balance between core products in basic hardware (44% of revenue) and storage hardware (31% of revenue) has allowed the company to meet both rigid demand and capitalize on consumer upgrade trends [4]. Group 3: Product Strategy - The company’s basic hardware business addresses the renovation needs of existing homes, while its storage hardware products, such as damping drawer systems and smart baskets, cater to the customization market, resulting in a 62.62% revenue growth in the storage hardware segment in 2024 [4]. - The gross margin for the storage hardware segment exceeds 40%, significantly higher than the industry average, showcasing the effectiveness of its product mix strategy [4]. Group 4: Channel Strategy - The company has developed a three-tier control system for offline sales and has expanded its online presence, achieving an online revenue share of 21.65% in 2024 [5]. - The integration of online and offline sales through a community O2O model has allowed the company to reach third- and fourth-tier cities effectively, maintaining growth despite a decline in real estate support [5]. Group 5: Digital Transformation - The company’s digital transformation initiatives, including smart manufacturing upgrades, have enhanced its cost advantages and production efficiency, with an automation rate exceeding 90% in its factories [6]. - The planned establishment of a unicorn super factory is expected to increase production capacity by 40% upon completion in 2027, further solidifying the company’s competitive edge [6]. Group 6: Design and Innovation - The company emphasizes original design as a core competitive advantage, with several products winning prestigious international design awards, enhancing market appeal and driving industry value upgrades [8][9]. - Innovations in product design, such as the ergonomic features of faucets and the aesthetic upgrades of hardware components, have contributed to a differentiated competitive advantage [9]. Group 7: Strategic Expansion - The company is pursuing a strategy of deepening its core categories while expanding into related fields, aiming to transition from a hardware manufacturer to a comprehensive home solution provider [10]. - The kitchen and bathroom segment is expected to become a significant growth driver, alongside existing product lines, as the company capitalizes on market trends [10]. Group 8: Overall Impact - The company’s ability to innovate in product structure, transform channel models, and enhance manufacturing efficiency has allowed it to thrive amid industry challenges, transitioning from a follower to a leader [11]. - As the company continues to release production capacity and expand its kitchen and bathroom segments, it is poised to redefine the global home hardware industry landscape [12].

Group 1 - The core viewpoint is that Jusen Precision has recently gone public on the New Third Board and is in the process of applying for listing on the Beijing Stock Exchange [3][4] - In 2024, Jusen Precision reported a revenue of 778 million yuan, a decrease of 3.36% year-on-year, while the net profit attributable to shareholders increased by 48.25% to 62.08 million yuan [4][5] - The company's gross profit margin improved to 25.93% from 22.95% in the previous year [5] Group 2 - The actual controller of the company is Qi Zhi, who directly holds 55.77% of the shares and indirectly controls an additional 6.23%, totaling 62.00% [5][6] - Qi Zhi and family members, along with other partners, have signed a concerted action agreement, collectively holding 89.77% of the company's shares [6][7] - Qi Zhi has a diverse background in the hardware industry, having held various positions since 1997, including serving as the executive director and general manager of Jusen Precision since 2006 [8]

Core Viewpoint - Guangdong Jusen Precision Technology Co., Ltd. (hereinafter referred to as "Jusen Precision") has made significant progress in its journey to list on the Beijing Stock Exchange after its recent listing on the New Third Board [1][2]. Group 1: Company Progress and Listing Plans - Jusen Precision was listed on the New Third Board on April 25, 2024, and signed a counseling agreement with Guotou Securities for its public offering and listing on the Beijing Stock Exchange [1][2]. - The company submitted its listing counseling application to the Guangdong Securities Regulatory Bureau on April 29, 2024, which was accepted on May 6, 2024, marking the start of its listing counseling period [2]. - Compared to its peer, Tut Precision, Jusen Precision's path to the capital market appears to be smoother, although it still faces challenges such as risks associated with family ownership and dealer management [1][3]. Group 2: Company Structure and Risks - Jusen Precision is a family-owned enterprise, with the actual controller, Qi Zhi, holding 55.77% of the shares directly and controlling a total of 62.00% through partnerships [4][5]. - The company has established a relatively sound corporate governance structure, but risks remain regarding the potential for the actual controller to influence major decisions, which could lead to conflicts with minority shareholders [5][6]. Group 3: Financial Performance - Jusen Precision's revenue for 2022, 2023, and 2024 was reported as 793 million, 805 million, and 778 million yuan respectively, with net profits of 35.9 million, 41.9 million, and 62.1 million yuan [7]. - The company experienced a revenue decline of 3.36% in 2024, attributed to decreased sales of functional and smart hardware products, while net profit saw a significant increase of 48.25% [7][8]. - The company’s domestic clients include well-known home furnishing companies such as Oppein, Sofia, and Haolaike, which have also reported performance fluctuations in 2024 [8]. Group 4: Market and Sales Dynamics - Jusen Precision's overseas sales revenue for 2022, 2023, and the first half of 2024 were 277 million, 244 million, and 152 million yuan, accounting for 36.62%, 32.03%, and 43.13% of total sales respectively [9]. - The company faces challenges from fluctuations in the USD/RMB exchange rate, which could impact profit margins and overall profitability [9]. - Domestic dealer revenue has shown growth, but increased management complexity poses risks to brand reputation and sales performance [10].