建材 2026 年 3 月 2 日 悍高集团(001221.SZ) 国产家居五金龙头，上市续写成长佳绩 推荐（首次） 股价：69.68 元 主要数据 | 行业 | 建材 | | --- | --- | | 公司网址 | www.higold.com.cn | | 大股东/持股 | 广东悍高管理集团有限公司/64.63% | | 实际控制人 | 欧锦锋,欧锦丽 | | 总股本(百万股) | 400 | | 流通 A 股(百万股) | 36 | | 流通 B/H 股(百万股) | | | 总市值（亿元） | 279 | | 流通 A 股市值(亿元) | 25 | | 每股净资产(元) | 6.85 | | 资产负债率(%) | 35.7 | 行情走势图 证券分析师 郑南宏 投资咨询资格编号 S1060521120001 ZHENGNANHONG873@pingan.com.cn 杨侃 投资咨询资格编号 S1060514080002 BQV514 YANGKAN034@pingan.com.cn 张晋溢 投资咨询资格编号 S1060521030001 ZHANGJINYI112@pingan.com.cn 平安观点 ...

增持 （首次） 国产家居五金龙头，设计+智造+渠道构建竞争护城河 深 度 研 悍高集团（001221）深度报告 2026 年 2 月 26 日 S0340513040001 电话：0769-22177163 邮箱：hmy@dgzq.com.cn | 分析师：何敏仪 SAC 执业证书编号： S0340513040001 | | | --- | --- | | 电话：0769-22177163 | 公 | | 邮箱：hmy@dgzq.com.cn | 司 研 | | 主要数据 2026 年 2 月 | 究 25 日 | | 收盘价(元) | 74.44 | | 总市值（亿元） | 297.77 | | AH 股总股本(亿股) | 4.00 | | AH 股流通股本(亿股) | 0.36 | | ROE（TTM） | 24.26% | | 12 个月最高价(元) | 79.64 | | 12 个月最低价(元) | 44.66 | | 股价走势 | 证 券 | | 资料来源：iFind，东莞证券研究所 | 研 究 | | 相关报告 | | 券 研 究 报 告 资料来源：iFind，东莞证券研究所 | 2. | 产品矩 ...

Group 1 - The company adopts an online and offline dual-channel model for its current stir-fry stores, progressing from lower-tier markets to high-tier cities, and utilizes automatic cooking machines to ensure standardized and efficient output. The product range currently includes core categories such as stir-frying, stewing, and frying, with plans to continuously enrich the product library to match different regional consumer preferences [1][37] - The company is deeply engaged in the semi-finished dish sector, relying on standardized processes and core seasonings to provide convenient, safe, and diverse flavor products. It aims to upgrade from "single product" to "scenario-based solutions," targeting different occasions such as family daily meals and gatherings to drive product innovation [2][37] - In terms of store expansion, the company will continue to focus on franchise expansion in 2026, promoting a "city partner" plan to encourage multi-store development and deepen strategic penetration into third- and fourth-tier cities and town markets, thereby expanding market coverage in layers [2][37] Group 2 - The company reported a total revenue of 343 million yuan for the first half of 2025, a year-on-year increase of 4.70%, while the net profit attributable to shareholders was 32 million yuan, a decrease of 24.46%. In Q2 2025, total revenue was 170 million yuan, up 5.17%, with a net profit of 12 million yuan, down 46.79% [3][38] - The company’s revenue from meat and poultry products, aquatic products, and other categories for H1 2025 was 228 million, 95 million, and 15 million yuan, respectively, with year-on-year growth of 7.35%, 6.76%, and a decline of 31.50% [4][39] - The company’s gross profit margin for H1 2025 was 20.83%, a decrease of 4.02 percentage points year-on-year, primarily due to rising raw material prices. The net profit margin attributable to shareholders was 9.33%, down 3.60 percentage points year-on-year [6][41] Group 3 - The company expects net profits attributable to shareholders for 2025, 2026, and 2027 to be 79 million, 97 million, and 106 million yuan, respectively, with year-on-year growth rates of -10.03%, 23.02%, and 9.73%, corresponding to PE ratios of 46, 38, and 34 times [7][42] - The company’s retail, supermarket, wholesale, direct sales, and e-commerce revenues for H1 2025 were 210 million, 38 million, 88 million, 2 million, and 0.1 million yuan, respectively, with year-on-year changes of -4.56%, +155.55%, +4.82%, -51.83%, and -41.74% [4][39]

Group 1: Business and Product Overview - The company's core product system includes basic hardware, storage hardware, kitchen and bathroom hardware, and outdoor furniture, with a focus on high-quality development across all segments [3] - Basic hardware serves as the main growth driver, maintaining strong market competitiveness and steadily increasing market share [3] - The company emphasizes a product design philosophy that integrates aesthetics and practical functionality, ensuring continuous innovation and optimization of existing products [3][4] Group 2: Production and Supply Chain - The company has achieved full automation in production processes, significantly reducing labor costs and enhancing product quality consistency [8] - A comprehensive risk management mechanism for raw material price fluctuations has been established, including price stabilization agreements with core suppliers [9] Group 3: Sales Channels and Distributor Management - The company implements refined management of its distributor system, providing full-process support to enhance distributor capabilities and market competitiveness [10][11] - Plans to increase market share include focusing on product strategy, optimizing distributor operations, expanding into overseas markets, and enhancing production capacity [11] Group 4: Investor Relations Activity - The investor relations activity involved 40 institutions with 59 participants and 38 individual investors, held from January 17 to February 9, 2026, at the company's headquarters [2] - The event did not involve any major information disclosures [11]

Core Insights - Recently, multiple departments released important lists involving intellectual property demonstration enterprises, manufacturing champions, specialized and innovative small and medium-sized enterprises, engineering technology research centers, and science and technology awards, with 28 bathroom enterprises listed, including Hengjie, Arrow, Huida, Dongpeng, Tino, Hanhigh, Rose Island, Laibotun, and Lidobang [1][2][3] Intellectual Property Demonstration Enterprises - Huida, Hengjie, and Tino were recognized as national intellectual property demonstration enterprises [1][2] - The announcement was made by the National Intellectual Property Administration on January 12 [1] Manufacturing Champions - Hanhigh was named a provincial manufacturing champion enterprise for 2025, while Hengjie was among the first batch of enterprises to pass the review [2][3] - The announcement was made by the Guangdong Provincial Department of Industry and Information Technology on December 29, 2025 [2] Specialized and Innovative SMEs - 20 bathroom enterprises were recognized as specialized and innovative small and medium-sized enterprises in Guangdong Province [3][4] - The announcement was made on January 12, with companies like Claudi, Rose Island, and Jingou being newly recognized, while others like Laibotun and Oubete passed the review [3][4] Engineering Technology Research Centers - Hengjie, along with two other companies, is proposed to be recognized as engineering technology research centers in Guangdong Province [5][6] - The announcement was made by the Guangdong Provincial Department of Science and Technology on January 19 [5] Science and Technology Award Nominations - Projects from Dongpeng and Arrow were nominated for the Guangdong Provincial Science and Technology Award [7][8] - The nomination includes Dongpeng's research on aging-friendly overall bathroom space and Arrow's technology for high-pressure injection molding of sanitary ceramics [7][8]

Investment Rating - The report assigns a "Buy" rating for the company, with a target price of 74.76 RMB based on a 30x PE for 2026 [3]. Core Insights - The company, HIGOLD GROUP, is a leading player in the domestic furniture hardware industry, showcasing strong alpha and high profitability with a projected revenue CAGR of +35% and net profit CAGR of +76% from 2020 to 2024 [1][3]. - The furniture hardware market is estimated at 700 billion RMB, with a clear "pyramid" competitive structure where foreign brands dominate the high-end market while domestic leaders rapidly rise in the mid-to-high-end segments [1][2]. - The company has established a robust competitive moat through brand building, channel advantages, and extreme manufacturing capabilities, making its business model difficult to replicate [2]. Financial Performance - The company is expected to achieve net profits of 7.5 billion RMB, 10.0 billion RMB, and 13.1 billion RMB for the years 2025, 2026, and 2027 respectively, with a current PE ratio of 36.1, 27.3, and 20.8 for those years [3][7]. - Revenue is projected to grow from 2,222 million RMB in 2023 to 6,167 million RMB in 2027, with a revenue growth rate of 37.13% in 2023 and expected to stabilize around 30% in subsequent years [7][23]. - The company's ROE is forecasted to remain above 30%, reflecting its high return on equity driven by strong profitability and efficient asset turnover [3][36]. Industry Overview - The furniture hardware industry is a critical component of the furniture manufacturing process, with a market size exceeding 2000 billion RMB, and a specific focus on the home functional hardware market estimated at around 700 billion RMB [1][53]. - The industry is characterized by a diverse range of products, including basic hardware, functional hardware, and storage hardware, which are essential for enhancing furniture quality and functionality [50][54]. - The demand for home functional hardware is supported by stable renovation needs in the existing housing market, contributing to a solid growth outlook for the industry [1][53].

Company Overview - Established in 2004, the company has over 20 years of experience in the home hardware industry, evolving through various stages including initial setup, brand development, smart upgrades, and public listing [2][3] - Core business includes three main categories: storage hardware, basic hardware, and kitchen & bathroom hardware, with a strategic focus on high-end outdoor furniture [2][3] Market Trends - The home hardware industry is experiencing four key trends: 1. Increased demand for renovation in existing homes, leading to a replacement cycle for high-frequency, easily worn components [4] 2. Consumer upgrade driven by demands for brand strength, design, quality stability, and smart features, with a shift towards leading companies in the mid-to-high-end market [4] 3. Development of integrated home solutions, where suppliers with a full product matrix and system solutions can build competitive barriers [4] 4. Acceleration of domestic brand replacement, with local brands capturing market share from foreign brands due to cost-effectiveness and rapid response capabilities [4] Performance Growth - The company's growth is driven by a differentiated competition strategy: 1. Brand differentiation with a focus on high-end original positioning, resulting in 1,193 domestic and international patents and multiple international design awards as of June 30, 2025 [5] 2. Product differentiation through a diverse product matrix tailored to user needs, emphasizing smart and scenario-based innovations [6] 3. Production differentiation with a fully automated production system that combines scale production with lean management, achieving industry-leading capacity utilization and quality rates [6] 4. Channel differentiation with a sales network covering 191 cities, integrating multiple sales channels for deep collaboration and risk mitigation [6] Product Innovation - The company is committed to consumer-driven innovation, continuously advancing smart product development, including electric lift baskets, smart sinks, and smart lighting [7] - Future plans include deepening R&D investments in smart products and exploring strategic partnerships with leading smart home companies [7] Brand Promotion - Brand promotion strategies focus on three areas: 1. Industry promotion through participation in major trade shows to showcase product innovations and strengthen industry influence [9] 2. Market promotion with over 80 new product launches annually to communicate core product values to distributors and partners [9] 3. Consumer promotion by enhancing brand presence on mainstream media platforms, leading in search volume and follower accumulation in the hardware category [9] Employee Incentives - The company plans to implement diverse incentive tools to motivate core employees, focusing on team stability and talent retention [10] Investor Returns - The company emphasizes investor returns with a clear shareholder dividend plan, detailed in the company's announcements for the 2025-2027 period [12]

Group 1: Nanshan Aluminum (南山铝业) - Nanshan Aluminum is positioned as a rare growth target in the electrolytic aluminum sector, with a focus on dividends and share buybacks, reflecting confidence in its growth potential [4][12] - The company is expected to achieve net profits of CNY 5.0 billion, CNY 5.46 billion, and CNY 5.84 billion for the years 2025, 2026, and 2027, respectively, corresponding to P/E ratios of 12x, 11x, and 10x [4][12] - The report anticipates a 15% upside potential based on a target P/E of 13x for 2026, indicating a favorable valuation compared to peer companies [4][12] - Key assumptions include increased alumina production from Indonesia, with projected sales volumes of 2.76 million tons in 2025, 4.36 million tons in 2026, and 4.56 million tons in 2027 [12] - The report highlights that domestic electrolytic aluminum capacity is nearing its peak, while global supply growth is slowing, suggesting a favorable supply-demand balance for the industry [12] Group 2: Hanhigh Group (悍高集团) - Hanhigh Group is expected to achieve revenues of CNY 3.595 billion, CNY 4.525 billion, and CNY 5.653 billion for 2025, 2026, and 2027, respectively, with net profits of CNY 706 million, CNY 942 million, and CNY 1.237 billion [4][15] - The company is rated as "Buy" based on its current valuation being below the average of comparable companies for 2026 [4][15] - Hanhigh Group's growth is driven by cost reduction and brand strength, with a CAGR of 29% in revenue and 59% in net profit from 2019 to 2024 [12][13] - The company focuses on product innovation and cost efficiency, leveraging its own production capacity to enhance profitability [12][13] Group 3: Market Overview and Investment Strategy - The report identifies a favorable market environment for the spring season, with expectations of continued upward momentum in the stock market due to improved economic indicators and liquidity [22] - The "Top Ten Gold Stocks" for January 2026 include companies like Hualu Hengsheng, Lingyi Zhi Zao, and Alibaba, indicating a diversified investment strategy across sectors [14][22] - The automotive industry is highlighted for its recovery potential, particularly with the introduction of new subsidies and the expected improvement in demand for mid-range vehicles [24]

Investment Rating - The report assigns an "Accumulate" rating to the company, indicating a positive outlook for investment [8]. Core Insights - The company has demonstrated impressive growth, with a revenue CAGR of 29% and a net profit CAGR of 59% from 2019 to 2024, making it a rare high-growth entity in a declining real estate market [10][42]. - The growth is driven by three main factors: product innovation focusing on cost reduction and popular products, channel expansion through offline distributors, and a market strategy emphasizing high-end cost performance [10][42][56]. - The company is expected to achieve revenues of 35.95 billion, 45.25 billion, and 56.53 billion yuan from 2025 to 2027, with corresponding net profits of 7.06 billion, 9.42 billion, and 12.37 billion yuan [8][9]. Financial Data and Profit Forecast - Total revenue (in million yuan) is projected as follows: 2,857 for 2024, 3,595 for 2025E, 4,525 for 2026E, and 5,653 for 2027E, with year-on-year growth rates of 28.6%, 25.8%, 25.9%, and 24.9% respectively [3]. - Net profit attributable to the parent company (in million yuan) is forecasted to be 531 for 2024, 706 for 2025E, 942 for 2026E, and 1,237 for 2027E, with growth rates of 59.7%, 32.8%, 33.5%, and 31.3% respectively [3]. - Earnings per share (in yuan) are expected to be 1.48 for 2024, 1.76 for 2025E, 2.35 for 2026E, and 3.09 for 2027E [3]. Company Overview - The company, founded in 2004, specializes in home hardware and has evolved into a diversified innovative enterprise, providing a comprehensive range of high-end hardware solutions [17]. - The company has a strong focus on research and development, with a total of 1,193 patents, including 18 invention patents and 252 utility model patents as of mid-2025 [17]. Growth Drivers - The company's growth is primarily attributed to its core product lines: basic hardware, storage hardware, kitchen and bathroom hardware, and outdoor furniture, with basic hardware showing the highest growth rate [43]. - The basic hardware segment has seen a remarkable CAGR of 64.0% from 2019 to 2024, significantly contributing to the company's revenue growth [43]. - The company has successfully implemented a cost reduction strategy, leading to increased production efficiency and profitability [49][54]. Market Positioning - The company adopts a "high-end cost performance" strategy, effectively capturing market share from both foreign brands and private labels [10][42]. - The brand has received multiple prestigious design awards, enhancing its competitive edge in the hardware industry [10][42]. Channel Expansion - The company has experienced rapid growth in offline distribution, which accounted for 57% of its revenue in 2024, indicating a strong channel strategy [56].

Group 1: Company Strategy and Performance - The company's strategy focuses on "high-end cost performance + high quality," aiming for a high-end brand image, precise cost control, and product quality management [2] - Since 2025, the company has shown a steady growth trend, with plans to deepen product category layout and multi-channel sales integration to foster new profit growth points [3] Group 2: Product and Market Positioning - The company targets the renovation and remodeling market, benefiting from the increasing demand for home improvement, which has become a core growth source [4] - The competitive advantage lies in localized adaptation and efficient response capabilities, allowing the company to meet diverse domestic housing needs [6] Group 3: Channel Strategy and Expansion - The domestic channel structure includes a diversified layout of "distribution + cloud commerce + e-commerce + direct sales," ensuring effective coverage and synergy across channels [7] - The company plans to expand its overseas business by establishing subsidiaries in more countries, enhancing local operations, and targeting mainstream e-commerce platforms [10] Group 4: Production Capacity and Future Plans - The current production capacity is nearly saturated, with plans for optimization and the construction of a new production base by 2026 to support ongoing business growth [10]