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宁夏中宁 唱响转型发展主旋律 谱写产业升级新篇章
Ren Min Ri Bao· 2025-07-06 22:24
Core Insights - The article highlights the rapid development and transformation of the goji berry industry in Zhongning County, Ningxia, with a projected comprehensive output value of 12.6 billion yuan and brand value exceeding 20.5 billion yuan by the end of 2024 [1][2] Group 1: Industry Development - Zhongning County has established a modern agricultural system focusing on goji berries, implementing six major projects to enhance production and quality [1] - The area has created over 80 well-known brands, accounting for 70% of the region's goji berry brands, and has attracted investments totaling 35.2 billion yuan through industry expos [2] Group 2: Marketing and Sales - The county has set up a goji berry industry fund and facilitated loans totaling 46.748 million yuan for 18 tech-based enterprises, improving their financial conditions [3] - The goji berry market has seen a cumulative trading volume of 1.34 million tons and a transaction value of 59.2 billion yuan over the past decade, with online retail sales projected to reach 4.5 billion yuan by 2024 [3] Group 3: Quality Control and Standards - Zhongning has implemented a comprehensive quality inspection system, conducting 2,500 inspections annually and establishing a traceability system for goji berry products [4] - The region has developed a green pest control system, covering all goji berry cultivation areas, and has created a data platform for product traceability [4] Group 4: Innovation and Product Development - The county is focusing on high-value goji berry products, with over 120 processed products and a processing conversion rate of 37.8% [5] - Collaborations with universities and research institutions have led to the development of 22 high-value products, generating over 50 million yuan in annual output [5] Group 5: Cultural and Tourism Integration - Zhongning is promoting cultural tourism by developing experience bases and integrating goji berry cultivation with tourism activities [6][7] - The county has planned four major tourism routes centered around goji berries, enhancing the local tourism industry [7]
“枸杞之乡”红果丰收 特色产品走俏中亚
Industry Overview - The goji berry industry in Xinjiang's Bozhou region is experiencing significant growth, with a current planting area of 103,100 acres and an annual production of nearly 60,000 tons, generating a value of 660 million RMB [1] - The region has developed a comprehensive model involving government support, state-owned enterprises, private enterprises, cooperatives, and farmer participation, ensuring a stable market for goji farmers [1] Company Insights - Tianshan Fruit Industry Agricultural Technology Co., Ltd. is a key player in the processing of goji berry products, focusing on product innovation and value addition, including the development of goji berry beer and functional products in collaboration with research institutions [2] - Xinjiang Qiming Star Goji Berry Industry Development Co., Ltd., established in 2022, has quickly scaled its operations, producing goji berries and original juice, with an annual output value of 85 million RMB, and exporting dried goji berries to five Central Asian countries [2]