Group 1 - The Guangdong province is actively promoting the sales of lychees, with over 200 buyers participating in a recent procurement event, resulting in approximately 26 million pounds of purchasing intentions [4] - In a subsequent event, pre-sales of lychees exceeded 4,500 tons, amounting to nearly 100 million yuan [5] - The marketing strategy for lychee production and sales is being driven by a "12221" system, which aims to enhance the industry and promote exports, including successful shipments to Australia [14][15] Group 2 - The marketing revolution in the lychee industry is transforming traditional agriculture into a cultural symbol, with significant sales achievements reported, including 1,830 lychee trees being customized and 6,038 orders placed [25][26] - E-commerce sales for lychees have reached 12,300 orders, with nearly 3930 tons of purchase agreements established through negotiations with external buyers [27][28] - The report from iiMedia Consulting indicates that various agricultural products from Guangdong, including lychees, are ranked first in national e-commerce sales [30][33] Group 3 - The lychee season is characterized by the introduction of new varieties and improved cultivation techniques, enhancing the quality and marketability of the fruit [39] - The unique geographical and climatic conditions in areas like Shanwei contribute to the production of high-quality lychees, with significant pre-orders already secured [42]