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超受追捧!广东绿色优质农产品推介会举办
Nan Fang Nong Cun Bao· 2025-09-16 08:05
Core Viewpoint - Guangdong's promotion of green and high-quality agricultural products is gaining significant attention, showcasing the province's commitment to agricultural quality and brand development [9][12][56]. Group 1: Event Overview - The 23rd China International Meat Industry Exhibition was held from September 15 to 17 in Xiamen, featuring a national agricultural product supply and demand matching event organized by the Ministry of Agriculture and Rural Affairs [2][3]. - Five Guangdong enterprises participated in the event, promoting "Yue" branded green and high-quality agricultural products, attracting numerous buyers for discussions [5][6]. Group 2: Agricultural Product Quality - Guangdong has focused on the "three products and one standard" strategy (green food, organic agricultural products, geographical indication products, and compliance certification) to promote high-quality agricultural development [9]. - As of August 31, 2025, the total number of certified green and high-quality agricultural products in Guangdong is expected to reach 1,532, including 799 green foods, 92 organic products, and 578 nationally recognized specialty products, with a product compliance rate consistently above 98% [10][11]. Group 3: Product Highlights - Guangdong's agricultural products are known for their "green, healthy, and authentic" characteristics, supported by a complete quality control system from planting to processing and sales [13][15]. - Notable products include dried longan and lychee from Guangdong Danchun Food Technology Co., which emphasize their 16 years of green certification and superior taste [16][18]. - Yingde City Yipin Tea Co. showcased its "Yingzhou Red Rhythm" series of black tea, highlighting the use of over 60-year-old tea trees and traditional farming methods to ensure high quality [20][22]. Group 4: Economic Impact - The New Year Chenpi, a geographical indication product, is projected to have an industry chain output value exceeding 26 billion yuan in 2024, creating 78,000 jobs and increasing per capita income by 26,000 yuan [40][41]. - Guangdong Yihao Food Co., a key agricultural enterprise, expects sales to exceed 3.5 billion yuan in 2024, with its pork products having double the fat content of ordinary pork, enhancing flavor [45][46]. Group 5: Market Response - Buyers expressed interest in Guangdong's unique agricultural products, emphasizing the importance of brand stories and cultural heritage that align with current consumer demands for "green, healthy, and traceable" products [52][53]. - The event served as a significant platform for agricultural exchange and cooperation between Guangdong and Fujian, reinforcing Guangdong's leading position in the green agricultural sector [54][56].
南农晨读 | 世遗小镇 无界创客
Nan Fang Nong Cun Bao· 2025-05-18 01:32
Group 1 - The Guangdong province is actively promoting the sales of lychees, with over 200 buyers participating in a recent procurement event, resulting in approximately 26 million pounds of purchasing intentions [4] - In a subsequent event, pre-sales of lychees exceeded 4,500 tons, amounting to nearly 100 million yuan [5] - The marketing strategy for lychee production and sales is being driven by a "12221" system, which aims to enhance the industry and promote exports, including successful shipments to Australia [14][15] Group 2 - The marketing revolution in the lychee industry is transforming traditional agriculture into a cultural symbol, with significant sales achievements reported, including 1,830 lychee trees being customized and 6,038 orders placed [25][26] - E-commerce sales for lychees have reached 12,300 orders, with nearly 3930 tons of purchase agreements established through negotiations with external buyers [27][28] - The report from iiMedia Consulting indicates that various agricultural products from Guangdong, including lychees, are ranked first in national e-commerce sales [30][33] Group 3 - The lychee season is characterized by the introduction of new varieties and improved cultivation techniques, enhancing the quality and marketability of the fruit [39] - The unique geographical and climatic conditions in areas like Shanwei contribute to the production of high-quality lychees, with significant pre-orders already secured [42]