农行梅州分行员工逐户走访当地柚农，为柚子种植户介绍农行特色产品 农行惠州博罗县支行为环"南昆山-罗浮山"引领区建设注入金融活水，助推"百千万工程"落地见效 党的二十大对全面推进乡村振兴、促进区域协调发展作出重要部署。广东省为推动城乡区域协调发展、全面 推进乡村振兴，迅速实施"百县千镇万村高质量发展工程"（以下简称"百千万工程"）重大战略。3年来，中国 农业银行广东省分行（以下简称"农行广东分行"）把服务广东"百千万工程"作为全行头号工程，聚焦产业发 展、城乡建设、底线民生持续加大金融供给，下沉金融力量、金融服务、金融产品，在南粤大地的田间地 头、工厂车间、城市街区书写了百县繁华、千镇兴业、万户增收的生动故事，"农"情绘就了广东百县千镇万 村新图景。 2025年是柚子丰收年。在梅州市梅县区雁洋镇，小刘夫妇一边打理着自家柚园，一边开心地唱起客家山歌。 年初时，小刘夫妇就计划着扩建果园，但购买农资的钱却没攒够。农行员工逐户走访当地柚农，为他办理了 农户信息建档，并通过线上评级发放了26万元的纯信用贷款免抵押、免担保"惠农e贷"。 农行金融活水不仅精准滴灌在柚子园，也全面流向梅州金柚产业链的各个环节。梅州金柚康健康产 ...

广东梅州素有"中国金柚之乡"之称，金柚种植历史已逾百年。在访谈中，索尔海姆分享了他的梅州之 行。他对记者表示，梅州民众对金柚的深切自豪令他印象深刻。 （原标题：梅州金柚，让联合国前副秘书长赞不绝口｜全球财经连线） 南方财经 21世纪经济报道记者 李依农 杨雨莱 广州报道 作为中国政府友谊奖获得者，联合国前副秘书长埃里克?索尔海姆的足迹遍布中国各地。近日，他走访 了广东梅州，体验当地的客家文化、品尝梅州金柚，并接受了南方财经记者的专访。 索尔海姆称，梅州金柚"清甜、新鲜、多汁"，更以卓越的耐储存性著称——无需冷藏即可保鲜半年，这 在水果中非常特别。如今，这颗"黄金果实"不仅是梅州产业活力的鲜明名片，也正从本地走向广东乃至 全球市场，成为地方农产品"出海"的生动载体。 从"一颗柚子"出发，索尔海姆进一步谈及中国乡村振兴与绿色发展的深层逻辑与生动实践。他强 调："孕育的特色农产品正是助力乡村振兴的核心抓手。" 他一手捧着梅州金柚，一边对南方财经记者感叹道："绿色发展会让生活更幸福，更美好，也更健康。" ...

Core Viewpoint - The article highlights the significant role of Agricultural Bank of China (ABC) in supporting the development of the "Golden Pomelo" industry in Meizhou, Guangdong, which has become a major source of income for local farmers and contributes to rural revitalization [6][9][54]. Group 1: Industry Overview - Meizhou is known as the "Hometown of Golden Pomelo" in China, with 90% of the province's pomelo planting area and 20% of the national area, producing one out of every five pomelos in the country [2][3][11]. - The total planting area for Golden Pomelo in Meizhou is 649,500 acres, with an estimated total output of approximately 1,152,800 tons in 2024 [12][53]. - The entire industry chain of Golden Pomelo has an annual output value close to 10 billion yuan, benefiting over 100,000 farmers [4][54]. Group 2: Financial Support and Impact - ABC Guangdong Branch has provided over 1.678 billion yuan in loans to the Golden Pomelo industry, covering all aspects from planting, processing, sales, to research and tourism [8][50]. - The bank's "Huinong e-loan" program has issued 1.1 billion yuan to 5,682 households in the Golden Pomelo industry, alleviating financial pressures during production [24][25]. - The financial support has enabled farmers to expand their orchards and increase production, significantly improving their livelihoods [20][21][49]. Group 3: Product Diversification and Market Expansion - The Golden Pomelo industry in Meizhou is diversifying its product offerings, with potential for deep processing of various parts of the pomelo, including leaves, flowers, and peels [30][31]. - Meizhou has become the largest commercial production and distribution center for pomelo in the country, with a complete industry chain forming under the leadership of key enterprises [32][57]. - The financial services provided by ABC have facilitated the growth of enterprises like Jinyou Kang, which specializes in deep processing and high-value utilization of pomelo, allowing them to meet production demands and expand their market reach [34][42][58].

Core Viewpoint - The article highlights the upcoming 2025 Greater Bay Area Agricultural Products Trade Fair and Specialty Products Expo, showcasing the unique agricultural products from the five cities of Eastern Guangdong, aiming to tap into the trillion-dollar consumption market of the Bay Area [12][13]. Group 1: Agricultural Products and Industry Development - The five cities of Eastern Guangdong (Shantou, Shanwei, Chaozhou, Jieyang, Meizhou) are known for their unique geographical features and rich agricultural products, including the famous Meizhou pomelo and Chaozhou Phoenix tea [15][19][30]. - Meizhou has become the largest pomelo production area in Guangdong, with a planting area of 650,000 mu and an annual output accounting for 20% of the national total, generating an industry value exceeding 8.9 billion yuan [20][26][27]. - Chaozhou's Phoenix tea has been recognized as a national specialty product, with an annual output value exceeding 1.8 billion yuan and a planting area of 117,600 mu [30]. - The bamboo shoots from Jieyang are also notable, with a planting area of 52,300 mu and an annual output value surpassing 1.5 billion yuan [33]. Group 2: Industry Upgrading and Technological Innovation - The Shantou city has developed a complete industrial chain for the "Lion Head Goose," with an annual output exceeding 8 million geese and a total industry value of over 4.5 billion yuan [37]. - The traditional food products from the Hakka culture, such as Hakka salt-baked chicken and pickled vegetables, are experiencing industrial upgrades through standardized production [64]. - The integration of technology in traditional fisheries is evident, with the establishment of breeding bases and smart farming platforms in Shantou and Shanwei, enhancing productivity and sustainability [56][57]. Group 3: Market Expansion and Brand Development - The upcoming trade fair is expected to facilitate the transition of local products from "regional specialties" to "industry landmarks," providing a platform for technological empowerment, brand building, and industry chain extension [68][69]. - The event will attract over 1,000 core buyers and feature a "supply-demand matching area" to enhance market penetration and brand influence for Eastern Guangdong agricultural products [73]. - The fair has already achieved significant exposure, with over 10 million interactions and connections to a media matrix of over 100 million users, indicating strong market interest [71].

Core Viewpoint - 瑞众保险 and China Post have signed a strategic cooperation agreement to promote rural revitalization in Meizhou through the "Meizhou Double Pomelo Project," leveraging the quality of Meizhou pomelos, the logistics network of China Post, and the resources of 瑞众保险 [1][3] Group 1 - Meizhou, known as the "Hometown of Chinese Pomelo," has a pomelo planting history of over a century, with Dapu County being the core production area, producing the renowned honey pomelo [3] - The project aims to address challenges in logistics and infrastructure that hinder the distribution of pomelos from rural areas to urban markets, focusing on enhancing both the aesthetic and economic value of rural areas [3][6] - 瑞众保险 is actively integrating into the national rural revitalization strategy, exploring deep connections between insurance and agricultural product supply chains, and collaborating with China Post to leverage their combined strengths [3][6] Group 2 - 瑞众保险 has established several innovation bases for rural revitalization, focusing on local agricultural products such as Yingde red tea and Zengcheng lychee, and has initiated various community engagement activities [6][9] - The company is committed to social responsibility by providing financial education in rural areas, assisting in alleviating agricultural product sales issues, and empowering local industries through resource collaboration [9] - 瑞众保险 aims to continuously explore new pathways for rural revitalization, contributing to agricultural modernization and the development of a strong agricultural nation [9]

Core Viewpoint - The article highlights the successful harvesting and marketing of the "Golden Pomelo" in Meizhou, Guangdong, showcasing advancements in agricultural practices and logistics that have improved quality and increased farmer income. Group 1: Harvesting and Production - Meizhou is a major production area for pomelos in China, with 350,000 acres of Golden Pomelo entering the harvesting season in November [1] - A local grower, Huang Hong, manages over 80 acres and is currently harvesting and transporting over 90,000 jin (approximately 45 tons) of pomelos daily [3] Group 2: Transportation and Logistics - The region faces challenges in transportation due to hilly terrain and narrow roads, but this year has seen the introduction of drones for mountain transportation, significantly reducing labor intensity and costs [5] - The harvested pomelos are sent to a modern agricultural industrial park where sorting machines operate efficiently, processing up to 800,000 jin (approximately 400 tons) daily during peak periods [7] Group 3: Quality and Pricing - The introduction of an automated non-destructive sugar measurement line has improved grading and pricing, encouraging farmers to enhance the quality of their crops [7] - The average price of pomelos has increased by 10% compared to the previous year, resulting in an additional income of over 400 million yuan (approximately 56 million USD) for farmers [9] Group 4: Export and Economic Impact - Meizhou employs a "district-port linkage" and "one box to the end" export model, minimizing cargo damage risks by using the same container from factory to European ports [11] - The total planting area for pomelos in Meizhou is 350,000 acres, with a production volume of 623,700 tons and a comprehensive output value of approximately 5 billion yuan (around 700 million USD) [11]

Core Viewpoint - Guangdong's promotion of green and high-quality agricultural products is gaining significant attention, showcasing the province's commitment to agricultural quality and brand development [9][12][56]. Group 1: Event Overview - The 23rd China International Meat Industry Exhibition was held from September 15 to 17 in Xiamen, featuring a national agricultural product supply and demand matching event organized by the Ministry of Agriculture and Rural Affairs [2][3]. - Five Guangdong enterprises participated in the event, promoting "Yue" branded green and high-quality agricultural products, attracting numerous buyers for discussions [5][6]. Group 2: Agricultural Product Quality - Guangdong has focused on the "three products and one standard" strategy (green food, organic agricultural products, geographical indication products, and compliance certification) to promote high-quality agricultural development [9]. - As of August 31, 2025, the total number of certified green and high-quality agricultural products in Guangdong is expected to reach 1,532, including 799 green foods, 92 organic products, and 578 nationally recognized specialty products, with a product compliance rate consistently above 98% [10][11]. Group 3: Product Highlights - Guangdong's agricultural products are known for their "green, healthy, and authentic" characteristics, supported by a complete quality control system from planting to processing and sales [13][15]. - Notable products include dried longan and lychee from Guangdong Danchun Food Technology Co., which emphasize their 16 years of green certification and superior taste [16][18]. - Yingde City Yipin Tea Co. showcased its "Yingzhou Red Rhythm" series of black tea, highlighting the use of over 60-year-old tea trees and traditional farming methods to ensure high quality [20][22]. Group 4: Economic Impact - The New Year Chenpi, a geographical indication product, is projected to have an industry chain output value exceeding 26 billion yuan in 2024, creating 78,000 jobs and increasing per capita income by 26,000 yuan [40][41]. - Guangdong Yihao Food Co., a key agricultural enterprise, expects sales to exceed 3.5 billion yuan in 2024, with its pork products having double the fat content of ordinary pork, enhancing flavor [45][46]. Group 5: Market Response - Buyers expressed interest in Guangdong's unique agricultural products, emphasizing the importance of brand stories and cultural heritage that align with current consumer demands for "green, healthy, and traceable" products [52][53]. - The event served as a significant platform for agricultural exchange and cooperation between Guangdong and Fujian, reinforcing Guangdong's leading position in the green agricultural sector [54][56].

Group 1 - The Guangdong province is actively promoting the sales of lychees, with over 200 buyers participating in a recent procurement event, resulting in approximately 26 million pounds of purchasing intentions [4] - In a subsequent event, pre-sales of lychees exceeded 4,500 tons, amounting to nearly 100 million yuan [5] - The marketing strategy for lychee production and sales is being driven by a "12221" system, which aims to enhance the industry and promote exports, including successful shipments to Australia [14][15] Group 2 - The marketing revolution in the lychee industry is transforming traditional agriculture into a cultural symbol, with significant sales achievements reported, including 1,830 lychee trees being customized and 6,038 orders placed [25][26] - E-commerce sales for lychees have reached 12,300 orders, with nearly 3930 tons of purchase agreements established through negotiations with external buyers [27][28] - The report from iiMedia Consulting indicates that various agricultural products from Guangdong, including lychees, are ranked first in national e-commerce sales [30][33] Group 3 - The lychee season is characterized by the introduction of new varieties and improved cultivation techniques, enhancing the quality and marketability of the fruit [39] - The unique geographical and climatic conditions in areas like Shanwei contribute to the production of high-quality lychees, with significant pre-orders already secured [42]