Core Insights - The "Wanli" project, an international commercial and entertainment complex, is nearing its official opening, with total investment exceeding 10 billion yuan [1] - The project has completed construction acceptance and is currently in trial operation, set to officially open to the public by the end of this year [1] Economic Development - Cultural tourism is a key driver for enhancing urban quality and improving public welfare, forming a core support for the "3+1" main functions of Beijing's sub-center [3] - The region's GDP is expected to grow at an average annual rate of over 6% during the 14th Five-Year Plan, with a 10.9% growth in the first three quarters of this year, ranking second in the city [3] - Since the construction of the sub-center began in 2016, fixed asset investment has exceeded 960 billion yuan, maintaining over 100 billion yuan annually for five consecutive years [3] Industrial Growth - The industrial output value in the region has an average annual growth rate of 23.7% during the 14th Five-Year Plan, ranking first in the city [3] - The automotive manufacturing output ranks third in the city, while urban and pharmaceutical industries rank third and fourth, respectively [3] Policy and Regulatory Environment - The recent issuance of the city's first "comprehensive permit for cultural, commercial, tourism, and sports integration projects" has streamlined 12 approval items into one, reducing the approval time from 90 to 30 working days [4] - This policy supports new industries and business formats, with the Wanli project being a direct beneficiary [4] Project Details - The Wanli project covers a total development area of approximately 500,000 square meters, consisting of Wangfujing WellTown, NuoLan Hotel, and Tingyun Town, connected seamlessly by bridges [4] - The core business area, Wangfujing WellTown, has over 90% of its leasing completed, aiming to introduce over 500 well-known domestic and international brands, with more than 60% being new to Tongzhou [4] - The NuoLan Hotel has already opened, featuring a rooftop infinity pool with views of Universal Studios, and the entire project is expected to be fully operational by the end of the year [4] Future Prospects - The Wanli project is anticipated to enhance the cultural tourism matrix of Tongzhou, integrating daytime entertainment with nighttime consumption [5] - The project is expected to contribute to a new phase of commercial prosperity and cultural vitality in the city’s sub-center [5]

湾里·王府井WellTown，打破传统奥莱"只卖货"的刻板印象，营造"艺术+商业+自然"的多元体验综合商 业形态。18.7万平方米的空间内，国际名品与文化艺术展览共生。湾里·诺岚酒店以空中花园为灵感打造 垂直生态空间，十层无边泳池直览环球影城全景与灯光秀。湾里·汀云小镇将开设小王子主题乐园、中 国国家地理探索中心、环湾一瓢私汤酒店、URIDE友滑滑板场、芸畅梦田livehouse、开心麻花餐秀剧场 等众多体验业态。 "我们计划于明年举办百余场活动，在各节假日等重要节点，企划运动、音乐、宠物、文化等活动类 型，进一步丰富消费者体验。"卢长才表示。 北京环球度假区自2021年9月20日开园以来，年接待客流量千万人次，成为"北京文化（000802）旅游新 地标"；环球影城城市大道入选第二批"国家级夜间文化和旅游消费集聚区"。与环球度假区仅一街之隔 的城市微度假中心"湾里"项目已完成竣工验收，部分区域进入试运营阶段，将于今年年底正式亮相。 "湾里"项目打造王府井（600859）Well Town、诺岚酒店、汀云小镇三大特色业态，构建"全时全域全 龄"的文商旅体验新范式。截至目前，"湾里"项目引入了山石榴、柳真真等多家 ...

Core Insights - The Bayli International Commercial and Entertainment Complex project is set to officially open on December 26, attracting significant public interest [1] - The Bayli Nuo Lan Hotel has already started online bookings, while the Bayli Wangfujing WellTown and Bayli Tingyun Town will also open on the same date [1] Summary by Category Project Overview - The Wangfujing Well-Town, the largest outlet project in Beijing, is approaching its opening countdown [1] - The project is not limited to a traditional outlet model but aims to create a multi-matrix, composite commercial complex [1] Brand and Retail Strategy - The complex will feature over 500 brands, with 51% being first stores [1] - It includes a mix of classic outlet brands, curated brands, innovative retail, diverse dining and entertainment options, and experiential scenes that blend art and commerce [1] Economic Impact - The project is expected to inject new vitality into regional consumption upgrades [1]

Core Insights - The Bay Area project, developed by Wangfujing Group, is set to unveil by the end of the year, featuring a multi-functional cultural and commercial complex [1][3] - The total investment for the Bay Area project exceeds 10 billion yuan, with a development scale of approximately 500,000 square meters [1] - The project includes three main components: the NuoLan Hotel, Wangfujing WellTown, and Tingyun Town, with the hotel opening this autumn and the other two components debuting by year-end [1] Summary by Sections - **Investment and Development** The Bay Area project has a total investment exceeding 10 billion yuan and a development scale of around 500,000 square meters, focusing on three main components: NuoLan Hotel, Wangfujing WellTown, and Tingyun Town [1] - **Wangfujing WellTown Features** Wangfujing WellTown aims to redefine customer experiences by integrating outlet shopping with dining, entertainment, and cultural activities, featuring nearly 500 brands, with 50% being flagship or concept stores [3] - **Design and Accessibility** The project includes a seamless connection to the subway, with a six-story commercial space designed to enhance outdoor dining experiences and views of Universal Studios, alongside an art center for cultural events [5] - **Tingyun Town Design** Tingyun Town features an open street design, resembling a "micro-resort" surrounded by fountains and greenery, with plans to introduce live music venues, bars, and dining options to stimulate the night economy [5]