汕德卡是中国高端重卡的引领者。2013年，正值中国商用车市场转型升级关键时期，中国重汽在这一年发布汕德卡品牌，开启进口替代的逐梦 之路。转眼一个轮回，如今的汕德卡凭借着卓越的品质、领先的技术和可靠的服务，已经成为中国高效运输领域的一面旗帜。 日前，汕德卡又一全新平台的G7M应运而生，标志着汕德卡正式构建起更加完善、更具竞争力的产品矩阵，有效满足不同客户对效率、成本、可靠性 的综合需求。活动现场，不少经销商及用户向《中国汽车报》记者表达了对汕德卡的青睐和喜爱。 01 品牌价值和品牌影响力至关重要 山西鑫国汽车销售服务有限公司总经理张健是当地的重卡经销商，在接受《中国汽车报》记者采访时，他不止一次强调了对选择品牌的重要性。 "品牌是企业发展的基础，尤其是在当今激烈的竞争市场环境中，品牌价值的重要性不言而喻，特别是对商用车型来说，重卡是生产资料，是挣钱工 具，简单而言，哪家车辆可以给用户创造更多的利润，哪家的车就叫品牌。"张健表示，在重卡行业持续低迷、市场需求不断收窄的压力下，大家对品牌的 选择更为"挑剔"。车辆的产品品质是否可靠？动力性是否强劲？是否省油、省气？售后服务是否及时？甚至车辆是否保值、二手车是否容易出 ...

Core Viewpoint - The heavy truck market in China is showing a positive trend with a cumulative sales of 539,200 units in the first half of 2025, representing a year-on-year growth of 7%, indicating a strong possibility of returning to an annual sales volume of 1 million units [1][4]. Group 1: Market Performance - In the first half of 2025, the heavy truck market experienced a fluctuating sales trend with monthly growth rates of -25%, 36%, -4%, 7%, 14%, and 37%, culminating in a total sales of 539,200 units [4]. - China National Heavy Duty Truck Group (CNHTC) achieved a "six consecutive months" sales victory in the heavy truck segment, with an average monthly sales of 24,800 units, leading to a cumulative sales of 148,800 units and a market share of 27.60% [6][9]. - In the tractor truck segment, CNHTC also maintained a "six consecutive months" sales record, with a cumulative sales of 72,800 units and a market share of 26.96%, marking a year-on-year increase of 0.78 percentage points [11]. Group 2: Export and New Energy Vehicles - In the first half of 2025, China's commercial vehicle exports reached 501,200 units, a year-on-year increase of 10.5%, with CNHTC exporting 74,500 units, representing a growth of 14.4% and accounting for 14.87% of total exports [13]. - The export performance has helped CNHTC mitigate the impact of weak domestic demand in the heavy truck market, particularly in the natural gas segment, while the new energy truck market has emerged as a pure growth area [15]. - CNHTC sold 9,400 units of various new energy heavy trucks in the first half of 2025, marking a significant year-on-year increase of 221% and achieving a market share of 11.84% [15][17]. Group 3: Product Strategy and Market Position - CNHTC has established a competitive product lineup across diesel, natural gas, and new energy segments, with new energy heavy trucks accounting for 15.00% of total sales in the domestic market [19]. - The company has launched high-power natural gas trucks and customized solutions for various applications, achieving a market share of nearly 30% in the 600 horsepower and above natural gas heavy truck segment [20][22]. - The upcoming launch of the new diesel truck model, Shandeka G7M, is expected to capitalize on the recent positive sales trend in the diesel segment [23].

Core Insights - The commercial vehicle market in China is navigating through policy-driven changes and energy transitions, with a focus on balancing "stock competition" and "incremental expansion" to achieve "high-end survival" [1] - In the first half of 2025, China's heavy truck market sold approximately 539,160 units, marking a 6.9% increase year-on-year, with China National Heavy Duty Truck Corporation (CNHTC) leading the market with a 27.6% share [1][2] - CNHTC's sales in June reached 24,625 units, reflecting a significant year-on-year growth of 29.6%, achieving five consecutive months of growth [1][2] Market Performance - The heavy truck segment is experiencing a rapid transformation, driven by the scrapping and replacement of old operational vehicles in Shandong Province and the increasing penetration of new energy commercial vehicles [2] - The market is focusing on addressing pain points in logistics efficiency and urban distribution scenarios, with CNHTC's growth attributed to its strategic alignment with policy benefits and market needs [2] Product Development - CNHTC has launched multiple benchmark products in the first half of 2025, enhancing its full-spectrum product matrix to meet diverse operational scenarios [3] - The new HOWO TS7 dump truck and the Shandeka G7H gas tractor are highlighted for their superior performance and energy efficiency, catering to high-intensity operational environments [3] Brand and Market Positioning - CNHTC is actively showcasing its brand strength and technological capabilities at major international events, enhancing its visibility and reputation in the global market [9][11] - The company has successfully delivered 154 high-performance engineering vehicles to the Philippines, underscoring its growing influence and recognition in overseas markets [13] Customer Service and Community Engagement - CNHTC emphasizes a "family-like" service approach, providing comprehensive support and emergency services during natural disasters, thereby enhancing its brand loyalty and customer satisfaction [15][17] - The "Family Home" service system aims to improve the quality of life for truck drivers, offering various free amenities to create a supportive industry ecosystem [17] Strategic Outlook - CNHTC's leadership in heavy truck sales reflects a broader industry shift from "scale competition" to "value competition," driven by policies for old vehicle replacement and the acceleration of new energy transitions [19]

当物流运输进入"效率至上"的时代，一辆能兼顾"油钱省、故障少、开着舒服"的卡车，几乎 成了卡友们的"梦中情车"。近日，据中国重汽销售人员透漏，汕德卡即将推出全新G7M系列 产品。从官方发布的信息来看，该款产品继续延续汕德卡经典配置，包含汕德卡经典车标、狮 虎兽、前面罩等，生产工艺和产品供应商完全采用汕德卡现有标准，充分保障了全新G7M产 品的可靠性、安全性、经济性和舒适性等。 ● 重汽/解放/东风/潍柴等"换帅"！下半年新掌门能否破局？| 头条 汕德卡的品质在业界一直是标杆般的存在。从生产线规划到每一道检测工序，都严格执行德国 质量管理体系标准。正是这份对品质的坚守，让汕德卡赢得了市场的广泛认可。此次推出的全 新产品汕德卡G7M，更是完美延续了德系高品质基因，依托行业唯一顶配供应链体系，关键 材料均采用国际一流品牌，为车辆的超凡性能筑牢坚实根基。 这款被寄予厚望的全新G7M产品，有隐藏性能值得一探究竟？是会成为"卓越品质"的标杆产 品，还是定义新一代"全勤王者"？想知道后续，跟着小编一起蹲守，咱们拭目以待！ ● 2.45亿元招标159辆纯电动公交车 ● 519公里实测！宇通氢燃料重卡每百公里氢耗7.55kg ...