Core Insights - Shandeka has established itself as a leader in China's high-end heavy truck market since its launch in 2013, driven by superior quality, advanced technology, and reliable service [1] - The introduction of the new G7M platform enhances Shandeka's product matrix, catering to diverse customer needs for efficiency, cost, and reliability [1] Brand Value and Influence - The importance of brand value is emphasized, particularly in a competitive market where heavy trucks are seen as essential tools for profit generation [3] - Users are increasingly selective about brands, considering factors such as product reliability, fuel efficiency, and after-sales service [3][5] - Shandeka's strong brand influence and value have been pivotal in its market success, with over 10,000 units having operated over one million kilometers [5][7] Market Performance and Development - Shandeka has achieved significant milestones, including being the first high-end heavy truck brand in China to reach 200,000 kilometers of efficient operation within five years [7] - The brand has diversified its product offerings, including diesel, gas, and new energy heavy trucks, solidifying its market position [7] - Sales figures indicate robust performance, with a dealer reporting sales of 500-600 units within two years of representing the brand [7] Customer Satisfaction and Product Reliability - Shandeka is recognized for its high-quality products, with testimonials from loyal customers highlighting its reliability and performance [8][10] - The brand's gas trucks are particularly noted for high availability, low fuel consumption, and driver comfort, making them a preferred choice for logistics operations [12] - Customers express satisfaction with Shandeka's vehicles, citing their ability to save costs and enhance operational efficiency [12]

Core Viewpoint - The heavy truck market in China is showing a positive trend with a cumulative sales of 539,200 units in the first half of 2025, representing a year-on-year growth of 7%, indicating a strong possibility of returning to an annual sales volume of 1 million units [1][4]. Group 1: Market Performance - In the first half of 2025, the heavy truck market experienced a fluctuating sales trend with monthly growth rates of -25%, 36%, -4%, 7%, 14%, and 37%, culminating in a total sales of 539,200 units [4]. - China National Heavy Duty Truck Group (CNHTC) achieved a "six consecutive months" sales victory in the heavy truck segment, with an average monthly sales of 24,800 units, leading to a cumulative sales of 148,800 units and a market share of 27.60% [6][9]. - In the tractor truck segment, CNHTC also maintained a "six consecutive months" sales record, with a cumulative sales of 72,800 units and a market share of 26.96%, marking a year-on-year increase of 0.78 percentage points [11]. Group 2: Export and New Energy Vehicles - In the first half of 2025, China's commercial vehicle exports reached 501,200 units, a year-on-year increase of 10.5%, with CNHTC exporting 74,500 units, representing a growth of 14.4% and accounting for 14.87% of total exports [13]. - The export performance has helped CNHTC mitigate the impact of weak domestic demand in the heavy truck market, particularly in the natural gas segment, while the new energy truck market has emerged as a pure growth area [15]. - CNHTC sold 9,400 units of various new energy heavy trucks in the first half of 2025, marking a significant year-on-year increase of 221% and achieving a market share of 11.84% [15][17]. Group 3: Product Strategy and Market Position - CNHTC has established a competitive product lineup across diesel, natural gas, and new energy segments, with new energy heavy trucks accounting for 15.00% of total sales in the domestic market [19]. - The company has launched high-power natural gas trucks and customized solutions for various applications, achieving a market share of nearly 30% in the 600 horsepower and above natural gas heavy truck segment [20][22]. - The upcoming launch of the new diesel truck model, Shandeka G7M, is expected to capitalize on the recent positive sales trend in the diesel segment [23].

Core Insights - The commercial vehicle market in China is navigating through policy-driven changes and energy transitions, with a focus on balancing "stock competition" and "incremental expansion" to achieve "high-end survival" [1] - In the first half of 2025, China's heavy truck market sold approximately 539,160 units, marking a 6.9% increase year-on-year, with China National Heavy Duty Truck Corporation (CNHTC) leading the market with a 27.6% share [1][2] - CNHTC's sales in June reached 24,625 units, reflecting a significant year-on-year growth of 29.6%, achieving five consecutive months of growth [1][2] Market Performance - The heavy truck segment is experiencing a rapid transformation, driven by the scrapping and replacement of old operational vehicles in Shandong Province and the increasing penetration of new energy commercial vehicles [2] - The market is focusing on addressing pain points in logistics efficiency and urban distribution scenarios, with CNHTC's growth attributed to its strategic alignment with policy benefits and market needs [2] Product Development - CNHTC has launched multiple benchmark products in the first half of 2025, enhancing its full-spectrum product matrix to meet diverse operational scenarios [3] - The new HOWO TS7 dump truck and the Shandeka G7H gas tractor are highlighted for their superior performance and energy efficiency, catering to high-intensity operational environments [3] Brand and Market Positioning - CNHTC is actively showcasing its brand strength and technological capabilities at major international events, enhancing its visibility and reputation in the global market [9][11] - The company has successfully delivered 154 high-performance engineering vehicles to the Philippines, underscoring its growing influence and recognition in overseas markets [13] Customer Service and Community Engagement - CNHTC emphasizes a "family-like" service approach, providing comprehensive support and emergency services during natural disasters, thereby enhancing its brand loyalty and customer satisfaction [15][17] - The "Family Home" service system aims to improve the quality of life for truck drivers, offering various free amenities to create a supportive industry ecosystem [17] Strategic Outlook - CNHTC's leadership in heavy truck sales reflects a broader industry shift from "scale competition" to "value competition," driven by policies for old vehicle replacement and the acceleration of new energy transitions [19]

Core Viewpoint - The logistics transportation industry is entering an "efficiency-first" era, and the new G7M series from Shandeka is positioned as an ideal truck that balances fuel efficiency, low maintenance, and comfort [1][3]. Group 1: Product Features - The G7M series will continue the classic configurations of Shandeka, including the iconic logo and design elements, ensuring reliability, safety, economy, and comfort [1][3]. - The production process and suppliers for the G7M series adhere to Shandeka's existing high standards, reinforcing the product's quality and performance [3]. Group 2: Market Position - Shandeka has established itself as a benchmark for quality in the industry, strictly following German quality management standards throughout its production and inspection processes [3]. - The G7M series is expected to uphold the high-quality legacy of Shandeka, leveraging a top-tier supply chain and using first-class international materials to enhance vehicle performance [3]. Group 3: Future Expectations - There are high expectations for the G7M series to either set a new standard for "excellence in quality" or to define a new generation of "full attendance champions" in the market [5].