泡泡玛特LABUBU玩偶

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海拍客“带病”闯关港交所:假货争议频现 关键运营指标成疑|港美股看台之IPO观察
证券时报· 2025-08-21 00:48
29.90元一个的LABUBU、374元一瓶的雅诗兰黛小棕瓶……这些远低于市场价的商品,来自眼下正冲刺港股IPO的母婴电商平台海拍客。这家成立于2015年、 头顶阿里高管创业光环,又获雷军旗下顺为资本5轮投资的企业,曾是母婴电商领域明星项目,如今却增长乏力,并因假货争议屡陷信任危机。 证券时报记者深入调查并经相关机构检测鉴定发现,社交平台上质疑的"海拍客售假"并非空穴来风,且公司部分关键指标存疑。急于上市的海拍客真的准备好了 吗? 受困售假质疑 记者实测亦"踩坑" 公开资料显示,海拍客是一家专注下沉市场母婴B2B服务的平台,由前天猫国际创始团队成员之一的赵晨创立。平台通过连接供应商与县域母婴店抽取佣金,并逐 步拓展自营业务及OEM白牌产品。据招股书披露,2024年其低线市场家庭护理及营养产品交易额达86亿元,按弗若斯特沙利文的统计,其市场份额达10.1%。值得 注意的是,其业务已从母婴扩展到美妆、保健品乃至数码家电领域,呈现多元化发展趋势。 然而,海拍客长期面临售假争议。第三方投诉平台显示,部分消费者和母婴门店投诉海拍客售假。比如2024年初,有消费者表示在海拍客平台买到疑似雅诗兰黛小 棕瓶假货。 为验证是否 ...
海拍客“带病”闯关港交所:假货争议频现 关键运营指标成疑
Zheng Quan Shi Bao· 2025-08-20 18:45
29.90元一个的LABUBU、374元一瓶的雅诗兰黛小棕瓶……这些远低于市场价的商品,来自眼下正冲刺 港股IPO的母婴电商平台海拍客。这家成立于2015年、头顶阿里高管创业光环、又获雷军旗下顺为资本 5轮投资的企业,曾是母婴电商领域明星项目,如今却增长乏力,并因假货争议屡陷信任危机。 带着此鉴定结果,记者找到海拍客平台客服。客服坚称平台售卖的为正品,并出示2025年3月18日入境 货物检验检疫证明,证明显示供应商进口的雅诗兰黛第七代小棕瓶(100ml)生产日期与记者收到的产 品标注一致。但业内人士指出,该证明仅能说明其有过正品进口记录,无法证明记者所购商品来源。 此外,商品从深圳罗湖区某菜鸟驿站发出,未有具体的发货地址,非保税仓发货,与跨境电商常规模式 不符。记者实地探访了该菜鸟驿站,其负责人表示并不清楚相关信息。 非授权商品上架供应商审核缺位 证券时报记者深入调查并经相关机构检测鉴定发现,社交平台上质疑的"海拍客售假"并非空穴来风,且 公司部分关键指标存疑。急于上市的海拍客真的准备好了吗? 受困售假质疑记者实测亦"踩坑" 公开资料显示,海拍客是一家专注下沉市场母婴B2B服务的平台,由前天猫国际创始团队成员 ...
促消费需点燃年轻人购买力“火种”
Zheng Quan Shi Bao· 2025-06-27 18:00
Group 1 - The core viewpoint of the articles highlights the strong market performance of Xiaomi's new model YU7, which sold over 200,000 units in just 3 minutes and surpassed 240,000 orders within 18 hours, challenging the narrative of declining automotive consumption in China [1][2] - The sales success of the YU7 is attributed to its appeal to younger consumers, with 57% of pre-order customers being under 30 years old, indicating a shift in consumer demographics towards a younger audience [1] - The articles emphasize the importance of activating young consumers' purchasing power as a key driver for stimulating domestic demand, suggesting that companies should focus on products that resonate with younger consumers' preferences and social values [1][2] Group 2 - The commercial success of Pop Mart's LABUBU toys is analyzed, revealing that it targets young people's interests in collecting and lottery-like experiences, which aligns with the trends seen in Xiaomi's automotive sales [2] - Both Xiaomi and Pop Mart's strategies involve creating emotional value through social sharing and community building among young consumers, which is essential for driving consumption in the current market [2] - The articles suggest that industries need to restructure around the demands of younger consumers to effectively ignite consumption growth, highlighting the role of companies like Xiaomi and Pop Mart in this transformation [2]
消费舆警指数|亚朵客房出现医院枕套,加盟制不应是酒店品牌“挡箭牌”
2 1 Shi Ji Jing Ji Bao Dao· 2025-06-05 06:08
Group 1 - Consumer trust and brand reputation are critical resources for consumer-facing companies, and recent public sentiment events have tested their brand management and emergency response strategies [1] - The South Finance and Economics Media has developed a quantitative scoring mechanism to evaluate companies' responses to public sentiment events, focusing on four primary indicators: sentiment management and response, sentiment response, event handling, and brand impact [1] - The scoring system includes 14 secondary indicators, assessing aspects such as prevention mechanisms, response directness, information transparency, and long-term handling effectiveness [1] Group 2 - Recent public sentiment events include issues faced by various consumer brands, such as Atour Hotel's use of hospital pillowcases, White Elephant's "Duoban" trademark controversy, and Pop Mart's LABUBU quality control concerns [2][3][10] - Atour Hotel faced backlash after a guest discovered a pillowcase labeled from a hospital, leading to an apology and a 100% inspection of all linens, but the company's response was limited to the specific hotel involved [4][5] - White Elephant's "Duoban" trademark was criticized for misleading advertising, prompting the company to apologize and announce packaging adjustments, but their response lacked direct engagement with affected consumers [8][9] - Pop Mart's LABUBU product faced quality control issues, with numerous complaints about defects, yet the company did not provide a direct response to the concerns raised by consumers [11][12]