Core Viewpoint - Shanghai Pudong Development Bank (SPDB) Shanghai Branch has achieved significant milestones over its 32 years, focusing on serving the local economy and enhancing consumer experiences through various financial services and initiatives [1][11]. Group 1: Service to Livelihood and Activation of Domestic Demand - SPDB Shanghai Branch actively participates in government consumption voucher programs, facilitating over 150,000 redemptions worth more than 300 million yuan, thereby stimulating local consumption [2]. - The bank has engaged in promotional activities linked to major city events, covering over 2,000 merchant stores and providing 114,000 discount opportunities to enhance consumer spending [2]. Group 2: Credit Empowerment and Consumer Vitality - The "Pudong Flash Loan" program has issued a total credit of 17 billion yuan in Shanghai, serving nearly 90,000 customers, with a loan balance of 7.7 billion yuan [3]. - The bank has focused on new residents, providing 600 million yuan in loans to nearly 2,000 individuals, addressing their housing and consumption needs [3]. Group 3: Innovative Branches and Community Engagement - SPDB Shanghai Branch has established unique service points, including "Citywalk" activities and pet-friendly branches, to integrate financial services with local culture and community events [4]. - The bank has transformed its branches into community hubs, offering services that cater to various lifestyle needs, thus enhancing customer engagement [4]. Group 4: Wealth Management and Financial Services - The bank's wealth management services have seen steady growth, with personal financial assets approaching one trillion yuan and private banking clients exceeding 15,000 [5]. - SPDB has launched innovative financial products, including commercial pension insurance, and has been recognized for its excellence in pension financial services [5]. Group 5: Airport Services and Internationalization - Leveraging its airport branches, SPDB Shanghai Branch provides comprehensive services, including foreign currency exchange and payment solutions, enhancing the experience for international travelers [7]. - The establishment of a 30-member youth team at the airport aims to improve payment services for foreign visitors, showcasing Shanghai's financial service capabilities [7]. Group 6: Elderly Financial Services and Social Responsibility - The bank has developed a "12345" elderly service system, offering tailored financial solutions and community activities to support the aging population [9]. - SPDB actively participates in events like the Shanghai Elderly Expo to promote its financial services aimed at enhancing the quality of life for senior citizens [9].

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