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中秋逢国庆 “花式”消费“节节高”
Xin Hua Ri Bao· 2025-10-07 23:30
中秋国庆撞满怀,双节同庆嗨起来。这个"加长版"的黄金周,一场消费盛宴也在江苏大地同步开 启。全省各地精心打造了一个个多元融合、新意迭出的消费新场景,为市民游客献上了花式迭出、花样 翻新的"双节"大礼包。它们不仅是商业空间,更是承载着欢笑、亲情与美好记忆的"假日客厅",共同铺 陈了一幅生机勃勃的消费新图景。 连云港:"多巴胺石头"吸客"实打实" "妈妈,你看这个穿着彩虹衣服的大熊猫多可爱啊,我要和它合影!"10月7日,连云港月牙岛景区 北岛百草园里,市民倪露露拿着手机为儿子拍照,小朋友开心地蹦跳。不远处,各种造型的巨型彩色石 头错落分布,游客们或蹲坐合影,或驻足欣赏,快门声此起彼伏——这个双节假期,月牙岛打造的"多 巴胺石头王国"成了连云港热门"打卡地"。 "之前刷到其他城市的多巴胺主题项目就很心动,没想到家门口也有了,每块石头都有特色,根本 拍不够!"倪露露说。"多巴胺石头王国"是景区精准抓住2025年文旅新趋势打造的"1个核心吸引 力"。"这些石头都是由艺术家亲手绘制的,高饱和度的色彩搭配童趣满满的图案,为游客提供了丰富的 拍照背景,也让我们景区有了独特的'视觉标签'。"月牙岛景区相关负责人说。"这里和传统 ...
“渔旅融合”创新消费场景吸引大客流 做好“海”文章让日子更红火
Yang Shi Wang· 2025-09-26 06:48
Group 1 - The core idea is that Ningde, Fujian, is leveraging its rich marine resources and beautiful natural scenery to attract tourists through the integration of fishing and tourism [1][3] - Local fishermen have obtained "tourism vessel certificates" to offer island tours and fishing experiences to tourists, enhancing visitor engagement [3] - The local dining and accommodation sectors have seen significant growth, with a variety of seafood dishes available and tourists able to have their catch processed at restaurants [5] Group 2 - Several coastal villages in Xia Pu County have become popular social media hotspots, featuring unique cafes, creative shops, and seaside accommodations, providing a relaxing vacation experience for visitors [9] - In the first half of 2025, Xia Pu County received 5.8186 million tourists, a year-on-year increase of 32.64%, with total tourism revenue reaching 6.051 billion yuan, up 33.16% year-on-year [9]
吴晓波对话徐国华:为什么内陆城市能诞生海鲜酒楼榜首品牌?
吴晓波频道· 2025-09-05 00:30
Core Viewpoint - The article discusses the success story of Xu Ji Seafood, a high-end seafood restaurant chain based in Changsha, Hunan, which has expanded significantly despite being located inland, far from the sea. The founder, Xu Guohua, emphasizes the importance of fresh ingredients, integrity, and adapting to market changes as key factors in the restaurant's growth and resilience during challenging times [4][6][34]. Group 1: Company Overview - Xu Ji Seafood has been operating for 24 years and has opened over 60 direct stores nationwide, including in major cities like Shenzhen and Shanghai [4]. - The restaurant is known for its fresh seafood, with strict policies ensuring that ingredients are purchased and sold on the same day, maintaining quality and freshness [5][18]. - Xu Guohua started the business with a loan of 400 yuan, initially supplying seafood to hotels before establishing the restaurant [6][12]. Group 2: Business Philosophy - The core philosophy of Xu Ji Seafood revolves around the principles of "fresh, authentic, and seasonal" ingredients, which are crucial for delivering quality dishes [5][18]. - Xu Guohua highlights the importance of integrity in business, stating that building trust with suppliers was essential for his success [12][14]. - The restaurant aims to provide "good seafood" that is fresh, tasty, healthy, and affordable, ensuring a high cost-performance ratio for customers [19][20]. Group 3: Market Adaptation and Strategy - Xu Ji Seafood has successfully navigated market changes by closely observing consumer needs and differentiating its products [22]. - The company has adopted a strategy of "buying and selling on the same day," which allows for better price control and quality assurance [18][20]. - During the pandemic, despite facing significant losses, the company managed to double its store count by focusing on core business principles and adapting to new market conditions [34]. Group 4: Long-term Vision - Xu Guohua emphasizes the importance of long-term commitment to a single mission, which is to excel in the seafood dining experience [33]. - The company is exploring new market segments, such as launching a sub-brand "Ocean Little Guest" to tap into the lower-tier market and enhance its offerings for family gatherings and celebrations [34]. - The article concludes that in challenging times, businesses must return to their fundamentals, focusing on product quality and customer satisfaction [34].