中秋国庆撞满怀，双节同庆嗨起来。这个"加长版"的黄金周，一场消费盛宴也在江苏大地同步开 启。全省各地精心打造了一个个多元融合、新意迭出的消费新场景，为市民游客献上了花式迭出、花样 翻新的"双节"大礼包。它们不仅是商业空间，更是承载着欢笑、亲情与美好记忆的"假日客厅"，共同铺 陈了一幅生机勃勃的消费新图景。 连云港："多巴胺石头"吸客"实打实" "妈妈，你看这个穿着彩虹衣服的大熊猫多可爱啊，我要和它合影！"10月7日，连云港月牙岛景区 北岛百草园里，市民倪露露拿着手机为儿子拍照，小朋友开心地蹦跳。不远处，各种造型的巨型彩色石 头错落分布，游客们或蹲坐合影，或驻足欣赏，快门声此起彼伏——这个双节假期，月牙岛打造的"多 巴胺石头王国"成了连云港热门"打卡地"。 "之前刷到其他城市的多巴胺主题项目就很心动，没想到家门口也有了，每块石头都有特色，根本 拍不够！"倪露露说。"多巴胺石头王国"是景区精准抓住2025年文旅新趋势打造的"1个核心吸引 力"。"这些石头都是由艺术家亲手绘制的，高饱和度的色彩搭配童趣满满的图案，为游客提供了丰富的 拍照背景，也让我们景区有了独特的'视觉标签'。"月牙岛景区相关负责人说。"这里和传统 ...

Group 1 - The core viewpoint is that China's service industry is experiencing a new trend of overseas expansion, with short dramas, mobile games, and trendy toys becoming significant carriers of new consumption forms, showing strong growth despite increasing tariff frictions this year [1][2]. Group 2 - New consumption overseas is experiencing a counter-trend explosion, with Sensor Tower data indicating that by Q1 2025, Chinese short drama platforms ReelShort and DramaBox will see revenue growth of 31% and 29% respectively, ranking first and second globally in short drama app revenue [2]. - In the gaming sector, 33 Chinese companies made it to the global top 100 mobile game publishers by June 2025, collectively accounting for 33% of the total revenue of the top 100 [2]. Group 3 - The underlying logic of the "dopamine economy" is that short dramas, games, and trendy toys effectively tap into user psychology, creating instant gratification and sustained anticipation, activating the brain's dopamine reward system [3]. - Data from 2020 to 2024 shows a surge in sales of healing toys in Europe, the US, and Japan, reflecting the rigid demand for emotional consumption [3]. Group 4 - The deepening of mobile internet has accelerated this trend, with over 1 billion internet users in China creating fragmented scenarios that promote the prosperity of UGC (User Generated Content) and PUGC (Professional User Generated Content) ecosystems [4]. - The market for mini-program games is expected to experience explosive growth from 2022 to 2024, providing fertile ground for "short and quick" content [4]. Group 5 - The industrialized production mechanism of short dramas involves neuroscience applications, with episodes typically lasting 5-15 minutes and featuring plot twists every 1-2 minutes to trigger dopamine release cycles [5]. - Data-driven production methods, such as A/B testing for content optimization, allow for rapid identification of user preferences through "small-scale trial and error" [5]. Group 6 - Innovations in business models, such as vertical screen formats and advertising monetization, lower user barriers and expand audiences, enabling efficient monetization through traffic and advertising [6]. - The development of short dramas over the past three years represents a reshaping of the content industry landscape and marks the beginning of an unstoppable journey overseas [6]. Group 7 - Chinese companies have a dual advantage in overseas expansion, benefiting from a vast talent pool of over 1 million art exam candidates and 400,000 design graduates annually, forming the world's largest creative talent reservoir [8]. - The business model leverages a complete supply chain, cost efficiency, global self-operated models, and IP creation, forming a tripartite new business model that provides inclusive products and services [8]. Group 8 - The transition from manufacturing to creation is evident as Chinese companies reconstruct global content industry rules through "dopamine products," moving from "Made in China" to "Created in China" with emotional consumer goods [9].

Core Viewpoint - The rise of the潮玩 (trendy toy) industry in China is marked by both opportunities and challenges, as companies like 52TOYS seek to establish themselves amidst heavy competition and reliance on licensed IPs [2][4][21]. Group 1: Industry Overview - The潮玩 industry has seen explosive growth, with over 50,000 related companies currently operating in China, and an estimated 3,100 new registrations expected by 2025 [4][14]. - The global IP derivative market is projected to exceed 1.72 trillion yuan by 2029, indicating significant potential for growth in this sector [4]. - The industry is characterized by a pyramid structure, where top players like LEGO and泡泡玛特 dominate profits, while mid-tier players struggle with homogenization and reliance on licensed IPs [5][22]. Group 2: Company-Specific Insights - 52TOYS has submitted its IPO application, positioning itself as the fifth潮玩 company to do so, but it reported a loss of 122 million yuan for the year, highlighting its dependency on licensed IPs like "Crayon Shin-chan" [2][4]. - The company’s revenue is projected to grow by 30% to 630 million yuan in 2024, yet it still faces a significant loss, which has widened by 70% year-on-year [4][5]. - A strategic investment of 144 million yuan from Wanda Film is seen as a critical move to help 52TOYS bridge the gap between IP development and derivative product monetization [2][12]. Group 3: Consumer Trends and Market Dynamics - The潮玩 market is shifting towards emotional consumption, with younger consumers (ages 18-25) contributing 33% of IP-related spending, indicating a change in purchasing motivations [8][14]. -泡泡玛特 has successfully transformed its products into emotional commodities, leveraging design psychology to create a strong emotional connection with consumers [8][12]. - The trend of "dopamine economy" is emerging, where products are not just toys but also serve as social currency and emotional support for consumers [8][12]. Group 4: Future Directions and Challenges - The潮玩 industry is at a crossroads, needing to evolve from relying on existing IPs to creating original content and ecosystems to remain competitive [18][22]. - Companies are increasingly focusing on localized strategies and partnerships to enhance their global presence, as seen with泡泡玛特's expansion into international markets [19][22]. - The ultimate battleground for潮玩 companies will be in cultural innovation, where success will depend on evolving from "Made in China" to "Brand from China" [19][23].