Group 1 - The role of entrepreneurs is transforming from behind-the-scenes decision-makers to front-facing brand ambassadors, highlighting the importance of visibility in building trust and marketing in the current consumer environment [1][6] - During the 618 shopping festival, notable entrepreneurs like Zhou Hongyi and Liu Qiangdong actively participated in promotional activities, showcasing a trend where business leaders engage directly with consumers to enhance brand recognition and trust [1][2] - The phenomenon of entrepreneurs acting as brand representatives reflects a shift in marketing strategies from focusing solely on product features to emphasizing quality and brand values, aligning with consumer demands for quality living [5][6] Group 2 - Entrepreneurs are increasingly stepping into cross-industry roles, as seen with Yu Minhong's ventures into agriculture and cultural tourism, demonstrating the potential for personal influence to drive industry upgrades and consumer trust [5][6] - High-frequency appearances by entrepreneurs in live-streaming events, such as Dong Mingzhu's collaborations, illustrate a commitment to showcasing confidence in Chinese manufacturing and establishing a model for corporate responsibility [6] - The trend of entrepreneur representation signifies a broader transition in the Chinese manufacturing sector from scale-driven to value-driven growth, with entrepreneurs leveraging their influence to communicate innovation and quality to consumers [7]