10月11日，重庆市政府新闻办举行"高质量完成'十四五'规划 谱写中国式现代化重庆篇章"系列主题新闻发 布会（第十七场），介绍"十四五"时期重庆商务经济高质量发展成效。 全市社零总额迈上1.6万亿元台阶 "五年来，我们加快建设国际消费中心城市，'渝悦消费'的国际范更足、吸引力更强、巴渝味更浓。"章勇 武介绍，2024年，全市社会消费品零售总额迈上1.6万亿元台阶，较"十三五"末增长35.4%，提前完成了"十 四五"的既定目标。消费的提升不仅拉动了经济的增长，还创造了大量就业岗位，促进了市民收入的增 长。 在消费场景打造上，解放碑-朝天门、观音桥跻身全国最火五大商圈，"江崖街洞天"等上百个消费新场景 让"流量"变"产量"。"不夜重庆"热力值拉满，重庆连续四年登顶新华社发布的"中国十大夜经济影响力城 市"。 数字消费领域，2021-2024年全市网络零售额年均增速17.5%，"十四五"期间预计将翻番。 县域商业体系持续完善，建设城区菜市场520个、乡镇农贸市场981个，让市民随时能吃到本地鲜菜。 此外，消费品牌也更加响亮。累计引进国内外知名品牌2200个，越来越多的首店新品亮相重庆。"渝伴 礼""渝味360碗"等 ...

Core Insights - Chongqing has achieved a total retail sales of over 830 billion yuan in the first half of the year, marking a growth of 4.5%, solidifying its position as China's "Consumption First City" [1][3] Economic Performance - The continuous growth in retail sales reflects the sustained consumption vitality of the city, highlighting Chongqing's strategic position as a core growth pole for consumption in Western China [3] - The city has introduced over 2,200 international and domestic well-known brands, ranking among the top four in the country for the number of new brand openings in the first half of the year [7] Brand Development - Chongqing is focusing on developing a "brand economy," with initiatives like "Yuchan Li" promoting local craftsmanship and cultural heritage, aiming for over 100 billion yuan in revenue from old brands and intangible cultural heritage by 2024 [9] - The automotive sector is being cultivated to become a "first city for automotive consumption," with an expected growth of over 30% in exports of "Chongqing-made" vehicles in 2024 [7] Culinary Scene - The city has enhanced its culinary industry, with a focus on local specialties like "Chongqing Hot Pot," which has expanded internationally, contributing to a restaurant revenue of over 200 billion yuan, a growth of 18.7% [10] - The "Yuwai 360 Bowl" initiative has identified 360 signature dishes, promoting local culinary landmarks and enhancing the food culture [9] Tourism and Internationalization - Chongqing is enhancing its international consumption environment, with over 5 billion annual visitors to key commercial areas, establishing itself as a top destination for tourists [12] - The city has implemented a "no-worry payment" service system for inbound tourists, with over 200 stores offering tax refund services, leading to a nearly fivefold increase in tax refund sales [17] Marketing and Promotion - Chongqing has organized over 2,000 promotional events under the theme "Love Chongqing, Enjoy Consumption," achieving over 4.39 billion online exposures globally, ranking fifth in China's international communication influence [17]

Group 1 - The role of entrepreneurs is transforming from behind-the-scenes decision-makers to front-facing brand ambassadors, highlighting the importance of visibility in building trust and marketing in the current consumer environment [1][6] - During the 618 shopping festival, notable entrepreneurs like Zhou Hongyi and Liu Qiangdong actively participated in promotional activities, showcasing a trend where business leaders engage directly with consumers to enhance brand recognition and trust [1][2] - The phenomenon of entrepreneurs acting as brand representatives reflects a shift in marketing strategies from focusing solely on product features to emphasizing quality and brand values, aligning with consumer demands for quality living [5][6] Group 2 - Entrepreneurs are increasingly stepping into cross-industry roles, as seen with Yu Minhong's ventures into agriculture and cultural tourism, demonstrating the potential for personal influence to drive industry upgrades and consumer trust [5][6] - High-frequency appearances by entrepreneurs in live-streaming events, such as Dong Mingzhu's collaborations, illustrate a commitment to showcasing confidence in Chinese manufacturing and establishing a model for corporate responsibility [6] - The trend of entrepreneur representation signifies a broader transition in the Chinese manufacturing sector from scale-driven to value-driven growth, with entrepreneurs leveraging their influence to communicate innovation and quality to consumers [7]