"今年上半年，全市社零总额超8300亿元、增长4.5%，总量持续增长，成为中国'消费第一城'。"8月27日， 在重庆培育建设国际消费中心城市四周年新闻发布会上，重庆市商务委党组书记、主任章勇武用这样一句 简洁有力的话，道出了重庆自2021年获批培育建设国际消费中心城市以来所取得的新成绩。 重庆培育建设国际消费中心城市四周年新闻发布会。 这组数据背后，不仅映射出城市消费活力的持续迸发，更彰显了重庆作为西部消费核心增长极的战略地位 与实践成果。 作为中国"消费第一城"，重庆在开展国际消费中心城市培育建设中迎来了哪些改变？ 重庆市商务委党组书记、主任章勇武。 发布会上，章勇武邀请大家一起在重庆的街头走一走，购美物、品美食、赏美景，发现重庆之美、感受重 庆之夜，畅享"爱尚重庆·渝悦消费"潮流生活。 Citywalk点位1：城市街头 选日益多元的品牌商品 "漫步于重庆城市街头，你会发现，可供选购的品牌商品日益多元。"章勇武介绍，重庆因产业而兴、因时 尚而红。近年来，重庆深入实施消费品牌拓展行动，全面提升重庆消费"国际范"品质能级。 Citywalk点位2：大街小巷 品四溢飘香的特色美食 "穿梭于重庆大街小巷，你会发现， ...

Group 1 - The role of entrepreneurs is transforming from behind-the-scenes decision-makers to front-facing brand ambassadors, highlighting the importance of visibility in building trust and marketing in the current consumer environment [1][6] - During the 618 shopping festival, notable entrepreneurs like Zhou Hongyi and Liu Qiangdong actively participated in promotional activities, showcasing a trend where business leaders engage directly with consumers to enhance brand recognition and trust [1][2] - The phenomenon of entrepreneurs acting as brand representatives reflects a shift in marketing strategies from focusing solely on product features to emphasizing quality and brand values, aligning with consumer demands for quality living [5][6] Group 2 - Entrepreneurs are increasingly stepping into cross-industry roles, as seen with Yu Minhong's ventures into agriculture and cultural tourism, demonstrating the potential for personal influence to drive industry upgrades and consumer trust [5][6] - High-frequency appearances by entrepreneurs in live-streaming events, such as Dong Mingzhu's collaborations, illustrate a commitment to showcasing confidence in Chinese manufacturing and establishing a model for corporate responsibility [6] - The trend of entrepreneur representation signifies a broader transition in the Chinese manufacturing sector from scale-driven to value-driven growth, with entrepreneurs leveraging their influence to communicate innovation and quality to consumers [7]