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北京援青助推牦牛产业“牛”起来
Jing Ji Ri Bao· 2025-08-03 22:00
Group 1 - The core viewpoint of the article highlights the transformation of the yak farming industry in Yushu, Qinghai Province, through modernized facilities and support from Beijing, leading to improved livestock management and economic benefits for local herders [1][2][3] - A modern yak breeding demonstration base has been established with an investment of 18 million yuan, featuring advanced feeding and watering systems, which has significantly increased calf survival rates and reduced the time to market [1][2] - The integration of standardized facilities and a complete industrial chain from breeding to sales is expected to enhance the efficiency and profitability of yak farming in the region, with an annual slaughter capacity projected at 10,000 heads [2][3] Group 2 - The establishment of over 90 modern agricultural enterprises and training bases in Yushu has created job opportunities for 15,000 people and increased income for 54,000 herders, showcasing the positive impact of the yak industry on local livelihoods [3] - The "Yushu Yak" brand has been recognized as an excellent case in brand building and has been included in national rural revitalization initiatives, indicating its growing market presence and potential for further development [3] - Beijing's support over the past 15 years, amounting to 6.65 billion yuan, has facilitated the implementation of over 1,200 projects, contributing to the revitalization of the local economy and the popularity of Yushu yak products [3]
直面镜头的企业家,书写中国品牌崛起新叙事
Sou Hu Cai Jing· 2025-06-19 07:26
Group 1 - The role of entrepreneurs is transforming from behind-the-scenes decision-makers to front-facing brand ambassadors, highlighting the importance of visibility in building trust and marketing in the current consumer environment [1][6] - During the 618 shopping festival, notable entrepreneurs like Zhou Hongyi and Liu Qiangdong actively participated in promotional activities, showcasing a trend where business leaders engage directly with consumers to enhance brand recognition and trust [1][2] - The phenomenon of entrepreneurs acting as brand representatives reflects a shift in marketing strategies from focusing solely on product features to emphasizing quality and brand values, aligning with consumer demands for quality living [5][6] Group 2 - Entrepreneurs are increasingly stepping into cross-industry roles, as seen with Yu Minhong's ventures into agriculture and cultural tourism, demonstrating the potential for personal influence to drive industry upgrades and consumer trust [5][6] - High-frequency appearances by entrepreneurs in live-streaming events, such as Dong Mingzhu's collaborations, illustrate a commitment to showcasing confidence in Chinese manufacturing and establishing a model for corporate responsibility [6] - The trend of entrepreneur representation signifies a broader transition in the Chinese manufacturing sector from scale-driven to value-driven growth, with entrepreneurs leveraging their influence to communicate innovation and quality to consumers [7]