热烈恭贺 | 乐鹏吹料 = A 股票代码:09980.HK 96 8.80 HKEY 2月3日，东鹏饮料正式在港交所主板挂牌上市，完成A+H双资本架构闭环，成为亚洲消费饮料行业近年最大规模IPO，股票代码09980，发行价248港元/ 股，首发平开，总市值突破1390亿港元/股。 这对于东鹏饮料来说，不仅仅是希冀多年的愿望最终达成，更重要的是已经连续三年登顶中国功能饮料市场的东鹏，其战略突围和下沉市场模式得到了资 本和市场的广泛认可，这对于曾经还只是个红牛代工者的东鹏饮料来说，是未来突破消费者心智，打上品质烙印的关键所在。 01从模仿者到引领者 而东鹏与红牛的错位竞争，更是伴随着2016年红牛中国和泰国天丝的商标之争彻底反转。深陷于商标之争的红牛业绩无奈下滑，而东鹏则狂飙突进，营收 从2017年的28亿元猛增到2024年的158亿元。据招股书，2024年东鹏饮料净利润达到33亿元，毛利率超过了70%，已然成为了独占鳌头的品类龙头。 但如果只是东鹏的逆袭身及单品快速增长的趋势，想要得到资本的青睐还远远不够。纵观东鹏饮料的产品战略布局，在过去的2024—2025两年时间里，东 鹏饮料已经开始了从"大单品独撑"到" ...

Investment Rating - The investment rating for the company is "Outperform the Market" [4][3][18] Core Views - The company is expected to achieve revenue of CNY 20.76 billion to CNY 21.12 billion in 2025, representing a year-on-year growth of 31.07% to 33.34%. The net profit attributable to shareholders is projected to be between CNY 4.34 billion and CNY 4.59 billion, with a year-on-year increase of 30.5% to 38% [1][8] - The fourth quarter of 2025 is anticipated to see revenue between CNY 3.916 billion and CNY 4.276 billion, with a year-on-year growth of 19.4% to 30.3%. However, the net profit may face slight pressure, with estimates ranging from CNY 579 million to CNY 829 million, reflecting a year-on-year change of -6.5% to +33.9% [1][8] - The company is focusing on expanding its product categories and enhancing its market presence, particularly in overseas markets, supported by a planned issuance of H shares to raise funds for strategic initiatives [2][9][3] Summary by Relevant Sections Financial Forecasts - The company is projected to achieve total revenue of CNY 20.94 billion, CNY 25.93 billion, and CNY 31.15 billion for the years 2025, 2026, and 2027, respectively, with year-on-year growth rates of 32%, 24%, and 20% [4][19] - The net profit attributable to shareholders is expected to be CNY 4.50 billion, CNY 5.77 billion, and CNY 7.04 billion for the same years, with growth rates of 35%, 28%, and 22% [4][19] - The earnings per share (EPS) are forecasted to be CNY 8.65, CNY 11.10, and CNY 13.54 for 2025, 2026, and 2027, respectively [4][19] Market Dynamics - The company is expected to maintain a strong growth trajectory in the beverage sector, particularly in the functional drink category, which is projected to continue double-digit growth [2][8] - The company is also benefiting from cost advantages and scale effects, which are expected to enhance its net profit margin over the year [2][8] Strategic Initiatives - The planned issuance of H shares aims to raise approximately CNY 664.46 million, which will be used to improve supply chain infrastructure, expand overseas market channels, and explore investment opportunities [2][9] - The company is focusing on localizing operations in overseas markets through joint ventures and subsidiaries [2][9]

Core Viewpoint - Dongpeng Beverage is attempting to diversify its product offerings with a new "1+6" product matrix for 2026, focusing on energy drinks, electrolyte drinks, and various tea and coffee beverages, while phasing out less successful products [1][4]. Product Matrix Strategy - The "1+6" product matrix includes the core energy drink "Dongpeng Special Drink" and six new potential categories: electrolyte drink "Bushuila," sugary tea "Guozhi Tea," coconut drink "Haidao Coconut," ready-to-drink milk tea "Gangshi Milk Tea," unsweetened tea "Shangcha," and coffee drink "Daka" [1][4]. - "Guozhi Tea" and "Gangshi Milk Tea" have quickly become central products in the matrix, replacing "Chrysanthemum Honey" and "VIVI" pre-mixed cocktails [1][4]. Sales Performance - For the first three quarters of 2025, Dongpeng Special Drink, Bushuila, and other beverages generated revenues of 12.563 billion, 2.847 billion, and 1.424 billion yuan respectively, with year-on-year growth rates of 19.4%, 134.8%, and 76.4% [4]. - The rapid growth of Bushuila and other beverages indicates a shift in consumer preferences, with Dongpeng Special Drink remaining a key revenue driver but showing slower growth [4]. Market Share and Competition - "Guozhi Tea" has gained significant market traction, with its market share increasing from 0.02% in February 2025 to 1.20% by November 2025, ranking among the top 10 brands in the ready-to-drink tea category [6][8]. - The product's success is attributed to its high cost-performance ratio and effective promotional strategies, such as the "1 Yuan Enjoyment" campaign, which incentivizes retailers to promote the product [9]. New Product Developments - Dongpeng is also investing in unsweetened tea products, with plans to launch a new unsweetened tea called "Beihai Tea," featuring flavors like Jasmine Oolong and Phoenix Dan Cong [12]. - The company is facing challenges in the unsweetened tea segment, as sales growth has slowed significantly compared to previous years [12]. Distribution and Market Strategy - Dongpeng Beverage has a robust distribution network, with 3,200 distributors and 4.2 million active retail points, which facilitates rapid product rollout across various market segments [15]. - The company plans to enhance its presence in the market by deploying 300,000 freezers in schools, factories, and service areas, with an additional 100,000 to 200,000 planned for 2025 [15]. Future Outlook - While "Guozhi Tea" shows potential for becoming a third growth curve for the company, it has not yet demonstrated the explosive growth seen with Bushuila [16]. - Dongpeng's strategy of diversifying its product matrix and transitioning to a platform-based company has garnered positive recognition from the capital markets, as evidenced by its recent plans for overseas listing [17].

Group 1: Anta's Acquisition of Puma - Anta has joined the bidding for Puma, competing with Li Ning, Asics, Authentic Brands Group, and CVC [3] - Puma's stock surged 18.91% following the news of Anta's interest, although its market value has decreased to €2.5 billion [3] - Puma has faced significant challenges, with a cumulative decline of over 50% in stock price this year and expected losses in 2023 [3][4] Group 2: Yum China Expansion Plans - Yum China aims to open 30,000 stores by 2030, significantly increasing from its current 17,000+ locations [6] - The company plans to double its store count by 2026, with KFC and Pizza Hut as core growth drivers [6][7] - Yum China's aggressive expansion is a response to increasing competition in the Chinese fast-food market, which is projected to reach ¥1.2 trillion by 2024 [7] Group 3: Recovery in Luxury Goods Market - Several luxury brands, including LVMH and Cartier, have reported positive growth in China for Q3 2025 [8][9] - The recovery is attributed to improved macroeconomic conditions and a resurgence in consumer spending, as indicated by rising stock indices [9] - The luxury sector's performance in Q4 will be crucial to determine if a sustained recovery is underway [9] Group 4: New Retail Strategies - Belle International has opened its first concept store in Shenzhen, focusing on immersive shopping experiences [11] - Dongpeng Beverage is launching a new sugar-free tea product, targeting the 3 yuan ready-to-drink tea market [12] - The multi-category strategy is essential for Dongpeng as it faces declining revenue from energy drinks, with energy drink sales dropping to 74.63% of total revenue [12] Group 5: Marketing Innovations - FamilyMart and Bright Dairy have collaborated on a short drama to enhance customer engagement and drive sales [14] - McDonald's "cat nest" marketing campaign has generated significant social media buzz, leveraging the popularity of pets to enhance brand appeal [15] Group 6: Corporate Developments - Skechers' acquisition negotiations have faced challenges, with a hedge fund seeking a reassessment of the company's valuation [17] - IFBH Limited, the parent company of if coconut water, has seen its stock price drop over 60% since its peak in July [17] - EssilorLuxottica is reportedly looking to acquire 5-10% of Giorgio Armani's shares following the founder's passing [18]