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6天240万?蜜雪冰城要起飞
东京烘焙职业人· 2025-10-21 08:35
以下文章来源于餐观局 ,作者餐观局 餐观局 . 有高度、有广度、有深度的餐饮新媒体。每一个餐饮人的故事都值得讲述; 每一个餐饮店的成功案例 都值得分享; 每一个餐饮企业的成功模式都值得学习; 每一个餐饮的新商业逻辑都值得领悟。 图|来源网络 队伍从店门口拐两圈,沿着玻璃立面绕到台阶,再折回江边的护栏。 保安隔一段拉起移动围栏,怕人撞作一团。 点单屏不停滚号,封口机一声接一声,像给这座城打拍子。 外地人举着手机拍热闹。 本地人低头排队,就为买一杯4块钱的柠檬水。 有媒体说,国庆假期6天,蜜雪冰城重庆旗舰店售额做了两百多万。 作者|局哥 餐观局出品 01 国庆假期,重庆最火的不是洪崖洞。 是那家两层的蜜雪冰城旗舰店。 单日最高,六十多万。 这不是雪王的"偶尔热一下"。 全国的同款场面这两年反复上演。 郑州的周末、长沙的节日、西安的雨夜、合肥的商场中庭… … 哪儿人多,哪儿就容易堵住出杯口。 区别只在风景。 有的门店二层落地窗对着江,有的在地铁口跟人流赛跑,有的把娃娃机、周边墙摆到最显 眼,有的只留出一条干净的取餐线。 模式不变:快进、快出、快走;价格稳,配方稳,节奏稳。 你会发现一件事——越是物价起伏、情绪起伏的 ...
国信证券给予东鹏饮料优于大市评级:上半年收入同比增长36%,补水啦成为第二曲线,增长强劲
Mei Ri Jing Ji Xin Wen· 2025-07-29 12:08
Group 1 - The core viewpoint of the report is that Dongpeng Beverage (605499.SH) is rated as outperforming the market due to its strong growth in the functional beverage segment and continued high growth in its hydration products [2] - The report highlights that the functional beverage segment maintains a growth rate of 22%, indicating robust demand and market positioning [2] - Despite a slight slowdown in Q2 performance due to increased investment and the impact of new product launches, the company has sufficient drivers for profit improvement throughout the year [2]
东鹏饮料(605499):上半年收入同比增长36%,补水啦成为第二曲线,增长强劲
Guoxin Securities· 2025-07-29 08:40
Investment Rating - The investment rating for the company is "Outperform the Market" [6][4][19] Core Views - The company achieved a revenue of 10.74 billion yuan in the first half of 2025, representing a year-on-year growth of 36.4%, with a net profit of 2.37 billion yuan, up 37.2% year-on-year [1][9] - The company plans to distribute a cash dividend of 25 yuan per 10 shares (including tax), with a dividend payout ratio of 55% [1][9] - The company is expected to continue benefiting from scale effects and has slightly raised its profit forecasts for the next three years [4][19] Revenue and Profitability - In the first half of 2025, the company reported revenues of 8.36 billion yuan from specialty drinks, 1.49 billion yuan from electrolyte water, and 0.88 billion yuan from other beverages, with year-on-year growth rates of 22.0%, 213.6%, and 65.2% respectively [2][10] - The company's gross margin and net margin for Q2 2025 were 45.7% and 23.7%, respectively, showing a slight decline compared to the previous year due to increased investment in new products and marketing [3][11] - The company expects to achieve total revenues of 21.22 billion yuan, 26.38 billion yuan, and 31.41 billion yuan for the years 2025, 2026, and 2027, with year-on-year growth rates of 34.0%, 24.3%, and 19.1% respectively [4][19] Market Performance - The company is considered a rare growth stock in the food and beverage sector, with ongoing efforts to expand its product categories and national presence [4][19] - The current stock price corresponds to a price-to-earnings (PE) ratio of 32, 25, and 20 for the years 2025, 2026, and 2027 respectively [4][21]
东鹏饮料(605499):双引擎引领增长 辩证看待费用投放
Xin Lang Cai Jing· 2025-07-28 08:29
Core Viewpoint - The company reported strong financial performance in the first half of 2025, with significant year-on-year growth in both revenue and net profit, indicating robust operational capabilities and market demand [1][2]. Revenue Performance - In 1H2025, the company achieved revenue of 10.737 billion yuan, a year-on-year increase of 36.37%, with Q2 revenue reaching 5.889 billion yuan, up 34.10% compared to the same period last year [1][2]. - The company expanded its channel capabilities, covering 4.2 million terminals, a 17% increase year-on-year, contributing to the revenue growth [2]. - Electrolyte water sales reached 1.493 billion yuan in the first half, matching the total sales for the previous year, highlighting its significant contribution to revenue [2]. Profitability Analysis - The company maintained stable gross margins, with a gross profit margin of 45.15% and a net profit margin of 22.12% in 1H2025, reflecting slight year-on-year improvements [2]. - In Q2, the gross profit margin was 45.70%, while the net profit margin was 23.68%, showing minor declines due to increased sales expenses [2]. - Future gross margin improvements are anticipated due to cost reductions and ongoing scale effects [2]. Investment Outlook - Looking ahead to Q3, the company plans to enhance its product matrix to boost consumer repurchase rates and extend usage scenarios [3]. - Increased deployment of freezers and continued growth in the sales of "Bushi La" and "Guo Zhi Cha" are expected to drive revenue per point higher [3]. - The company is optimistic about its growth potential and platform opportunities, with a projected net profit of 4.6 billion yuan for 2025, representing a 37% year-on-year increase, corresponding to a PE ratio of 34x [3].
东鹏饮料(605499):收入符合预期 成长底色依旧
Xin Lang Cai Jing· 2025-07-13 06:41
Core Viewpoint - The company anticipates significant revenue and profit growth for the first half of 2025, driven by strategic initiatives and product expansion [1][2][3] Group 1: Financial Performance - The company expects to achieve revenue of 10.63 to 10.84 billion yuan for 25H1, representing a year-on-year increase of 35.0% to 37.7% [1] - The projected net profit attributable to shareholders is between 2.31 to 2.45 billion yuan, reflecting a year-on-year growth of 33.5% to 41.6% [1] - For Q2 2025, the company forecasts revenue of 5.78 to 5.99 billion yuan, with a year-on-year increase of 31.7% to 36.5% [1] Group 2: Strategic Initiatives - The company is focusing on a nationwide strategy and enhancing channel management to drive sales, aiming to exceed 4 million retail outlets by the end of the year [2] - The introduction of new products, such as fruit juice tea, has led to an increase in distribution points, with nearly 2 million outlets currently carrying the new product [2] Group 3: Profitability and Cost Management - The projected net profit margin for Q2 is around 23.8%, with a slight year-on-year decline due to increased marketing expenses and a competitive environment [3] - The cost of white sugar is expected to decrease by approximately 5.9% year-on-year, which may help maintain stable gross margins despite the impact of new product margins [3] - The company is increasing its marketing investments, including celebrity endorsements and advertising campaigns, to enhance brand visibility and support sales growth [3]
东鹏饮料(605499):一季度收入同比增长39%,第二曲线亮眼
Guoxin Securities· 2025-04-16 08:14
Investment Rating - The investment rating for the company is "Outperform the Market" [6][4][19] Core Views - The company reported a revenue of 4.848 billion yuan in Q1 2025, representing a year-on-year growth of 39.2%, with a net profit of 980 million yuan, up 47.6% year-on-year [1][9] - The company continues to experience strong growth in its specialty drinks segment, maintaining over 25% growth, with the "Brewed Water" product line showing exceptional performance [2][4] - The company has optimized its cost structure, leading to improved profitability, with a gross margin of 44.5%, an increase of 1.7 percentage points year-on-year [3][10] Summary by Sections Financial Performance - In Q1 2025, the company achieved a revenue of 48.48 billion yuan, a 39.2% increase year-on-year, and a net profit of 9.80 billion yuan, reflecting a 47.6% growth [1][9] - The cash flow from sales reached approximately 48.63 billion yuan, an increase of 18.73% year-on-year [9] - The company’s gross margin improved to 44.5%, benefiting from economies of scale and cost reductions [3][10] Product Segmentation - Specialty drinks, electrolyte water, and other beverages generated revenues of 3.901 billion, 570 million, and 375 million yuan respectively, with year-on-year growth rates of 25.7%, 261.5%, and 72.6% [2][4] - The "Brewed Water" product line has maintained high growth through flavor expansion and increased market penetration [2][4] Regional Performance - Revenue growth by region includes Guangdong (21.6%), East China (30.8%), Central China (28.6%), Guangxi (31.9%), Southwest (61.8%), North China (71.7%), online sales (54.2%), and key customer segments (53.3%) [2][4] Future Outlook - The company has revised its revenue forecasts for 2025-2027, expecting total revenues of 205.17 billion, 253.36 billion, and 300.83 billion yuan, with year-on-year growth rates of 29.53%, 23.49%, and 18.74% respectively [4][17] - The projected net profit for the same period is 45.33 billion, 59.53 billion, and 73.95 billion yuan, with growth rates of 36.25%, 31.33%, and 24.23% [4][17]
东鹏饮料:淡季势能充沛,Q1业绩超预期-20250416
SINOLINK SECURITIES· 2025-04-16 00:23
Investment Rating - The report maintains a "Buy" rating for the company, with expected profit growth of 35% in 2025, 27% in 2026, and 26% in 2027, corresponding to PE ratios of 31x, 24x, and 19x respectively [3]. Core Insights - The company reported Q1 2025 revenue of 4.848 billion RMB, a year-on-year increase of 39.23%, and a net profit of 980 million RMB, up 47.62% year-on-year, exceeding expectations [2]. - The company is experiencing strong growth in various product lines, particularly during the Spring Festival, with significant increases in sales for special drinks and bottled water [2][3]. - The company is expanding its market presence outside Guangdong, with a notable increase in the number of distributors, particularly in the North China market [2]. Performance Analysis - The company's gross margin and net margin for Q1 2025 were 44.5% and 20.2%, respectively, reflecting improvements due to lower raw material costs [3]. - Sales and management expense ratios decreased, indicating effective scale efficiencies, while sales expenses increased due to new product promotions [3]. - The company is expected to maintain high growth in Q2 2025, supported by favorable inventory levels and strong sales momentum [3]. Financial Projections - Revenue projections for 2023 to 2027 are 11.263 billion RMB, 15.839 billion RMB, 20.907 billion RMB, 26.164 billion RMB, and 31.829 billion RMB, with growth rates of 32.42%, 40.63%, 32.00%, 25.14%, and 21.65% respectively [7]. - Net profit projections for the same period are 2.040 billion RMB, 3.327 billion RMB, 4.474 billion RMB, 5.690 billion RMB, and 7.142 billion RMB, with growth rates of 41.60%, 63.09%, 34.50%, 27.18%, and 25.50% respectively [7]. - The report highlights a strong return on equity (ROE) forecast, with figures of 32.26% in 2023 and declining to 35.89% by 2027 [7]. Market Sentiment - The report indicates a positive market sentiment with a high number of "Buy" ratings over various time frames, suggesting strong investor confidence in the company's future performance [9].
东鹏饮料(605499):2024年收入同比增长41%,盈利能力提升
Guoxin Securities· 2025-03-11 09:09
Investment Rating - The investment rating for the company is "Outperform the Market" [6][4]. Core Insights - The company achieved a revenue of 15.839 billion yuan in 2024, representing a year-on-year growth of 40.63%, with a net profit of 3.327 billion yuan, up 63.09% year-on-year [9][4]. - The company has made significant progress in its national expansion, with 3,193 distributors and nearly 4 million sales outlets, achieving 100% coverage in prefecture-level cities [9][4]. - The company’s gross margin and net margin for 2024 were 44.81% and 21.00%, respectively, showing improvements of 1.74 and 2.89 percentage points year-on-year [11][4]. Revenue and Profit Forecast - The company is expected to generate total revenue of 20.170 billion yuan, 24.881 billion yuan, and 29.530 billion yuan for 2025, 2026, and 2027, respectively, with year-on-year growth rates of 27.34%, 23.36%, and 18.68% [4][18]. - The forecasted net profit for the same years is 4.406 billion yuan, 5.725 billion yuan, and 7.118 billion yuan, with growth rates of 32.43%, 29.93%, and 24.33% [4][18]. Segment Performance - In 2024, the revenue from different beverage categories was 13.304 billion yuan for functional drinks, 1.495 billion yuan for "Water La," and 1.023 billion yuan for other beverages, with respective growth rates of 28.49%, 280.37%, and 103.2% [10][4]. - The company’s revenue growth varied by region, with notable increases in North China (83.85%) and online sales (116.95%) [10][4]. Cost and Efficiency - The company has optimized its cost structure, with selling, general, and administrative expenses decreasing as a percentage of revenue, contributing to improved profitability [11][4]. - The company’s operating expenses as a percentage of revenue were 16.93% for sales, 2.69% for management, and -1.20% for financial expenses, indicating effective cost management [11][4].
东鹏饮料:2024年收入同比增长41%,盈利能力提升-20250311
Guoxin Securities· 2025-03-11 05:36
证券研究报告 | 2025年03月11日 东鹏饮料(605499.SH) 优于大市 2024 年收入同比增长 41%,盈利能力提升 公司 2024 年收入同比增长 41%。东鹏饮料发布 2024 年年度报告,2024 年实现收入 158.39 亿元,同比增长 40.63%,归母净利润 33.27 亿元, 同比增长 63.09%。其中四季度营收 32.81 亿元,同比增长 25.12%;归母 净利润 6.19 亿元,同比增长 61.21%。回款方面,2024 年公司销售商品 收到的现金约 204.30 亿元,同比+46.98%;其中四季度回款 64.39 亿, 同比增长 74.4%。2024 年,公司已有 3193 家经销商,销售终端网点数 量近 400 万家,实现地级市覆盖率达到 100%,东鹏饮料全国化进程稳步 推进,在能量饮料行业的份额逐年提升。 特饮仍在加速全国化,第二曲线收入占比已达 16%。分品类看,2024 年特 饮/补水啦/其他饮料收入分别为 133.04/14.95/10.23 亿元,同比增长 28.49%/280.37%/103.2%,其中,补水啦通过延展口味、提高铺市率维 持高速增长;其他 ...
东鹏饮料:024年收入同比增长41%,盈利能力提升-20250311
Guoxin Securities· 2025-03-11 04:15
证券研究报告 | 2025年03月11日 东鹏饮料(605499.SH) 优于大市 2024 年收入同比增长 41%,盈利能力提升 公司 2024 年收入同比增长 41%。东鹏饮料发布 2024 年年度报告,2024 年实现收入 158.39 亿元,同比增长 40.63%,归母净利润 33.27 亿元, 同比增长 63.09%。其中四季度营收 32.81 亿元,同比增长 25.12%;归母 净利润 6.19 亿元,同比增长 61.21%。回款方面,2024 年公司销售商品 收到的现金约 204.30 亿元,同比+46.98%;其中四季度回款 64.39 亿, 同比增长 74.4%。2024 年,公司已有 3193 家经销商,销售终端网点数 量近 400 万家,实现地级市覆盖率达到 100%,东鹏饮料全国化进程稳步 推进,在能量饮料行业的份额逐年提升。 特饮仍在加速全国化,第二曲线收入占比已达 16%。分品类看,2024 年特 饮/补水啦/其他饮料收入分别为 133.04/14.95/10.23 亿元,同比增长 28.49%/280.37%/103.2%,其中,补水啦通过延展口味、提高铺市率维 持高速增长;其他 ...