Investment Rating - The report assigns an "Accumulate-A" rating to the company, marking its first coverage [6]. Core Views - The company is a leading national chain supermarket that is firmly advancing its quality retail transformation. It has experienced rapid growth in revenue, store count, and net profit from 2010 to 2019, with compound annual growth rates of 23.9%, 21.7%, and 19.9% respectively. However, it faced operational losses starting in 2021 due to various market pressures and has since committed to a quality retail strategy [1][16]. Summary by Sections Company Overview - The company began in 1998 and pioneered the "Agricultural Reform Supermarket" model. It expanded rapidly, reaching 911 stores by 2019. However, it has faced challenges since 2021, leading to a net store closure trend and a total loss of 9.502 billion yuan from 2021 to 2024 [1][16][22]. Store Transformation - The company is actively transforming its stores, with a target of reaching 200 remodeled stores by the end of September 2025 and 300 by early 2026. As of August 15, 2025, 160 remodeled stores were operational [1][28]. Product Layout - The company is optimizing its product structure by significantly updating its inventory, with over 60% of products being new. It is focusing on high-margin categories such as baked goods and ready-to-eat meals, with a notable increase in sales during the 2025 Spring Festival [32][37]. Supply Chain Reform - The company is shifting from a traditional KA model to a cost-plus procurement model, enhancing its product differentiation. It is also establishing a central kitchen to ensure product quality and stable supply [47][49]. Service Improvement - The remodeled stores are equipped with various customer service facilities, enhancing the shopping experience. Employee wages have also increased significantly, with a focus on improving employee satisfaction and retention [53][56]. Industry Overview - The supermarket industry in China is characterized by stable growth, with the top 100 supermarket companies projected to achieve a sales scale of approximately 900 billion yuan in 2024, reflecting a year-on-year growth of 0.3%. The industry is undergoing a transformation, with many companies focusing on store remodeling as a key strategy for 2025 [2][6].

Group 1: Financial Performance - The company achieved a revenue of 8.86 billion yuan in the first half of 2025, showing a slight year-on-year increase [1] - Net profit attributable to shareholders surged to 910 million yuan, a year-on-year growth of 791.93%, largely due to non-recurring gains from the acquisition of Taiyanggu [1] - Excluding this factor, the net profit after deducting non-recurring items reached 376 million yuan, with a growth rate exceeding 300% [1] - Operating cash flow was strong at 1.43 billion yuan, reflecting a year-on-year increase of approximately 38% [1] Group 2: Sales Channels and Growth - C-end revenue grew over 30%, increasing its share to 15% of total revenue, with offline channels like KA systems performing particularly well [1] - B-end catering continued to grow at around 30% [5] - Export business, driven by the Russian market, saw growth exceeding 20%, with cooked products successfully entering the Hong Kong market [1] - The revenue structure is continuously optimizing, with deep processing product revenue growing significantly and surpassing 40% of total revenue, contributing to an overall gross margin increase of over 2 percentage points [1] Group 3: Cost Management and Efficiency - The company maintained good profitability due to significant cost control advantages, with meat production costs decreasing by over 10% [1] - Improvements in chicken performance and management practices contributed to cost reductions [6] - Strategic adjustments in sales channels have led to a decrease in the share of lower-value distribution channels, focusing more on high-value C-end and catering channels [5] Group 4: Future Outlook and Market Position - The integration of Taiyanggu is expected to contribute over 60 million breeding capacity and more than 80,000 tons of cooked food capacity annually [3] - The company holds approximately 20% market share in the domestic breeding chicken market, with plans for continued growth in exports [4] - The rapid growth in C-end sales is attributed to effective collaboration between online and offline strategies, leveraging market trends and strong product development capabilities [7] - Cash flow improvements are a result of ongoing financing structure enhancements and a focus on technological upgrades and channel optimization [8]

Group 1: Industry Overview - The egg chicken industry in China is characterized by a "small scale, large group" structure, leading to low price control and significant profit fluctuations [3][4] - The market share of the company exceeds 20%, establishing it as a benchmark enterprise in the industry [4][6] - The average sales price of chicken products increased by approximately 19.72% year-on-year, reaching about 3.36 CNY per bird [24] Group 2: Business Strategy - The company aims to enhance its brand and product quality through a focus on safety, traceability, and brand recognition [3][20] - Future strategies include optimizing the chicken breeding industry scale and product structure while ensuring sustainable development [7][11] - The company has established a comprehensive biosecurity system, evolving through four stages to ensure safety and efficiency in production [5][13] Group 3: Market Dynamics - The demand for high-quality, traceable products is increasing among consumers, leading to a shift towards branded and premium products [3][20] - The company is actively expanding its product range, including non-cage eggs and processed food products, to meet diverse consumer preferences [10][20] - The company has not encountered significant barriers in expanding its market presence, despite regional differences in breeding standards [16] Group 4: Financial Performance - The company reported a slight decrease in the sales volume of chicken products by 2.58% year-on-year, but maintained a market share of over 20% [24] - The company’s revenue and market share have been steadily increasing, indicating strong financial health [4][18] Group 5: Risk Management - The company has implemented a robust risk assessment framework to address climate anomalies and their impact on production cycles [17] - A complete biosecurity system is in place to mitigate risks associated with animal diseases, with no major outbreaks reported since the company's inception [13] Group 6: Future Outlook - The egg chicken industry is expected to see increased supply from imported breeds and a steady rise in consumer demand, particularly in the food service sector [21][22] - The company plans to maintain a focus on core business areas while exploring new opportunities in emerging markets such as pre-prepared foods and pet food [7][25]