治理直播间"假洋牌"乱象，平台与监管部门应形成合力。直播平台要落实主体责任，完善准入管理机 制；监管部门应加强执法力度，让"假洋牌"及其推手付出应有的代价，还应建立常态化、长效化的监管 机制，对违法违规行为形成高压震慑。 另一方面，"假洋牌"凭借虚假光环，挤占了正规本土品牌的生存空间与市场份额。当用心做好产品、提 升品质的正规企业，因品牌认可度不足而输给一个精心包装的"假洋牌"时，会削弱本土品牌创新和提升 品质的积极性，最终损害的是整个行业的创新生态和可持续发展能力。 治理直播间"假洋牌"乱象，平台与监管部门应双管齐下形成合力。直播平台要落实主体责任，完善准入 管理机制，加强对品牌背景、生产经营地址等信息的核实，及时封限违规编造信息、进行虚假宣传的直 播账号。监管部门应加强执法力度，对虚假宣传、以次充好等违规行为，必须依法重拳出击，让"假洋 牌"及其推手付出应有的代价，还应建立常态化、长效化的监管机制，对违法违规行为形成高压震慑。 屡屡曝光的"假洋牌"骗局，也警示消费者：购物时应擦亮眼睛、仔细甄别，切莫被主播的演技和氛围裹 挟冲动下单，应仔细查看产地、原材料等详细信息，不让"假洋牌"有可乘之机。同时应该认识到 ...

Core Insights - Shanxi Tianchi Agricultural Development Co., Ltd. has successfully exported 100 kilograms of oat flour to Japan, marking a significant step for the Ningwu oat industry in entering the high-end East Asian market [1] - The company has made substantial progress in product development and marketing, establishing a robust online and offline sales network [2] - The company aims to enhance its production capacity and ensure product quality through investments and collaborations with research institutions [2][3] Group 1: Product Development - The Ningwu county has leveraged its unique geographical conditions and innovative processing techniques to enhance the nutritional value and marketability of oats [1] - The company achieved a technological breakthrough in January 2025, successfully producing noodles and steamed buns from oat flour, which gained recognition in both domestic and international markets [1] - The company has partnered with the Chinese Academy of Agricultural Sciences to improve oat yield and quality through the cultivation of superior varieties [2] Group 2: Marketing and Sales - The company has actively participated in various exhibitions and promotional activities, including a successful sales event on May 24 that resulted in 120,000 orders [2] - Collaborations with well-known chain enterprises and online brands have been established to enhance product solutions and sales strategies [2] - The company has invested over 10 million yuan in upgrading its production line to meet increasing market demand [2] Group 3: Company Overview - Established in January 2018, Shanxi Tianchi Agricultural Development Co., Ltd. has developed into a comprehensive organic whole grain health industry chain enterprise, with an annual processing capacity of 15,000 tons [3] - The company is focused on integrating the upstream and downstream industry chains and increasing investment in research and development to build a nationally recognized brand [3]

代州黄酒传承千年、遵循古法发酵工艺，以黍米为原料，味道温润绵长，有"南绍北代"之美誉。黄酒出 口企业山西代州黄酒酿造股份有限公司董事长张钟晓表示："黄酒文化承载着数千年历史积淀，黄酒产 品成功出海，对传统文化走向世界具有积极意义。" 为助力山西"特""优"农食产品走出国门，忻州海关开辟"属地查检绿色通道"，实施"7×24小时"预约查验 机制。针对出口国食品进口标准，海关把监管嵌入生产链条，指导企业完善质量管理体系，完成产品原 料溯源、抽样检测等出口前监管工作。 中新网忻州6月9日电 (记者杨静)记者9日从太原海关获悉，经该关所属忻州海关检验合格，100公斤燕麦 粉与10箱干型黄酒近日发往日本。这是山西省首次出口燕麦粉和黄酒产品，山西农业深加工产品打入东 亚高端市场。 此次出口的燕麦粉产自山西北部高寒山区，依托当地冷凉气候与绿色种植技术，产品兼具高纤维、低升 糖等健康属性。此前，日本客户代表在参观燕麦粉生产车间时表示，燕麦粉品质令人惊喜，这不仅是商 品，更是中国悠久农耕文明的体现。 燕麦粉出口企业山西天池农业发展有限公司办公室主任白永伟说："此次出口实现了从'山西地方特 色'到'国际健康食品'的跨越。合作已带动 ...