Group 1 - The conference highlighted the importance of oats as a well-researched whole grain with various health benefits, emphasizing the need for increased public nutrition education and dietary guidance to incorporate oats into daily diets [1][3] - Current public health challenges in China include rising rates of obesity, diabetes, hypertension, and cardiovascular diseases, largely attributed to an inadequate dietary structure, particularly insufficient whole grain intake [1][2] - The "National Whole Grain Action Plan (2024-2035)" aims to increase whole grain consumption to promote nutritional balance and improve public health [1] Group 2 - Oats are recognized for their high protein content, essential amino acids, and beneficial properties such as lowering blood cholesterol and postprandial blood sugar levels, supported by evidence and health claims in multiple countries [2] - The oat industry in China has developed a comprehensive supply chain, offering diverse products such as oat rice, oat flakes, oat flour, and oat milk, with recommendations for further innovation to meet consumer demands [2] - Increasing the intake of oats and other whole grains is crucial for improving dietary structures and is a key component in building a "Healthy China" [3]

北京商报讯（记者 郭秀娟 实习记者 王悦彤） 8月6日，西麦食品在投资者互动平台回答投资者提问称， 公司作为一家专注于燕麦产品研发、生产与销售的公司，致力于为广大消费者提供健康、营养的燕麦谷 物健康食品。目前，公司的产品线主要包括各种类型的燕麦片、燕麦粉等，涵盖了不同消费群体的需 求。公司B2B客户涵盖乳企、饮料、休闲零食品牌等企业。公司始终关注着市场动态和消费者的需求变 化，通过不断创新和提升产品质量，公司将为消费者提供更丰富、健康的选择，为消费者带来更多元化 的产品和服务。 ...

Core Insights - Shanxi Tianchi Agricultural Development Co., Ltd. has successfully exported 100 kilograms of oat flour to Japan, marking a significant step for the Ningwu oat industry in entering the high-end East Asian market [1] - The company has made substantial progress in product development and marketing, establishing a robust online and offline sales network [2] - The company aims to enhance its production capacity and ensure product quality through investments and collaborations with research institutions [2][3] Group 1: Product Development - The Ningwu county has leveraged its unique geographical conditions and innovative processing techniques to enhance the nutritional value and marketability of oats [1] - The company achieved a technological breakthrough in January 2025, successfully producing noodles and steamed buns from oat flour, which gained recognition in both domestic and international markets [1] - The company has partnered with the Chinese Academy of Agricultural Sciences to improve oat yield and quality through the cultivation of superior varieties [2] Group 2: Marketing and Sales - The company has actively participated in various exhibitions and promotional activities, including a successful sales event on May 24 that resulted in 120,000 orders [2] - Collaborations with well-known chain enterprises and online brands have been established to enhance product solutions and sales strategies [2] - The company has invested over 10 million yuan in upgrading its production line to meet increasing market demand [2] Group 3: Company Overview - Established in January 2018, Shanxi Tianchi Agricultural Development Co., Ltd. has developed into a comprehensive organic whole grain health industry chain enterprise, with an annual processing capacity of 15,000 tons [3] - The company is focused on integrating the upstream and downstream industry chains and increasing investment in research and development to build a nationally recognized brand [3]

Core Insights - Shanxi Province has successfully exported 100 kilograms of oat flour and 10 boxes of dry yellow wine to Japan, marking the first time these products have been exported, thus entering the East Asian high-end market [1][2] - The oat flour is produced in the cold mountainous regions of northern Shanxi, utilizing local cool climate and green planting techniques, offering health benefits such as high fiber and low glycemic index [1] - The yellow wine, made from millet and following ancient fermentation methods, carries a rich cultural heritage and is recognized for its smooth taste, contributing positively to the global recognition of traditional Chinese culture [1] Company and Industry Summary - Shanxi Tianchi Agricultural Development Co., the exporter of oat flour, reported that this export signifies a transition from "local specialty" to "international health food," with subsequent orders expected from Japanese clients [1] - Shanxi Daizhou Yellow Wine Brewing Co. emphasized the cultural significance of their yellow wine, which has a history of thousands of years, and its successful export is seen as a positive step for traditional culture on the global stage [1] - To support the export of Shanxi's specialty agricultural products, the Xinzhou Customs has established a "green channel" for inspections and implemented a 24/7 appointment verification mechanism, ensuring compliance with international food import standards [1][2]