根据现有消息来看，Stellantis与东风的合作将采用经典的"合资2.0"模式，双方都将成为技术的供应者， Stellantis负责Jeep新车型的造型与底盘调校，而东风则负责提供三电、智能座舱等核心技术。 对此，东风集团相关负责人向《每日经济新闻》记者回应称，"目前，东风与Stellantis正在保持交流， 我们已关注到相关媒体报道，网传相关具体内容均为猜测或传言。东风汽车将严格按照上市公司规则及 时公告，请以官方发布为准。" Stellantis集团方面也向《每日经济新闻》记者表示："我们不对网络传闻发表评论。" 昔日"老师"变"学生"？ 回顾Jeep在中国的历程，其凭借"越野车鼻祖"的权威地位，曾一度在市场上以"老师"的姿态，引领并培 育了中国最初的越野车细分市场。 实际上，作为最早一批进入中国寻求合资的汽车企业，Jeep品牌进入中国已经有40年历史，在过去的市 场竞争中，Jeep品牌经历了起伏，也积累了大量的经验教训。2022年7月，外资方Stellantis集团与广汽集 团官宣"分手"，两者的合资企业广汽菲克黯然离场，国产Jeep也成为历史，Jeep品牌以全进口模式继续 留在中国市场。 然而，昔日 ...

根据现有消息来看，Stellantis与东风的合作将采用经典的"合资2.0"模式，双方都将成为技术的供应者，Stellantis负责Jeep新车型的造型与底盘调校，而东风 则负责提供三电、智能座舱等核心技术。 每经记者｜孙桐桐 每经编辑｜余婷婷 日前，有传闻称Stellantis集团与东风集团将进一步合作，双方计划以岚图、猛士的技术为支撑，联合开发Jeep品牌硬派越野新车。 对此，东风集团相关负责人向《每日经济新闻》记者回应称："目前，东风与Stellantis正在保持交流，我们已关注到相关媒体报道，网传相关具体内容均为 猜测或传言。东风汽车将严格按照上市公司规则及时公告，请以官方发布为准。" Stellantis集团方面也向记者表示："我们不对网络传闻发表评论。" 昔日"老师"变"学生"？ 回顾Jeep在中国的历程，其凭借"越野车鼻祖"的权威身份，曾一度以市场"老师"的姿态，引领并培育了中国最初的越野车细分市场。 实际上，作为最早一批进入中国寻求合资的汽车企业，Jeep品牌进入中国已经有40年历史，在过去的市场竞争中，Jeep品牌经历了起伏，也积累了大量的经 验教训。2022年7月，外资方Stellanti ...

Core Viewpoint - The Chinese automotive market is undergoing a significant structural adjustment, with domestic brands increasing their market share at the expense of foreign brands, which now hold less than 35% of the market [4]. Group 1: Domestic Brand Growth - In 2024, domestic passenger car sales are projected to reach 17.97 million units, accounting for 65.2% of total passenger car sales, an increase of 9.2 percentage points year-on-year [4]. - In April 2025, domestic brands achieved retail sales of 1.15 million units, a year-on-year increase of 31%, with a market share of 65.5%, up 8 percentage points [4]. - From January to April 2025, domestic brands held a retail market share of 64%, an increase of 7.9 percentage points compared to the previous year, particularly gaining in the new energy and export markets [4]. Group 2: Challenges Faced by Foreign Brands - Kia is struggling in the Chinese market due to a lack of clarity in positioning and slow progress in electrification, with only 21.5% of global sales being electric models in 2024 [6]. - Skoda's sales in China fell by 23.1% year-on-year to 17,500 units in 2024, as it is squeezed by both the Volkswagen brand's price cuts and the competitive offerings from domestic brands [9][10]. - Jeep's focus on SUVs has led to a disconnect with Chinese consumer preferences, resulting in a decline in brand presence and market share [11]. Group 3: Global Performance of Foreign Brands - Despite challenges in China, Kia remains strong in its home market and is expanding in North America and Europe, achieving over 3 million global sales in 2024 [20]. - Skoda's global sales reached 926,600 units in 2024, with strong performance in Europe, particularly in Germany, the Czech Republic, and the UK [21]. - Jeep's brand recognition and performance in North America remain robust, with 90% of its global sales coming from this market, totaling 587,800 units in 2024 [23]. Group 4: Lessons Learned - The struggles of foreign brands in China highlight the importance of understanding local consumer preferences and adapting product strategies accordingly [28]. - Successful global strategies require a deep understanding of localization, which encompasses product definition, technology routes, brand communication, and supply chain management [29]. - Brands must recognize their positioning and strengths, focusing on markets that align with their core competencies rather than pursuing broad-scale expansion [29].