EV6

Search documents
KIA AMERICA POSTS 12 PERCENT YEAR-OVER-YEAR SALES INCREASE IN JULY
Prnewswire· 2025-08-01 09:11
Core Insights - Kia America reported total sales of 71,123 units in July 2025, representing a 12 percent increase compared to July 2024 [1] - Retail sales through Kia dealerships increased by 9 percent year-over-year, achieving the best-ever July result [6] - The newly launched 2026 EV9 saw a significant sales increase of 90 percent month-over-month, with 1,737 units sold in July [1][4] Sales Performance - Key models such as Soul (+36 percent), Carnival (+30 percent), K5 (+25 percent), Telluride (+15 percent), Sportage (+14 percent), and Sorento (+11 percent) experienced double-digit sales growth over July 2024 [2] - The Carnival, Sportage, and Telluride achieved their highest-ever July sales performances [2][6] - Year-to-date sales for Kia are up 8 percent over the previous year's record pace [6] Strategic Initiatives - Kia America launched a new advertising campaign for the 2026 Sportage, emphasizing its efficiency and capability [3] - The company introduced the Kia Connected Home display at the Kia Forum in Los Angeles, showcasing the EV9's vehicle-to-home (V2H) functionality [7] - Kia America announced a $100,000 donation to the American Red Cross for flood relief efforts in Texas [7]
KIA BRINGS THE FUTURE TO THE HISTORIC KIA FORUM WITH THE "KIA CONNECTED HOME"
Prnewswire· 2025-07-29 23:49
Core Insights - Kia America is showcasing the Kia Connected Home™ at the Kia Forum in Los Angeles, emphasizing the integration of electric vehicles into everyday living [1][4] - The Kia Connected Home™ features the EV9's vehicle-to-home (V2H) functionality, allowing energy transfer from the vehicle to residential spaces [2][9] - The initiative reflects Kia's commitment to sustainable innovation and aims to redefine mobility's role in daily life [3][4] Group 1: Kia Connected Home™ Overview - The Kia Connected Home™ is open from July 28 to January 29, providing an interactive experience for guests [1][9] - It showcases how the EV9 can power homes during outages or peak energy times through innovative energy capabilities [2][9] - The installation aligns with Kia's "Opposites United" design framework, merging technology with thoughtful design [3] Group 2: Interactive Experience and Technology - The event includes an interactive EV9 driving simulation, enhancing guest engagement with a first-person 3D perspective [5] - Participants can experience advanced in-vehicle technologies such as Highway Driving Assist 2 and Remote Smart Parking Assist 2, showcasing Kia's commitment to driver convenience [6] Group 3: Corporate Presence and Recognition - Kia America is recognized as one of the TIME World's Most Sustainable Companies of 2024, highlighting its commitment to sustainability [7] - The company serves as the "Official Automotive Partner" of the NBA and WNBA, further solidifying its brand presence [7]
车圈南橘北枳记
汽车商业评论· 2025-06-10 02:50
Core Viewpoint - The Chinese automotive market is undergoing a significant structural adjustment, with domestic brands increasing their market share at the expense of foreign brands, which now hold less than 35% of the market [4]. Group 1: Domestic Brand Growth - In 2024, domestic passenger car sales are projected to reach 17.97 million units, accounting for 65.2% of total passenger car sales, an increase of 9.2 percentage points year-on-year [4]. - In April 2025, domestic brands achieved retail sales of 1.15 million units, a year-on-year increase of 31%, with a market share of 65.5%, up 8 percentage points [4]. - From January to April 2025, domestic brands held a retail market share of 64%, an increase of 7.9 percentage points compared to the previous year, particularly gaining in the new energy and export markets [4]. Group 2: Challenges Faced by Foreign Brands - Kia is struggling in the Chinese market due to a lack of clarity in positioning and slow progress in electrification, with only 21.5% of global sales being electric models in 2024 [6]. - Skoda's sales in China fell by 23.1% year-on-year to 17,500 units in 2024, as it is squeezed by both the Volkswagen brand's price cuts and the competitive offerings from domestic brands [9][10]. - Jeep's focus on SUVs has led to a disconnect with Chinese consumer preferences, resulting in a decline in brand presence and market share [11]. Group 3: Global Performance of Foreign Brands - Despite challenges in China, Kia remains strong in its home market and is expanding in North America and Europe, achieving over 3 million global sales in 2024 [20]. - Skoda's global sales reached 926,600 units in 2024, with strong performance in Europe, particularly in Germany, the Czech Republic, and the UK [21]. - Jeep's brand recognition and performance in North America remain robust, with 90% of its global sales coming from this market, totaling 587,800 units in 2024 [23]. Group 4: Lessons Learned - The struggles of foreign brands in China highlight the importance of understanding local consumer preferences and adapting product strategies accordingly [28]. - Successful global strategies require a deep understanding of localization, which encompasses product definition, technology routes, brand communication, and supply chain management [29]. - Brands must recognize their positioning and strengths, focusing on markets that align with their core competencies rather than pursuing broad-scale expansion [29].
KIA AMERICA ACHIEVES HIGHEST MARCH AND FIRST QUARTER SALES IN COMPANY HISTORY
Prnewswire· 2025-04-01 07:18
Core Insights - Kia America achieved record-breaking sales in March with 78,540 units delivered, marking a 13.1% increase year-over-year and extending its sales streak to six months [1][7][9] - The company reported total sales of 198,850 units in Q1 2025, a 10.7% increase compared to Q1 2024, setting a new record for first-quarter performance [2][9] - Key models contributing to this growth include the K4 compact sedan, which saw a 10% increase in sales, and SUVs like the Carnival (+53%), Telluride (+17%), and Sportage (+11%) [3][4][7] Sales Performance - March sales of 78,540 units represent the best-ever monthly performance for Kia, contributing to a record first quarter [7][9] - The all-new K4 compact sedan has shown consistent growth since its launch in August 2024, indicating strong market acceptance [2][7] - The SUV segment, particularly the Carnival, Sportage, and Telluride, achieved their highest monthly sales ever, underscoring the brand's strength in this category [4][7] Production and Initiatives - Kia's Metaplant America facility in Georgia, with a $7.59 billion investment, is expected to create over 8,500 jobs and enhance production capabilities for new models [8] - The EV6 and EV9 models have commenced full-scale production, with expectations for improved product and supply chain efficiency to boost electric vehicle sales [4][8] - The 2025 Kia Telluride and EV9 received the IIHS's TOP SAFETY PICK+ designation, highlighting the brand's commitment to safety [8] Model-Specific Sales Data - Sales data for key models in March 2025 compared to March 2024: - EV9: 1,164 units vs. 1,281 units - EV6: 921 units vs. 1,537 units - K4/Forte: 13,719 units vs. 13,417 units - K5: 6,399 units vs. 1,174 units - Soul: 3,717 units vs. 5,284 units - Niro: 2,431 units vs. 2,902 units - Seltos: 4,828 units vs. 6,017 units - Sportage: 16,872 units vs. 15,211 units [5][9]