撰 文 / 路 行 设 计 / 赵昊然 中国汽车市场正经历一场深刻的结构性调整。2024年，中国品牌乘用车销量1797万辆，在乘用车销 售总量中的占比攀升至65.2%，较上年同期提升9.2个百分点。这意味着曾经占据中国市场主导地位 的外资品牌份额被压缩至不足35%。 进入2025年，自主品牌的攻势仍在有效维持。根据乘联分会数据，今年4月自主品牌零售115万辆， 同比增长31%。当月自主品牌国内零售份额为65.5%，同比增长8个百分点。1-4月自主品牌零售市 场份额64%，较去年同期增长7.9个百分点，在新能源市场和出口市场获得明显增量。 一些外资品牌的市场空间被双重挤压，在传统燃油车领域受到自主品牌性价比优势的冲击，在新能 源领域又无力与自主品牌的先发优势抗衡。这其中，一些二线合资品牌陷入集体性衰退，陆续出 现"水土不服"的症状，销量与影响力远未达到其全球地位。 中国消费者独特的偏好、日新月异的技术需求、极其激烈的本土竞争格局，共同构筑了一道无形的 壁垒。而与此同时，这些品牌却在欧洲、北美、东南亚等地持续热销——这个世界，早已不能用同 一把钥匙启动所有引擎。 中国市场，边缘求生 起亚 定位模糊与电动化滞后 曾 ...

Core Viewpoint - The recent configuration adjustments of the Skyworth EV6 model, including the cancellation of two versions and changes in features, aim to enhance cost-effectiveness and maintain market interest, but the impact on sales remains uncertain [1][2][8]. Group 1: Configuration Changes - Skyworth has canceled the 410 Happy and 520 Enjoy versions of the EV6, which is not expected to significantly affect users as there are over 20 different configurations available [2]. - The adjustments include the addition of common features like a 10.2-inch central control screen, 4G connectivity, and Bluetooth, but these are not seen as standout improvements [3]. - The switch from ternary lithium batteries to lithium iron phosphate in the 410 version indicates a clear intention to reduce costs [3]. Group 2: Safety Concerns - The removal of the Electronic Stability Program (ESP) from several versions raises concerns about user safety, as ESP is crucial for maintaining vehicle stability and preventing accidents [4][5]. - Statistics show that vehicles equipped with ESP can reduce fatal accidents by 43%, highlighting its importance as a safety feature [4]. - While the reduction of ESP is legally permissible, it reflects poorly on the company's commitment to safety, especially as many competitors have made ESP a standard feature [5][6]. Group 3: Market Positioning and Sales Goals - Skyworth aims to sell 100,000 vehicles by 2030, with a more immediate target of 30,000 units for 2022, but current sales figures suggest this goal may be unattainable [10][18]. - The company's focus on "healthy cars" as a product positioning strategy raises questions about its effectiveness in capturing market interest, especially given the competitive landscape [13][18]. - The health-related features of the EV6, such as air purification systems, are not unique and may not be sufficient to differentiate the brand in a crowded market [14][15]. Group 4: Brand Strategy and Challenges - Skyworth's late entry into the electric vehicle market and reliance on health as a marketing angle may hinder its ability to establish a strong brand identity [19][20]. - The company's approach appears to be more about creating concepts rather than addressing core consumer needs, which could limit its appeal [19][20]. - The potential for Skyworth to succeed in the automotive sector remains uncertain, as it must navigate both market expectations and its own product positioning strategy [20].

"作为新能源汽车这条赛道上的"萌新"，创维汽车的跨界表现可谓是非常亮眼。那么，创维汽车究竟做对了什么？未来能延续这种增长吗？" 作者/海安 提起创维，大多数人最先联想到电视机，当创维汽车的首款产品在2021年4月上市时，谁也想不到，它会在新能源汽车制造商的混战中杀出重围。 2022年是创维汽车奋起发力的一年。创维集团的业绩报告显示，创维汽车2022年12月共交付3116台，海外出口1098台。2022年全年总销量21916台，同比 增长255.72%。7-12月销量再次突破，实现六连涨。 这样的销量，尽管与特斯 拉、"蔚小理"等头部车企相比，有着较大的差距，但作为新能源汽车这条赛道上的"萌新"，创维汽车的这个跨界表现，可谓是 非常亮眼。 那么，创维汽车究竟做对了什么？未来能延续这种增长吗？ 01 闯入新赛道 2017年，开沃汽车正式获得了乘用车的生产资质，正式进军乘用车领域，不久后推出了首款量产车型天美ET5，定位为中型纯电SUV。 2019年，开沃集团开始进入乘用车领域，并成立了天美汽车。 很多人或许不知道，创维汽车进入新能源客车领域，已有12个年头了。 2010年，创维集团创始人黄宏生，创立了开沃新能源汽 ...

Group 1 - The article discusses the rise of amateur football leagues in Jiangsu, particularly the "Su Super" league, which has gained significant popularity on social media platforms, surpassing 100 million views [1] - The league features a mix of professional players and amateur participants, showcasing a pure form of football without match-fixing or insider dealings [3][4] - The performance of teams in the league is humorously linked to the success of the electric vehicle (EV) industry in their respective cities, with cities like Suzhou, Wuxi, and Changzhou facing defeats [5] Group 2 - Nanjing, despite its historical struggles in the automotive industry, has managed to secure a place among the top teams in the "Su Super" league, reflecting a resurgence in its automotive sector [7] - The city has a rich automotive history, with significant production milestones achieved by Nanjing Automobile Group (NAG) in the past, including producing over 200,000 vehicles by 1985 [10][11] - Nanjing's automotive industry saw a revival with the establishment of partnerships with major brands like Iveco, leading to the successful production of light commercial vehicles [13][14] Group 3 - The emergence of new energy vehicle (NEV) manufacturers in Nanjing, such as Future and Zhidou, has positioned the city as a key player in China's NEV market [18][19] - Nanjing has attracted several new energy vehicle startups, including Byton and Borgward, which have made significant investments in the region [28][29] - Despite initial successes, many of these startups faced challenges and ultimately failed due to market saturation and economic downturns, leading to a wave of bankruptcies in the sector [34][35][36] Group 4 - Nanjing's automotive landscape is evolving, with some companies like Chuangwei Automotive finding success by focusing on niche markets and international expansion [50][56] - The city has also seen a rise in collaborations with major component manufacturers, enhancing the local supply chain and attracting new businesses [63] - As of 2023, Nanjing's NEV industry chain has grown significantly, with over 500 companies and a market scale reaching 240 billion yuan, reflecting a year-on-year growth of 18% [64][67]

Group 1 - The Shandong Province is positioning robots as a powerful engine for transitioning from "manufacturing" to "intelligent manufacturing," supported by policies like the "Implementation Plan for Promoting the Innovative Development of Humanoid Robot Industry" [2][9] - The integration of brain-machine interface technology allows users to control devices through thoughts, with applications in medical rehabilitation for patients with mobility impairments [3][4] - The "Walker Taishan" robot, equipped with advanced AI capabilities, can perform various physical tasks and is part of a broader trend of integrating AI with robotics to enhance functionality [4][8] Group 2 - The EV660 heavy-duty logistics drone represents a significant advancement in logistics, capable of transporting 200 kilograms over a distance of 200 kilometers, suitable for complex environments [5][6] - Dragon Wing Aviation has evolved from a small enterprise to a leader in firefighting drone technology, achieving a 50% market share in national firefighting drones and 75% in fire extinguishing bombs [6][9] - The robotics industry in Jining has seen an average annual growth rate of over 20% over the past five years, with a focus on creating a comprehensive industrial chain that includes industrial, service, and special robots [9][10] Group 3 - The collaboration between companies like Luoshi and Dragon Wing Aviation is fostering a robust industrial ecosystem, with Jining's robot industry forming a "two parks and multiple points" industrial cluster [9][10] - The establishment of the "Tianji Network" and four service centers aims to provide comprehensive support for the robotics and drone industry, enhancing innovation and competitiveness [10]

点 击 蓝 字 关 注 我 们 本文全文共 4801 字，阅读全文约需 16 分钟 国内新闻 1.一季度我国装备制造业增加值同比增长10.9% 2.吉林省:报废更新购买新能源、燃油乘用车给予2万元和1.5万元补贴 3.丰田汽车与上海市政府签署战略合作 4.上海徐汇区、临港集团与奇瑞汽车达成战略合作 5.北京现代推纯电平台SUV ELEXIO 开启新征程 6.长安启源加入超充联盟 加快高质量补能体系建设 目录 7.蔚来将在今年第三季度在欧洲推出FIREFLY电动汽车 8.华为发布乾崑智驾ADS 4 行业首发高速L3商用解决方案 国外新闻 1.美国拟敦促英国将汽车关税从10%降至2.5% 2.现代汽车集团推出下一代混合动力系统 3.雷诺欲在2030年将印度市场的销量提高至50万辆 4.起亚发布2026款EV6 将在美国本土生产 商用车 1. 联合东风商用车、北汽福田等企业 华为发布超充联盟2.0 2. 潍柴全新一代H/T-2.0高热效率发动机产品重磅发布 时间:2025.4.22 来源: 工信微报 数据显示，今年一季度，我国装备制造业增加值同比增长10.9%，拉动整体工业生产增长3.5个百分点，装 备工业近七成重 ...

IRVINE, Calif., April 1, 2025 /PRNewswire/ -- Kia America delivered 78,540 total units in March, extending its record-breaking sales streak to six months and propelling the fast-growing brand to the best first quarter performance in company history. Retail transactions at Kia dealerships grew 25-percent year-over-year showing a continuous growth trend. KIA AMERICA ACHIEVES HIGHEST MARCH AND FIRST QUARTER SALES IN COMPANY HISTORY In Q1, Kia achieved total sales of 198,850 units, marking a 10.7-percent increa ...

撰 文 / 洪晗琪 设 计 / 师 超 起亚汽车上一次出圈，是对席卷全行业的"价格战"公开唱反调。 "起亚不打算打价格战"，比起以低价换市场份额，起亚更关心如何在提升工人福利、保证产业链健 康的情况下涨销量。相比简单粗暴的"价格战"，起亚更想打一场由技术创新与产品升级驱动的"价 值战"。 这年3月，起亚中国发布新能源战略，计划在2023年-2027年期间，在中国市场推出6款电动车： EV6 GT、EV5、EV9、入门级SUV、基于新一代电动车专用平台开发的高端电动车、中型SUV。同 年，EV6 GT、EV5分别以进口、国产的方式快速导入国内市场。 市场的确朝着这个方向变化。根据乘联会数据，2024年1-10月，新能源乘用车L2级及以上的辅助驾 驶功能装车率达67.1%。过去一年，支持城区/高速自动驾驶辅助功能的车型，在20万元级市场广泛 中国之行坚定了起亚高层此前的判断：中国汽车市场的消费偏好已经与欧美地区截然不同。前者更 注重智能化、车联网及娱乐系统，后者则倾向于驾驶性能和品质 ——这更符合燃油车的产品开发 逻辑。 当竞争对手们为"流量"各显身手时，起亚更是表现佛系，发布会不对标"别人家的孩子"、不造概 念 ...