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理想在纯电使用油车审美与纯电正向设计之间选择了后者
理想TOP2· 2025-07-06 15:22
Core Viewpoint - The article discusses the different design philosophies between electric vehicles (EVs) and traditional internal combustion engine (ICE) vehicles, emphasizing that there is no absolute right or wrong in these choices, but they lead to different commercial outcomes in the short, medium, and long term [1]. Group 1: Design Philosophy - The design of Xiaomi's SU7 and YU7 has received positive feedback for its aesthetics, which closely resemble those of traditional ICE vehicles [2]. - Xiaomi prioritizes aesthetics in its design philosophy, aiming for mainstream consumers to find the vehicles visually appealing at first glance [1][2]. - The criticism of Li Auto's MEGA design led to adjustments in the appearance of its i8 and i6 models, indicating a shift towards more conventional aesthetics [1]. Group 2: Financial Performance - Xiaomi has shown strong financial performance over the past 15 months, while Li Auto's financial results have not met earlier expectations, leading to dissatisfaction regarding its design choices [2]. - Public sentiment towards a company's design and decisions often correlates with its financial performance; positive results lead to praise, while negative results lead to criticism [2]. Group 3: Competitive Landscape - Tesla's first-generation EV design has set a standard in the industry for the past decade, focusing on low drag, good handling, low energy consumption, and long range [2][3]. - Li Auto has built upon Tesla's design principles, potentially leading the industry for the next 5-10 years due to the significant user value of its design approach [3]. Group 4: Technical Aspects - Li Auto has not surpassed Tesla in low drag, handling, energy efficiency, or range, as these aspects are largely dictated by physical laws and design choices [4]. - Xiaomi's SU7 MAX is designed to match Tesla's Model 3 Performance in handling, indicating its capability to achieve similar performance levels [5]. - Li Auto's approach to charging infrastructure and design after removing the engine is seen as a competitive advantage, focusing on user experience with fast charging capabilities [5][6]. Group 5: User Value Considerations - Li Auto prioritizes internal space over front trunk space, believing that maximizing internal space will provide greater user value, especially with the future of autonomous driving [6]. - The design choices made by Li Auto reflect a belief that internal space will be more valuable than aesthetic considerations derived from traditional vehicle designs [6].
马力大,就是原罪!
电动车公社· 2025-05-14 15:45
关注 「电动车公社」 和我们一起重新思考汽车 "过去这一个多月,是我创办小米以来最艰难的一段时间,情绪比较低落。" 这是自小米SU7事故后一个多月以来,雷军首次公开表态。 的确, 小米汽车最近遭遇了不小的舆论风波—— 起初,是一起惨痛的交通事故在全国范围内引发关注,也成了主管部门对虚假宣传辅助驾驶严加监管的导火索; 随后,小米SU7 Ultra交付后,又因为各地接连发生的超速和严重交通事故,遭遇外界对于"是否应该在公共道路上,释放大马力的质疑"; 紧接着,最近这几天又因为小米SU7 Ultra的挖孔前机舱盖是"心情件"还是"功能件",引发了新一轮的争议...... 有一说一,这连珠炮似的公关事件袭来,搁谁都得焦头烂额,更别说是身处镁光灯下的小米了。 不过社长今天并不是想参与其中的口水仗,而是想借此机会,聊 聊可能和辅助驾驶一样,对行业影响非常深远的话题—— 限制大马力车上路。 其实在SU7 Ultra刚刚交付时,就有人在网络平台上发布自己在城市道路飙车的视频, 时速从0飙升至约300km/h 仅用时17秒,快到路灯都出残影了。 没过多久,涉事驾驶员被警方抓获。 客观来讲,当年特斯拉Model 3 Perfor ...