"双节"假期，坪山文旅吸引力持续攀升。记者从坪山区获悉，在2025年国庆中秋假期，坪山旅游总收入 较2024年同期增长78.8%，共接待游客40.2万人次，接待游客的人均消费额同比提升78%。 深圳商报·读创客户端记者 文灿 刘育銮 文旅热度的攀升，也带动了消费市场的蓬勃发展。这个假期，坪山围绕"吃、玩、购"三大核心，构建起 全域联动的消费场景，让"吃得美、逛得爽、买得值"成为市民游客的共同体验。 数据显示，假期期间坪山区重点综合体合计客流量较2024年国庆同期增长29.3%，营业额同比增长 20.7%。其中，益田假日世界累计客流量同比增长13.8%，营业额同比增长16.1%，消费活力持续释放。 （图片由受访单位提供） 今年国庆中秋假期，坪山依托自然资源、文化特色与消费亮点，精心策划了"美美Holiday""国庆八天 乐"等系列活动，涵盖欢乐、浪漫、休闲三大玩法。无论是观剧、打卡拍照，还是带娃游玩、惬意"躺 坪"发呆，亦或是寻味美食、悠闲漫步，这里都有专属主题推荐；更有串联好的文旅线路、"票根通 兑"福利等实用攻略。 "票根经济"是坪山假期消费的一大亮点。凡在坪山观看演出的观众，凭票根即可畅享"吃住行游购娱" ...

Core Insights - The National Golden Week Cultural and Tourism Consumption Month initiative, launched in late September 2025, aims to stimulate cultural and tourism consumption with over 330 million yuan in subsidies [1][6] - The initiative includes various forms of subsidies such as consumption vouchers, discounts on tickets, and payment reductions, covering over 5,000 scenic spots and cultural venues nationwide [1][6] Group 1: Policy Overview - The initiative is a collaboration between the Ministry of Culture and Tourism and local governments, designed to enhance consumer engagement during the 8-day holiday period combining National Day and Mid-Autumn Festival [1] - The subsidies are intended to create a diverse discount system in partnership with financial institutions and online platforms [1] Group 2: Regional Initiatives - Shandong has introduced a "Hospitality Shandong Cultural and Tourism Discount Package," while Henan has launched a year-round ticketing product [4] - Zhejiang is issuing cultural tourism benefit cards and has initiated an innovative "ticket as consumption voucher" program, and Guangdong plans to distribute 20 million yuan in consumption vouchers [4] Group 3: Activity Scale and Features - The initiative will feature over 29,000 cultural and tourism activities, including concerts, intangible cultural heritage exhibitions, and night-time consumption events [5][6] - Online platforms are promoting unique travel routes based on films and offering immersive experiences such as "Museum Night" [5] Group 4: Market Regulation and Consumer Environment - The initiative emphasizes strict market regulation to combat illegal activities and ensure a safe and enjoyable experience for consumers [7] - Various regions are enhancing visitor convenience by opening parking lots and adding free parking spaces, such as the 50 internal parking lots opened in Yangzhou [7] Group 5: Economic Impact - The consumption month is expected to effectively leverage consumer potential across all aspects of travel, including food, accommodation, transportation, and entertainment, contributing to the recovery of the cultural and tourism industry [6]

当前，我国在入境消费方面与国际水平相比还有较大差距。付一夫分析，我国入境消费占GDP的比重仅 0.5%，远低于国际市场1%至3%的平均水平，还有较大提升空间。 近日，在大兴机场航站楼，来自俄罗斯的旅客巴拉舍娃·安娜在办理离境退税时感慨："我在退税商店买 到了心仪已久的手表，在海关工作人员的指导下，不到10分钟就办完了退税手续，实在是太方便了！我 已经对下一次再来中国购物充满期待了。" 北京海关数据显示，今年1月至8月，北京双枢纽机场验核离境退税申请单26819张，同比增长223.98%； 验核申请单总金额8.32亿元，同比增长92.77%。 上述场景并不鲜见，尤其是在上海、北京、广州、天津、重庆等城市。苏商银行特约研究员付一夫对记 者表示，上述五个城市经国务院批准于2021年开展国际消费中心城市培育，如今已经成为提升"中国 游""中国购"吸引力的核心枢纽。比如，上海国际零售商集聚度位居全球前列，北京王府井等商圈实现国 际品牌与国货精品的深度融合。 今年以来，多个相关部委深化国际消费中心城市建设，不断提高国际影响力、消费带动力、中心辐射 力。同时，优化离境退税政策等系列政策落地实施，助推入境消费潜力不断释放。 ...

Group 1: Trends in Foreign Tourism - Foreign tourists are shifting from superficial sightseeing to personalized and immersive experiences in China, such as participating in local crafts and cultural activities [1][2] - There is a growing interest in themed travel, deep exploration, and customized tours among foreign visitors, with an increase in multi-stop itineraries and longer stays [1][6] - The "China Shopping" trend is gaining momentum, with popular shopping destinations like Beijing's Silk Street and Shenzhen's Huaqiangbei attracting significant foreign tourist traffic [5] Group 2: Interest in Technology and Education - Foreign youth show a strong interest in China's advanced technology, particularly in AI applications, leading to a rise in demand for educational tours focused on tech [2][6] - There is a notable demand for visits to electric vehicle factories and tech companies, reflecting a desire for a comprehensive understanding of China's technological advancements [2] Group 3: Enhancements in Tourist Experience - The integration of AI translation devices and improved payment systems is enhancing the travel experience for foreign tourists, making navigation and transactions more convenient [7][8] - Various regions are innovating their tourism offerings, such as themed street districts and unique local experiences, to attract and engage foreign visitors [6][8] Group 4: Strategic Recommendations for Tourism Growth - Experts suggest creating diverse tourism routes and experiences tailored to the preferences of foreign visitors, emphasizing local culture and lifestyle [8][10] - There is a call for improved service infrastructure, including multilingual platforms and seamless payment options, to facilitate a smoother travel experience for international tourists [8][10]

Core Insights - The "Champion" concert series by the Times Youth League will take place in Shanghai from August 20 to 24, attracting nearly 300,000 attendees over four shows [1] - Xuhui District is implementing innovative services such as free shuttle buses to facilitate orderly transportation for fans and their families [1] - A promotional campaign titled "Stay in Xuhui, Enjoy Haipai" is being launched, offering discounts at nearly 100 hotels for concert-goers [1] Transportation and Accommodation - Xuhui District has partnered with Dazhong Transportation Group to create three free shuttle bus routes, operating on concert days to connect fans to various commercial areas [1] - Several hotels in the vicinity, including seven specific hotels, are ensuring limited availability for concert attendees [2] Consumer Benefits and Local Economy - Xuhui District is providing various consumer benefits for attendees, including discounts and promotions at participating shopping malls, restaurants, and entertainment venues [2] - Local businesses, including 19 cinemas and nearly 10 KTVs, are offering special packages and discounts for concert-goers [2] - Travel agencies have designed 26 unique itineraries to showcase Shanghai's cultural heritage, expanding the economic impact of the concert [2]

Core Viewpoint - The article discusses a joint initiative by ten departments, including the Ministry of Agriculture and Rural Affairs, to boost agricultural product consumption through a comprehensive implementation plan featuring 23 specific measures aimed at transforming rural natural resources into economic value and enhancing market activity [1] Group 1: Key Strategies - Continuous market development is essential, focusing on increasing market awareness among rural residents and guiding farmers to engage in ecological agricultural production that meets market standards [2] - Scientific management and development should align supply with the demand for green and organic agricultural products, exploring rural tourism and cultural resources to create diverse revenue streams [2] - Effective government support is crucial, involving policy backing for rural ecological product value realization and improving infrastructure to enhance the investment environment [2] Group 2: Mechanisms for Benefit Distribution - Establishing a benefit-sharing mechanism for farmers involved in ecological protection, ensuring that environmental protectors are rewarded and users pay for resources [3] - Creating a mechanism for farmers to gain from the scientific management of ecological products, encouraging them to invest in natural resources for shared profits [3] - Developing a multi-tiered distribution system for ecological product value, ensuring that initial distributions prioritize farmers' interests and subsequent distributions support environmental restoration and community welfare [4] Group 3: Value Enhancement and Capital Flow - Implementing a mechanism for the valuation of ecological products, incorporating costs related to natural resource management and environmental restoration to ensure product value retention [5] - Promoting the circulation of rural natural resources and attracting social capital to enhance farmers' cash flow through market-oriented ecological protection compensation mechanisms [5] Group 4: Focus Areas for Development - Establishing a negative list for agricultural industry access to regulate development practices and ensure sustainable agricultural practices [7] - Strengthening traditional agricultural upgrades by integrating ecological planting and breeding, and promoting eco-circular agriculture [7] - Building a public brand for ecological products to enhance recognition and marketability, while ensuring environmentally friendly production practices [8]

Core Insights - The Ministry of Water Resources announced the 2025 Happiness River and Lake Construction List, with four rivers from Fujian Province receiving central government funding of approximately 80 million yuan each [1] Group 1: Project Details - Luoyang River, the second largest river in Quanzhou, has a watershed area of 556 square kilometers and is set to develop a unique tourism route integrating water culture, folklore, historical figures, and bridge architecture [1] - Jiupeng Creek, a first-level tributary of Xinqiao Creek, has a watershed area of 664 square kilometers and a river length of 73 kilometers, with an excellent ecological endowment and a forest coverage rate of 80.3% [2] - Houtong Creek, one of the "Eight Major Water Systems" in Fujian, has a watershed area of 2,244 square kilometers and is the second largest river in Ningde City, featuring rich natural resources and unique geological landscapes [2] - Wenshui Creek, a first-level tributary of the Jiulong River, has a watershed area of 389 square kilometers and a river length of 60 kilometers, supporting local tea and tourism industries [3][4] Group 2: Economic and Cultural Impact - The development of Luoyang River aims to transform "green water and lush mountains" into "golden mountains and silver mountains," enhancing local economic growth through tourism [1] - Jiupeng Creek's ecological tourism integrates health and cultural education, contributing to the local economy [2] - Wenshui Creek supports a unique economic belt focused on ecological tourism and tea cultivation, connecting various cultural and natural heritage sites [4]

Core Insights - The cultural and tourism industry is becoming a significant engine for economic growth in China, driven by increasing consumer demand and innovative practices in service optimization [1][22] - The tourism market has shown robust activity, with 501 million domestic trips during the Spring Festival and 314 million during the May Day holiday, indicating a vibrant recovery [1] Group 1: Product Innovation and Consumer Engagement - Various regions are enhancing tourism product offerings by introducing new attractions and experiences, leading to a flourishing tourism consumption [3][22] - In Shandong's Zibo, the "This Has a Bureau" cultural and commercial tourism complex has attracted many visitors, showcasing local craftsmanship and immersive cultural experiences [3][22] - The launch of a sightseeing bus route in Taiyuan has become a popular choice for both residents and tourists, providing a new way to appreciate the city's scenery while integrating public transport with cultural tourism [5][22] Group 2: Experience-Centric Tourism - The industry is increasingly focusing on "experience is king," with successful projects like the Guiyang Cross-Border Cinema hosting unique local events to engage visitors [6][22] - In Guizhou, the "Village Super" events have stimulated market activity by combining sports and cultural activities, resulting in a win-win for tourism and local income [9][10] Group 3: Service Quality Enhancement - The tourism sector is prioritizing service quality, as evidenced by initiatives in Yunnan's Mojiang County, which introduced special events and free services to enhance visitor experiences during the International Twins Festival [12][16] - The county reported a significant increase in tourist numbers and revenue during the holiday period, reflecting the positive impact of improved service offerings [18][22] Group 4: Collaborative Efforts for Market Prosperity - Various regions are implementing collaborative strategies to enhance service quality, such as bilingual consultation services and tailored meal options for elderly tourists [20][22] - The shift in tourist expectations from superficial experiences to deeper engagement is driving the need for higher service standards and innovative offerings in the industry [22]

Group 1 - The article highlights the rise of rural tourism as a new trend in the cultural and tourism market in Fujian, particularly during the May Day holiday [1] - In Minhou, the Zhuxi Township has transformed from a quiet village to a popular tourist destination, attracting visitors seeking a blend of nature and leisure [1] - The camping site in Zhuxi has seen a shift in its customer base, with family visitors now making up over half of the attendees, indicating a growing interest in family-oriented outdoor activities [1] Group 2 - In Xiapu's Dongbi Village, the picturesque scenery and unique accommodations have made it a favored spot for photographers and tourists, with high occupancy rates in local homestays [2] - The local economy has benefited from tourism, with one former fisherman reporting an annual income of over 200,000 yuan from his homestay business, which is more stable than fishing [2] - Industry experts emphasize that the key to rural tourism development lies in differentiation, quality, and branding, as diverse offerings encourage longer stays from visitors [2]

Core Insights - Sports events are evolving from mere competitive activities to significant drivers of urban economic growth, with "event venues" becoming "consumption hubs" and "cultural tourism integration" emerging as a new highlight [1] Group 1: Event and Tourism Integration - In Chengdu, a city sports event creatively integrates running, frisbee, and fitness activities with local landmarks, offering participants a travel experience while competing [4] - The event features various themed routes and interactive games, allowing participants to earn vouchers for dining, entertainment, and shopping [4] - The introduction of unique tourism routes and themed dining accommodations during events aims to attract participants' friends and families, enhancing the travel experience [6] Group 2: Economic Impact of Sports Events - The surge in sports events is stimulating public enthusiasm for sports, leading to a continuous rise in the sports consumption market [10] - There is a notable increase in the production and sales of sports and outdoor equipment, driven by heightened consumer demand [10] - Manufacturing facilities in Zhejiang are experiencing increased activity, with a growing demand for personalized and customized outdoor gear [11]