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奇瑞打造中国车企“技术派”硬实力
中国能源报· 2026-01-14 06:39
Core Viewpoint - Chery Group has achieved significant milestones in 2025, including sales exceeding 2.8 million vehicles, maintaining its position as the top Chinese brand in passenger car exports for 23 consecutive years, and ranking among the top three in the new energy vehicle sector, showcasing its commitment to quality and global competitiveness [1]. Group 1: New Energy Vehicle Performance - In 2025, Chery sold 903,847 new energy vehicles, marking a year-on-year growth of 54.9%, positioning itself among the industry's top players [3]. - The Windcloud A9L model consistently delivered over 10,000 units monthly for four consecutive months, while the Windcloud T11 generated 38,000 pre-orders within 24 hours of its launch, indicating a successful transition from steady growth to explosive scale in new energy vehicles [3][5]. Group 2: Technological Advancements - Chery has established a comprehensive energy technology matrix covering hybrid, pure electric, range-extended, and hydrogen energy, with its Kunpeng super hybrid system recognized for its global leading thermal efficiency [5]. - The company continues to expand its "super technology shelf," integrating advanced technologies like the Lingxi smart cockpit and Feiyu super chassis into its products, enhancing user experience [5]. Group 3: Multi-Brand Strategy - Chery employs a clear "multi-brand synergy" product strategy, with the Windcloud brand serving as a strong pillar in the new energy market, while the high-end brand, Exeed, has seen significant success with the ET5 model achieving over 5,000 orders within three hours of launch [6]. - The Zongheng brand targets the luxury off-road segment, achieving 8,327 units sold globally within two months of launching the G700 model, while the iCAR brand focuses on personalized needs for younger consumers [6]. Group 4: Global Expansion Strategy - Chery's global strategy emphasizes "where to be, for whom, and becoming part of the local community," transitioning from mere product trade to deep local integration through its "new outbound" model [10]. - In 2025, Chery sold 2,806,393 vehicles globally, with a cumulative user base of 18.53 million, and set records for monthly and annual exports, reinforcing its position as the leading Chinese brand in passenger car exports [10][12]. Group 5: R&D and Innovation - Chery's global R&D network spans multiple countries, with a focus on deep local integration and collaboration with local industries, enhancing its competitive edge [15]. - The company has introduced over ten globally leading technologies in 2025, including the Ark amphibious system and AI assistant "Xiao Qi," showcasing its commitment to innovation and smart technology [15][17].
技术与资本双轮驱动 领跑中国汽车全球化,奇瑞书写高质量发展新篇章
Core Insights - In 2025, Chery demonstrated unprecedented vitality and resilience, marking a pivotal year in its transformation from an automotive manufacturer to a global high-tech ecological group [1] - Chery sold 2,806,393 vehicles, a 7.8% increase year-on-year, with overseas exports reaching 1,344,020 units, up 17.4%, maintaining its position as the top Chinese brand in passenger car exports for 23 consecutive years [1][4] - The company achieved a historic breakthrough in sales, exports, new energy vehicles, and product quality, reflecting the overall upward momentum of the Chinese automotive industry [1] Sales and Market Performance - Chery's sales performance of over 2.8 million units solidifies its position in the industry, supported by a balanced and high-quality market structure [4] - The export volume of 1,344,020 units set new historical records for Chinese automotive companies, indicating a shift towards systematic and scalable global competition [4][6] - The successful listing of Chery on the Hong Kong Stock Exchange in September 2025 provided strong capital and institutional momentum for long-term development [4] Globalization Strategy - Chery's globalization strategy evolved to a new height, focusing on local market integration and social responsibility [7] - The company expanded its operations to over 120 countries and regions, successfully entering high-barrier European markets [9] - Chery's multi-brand strategy allowed it to effectively cover various market segments, with significant contributions from its brands such as Jetour and Exeed [11] Technological Innovation - Chery emphasized technological innovation as a core competitive advantage, showcasing advancements in powertrains, batteries, and smart technologies [14] - The company adopted a pragmatic approach to energy transition, developing hybrid and electric vehicle technologies that set industry benchmarks [16] - Chery's commitment to sustainable manufacturing practices, including groundbreaking recycling technologies, significantly reduced carbon emissions [18] Future Outlook - Chery's strategic focus for 2026 includes enhancing brand strength, accelerating sustainable globalization, and advancing technological innovation [20] - The company aims to transition from merely selling products to building a strong brand, while also striving for excellence in management and organizational agility [20]
奇瑞新能源销量首进前三,“理工男”跑出加速度
Core Viewpoint - Chery Group has entered the top three in the wholesale sales ranking of new energy vehicle manufacturers in November, selling 116,794 units, a year-on-year increase of 50.1%, and achieving a cumulative sales of over 814,000 units from January to November, a growth of 69.4% [1][3]. Group 1: Sales Performance - In November, Chery's sales of new energy vehicles reached 116,794 units, marking a 50.1% increase year-on-year and achieving a "four consecutive months" growth [1]. - Cumulative sales from January to November exceeded 814,000 units, reflecting a year-on-year growth of 69.4% [1]. - The momentum suggests that annual sales of new energy vehicles are on track to approach one million units [1]. Group 2: Product Strategy - Chery's entry into the top three is attributed to its multi-brand and multi-technology product strategy, which covers a wide range of price segments and niche markets [3]. - The company has successfully launched several flagship models, including the A9L and T11, which have shown strong market performance, with T11 receiving over 38,000 orders within 24 hours of its launch [5]. - The introduction of new models has been frequent, with a strategy of launching competitive products almost monthly, catering to diverse consumer needs [5]. Group 3: Technological Advancements - Chery's sales growth is rooted in its substantial investment in R&D across traditional powertrains, new energy technologies, and smart systems [7]. - The company has developed a robust technical moat, with its Kunpeng Tianqing hybrid engine achieving a thermal efficiency of over 48%, placing it at a global leading level [7]. - Chery is also advancing in next-generation battery technology, with breakthroughs in solid-state batteries that have an energy density of 600Wh/kg, set for validation in 2027 [7]. Group 4: Global Expansion and Brand Positioning - Chery is not only focusing on domestic sales but is also accelerating the globalization of its new energy products and pushing for brand elevation into higher value segments [11]. - The company has received recognition in international markets, with models like the Tiggo 8 winning awards and achieving high safety ratings in Europe [11]. - The launch of the luxury hybrid off-road vehicle, Zongheng G700, in Dubai signifies Chery's ambition to establish a global brand presence in high-end technology [12]. Group 5: Market Strategy and Brand Development - Chery's product lineup spans from mainstream to high-end segments, creating a complete brand pyramid that avoids competition in a single price range [14]. - The company is leveraging its technological capabilities to explore growth opportunities across different market segments, both domestically and internationally [14]. - Chery's long-term strategy emphasizes the importance of technological accumulation and systematic product development, positioning it for sustained leadership in the new energy vehicle sector [14].
坚持油电并行 奇瑞携34款车型亮相广州车展
Core Viewpoint - The 23rd Guangzhou International Auto Show has opened, showcasing Chery Group's commitment to innovation and diverse vehicle offerings, including advanced hybrid and electric technologies [2] Group 1: Company Highlights - Chery Group presented 34 models, including the Zongheng G700, Fengyun T9L, and Jietu Traveler, highlighting its extensive product lineup [2] - The company introduced the C-DM6.0 high-efficiency hybrid engine, 2.0T range extender engine, and Rhino solid-state battery, emphasizing its focus on parallel oil and electric solutions [2]