6月11日，上证指数高开0.02%，创业板指涨0.34%。汽车配件、智慧农业、AI医疗概念股走强，种业、 新消费题材走弱。可选消费方向表现突出，可选消费ETF（562580）早盘涨1.73%，成分股立中集团 （300428）涨逾9%，老凤祥（600612）涨超7%。 面对外部压力，国内政策工具箱持续发力。2025年以旧换新补贴资金规模翻倍至3000亿元，覆盖品类从 8类扩展至12类（新增微波炉、净水器、洗碗机、电饭煲等），并首次纳入3C数码产品。政策还特别强 调"线上线下（300959）平权"，激活下沉市场消费潜力。五一假期期间，家电换新销售突破5500万台， 空调、扫地机器人等品类表现尤为亮眼。尽管一季度增速略逊于2024年四季度（社零同比+19.3%）， 但政策的长尾效应为全年内需增长提供了充足弹药。 家电板块的投资逻辑正在从"总量增长"转向"结构升级"。短期看，内需换新政策托底、出口链风险逐步 定价，板块估值已进入合理区间；长期看，智能化、全球化、绿色化三大趋势将重塑行业竞争格局。投 资者需以动态眼光把握产业变迁，在政策红利与技术革命的交汇处，挖掘穿越周期的价值标杆。 可选消费ETF（562580）紧密 ...

Core Insights - The company reported a revenue of 5.36 billion in 2024, a year-on-year increase of 1.9%, and a net profit attributable to shareholders of 790 million, up 18.2% [1] - In Q4 2024, the company achieved a revenue of 1.27 billion, a decrease of 10.0%, and a net profit of 230 million, down 6.8% [1] - For Q1 2025, the company recorded a revenue of 1.17 billion, an increase of 3.4%, and a net profit of 150 million, up 11.9% [1] Revenue Breakdown - For the full year 2024, the revenue from various brands was as follows: Hengshui Laobai Gan 2.59 billion (+10.0%), Bancheng Shaoguo Jiu 860 million (-10.3%), Wuling 1.1 billion (+12.3%), Wenwang Gong 550 million (+0.5%), and Kongfu Family 230 million (+28.1%) [2] - Regional revenue growth in 2024 was: Hebei +2.6%, Hunan +12.3%, Anhui +0.5%, Shandong +31.4%, Other provinces +20.7%, and Overseas +1.7% [2] - In Q1 2025, products priced above 100 yuan generated 660 million in revenue (+25.5%), while those below 100 yuan generated 500 million (-15.7%) [2] Cost and Efficiency - The company maintained a gross margin of 66.0% in 2024, a decrease of 1.2 percentage points, while the net profit margin was 14.7%, an increase of 2.0 percentage points [3] - In Q1 2025, the gross margin improved to 68.6%, an increase of 5.9 percentage points, with a net profit margin of 13.1%, up 1.0 percentage point [3] - Contract liabilities at the end of Q1 2025 were 1.88 billion, an increase of 34.3% from the beginning of the year [3] Strategic Focus - The company is committed to its dual-brand strategy focusing on "Hengshui Laobai Gan" and "Shibashijiu," aiming to enhance market penetration of high-end products in North China [3] - The expansion of Hunan Wuling sauce liquor continues, and the company is implementing cost control measures to improve performance [3] - Projected net profits for 2025-2027 are estimated at 890 million, 970 million, and 1.06 billion, with corresponding EPS of 0.97, 1.06, and 1.16, indicating a PE ratio of 18, 17, and 15 times respectively [3]

Investment Rating - The investment rating for the company is "Buy" with a target price not specified [7][18]. Core Views - The company is expected to achieve a revenue of 5.731 billion yuan in 2024, representing a year-on-year growth of 6.56%, and a net profit of 810 million yuan, reflecting a significant increase of 29.95% [1]. - The company has shown strong performance in the premium beer segment, with a sales volume of 143.96 thousand tons in 2024, up 2.62% year-on-year, while the industry overall saw a decline of 0.6% [2]. - The net profit margin improved by 2.5 percentage points to 14.5% in 2024, driven by a 3.5 percentage point increase in gross margin due to structural upgrades and cost reductions [3]. - The company is projected to continue its growth trajectory with revenue growth rates of 8%, 7%, and 6% for the years 2025 to 2027, respectively, and net profit growth rates of 18%, 14%, and 12% for the same period [4]. Financial Performance Summary - In 2024, the company's revenue is expected to reach 5.731 billion yuan, with a net profit of 810 million yuan, and an EBITDA of 1.204 billion yuan [6]. - The company’s earnings per share (EPS) is projected to increase from 0.28 yuan in 2023 to 0.37 yuan in 2024 [6]. - The price-to-earnings (P/E) ratio is expected to decrease from 36.24 in 2023 to 27.89 in 2024, indicating improved valuation metrics [6]. Sales and Revenue Breakdown - In 2024, the revenue from high-end, mid-range, and mass-market segments is expected to be 3.9 billion yuan, 1.24 billion yuan, and 370 million yuan, respectively, with high-end revenue growing by 14% [2]. - The company’s sales channels show significant growth in supermarkets and e-commerce, with revenues increasing by 46.7% and 20.5%, respectively, while night venues faced some pressure [2]. Cost and Margin Analysis - The company achieved a reduction in unit costs by 2.5% year-on-year, with raw material costs decreasing by 4% [3]. - The gross margin for high-end beer products improved by 2.9 percentage points, highlighting the benefits of scale and cost efficiencies [3].