| [Table_EPS] 盈利预测与估值 | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业总收入（百万元） | 5,257 | 5,358 | 5,463 | 5,825 | 6,467 | | 同比（%） | 12.98 | 1.91 | 1.97 | 6.63 | 11.01 | | 归母净利润（百万元） | 665.94 | 787.10 | 880.40 | 996.63 | 1,175.65 | | 同比（%） | (5.89) | 18.19 | 11.85 | 13.20 | 17.96 | | EPS-最新摊薄（元/股） | 0.73 | 0.86 | 0.96 | 1.09 | 1.29 | | P/E（现价&最新摊薄） | 23.49 | 19.87 | 17.77 | 15.70 | 13.31 | [Table_Tag] [Table_Summary] 投资要点 证券研究报告·公司点评报告·白酒Ⅱ 老白干酒（600559） 秉节持重，厚积薄发 2025 年 05 月 ...

证券研究报告·公司点评报告·白酒Ⅱ 老白干酒（600559） 秉节持重，厚积薄发 2025 年 05 月 25 日 买入（维持） | [Table_EPS] 盈利预测与估值 | 2023A | 2024A | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 营业总收入（百万元） | 5,257 | 5,358 | 5,463 | 5,825 | 6,467 | | 同比（%） | 12.98 | 1.91 | 1.97 | 6.63 | 11.01 | | 归母净利润（百万元） | 665.94 | 787.10 | 880.40 | 996.63 | 1,175.65 | | 同比（%） | (5.89) | 18.19 | 11.85 | 13.20 | 17.96 | | EPS-最新摊薄（元/股） | 0.73 | 0.86 | 0.96 | 1.09 | 1.29 | | P/E（现价&最新摊薄） | 23.49 | 19.87 | 17.77 | 15.70 | 13.31 | [Table_Tag] [Table_S ...

近日我们参加老白干酒股东大会，就2024 年公司经营情况、2025 年公司经营规划等与管理层进行交 流，核心总结如下： 推进费用精细化管理，费投结构向C 端转型。公司持续推进精细化费用管理，通过优化费用投放结构与 绩效考核体系，提升费用使用效率。销售费用和管理费用整体聚焦"精准投入、直投C 端"的策略方向， 弱化渠道端粗放式投放，强化消费者触达与终端拉动的实际成效。C 端倾斜对于销售人员队伍整体素质 与品牌触达的响应能力提出更高要求，预计人员费用将维持上升趋势。同时当前公司处于高端化品牌形 象建设期，产品升级提升成本+品牌培育期持续市场投放下，毛利率预计中短期维稳或微升。长期来 看，随着升级产品占比提升及品牌力加强带来的规模效应，叠加费用端费效比持续提升，公司整体净利 率水平具备改善空间。 多品牌协同推进全国化布局，持续渠道去库维持稳态运营。公司以本部老白干销售为基石，推进多品牌 协同发展，形成"核心品牌夯实+区域品牌突破"的格局。旗下武陵酒持续推进圈层营销与短链直销模 式，24 年实现双位数增长，全国化拓展进程加速，短链模式下渠道库存水平保持低位。 25 年，武陵酒将继续依托品质优势与品牌积淀，对并对产品线 ...

Core Insights - The company reported a revenue of 5.358 billion yuan for 2024, a year-on-year increase of 1.9%, and a net profit attributable to shareholders of 787 million yuan, up 18.2% year-on-year [1] - The company is focusing on enhancing its product structure, particularly in the high-end segment, which has shown significant growth [1][4] Financial Performance - In Q4 2024, the company achieved a revenue of 1.270 billion yuan, a decrease of 10.0% year-on-year, and a net profit of 231 million yuan, down 6.8% year-on-year [1] - For Q1 2025, the company reported a revenue of 1.168 billion yuan, an increase of 3.4% year-on-year, and a net profit of 152 million yuan, up 11.9% year-on-year [1] - The overall gross margin for 2024 was 65.95%, a decrease of 1.2 percentage points year-on-year, while Q1 2025 saw a gross margin of 68.58%, an increase of 5.86 percentage points year-on-year [3] Product and Brand Performance - The company’s products priced above 100 yuan showed strong growth, with revenues of 2.704 billion yuan for 2024, up 5.3% year-on-year, and 661 million yuan for Q1 2025, up 25.5% year-on-year [1] - The company’s brands, including Wuling and Kongfu Family, showed varied performance, with Kongfu Family achieving a revenue increase of 28.1% year-on-year [2] Cost Management and Efficiency - The company has implemented cost control measures, resulting in a decrease in sales and management expense ratios for 2024 [3] - The company’s net profit margin for 2024 was 14.69%, an increase of 2.0 percentage points year-on-year, while Q1 2025 saw a net profit margin of 13.05%, up 1.0 percentage point year-on-year [3] Future Outlook - The company expects to achieve total revenues of 5.664 billion yuan and 6.188 billion yuan for 2025 and 2026, respectively, with year-on-year growth rates of 5.7% and 9.3% [4] - The company is focusing on long-term development and product structure enhancement, particularly in the high-end market segment [4]