25Q1 营 收 /归母净利润/扣非归母净利 104.5/17.1/16.0 亿元，同 比 +2.9%/+7.1%/+5.9%，业绩符合预期（我们前瞻预计 25Q1 公司营收同比 +3%，归母净利同比+8%）。收入端，25Q1 销量/吨酒收入同比+3.5 %/-0.6%， 低基数、低库存下 Q1 补库拉动销量恢复增长，春节错期导致吨酒收入同比 略降；利润端，成本红利拉动毛利率同比+1.2pct，叠加费效比提升，归母 净利率同比+0.6pct。展望来看，当前逐渐步入旺季备货期，随北方天气升 温、经济活力逐渐激活、销售增长有望提速；25 年内部高考核、重视费效 比、成本红利延续之下，收入、利润有望延续较快增长，维持"买入"评级。 销售回暖，韧性升级 证券研究报告 青岛啤酒 (168 HK/600600 CH) 25Q1 公司啤酒销量 226.1 万吨，同比+3.5%，销量恢复增长得益于下游餐 饮门店开店率、客流等同比触底趋稳，且 24 年公司库存去化、轻装上阵， 新董事长上任后各区域动能强化、推动渠道补货，实现良好开局。结构端， Q1 吨酒收入同比-0.6%，主品牌中高档/主品牌中低档/崂山等区域品牌销量 同比+ ...

证券研究报告 青岛啤酒 (168 HK/600600 CH) Q1 销售恢复/成本改善拉动利润稳增 | 华泰研究 | | 季报点评 | | --- | --- | --- | | 2025 年 | 4 月 29 日│中国内地/中国香港 | 饮料 | 25Q1 营 收 /归母净利润/扣非归母净利 104.5/17.1/16.0 亿元，同 比 +2.9%/+7.1%/+5.9%，业绩符合预期（我们前瞻预计 25Q1 公司营收同比 +3%，归母净利同比+8%）。收入端，25Q1 销量/吨酒收入同比+3.5 %/-0.6%， 低基数、低库存下 Q1 补库拉动销量恢复增长，春节错期导致吨酒收入同比 略降；利润端，成本红利拉动毛利率同比+1.2pct，叠加费效比提升，归母 净利率同比+0.6pct。展望来看，当前逐渐步入旺季备货期，随北方天气升 温、经济活力逐渐激活、销售增长有望提速；25 年内部高考核、重视费效 比、成本红利延续之下，收入、利润有望延续较快增长，维持"买入"评级。 销售回暖，韧性升级 25Q1 公司啤酒销量 226.1 万吨，同比+3.5%，销量恢复增长得益于下游餐 饮门店开店率、客流等同比触底趋稳，且 ...

Core Viewpoint - The company reported strong Q1 2025 performance with revenue of 1.23 billion, a year-on-year increase of 10.7%, and a net profit attributable to shareholders of 157 million, up 29.8% year-on-year, driven by effective marketing and improved market conditions in Guangdong [1] Group 1: Sales Performance - In Q1 2025, the company achieved beer sales of 295,000 tons, a year-on-year increase of 11.7%, outperforming the overall industry which saw a decline of 2.2% [2] - The revenue per ton of beer was 4,164.2 yuan, a slight decrease of 0.9% year-on-year, influenced by promotional activities and the timing of the Spring Festival [2] Group 2: Profitability and Cost Management - The gross margin increased by 2.9 percentage points to 45.0%, supported by a decrease in raw material costs, particularly barley, which led to a 5.8% reduction in cost per ton of beer [3] - The net profit margin reached 12.8%, up 1.9 percentage points year-on-year, reflecting improved operational efficiency and effective marketing strategies [3] Group 3: Future Outlook - The company is expected to benefit from a strong brand presence and consumer recognition in Guangdong, with high-end products like 97 Pure Draft continuing to drive growth [2] - Projections for 2025-2027 indicate an EPS of 0.45, 0.52, and 0.60 yuan respectively, with a net profit CAGR of 23%, surpassing the industry average [3]