分析师：张刚 登记编码：S0730511010001 zhanggang@ccnew.com 021-50586990 晨会聚焦 资料来源：聚源，中原证券研究所 -12% -5% 1% 8% 15% 22% 29% 36% 2025.03 2025.07 2025.11 2026.03 上证指数 深证成指 | 国内市场表现 | 指数名称 | 昨日收盘价 | 涨跌幅(%) | | | | | | --- | --- | --- | --- | --- | --- | --- | --- | | 上证指数 | 4,082.47 | -0.98 | 深证成指 | 13,917.75 | -0.75 | | | | 创业板指 | 2,022.77 | -0.47 | 沪深 | 300 | 4,602.62 | -1.14 | | | 上证 | 50 | 2,443.97 | -0.52 | 科创 | 50 | 891.46 | 0.14 | | 创业板 | 50 | 1,924.26 | -0.67 | 中证 | 100 | 4,492.11 | -1.07 | | 中证 | 500 | 8,248.94 | -0. ...

Core Insights - The Shanghai Film Group's movie "Year Flavor Feast" received positive feedback during the 2026 Spring Festival, enhancing cultural consumption through the integration of film and tourism [1] - The box office performance of films produced or co-produced by the Shanghai Film Group was strong, with significant audience engagement and innovative viewing experiences [3][4] Box Office Performance - The film "Wang Wang Mountain Little Monster" became the box office champion in Vietnam during the Spring Festival, ranking among the top five Chinese films in the Vietnamese market [3] - The film "Star River Into Dream" received a high rating of 9.5 on Maoyan, while "Silent Awakening" achieved a box office of 895 million yuan, ranking second in the Spring Festival box office [3] - The Shanghai United Film Company produced films like "Racing Life 3" and "Boon Year of the Bear," with the former leading the Spring Festival box office with over 3 billion yuan [3] Cinema Performance - The Shanghai United Film Company generated a box office of 392 million yuan during the Spring Festival, with 7.59 million attendees, holding a 6.9% market share [4] - The newly opened SFC Animation Theme Cinema achieved over 1.01 million yuan in box office revenue, significantly improving its ranking in Shanghai [4] Cultural and Entertainment Activities - The Shanghai Film Park hosted a New Year Carnival, attracting over 62,000 visitors and generating revenue of over 4.35 million yuan, marking an 86.5% increase year-on-year [4][5] - The immersive drama "New World: Breaking the Cage Feast" had a 100% occupancy rate over 19 months, indicating strong audience appeal [7] - The "Wang Wang Mountain" theme event attracted over 950,000 visitors, with 310,000 during the Spring Festival period alone [7] Integration of Film and Other Sectors - The Shanghai Film Museum's "Light and Shadow New Year" event attracted nearly 10,000 visitors, showcasing the integration of film and museum experiences [10] - The collaboration between Shanghai Silver Star Crowne Plaza and the Bubble Rice Fun Park led to a 4.3% increase in rental rates during the Spring Festival [10] Community Engagement - The Shanghai Film Group organized a public welfare viewing event, distributing over a thousand free and discounted tickets to workers and residents, enhancing cultural outreach [11]

Core Viewpoint - The film "Night King" is set to expand its release across various regions in China starting February 22, with a nationwide release on February 23, following its initial limited release in Guangdong and Guangxi [1]. Box Office Performance - As of February 22, the total box office for the Spring Festival period reached approximately 22.56 billion yuan, with a total of 4.845 million tickets sold across 522,000 screenings, and an average ticket price of 46.6 yuan [2]. - "Night King" has a current screening ratio of 3.3%, with a box office of approximately 41.72 million yuan after three days of release [5][6]. Film Distribution Strategy - The limited initial release strategy for "Night King" is attributed to its unique "staggered" distribution approach, starting in Guangdong and Guangxi before expanding to other southern provinces and nationwide [5]. - The film's initial screening ratio was only 2.1%, but it achieved a high attendance rate of 33.1%, indicating strong market potential [5]. Audience Reception and Market Strategy - The cautious distribution strategy in non-Cantonese regions reflects the film's intent to maintain its original flavor for audiences familiar with Cantonese culture, which has impacted initial screening confidence [5]. - The film features prominent actors such as Huang Zihua and Zheng Xiuwen, with a storyline centered around a comedic conflict in the nightlife industry, which may appeal to a broad audience [6].

Core Viewpoint - The article highlights the vibrant atmosphere of cinemas during the Spring Festival, emphasizing the efforts of cinema staff to enhance the viewing experience for families celebrating the holiday together [1][2][4]. Group 1: Cinema Operations and Preparations - Cinema staff, led by Du Qing, are actively preparing for the Spring Festival movie season, reflecting on the previous year's success with films like "Ne Zha" that drew large audiences [1]. - The cinema has implemented family-friendly ticketing policies and promotional group purchase links to cater to the increased demand during the holiday [2]. - On the first day of the new year, the cinema was decorated festively, creating a welcoming environment for moviegoers, with staff working in shifts to ensure smooth operations [2][4]. Group 2: Audience Engagement and Experience - Families are choosing to watch movies together as a new tradition during the Spring Festival, with many expressing satisfaction with the cinema's family ticket packages [4]. - The cinema experienced a continuous flow of visitors throughout the day, with audiences enjoying various films, indicating a strong interest in the holiday offerings [4]. - Staff members are committed to maintaining cleanliness and order in the cinema, ensuring a pleasant experience for all attendees [3][5]. Group 3: Staff Commitment and Improvement - After the busy holiday period, the staff engaged in a thorough review of their operations, discussing areas for improvement in service and cleanliness [5]. - Du Qing acknowledged the challenges faced in meeting high customer expectations but emphasized the team's dedication to providing a joyful experience for moviegoers [5]. - The article concludes by highlighting the blend of family gatherings and the cinema's role in creating a festive atmosphere, showcasing the commitment of the staff to their duties during this important holiday [5].

重新思考过年的意义 电影《熊出没·年年有熊》海报。 场景设计参考了中国山水画的意境。古朴的砖瓦、精致的飞檐，还有穿梭其间的"醒狮高铁""异能古战 舰"，形成时空交错的视觉体验。街道上的小吃摊位、民俗活动，都力求还原真实的生活氛围，我们还 将重庆的洪崖洞、李子坝等标志性景点融入其中。片中的新角色"年兽"年年，有着多重形象，既可以是 调皮可爱的神兽，又是潇洒时髦的女孩，甚至是战力高强的女神。影片还展现了很多过年民俗、特色美 食，比如踩高跷、英歌舞、舞龙舞狮、潮汕米粿等等，充满年味儿。 《熊出没·年年有熊》角色数量突破500个，场景达200余个，特效任务近2000个，每个环节都需要仔细 打磨。我们自主研发了"方特自动化角色生成系统"，实现角色模型的快速生成与精细调整。同时针对AI 存在的一些技术限制，自主研发了AI拆件建模技术，效率显著提升。在艺术风格上，我们大胆尝试了 剪纸、水墨等中国传统艺术形式，加入大量民乐元素，用京剧"锣鼓经"配合人物动作，用唢呐与电子音 乐结合，力图呈现既有传统韵味又有创新趣味的音乐效果。 感谢观众12年来的陪伴。愿《熊出没》如老友般，用欢笑温暖每一个团圆时刻。 来源：人民日报 作者: 尚 ...

Core Insights - The Chinese film market is experiencing significant growth during the Spring Festival, with total box office revenue reaching 2.392 billion yuan as of February 19, 2026, marking a record for single-day screenings on the first day of the Lunar New Year [1] Group 1: Film Market Performance - The total box office for the 2026 Spring Festival period (February 15-23) has reached 2.392 billion yuan, including pre-sales [1] - On the first day of the Lunar New Year, the total number of screenings exceeded 595,000, setting a new record in Chinese film history [1] Group 2: Cultural and Economic Impact - The film industry in China is projected to achieve a box office of 51.832 billion yuan by 2025, with a total industry output value of 817.259 billion yuan, indicating a box office multiplier effect of 1:15.77 [2] - The integration of film with cultural and economic activities is enhancing consumer engagement and driving urban consumption [2][6] Group 3: Technological Advancements - The development of new production capabilities, including virtual production platforms and AI technologies, is enhancing the quality and efficiency of film production [3] - The film industry is increasingly adopting advanced technologies, such as high-format theaters and immersive viewing experiences, to elevate audience engagement [3] Group 4: Cross-Industry Integration - The "film+" model is expanding the boundaries of the film industry, creating new consumption scenarios and enhancing the value of film-related products [4][6] - The trend of "following movies to travel" is emerging, with films driving tourism to filming locations, thereby boosting local economies [5][6] Group 5: Cultural Significance - The integration of traditional Chinese culture into films is providing a strong foundation for the industry's growth, with films like "The Wandering Earth 2" and "The Monkey King" resonating with audiences [7][8] - The film industry's expansion reflects a broader cultural confidence and economic integration, showcasing the appeal of humanistic economics in contemporary society [8]

Core Insights - The total box office for the 2026 Spring Festival film season has surpassed 2 billion yuan, indicating a sustained market enthusiasm for films during this period [1] - Several films, including "Biao Ren," "Jing Zhe Wu Sheng," and "Fei Chi Ren Sheng 3," have been released, contributing to the box office success [1] Film Locations and Their Impact - "Jing Zhe Wu Sheng" was primarily filmed in Shenzhen, showcasing key landmarks such as the Universiade Sports Center and Dawan Tiandi, which have become popular travel destinations during the holiday [1][3] - "Biao Ren" features the vast desert landscapes of Xinjiang, particularly in Karamay, highlighting the region's unique geography and cultural aesthetics [4][6] - "Fei Chi Ren Sheng 3" combines thrilling racing scenes with the stunning natural scenery of Ganzi in Sichuan and Delingha in Qinghai, attracting attention to these locations [6][8] - "Panda Plan: Tribal Adventure" showcases the original beauty of the Wending Ancient Village in Yunnan, promoting eco-tourism through its depiction of local culture and nature [11] - "Boonie Bears: Year of the Bear" incorporates elements of Chongqing's unique architecture and cultural heritage into its design, further enhancing the film's appeal [13] Economic Initiatives and Promotions - Various regions have launched "movie+" initiatives to stimulate consumption, including discounts and promotional activities linked to film tickets [15][17] - Zhejiang province has initiated a "Follow the Movie to Tour Zhejiang" campaign, offering discounts at restaurants, hotels, and attractions with movie ticket stubs [15] - Shandong's Qingdao has introduced a series of promotional activities that provide additional discounts for consumers who upload their movie tickets [17] - Anhui province is running a "Shared Anhui Beautiful Time" campaign, distributing 39.4 million yuan in movie vouchers to boost cinema attendance [17]

Core Insights - The total box office for the 2026 Spring Festival film season has surpassed 2 billion yuan, including pre-sales and screenings, indicating a sustained market enthusiasm [1] - Various films such as "Biao Ren," "Jing Zhe Wu Sheng," and "Fei Chi Ren Sheng 3" have been released, contributing to the overall excitement [1] Film Locations and Their Impact - "Jing Zhe Wu Sheng" was primarily filmed in Shenzhen, showcasing key landmarks like the Universiade Sports Center and Dawan Tiandi, which have become popular travel destinations during the holiday [1] - "Biao Ren" features the vast desert landscapes of Xinjiang, particularly in Karamay, highlighting the region's unique geography and cultural essence [2] - "Fei Chi Ren Sheng 3" combines thrilling racing scenes with the stunning natural scenery of Ganzi, Sichuan, and Delingha, Qinghai, enhancing the film's appeal [3][4] - "Xiong Mao Ji Hua Zhi Bu Luo Qi Yu Ji" showcases the original tribal culture of the Wa people in Yunnan, bringing attention to the area's natural beauty and cultural heritage [5] - "Xiong Chu Mo: Nian Nian You Xiong" incorporates elements of Chongqing's unique architecture and cultural traditions into its design, further promoting local tourism [6] Economic Initiatives and Promotions - The launch of the "2026 Film Economy Promotion Year" has led to various local initiatives aimed at boosting film-related consumption, such as discounts and promotional activities linked to movie tickets [7] - Zhejiang's "Follow the Movie to Tour Zhejiang" initiative offers discounts at restaurants, hotels, and attractions for moviegoers, enhancing the overall consumer experience [7] - In Shandong, a ticket stub promotion allows consumers to receive discounts at over 700 local businesses, encouraging spending in the region [7] - Anhui's "Shared Anhui Beautiful Time" initiative plans to distribute 39.4 million yuan in movie vouchers, aiming to attract over 6 million viewers throughout the year [7] - The "2026 Light and Shadow Vientiane" movie + consumption activity, launched by CCTV News and China Resources, aims to provide extensive discounts across over 60 cities and numerous brand stores [8]

每经AI快讯，2月18日，据猫眼专业版数据，电影《熊出没·年年有熊》上映2天，总票房破2亿。 （文章来源：每日经济新闻） ...

据灯塔专业版实时数据，截至2月15日16时，影片《熊出没·年年有熊》预售总票房突破3000万。 【 XI塔专业版 ·实时见证 预售人次 62 万 ...