近期，两份榜单凸显了二次元游戏厂商的强劲实力。 6月24日，《新财富》杂志发布2025年"500创富榜"，米哈游成为造富人数最多的公司，除三位联合创始人 蔡浩宇、刘伟、罗宇皓外，天使投资人宋涛也上榜。紧随其后，胡润研究院6月26日发布的《2025全球独 角兽榜》显示，在"中国十大独角兽"中，米哈游以1800亿元估值位列第六。 众所周知，自2020年9月现象级产品《原神》横空出世以来，它便成为米哈游的"财富密码"，推动公司跻 身游戏行业前列。《原神》的成功也引领游戏行业竞逐"开放世界"，将赛道从蓝海"厮杀"成红海。 面对激烈竞争，已上线的二次元游戏不断突破天花板。比如，库洛游戏《《鸣潮》卡池新角色——卡提希 娅终于在2.4版本上线，引发全服抽取热潮。相关数据显示，首日，该游戏在全球榜单上的排名就飙升了97 位，成功登顶日本畅销榜，同时，国服和韩服也分别位列第2和第8位。卡池的开放掀起了一股氪金热潮。 大厂动作频频，市场热度再现 5月以来，多家游戏大厂有所动作，二次元游戏市场热度再现。 5月13日，乐元素旗下英伦风ARPG（动作角色扮演类游戏）《白银之城》首曝。作为一家以《开心消消 乐》闻名的厂商，《白银之城》应 ...

Core Insights - The launch of "Silver City" by Le Element has generated significant buzz in the gaming industry, especially as the company is primarily known for casual games targeting middle-aged users, making this shift towards a youth-oriented title unexpected [1][2] - "Silver City" has received positive initial feedback, with over 600 million views on Bilibili and more than 2 million global pre-registrations within ten days of its announcement, indicating strong market interest [5][6] Group 1: Game Development and Design - Le Element has previously ventured into the "second dimension" gaming space with titles like "Meluker" and "Idol Dream Festival," showcasing their understanding of this genre [2][17] - The game features a unique Victorian-era setting designed using Unreal Engine 5, aiming to blend realistic textures with a two-dimensional character design, which has raised questions about the compatibility of the engine with the animation style [5][10] - The development team is currently in the early stages of game design, focusing on refining gameplay based on player feedback received after the initial reveal [8][9] Group 2: Market Response and Player Engagement - The initial reveal of "Silver City" has led to a strong response from both domestic and international markets, with the promotional video achieving the highest engagement on Bilibili and significant views on IGN's YouTube channel [6][8] - The team emphasizes the importance of player feedback in shaping the game's development, with many players providing detailed critiques and suggestions, indicating a high level of engagement and investment in the game's success [6][9] Group 3: Team and Industry Positioning - Le Element's Shanghai team has grown to over 700 members, with ongoing projects, including "Silver City," which is a key focus for the company [15] - The company has a history of entering the "second dimension" gaming market early, and the core team for "Silver City" includes members with experience from successful projects in this genre [17][18] - The gaming industry is highly competitive, with the team acknowledging the pressure to deliver high-quality content and gameplay experiences to meet player expectations [13][15]

一家比一家狠。 去年的二游市场无疑是"残酷"的，或许是等不到太多爆款的涌现，又或者是见过了太多小厂商的落幕以及种种二游遇到的挫折。 在这种情况下，业内未免产生一种悲观的情绪，笔者也不止一次看到过"二游泡沫已经破裂" "大厂不相信二游" 等等类似的观点反复被提及。 如今入局二次元的风险确实是越来越高了，规模小的产品也不好做，且不论要和同体量的产品竞争，如果整体质量够不到如今玩家的高标准则会被无情淘 汰；规模大的产品就更难说了，像大世界、3D等等tag明显存在着极高的难度，要和第一梯队的产品竞争，势必要投入对等的资源成本。 面临这种难以入局，不敢入局的情况，二游市场迫切需要有更多具备潜力的，全新的高规格产品涌现。但这种情况真的有可能发生吗？有的各位，有的。 笔者在这里也整理了一份今年这些焦点二游的动向表格，以供各位参考。 | | | | | | | 制图:手游利点事 | | --- | --- | --- | --- | | 名称 | 厂商 | 关键词 | 近期动向 | | 白银之城 | 乐元素 | 维多利亚风、悬疑 | 5月13日正式曝光 | | 异环 | 完美世界 | 二次元GTA、新怪谈 | 即将进行二测 ...