文 | 贝果树 编辑 | 刘士武 新游速递 腾讯《王者荣耀》IP自走棋新作《王者万象棋》开启大规模测试 12月25日，《王者万象棋》开启首轮大规模测试。《王者万象棋》是腾讯基于《王者荣耀》IP开发的一款策略对战游戏。在游戏中，玩家需要通过构建英 雄阵容、升级英雄等级、布局合理站位来取得胜利。本次测试为不计费删档性质，不开放付费功能，允许内容直播与传播。 《王者万象棋》 国产抗日谍战FPS《抵抗者》发布实机演示 12月26日，由国内团队浩汤科技开发的抗日谍战题材第一人称射击游戏《抵抗者》发布实机演示视频。《抵抗者》是一款以1940年代的中国为背景的第一 人称射击游戏，融合了谍战解迷和动作射击元素，章节将会跨越中国的不同战场，玩家将以不同身份投入到抵抗侵略者的行动中。目前游戏已上线Steam 页面。 《抵抗者》 老游情报 《光与影：33号远征队》独立游戏奖项因使用AI违反评选规则被撤回 独立游戏大奖组委会发布公告正式撤销游戏《光与影：33号远征队》所获得的"年度游戏"与"最佳首作"两项大奖。撤销原因是开发商在提交参评时曾书面 承诺未使用生成式AI，但后续被证实游戏在开发过程中使用了该技术。目前，年度游戏奖授予《蓝 ...

Core Insights - Tencent's Q3 2025 performance shows strong growth in both revenue and profit, driven by overseas gaming and marketing services [1] - The company continues to leverage AI technology to enhance advertising and e-commerce efficiency, creating new opportunities [2] - The gaming segment exhibits robust performance with a rich pipeline of new and existing products, indicating strong future growth potential [3] Financial Performance - In Q3 2025, Tencent achieved revenue of 192.9 billion yuan (up 15% year-on-year, up 5% quarter-on-quarter) and net profit attributable to shareholders of 63.1 billion yuan (up 19% year-on-year, up 13% quarter-on-quarter) [1] - Non-IFRS net profit was 70.6 billion yuan (up 18% year-on-year, up 12% quarter-on-quarter) [1] - The gross margin increased by 3 percentage points year-on-year to 56%, driven by high-margin self-developed games and services [1] Business Segments - Value-added services revenue reached 95.9 billion yuan (up 16% year-on-year), with domestic gaming revenue of 42.8 billion yuan (up 15% year-on-year) and overseas gaming revenue of 20.8 billion yuan (up 43% year-on-year) [1] - Marketing services revenue was 36.2 billion yuan (up 21% year-on-year), benefiting from increased user engagement and AI-driven improvements in advertising efficiency [1] - Financial technology services revenue was 58.2 billion yuan (up 10% year-on-year), driven by growth in commercial payments and AI-related services [1] AI Technology Development - The company is continuously upgrading its AI capabilities, with its mixed Yuan image generation model ranking first globally as of November 12 [2] - New AI-driven advertising products enhance marketing ROI and support small and medium advertisers [2] - AI integration in e-commerce is boosting transaction volumes on WeChat, indicating a shift towards a more intelligent ecosystem [2] Gaming Performance - New games like "Delta Force" and "Valorant" are performing well, with "Valorant" achieving over 50 million monthly active users in China [3] - Established games like "Honor of Kings" continue to show strong engagement, with daily active users surpassing 139 million [3] - Upcoming major titles and expansions are expected to further drive business growth [3]

Core Insights - Tencent's mobile game "Honor of Kings" has achieved a record-breaking 139 million daily active users (DAU) in China and over 260 million monthly active users (MAU) globally by 2025, surpassing its previous forecast of 100 million DAU for 2024 [1][3] - The game has also set a new global record for monthly active users among gaming products [3] - Upcoming IP derivative games include "Honor of Kings: Chess of the Kings" and "Honor of Kings: World," with the latter expected to launch in Spring 2026 and featuring advanced technologies like ray tracing and NVIDIA's DLSS3 [3][4] - A new animated series focusing on the character "Li Xin" has been announced, with additional series in development, indicating a strong expansion of the game's IP into multimedia [4][5] User and Revenue Growth - Since its launch in October 2015, "Honor of Kings" has seen rapid user growth, reaching 200 million registered users within a year [7] - The Chinese gaming market has grown significantly, with user numbers increasing from 534 million in 2015 to 664 million in 2022, and market revenue rising from 140.7 billion RMB to 265.88 billion RMB in the same period [7] - The gaming industry in China is projected to exceed 325.78 billion RMB in 2024, with a year-on-year growth of 7.53%, accounting for approximately 26.7% of the global gaming market [7] - In 2023, "Honor of Kings" generated significant revenue, with Tencent's domestic gaming revenue reaching 40.4 billion RMB, a 17% increase year-on-year, and the game being the only mobile game to surpass $1 billion in revenue in the first half of the year [8] - "Honor of Kings" has maintained its position at the top of the Chinese App Store revenue rankings for 14 consecutive months and achieved the second-highest single-month revenue in gaming history [8]

Core Insights - The core point of the articles is the celebration of the 10th anniversary of "Honor of Kings," highlighting its significant user engagement and the successful events surrounding the anniversary celebration [2][4][6]. User Engagement - The game has achieved a domestic daily active user count (DAU) of 139 million and a global monthly active user count (MAU) exceeding 260 million [2][4]. - The anniversary celebration included various interactive activities, showcasing the game's strong community engagement and the enthusiasm of esports fans [6]. Financial Performance - Tencent's Q2 2025 financial report noted that "Honor of Kings" and other evergreen games contributed to a 17% year-on-year increase in domestic game revenue, reaching 40.4 billion yuan [6]. - The game has maintained its position at the top of the Chinese App Store's mobile game revenue chart for 14 consecutive months, and it achieved the second-highest single-month revenue in its history earlier this year [6]. New Game Releases - Two new games based on the "Honor of Kings" IP, "Honor of Kings World" and "Honor of Kings Chess," were showcased at the anniversary event [7]. - "Honor of Kings World" is an open-world game set to be released in spring next year, allowing players to choose between single-player and multiplayer modes while integrating original characters [8]. - "Honor of Kings Chess" is a strategy-based auto-chess mobile game that emphasizes character development and features visually appealing 3D models and animations [8].

Core Insights - The event "Co-creation Night" for the 10th anniversary of "Honor of Kings" was held in Chengdu, revealing that the domestic daily active users surpassed 139 million and global monthly active users exceeded 260 million, indicating a new phase in the game's development and reflecting the rapid growth of China's digital cultural industry over the past decade [2][3] Group 1: Game Development and User Engagement - Since its launch in 2015, "Honor of Kings" has rapidly gained popularity, achieving over 10 million daily active users within two months of its public release and reaching 100 million daily active users in 2020 [2] - The game has become a cultural phenomenon, coinciding with the golden decade of mobile internet in China, where the number of 4G users surpassed 350 million and mobile internet traffic doubled, providing a fertile ground for mobile gaming [2] - The game has played a significant role in the popularization of esports in China, with the esports industry revenue reaching 26.3 billion yuan in 2023, of which mobile esports accounted for over 58% [3] Group 2: Cultural Integration and Content Expansion - "Honor of Kings" has explored the digital expression of traditional culture, launching over 50 traditional culture-themed skins since 2018, which have reached over 100 million users and revitalized multiple cultural heritage sites [3][4] - The IP content of "Honor of Kings" continues to expand, with new projects like "Honor of Kings World" and a 3D animated series, creating a diverse content matrix that integrates the game into daily life and serves as a cultural identity for young people [4] - The 10th anniversary celebration in Chengdu attracted over 800,000 visitors, showcasing the game's ability to stimulate local economic activity through cultural tourism integration [4][5] Group 3: Industry Leadership and Global Positioning - The success of "Honor of Kings" and other self-developed games has positioned China from being a "follower" to a "leader" in the global gaming industry, with Chinese companies holding 38 positions in the top 100 mobile game developers worldwide [5]

Financial Performance - Tencent reported Q2 revenue of 184.5 billion RMB, a 15% year-on-year increase [13] - The company's net profit attributable to shareholders was 55.6 billion RMB, up 17% from the previous year [13] - Gross margin improved from 53% to 57% year-on-year [13] - Domestic game revenue reached 40.4 billion RMB, a 17% increase, while international game revenue grew by 35% to 18.8 billion RMB [14] Game Business Highlights - The game segment generated 59.2 billion RMB in revenue for the quarter, averaging approximately 6.5 million RMB per day [1] - "Honor of Kings" has consistently performed well, generating nearly 1.2 billion RMB monthly in the first half of the year [2] - The game has maintained its status as a top revenue generator, with an estimated income of 11.95 billion RMB per month [10] Legal and Social Issues - A lawsuit regarding the game's matchmaking algorithm has raised concerns about transparency and player rights [4][6] - The ongoing legal case has sparked discussions on the fairness of the game's matchmaking system, with players expressing dissatisfaction [8] - The case's outcome may impact Tencent's approach to handling game algorithms and player information rights [7] Industry Trends - "Honor of Kings" has achieved global revenue leadership for three consecutive years from 2022 to 2024, with a 26% year-on-year growth expected in 2024 [11] - The game remains a dominant force in the MOBA genre, with no significant competitors threatening its position [14] - Despite the success of "Honor of Kings," several derivative games have struggled to gain traction, raising concerns about the sustainability of the IP [16][18]

Core Insights - Tencent's Q2 revenue reached 184.5 billion RMB, a 15% year-on-year increase, with gaming revenue at 59.2 billion RMB, averaging approximately 650 million RMB daily [2][5] - The game "Honor of Kings" continues to be a significant revenue driver, generating nearly 1.2 billion RMB monthly in the first half of the year [2][5] - The ongoing legal dispute regarding the game's matchmaking algorithm has raised concerns about transparency and player rights [3][4] Financial Performance - Tencent's Q2 revenue was 184.5 billion RMB, up 15% year-on-year, with a net profit attributable to shareholders of 55.6 billion RMB, a 17% increase [5][6] - The gross margin improved from 53% to 57% year-on-year [5] - Domestic gaming revenue was 40.4 billion RMB, a 17% increase, while international gaming revenue reached 18.8 billion RMB, growing 35% [5][6] Game Performance - "Honor of Kings" remains Tencent's top-performing game, achieving over 10 billion USD in revenue in the first half of the year, maintaining a monthly income of approximately 11.95 billion RMB [5][6] - The game has shown a remarkable growth rate, with a 26% year-on-year increase in revenue despite no new commercial products launched in December [5][6] - Other long-standing games like "Peacekeeper Elite" also reported revenue growth, contributing to the overall success of Tencent's gaming portfolio [6] Legal and Social Issues - The legal case regarding the matchmaking algorithm of "Honor of Kings" has sparked significant public interest and debate about player rights and transparency [3][4] - The case highlights a conflict between Tencent's claims of having fulfilled its obligation to disclose algorithm details and the plaintiff's assertion that this does not constitute true transparency [3][4] - Social media discussions have intensified around the fairness of the game's matchmaking system, especially following incidents involving professional players [4] Game Development Challenges - Despite the success of "Honor of Kings," several derivative games have struggled to gain traction, with no new titles mentioned in Tencent's Q2 report [7][8] - The anticipated game "Honor of Kings: World" has faced delays and criticism regarding its development and potential market competitiveness [9] - Industry analysts suggest that the pressure to maintain the integrity of the "Honor of Kings" IP complicates the development of new games, as any perceived failure could tarnish the brand [9]