在北京菜市口百货商场，市民周奶奶正在了解贵金属饰品价格："多年前，我在铂金高点用金饰换购了 一些铂金饰品，现在回本有望。"记者也在京东菜百首饰官方旗舰店发现，今年9月新品中，出现了手 链、耳饰、生肖马链牌等多款铂金首饰，与马年生肖金饰并列展示。 银、铂价格同步向上攀升。看国际贵金属市场，伦敦白银现货价格不久前突破40美元/盎司，创下十余 年来的新高；纽约商业交易所铂金期货价格一度冲上1500美元/盎司。看国内贵金属市场，沪银期货主 力合约价格近日涨势强劲，9月12日盘中突破1万元/千克，创历史新高；铂金价格经历多年低位徘徊， 上海黄金交易所铂金现货今年累计上涨近50%，一度达到348元/克。 银、铂价格上涨，与金价走高有何关系？有关专家解释说，这类似于替代品（如牛肉和羊肉）的关系。 一种商品的价格发生变动，其替代品的市场需求往往同向变动。作为黄金的替代性选择，银、铂消费及 投资避险需求扩张，是市场对金价高位的正常反应。 衡量银、铂的投资价值，除了观察绝对价格走势，更要参考相对价格，即二者与黄金的比价。考察白 银，近期价格上涨一方面是由于工业领域光伏、汽车、消费电子等市场对白银需求持续增加，另一方面 也受到黄金 ...

Core Viewpoint - The article highlights the significant rise in platinum prices, which are expected to increase by 50% by 2025, making it a popular alternative to gold among younger consumers [1][2]. Group 1: Price Trends - As of July 9, 2025, the spot platinum price has increased nearly 50%, surpassing gold's performance [2][3]. - The year-to-date performance of platinum shows a 49.68% increase, while silver has also seen a rise of over 25% [3]. Group 2: Market Demand - Platinum is gaining popularity as a "gold alternative" due to its price advantage and rarity, especially among younger consumers [8][10]. - Sales of platinum jewelry have increased significantly, particularly in the wedding market, where platinum rings are in high demand [10][12]. Group 3: Supply and Demand Dynamics - The surge in platinum prices is driven by supply shortages and a substitution effect from gold, with a reported 10% decrease in global platinum supply in Q1 2025 [14]. - The demand for platinum is bolstered by traditional uses in automotive and chemical industries, as well as emerging applications in hydrogen energy [14]. Group 4: Investment Sentiment - Investors are increasingly viewing silver and platinum as attractive investment options, with expectations of continued price increases in the coming years [11][15]. - The World Bank forecasts a 17% increase in silver prices in 2025, while platinum is expected to rise by 10% [15].

Overview - The jewelry industry in China has seen a steady increase in demand due to rising consumer purchasing power and a shift in consumer preferences towards quality, brand, and cultural significance [1][11] - In 2023, the market size of China's jewelry industry reached 820 billion yuan, a year-on-year growth of 14.05%. However, in 2024, the market is expected to shrink to 778.8 billion yuan due to macroeconomic slowdown and decreased consumer confidence [1][11] Market Size - The market size breakdown for 2024 includes: - Gold products: approximately 568.8 billion yuan (73.0%) - Diamond products: approximately 43 billion yuan (5.5%) - Jade products: approximately 98 billion yuan (12.6%) - Colored gemstones: approximately 27 billion yuan (over 3.5%) - Pearl products: approximately 21 billion yuan (nearly 2.7%) - Platinum and silver products: approximately 8 billion yuan (1.0%) - Fashion jewelry and other categories: approximately 13 billion yuan (1.7%) [1][11] Industry Chain - The upstream of the jewelry industry includes suppliers of raw materials such as gold, diamonds, jade, colored gemstones, pearls, platinum, and silver, as well as suppliers of processing equipment [4] - The midstream involves design, research and development, and manufacturing processes [4] - The downstream consists of sales channels including jewelry specialty stores, department stores, and e-commerce platforms [4][6] Sales Channels - Offline channels, including jewelry specialty stores and department stores, remain the most important sales channels in China, accounting for over 80% of the market share due to the preference for in-person shopping experiences for high-value items [6] Economic Context - In 2024, China's GDP is projected to reach 13.49 trillion yuan, growing by 5.0%. However, both GDP growth and per capita disposable income growth are expected to decline compared to previous years [8] - Retail sales of gold and silver jewelry are projected to decline by 3.1% in 2024, reflecting the sensitivity of non-essential goods to economic fluctuations [8] Competitive Landscape - The jewelry industry in China is highly competitive, with major players including China Gold, Lao Feng Xiang, Yu Garden, and others. In 2024, China Gold is expected to lead with total revenue of 60.46 billion yuan [13][15] - Lao Feng Xiang is projected to have total revenue of 56.79 billion yuan, with jewelry sales contributing 82.6% of its total revenue [17] Development Trends - The jewelry market is expected to see a polarization in consumer spending, with high-end jewelry appealing to high-net-worth individuals, while the mass market focuses on cost-effectiveness and trendy, affordable options [19] - Increasingly, Chinese jewelry companies are integrating cultural elements into their branding, promoting a shift towards a brand economy [19]