Core Viewpoint - The recent updates on gold and platinum prices reveal significant variations among different brands, influenced by brand positioning and market demand, highlighting the importance of price comparison for consumers [1][2][13]. Gold Prices Overview - On October 22, 2025, gold prices from various brands were reported, with most brands like Liufu Jewelry, Xie Rui Lin, and others priced around 1292 CNY per gram, while China Gold offered a lower price of 1175 CNY per gram [1]. - The price differences among brands are primarily due to brand premiums, with high-end brands commanding higher prices compared to more affordable options [2]. Platinum Prices Overview - Platinum prices were noted to be lower than gold, with major brands like Liufu Jewelry and others maintaining a price of 661 CNY per gram, while more affordable options like Cai Bai offered prices as low as 508 CNY per gram [4]. - Consumers are advised to consider both price and purity when purchasing platinum jewelry [4]. Gold Bar Prices - Gold bar prices are generally more stable, with major brands like Liufu and others priced at 1146 CNY per gram, while Cai Bai offered a lower price of 1078 CNY per gram [5]. - Banks typically offer slightly lower prices for gold bars, making them suitable for investment or long-term value retention [5][6]. Recovery Prices - The recovery prices for gold and platinum jewelry are significantly lower than retail prices, with gold jewelry recovery at approximately 953 CNY per gram and platinum at 331 CNY per gram [8]. - This price disparity indicates that many consumers purchase gold jewelry for wearing and collecting rather than for short-term investment [8]. Purchasing Guidelines - Consumers should clarify their purpose for buying precious metals, whether for investment or personal use, and choose accordingly [10]. - Attention should be paid to the purity of the metals, with 99.9% gold or 950 platinum being ideal for long-term value [11]. - Price comparison among different brands is crucial, as significant price differences exist for the same purity levels [12]. - Market fluctuations, particularly in international gold prices, can impact domestic prices, making it essential to time purchases wisely [13].

Core Insights - The latest prices for gold and platinum from China Gold stores are 1029.00 CNY per gram for gold and 445.00 CNY per gram for platinum, indicating a fluctuation in market prices [7]. Group 1: Gold and Platinum Pricing - The current price of gold is 1029.00 CNY per gram, while platinum is priced at 445.00 CNY per gram [7]. - Prices are subject to change and should be verified at local China Gold stores for accuracy [7]. Group 2: Gold Jewelry Characteristics - Gold jewelry purity is typically expressed in parts per thousand, with 24K gold being 99.9% pure [3]. - The manufacturing processes for gold jewelry include casting, forging, carving, and setting, which affect the appearance, durability, and price of the jewelry [3]. - Jewelry can be categorized based on whether gemstones are set, including embedded gemstone jewelry, purely decorative gemstone jewelry, and pure gold jewelry [3]. Group 3: Maintenance of Gold Jewelry - To maintain gold jewelry, it is advised to avoid exposure to chemicals such as perfumes, detergents, and cosmetics, which can cause discoloration [3]. - Regular cleaning with a soft cloth and gentle soap is recommended, and jewelry should be checked monthly for maintenance [3].

Core Insights - The rise in gold prices has led to increased interest in alternative precious metals such as silver and platinum, with significant price increases observed in these markets [2][3][4] Group 1: Market Trends - Gold prices have surged due to geopolitical factors and expectations of interest rate cuts by the Federal Reserve, with London spot gold recently exceeding $3,650 per ounce and Shanghai gold prices surpassing 830 yuan per gram [2] - The demand for silver and platinum has risen sharply, with London silver prices recently breaking $40 per ounce and platinum futures reaching $1,500 per ounce [3] - The domestic market has seen mainstream gold jewelry prices exceed 1,000 yuan per gram, reflecting strong consumer demand [2] Group 2: Consumer Behavior - Consumers are increasingly opting for silver as a substitute for gold in wedding jewelry due to high gold prices, indicating a shift in purchasing decisions [2][3] - The traditional wedding season has bolstered demand for precious metals, with consumers like Liu from Guilin choosing silver for its cultural significance and practical uses [2] - Older consumers, such as Mr. Hu, are adjusting their gifting strategies by incorporating silver instead of gold, highlighting a broader trend of adapting to market conditions [3] Group 3: Investment Dynamics - The relationship between gold, silver, and platinum prices is characterized by substitution effects, where rising gold prices lead to increased demand for its alternatives [4] - The investment value of silver and platinum is being evaluated not only based on absolute price movements but also relative to gold prices, with the gold-silver ratio indicating silver's growing investment appeal [4] - Industrial demand for silver in sectors like photovoltaics and electronics is contributing to its price increase, alongside the influence of rising gold prices [4]

Core Insights - Recent surge in gold prices has led to a shift in consumer behavior towards alternative materials like platinum and gold-plated silver, particularly among younger consumers [3][4][6] - The price of gold in Shenzhen's Shui Bei market has increased significantly, with a rise from 782 RMB per gram to 837 RMB per gram in just a few weeks, reflecting a broader trend in the gold market [4][6] - The emergence of "pain gold" and imitation luxury items indicates a changing consumer demographic, with younger buyers seeking emotional value in their purchases [10][17] Price Trends - As of September 14, the London spot gold price reached $3642.63 per ounce, marking a nearly 40% increase for the year, with a rapid rise of about 10% since August 20 [4] - The Shui Bei market has seen gold prices rise by 55 RMB per gram in a short period, indicating heightened market activity and consumer interest [4][6] Consumer Behavior - Many consumers are adopting a wait-and-see approach due to rising gold prices, leading to decreased transaction volumes despite increased foot traffic in stores [6][18] - The popularity of "gold substitutes" like gold-plated silver has surged, with many traditional gold retailers pivoting to these products to attract price-sensitive customers [7][9] Product Innovations - The market is witnessing a rise in "pain gold" products, which are small-weight gold items linked to popular culture, appealing particularly to younger demographics [10][12] - Imitation luxury items, such as replicas of high-end brands, are becoming more common, with many retailers discreetly offering these products to meet consumer demand [16][18] Market Dynamics - The increase in gold prices is causing some jewelry businesses to slow down expansion or even close, while others are successfully leveraging craftsmanship and marketing to attract consumers [18] - The ongoing geopolitical uncertainties and economic factors are likely to sustain high gold prices, with emerging markets continuing to purchase gold as a risk diversification strategy [18]

Core Viewpoint - The recent surge in gold prices has led to a shift in consumer behavior, with a rise in demand for alternative gold products such as platinum and gold-plated silver, particularly among younger consumers [3][5][19] Group 1: Gold Price Surge - As of September 14, the London spot gold price reached $3642.63 per ounce, marking a nearly 40% increase for the year, with a rapid rise of about 10% since August 20 [3][4] - In Shenzhen's Shui Bei market, the price of gold rose from 782 RMB per gram to 837 RMB per gram, an increase of 55 RMB per gram within a month [4][5] Group 2: Shift in Consumer Preferences - The high gold prices have created a cautious consumer sentiment, leading to a decline in transaction volumes despite increased foot traffic in stores [5][19] - The emergence of "alternative gold" products, such as gold-plated silver, has been noted, with many traditional gold shops pivoting to this market due to the competitive landscape [5][19] - The popularity of "pain gold" products, which are small-weight gold items linked to pop culture, has surged among younger consumers, reflecting a significant change in the consumer demographic [9][18] Group 3: Market Dynamics - The market is witnessing a rise in small-weight gold products priced at a flat rate, which allows for higher profit margins for retailers [11][14] - The trend of imitation luxury items, such as replicas of high-end brands, is also gaining traction, although these products are often sold discreetly due to legal risks [17][19] - The World Gold Council's report indicates that gold ownership among consumers aged 18 to 24 has increased from 37% in 2019 to 62% currently, highlighting a growing interest in gold among younger demographics [18]

Core Insights - The rise in gold prices has led to a shift in consumer behavior, particularly among younger demographics, who are increasingly opting for alternative products like "platinum substitutes" and "gold-plated silver" due to their affordability [1][4][15] Price Trends - As of September 14, the London spot gold price reached $3642.63 per ounce, marking a nearly 40% increase for the year, with a rapid rise of about 10% since August 20 [2] - In the Shenzhen market, the price of gold surged from 782 RMB per gram to 837 RMB per gram within a month, reflecting a 55 RMB increase per gram [2][4] Consumer Behavior - Many consumers are adopting a wait-and-see approach due to high gold prices, with some postponing purchases of traditional gold items [4][15] - The emergence of "platinum substitutes" and "gold-plated silver" products has been noted, with an increase in the number of stores offering these alternatives in the market [4][15] Product Innovations - New product categories such as "pain gold" and designer imitations are gaining popularity, particularly among younger consumers [8][14] - "Pain gold" refers to gold jewelry linked with popular culture, such as anime and gaming, appealing to younger audiences [8][12] - Imitation products of luxury brands are also becoming a common sales strategy, with many merchants discreetly offering these items [14][15] Market Dynamics - The increase in gold prices has led to a decline in sales volume for traditional gold products, despite an increase in foot traffic in stores [4][15] - The market is witnessing a significant change in consumer demographics, with a higher ownership rate of gold jewelry among younger consumers aged 18 to 24 [15] Legal and Regulatory Considerations - The rise of "pain gold" and imitation products raises potential legal risks related to intellectual property and copyright issues [16] - Authorities are planning to conduct special enforcement actions to combat infringement, particularly targeting products that violate brand rights [16]

Core Insights - The international gold price has slightly fluctuated, currently reported at $3,646 per ounce, while domestic gold shop prices continue to rise significantly [1] - The price of 24K gold jewelry is consistently above 1,060 yuan per gram, with some brands like Chow Sang Sang pricing it at 1,074 yuan per gram, reflecting a 0.75% increase from the previous day and a 5.7% increase from ten days ago [2][3] - Major brands such as Lao Feng Xiang, Chow Tai Fook, and others are uniformly pricing their gold jewelry at around 1,073 yuan per gram, indicating a coordinated pricing strategy [3] - The wholesale price of pure gold in Shenzhen is approximately 834 yuan per gram, highlighting a significant markup in retail prices due to brand, design, and operational costs [13][14] Market Dynamics - Central banks globally are increasing their gold purchases, with the total amount of gold held by central banks surpassing U.S. Treasury holdings for the first time in 29 years, signaling a lack of confidence in the U.S. dollar [19] - The international gold price has risen over 40% this year, outperforming many other investment assets [19] - Historical patterns suggest that gold experiences bull markets approximately every ten years, with the current cycle starting in 2016, potentially nearing its tenth year [19] - The short-term, medium-term, and long-term technical outlooks for gold prices appear positive, indicating potential further increases [19] Investment Considerations - The current retail prices for gold jewelry are inflated due to additional costs, making gold bars or wholesale prices more relevant for serious investors [20] - The recovery prices for gold and platinum in the secondary market are significantly lower than retail prices, with pure gold recovery prices at 813 yuan per gram and platinum at 282 yuan per gram [10][17] - The price disparity between different brands for gold bars is notable, with prices ranging from 915 yuan to over 1,000 yuan per gram [6][7]

Group 1 - The article discusses the classification and taxation of gold and silver jewelry, platinum jewelry, and diamond products, emphasizing the need for clear separation in accounting for sales of different types of jewelry [2][3] - Retail businesses engaged in gold and silver jewelry sales are identified as taxpayers for consumption tax, including those who engage in consignment processing or consignment sales [3][4] - The timing of tax obligations for gold and silver jewelry sales is specified, with tax due upon receipt of payment or issuance of sales receipts [5][6] Group 2 - The basis for calculating consumption tax for gold and silver jewelry is outlined, with different rules for various business models, such as trade-ins and bundled sales [6][7] - Special circumstances for determining the tax basis for consumption tax are discussed, including the use of similar jewelry sales prices or composition pricing when no similar sales exist [7] - The article provides guidance on the electronic tax filing process, highlighting the automated system for businesses solely engaged in gold and silver jewelry retail [8][10]

Group 1 - The process of selling gold involves selecting a reputable gold buyer who provides an initial quote based on the current international gold price [2] - After accepting the quote, the gold is weighed on a high-precision electronic scale, ensuring transparency and fairness during the weighing process [6] - The purity of the gold is verified using professional tools, which is crucial for accurate assessment and determining the final price [6] - A second weighing is recommended to ensure fairness, which can be supervised by the seller to confirm consistency in weight [6] - The final settlement is calculated by multiplying the quoted price by the weight in grams, and payment is made after all checks are confirmed [6] Group 2 - Various types of gold and platinum items can be pawned or mortgaged, including necklaces, bracelets, rings, bars, and coins from well-known brands [8]

Core Viewpoint - The price of platinum is rising significantly, driven by increased demand in China and a shift in investor interest towards undervalued assets like platinum, which has outperformed gold and the S&P 500 index [2][6]. Group 1: Price Trends - Platinum prices have surged to around $1360 per ounce, representing a 50% increase compared to the end of 2024, significantly outpacing gold's 30% rise and the S&P 500's 10% increase [6]. - In Japan, the price of platinum is approximately 6846 yen per gram (around 333.3 RMB), with a notable increase in sales, reportedly rising sevenfold since January [4][6]. - The global platinum supply for 2024 is projected at 180 tons, with China's imports from April to June accounting for about 20% of this total [9]. Group 2: Demand Drivers - The demand for platinum is being bolstered by younger consumers in China, who are increasingly favoring platinum jewelry over gold [9]. - In Japan, the sales of platinum bars have surged, with reports indicating a sevenfold increase in sales compared to earlier in the year [4]. - The industrial demand for platinum remains significant, with approximately 70% of its usage in automotive catalytic converters [9]. Group 3: Market Dynamics - The recent price increase is attributed to a combination of factors, including a shift in investor focus towards platinum as a low-valued asset amid a backdrop of high gold prices [6][10]. - South Africa, the largest platinum producer, experienced a production decrease due to early-year flooding, which may impact supply through September [10]. - Financial institutions have raised their price forecasts for platinum, with predictions suggesting it could reach $1600 per ounce by the second half of 2025 [10].