Core Insights - The trend of "0 sugar, 0 calories, 0 fat" has dominated the food and beverage industry, becoming a prominent symbol of health consciousness [1] - Consumers are beginning to realize that health is not solely defined by "0 sugar," leading to a more rational approach towards sugar consumption [3][4] - The industry is shifting towards "low sugar" products, balancing taste, health, and safety [4][10] Group 1: Market Trends - The rise of "0 sugar" products began with brands like Yuanqi Forest, which launched a zero-sugar sparkling water in 2018, sparking a trend in the beverage market [5] - Major brands are now introducing low-sugar options, such as Master Kong's "low sugar high fiber iced tea," which reduces sugar content by 50% to 4.5g/100ml [6][8] - The Shanghai sugar beverage grading standard will be implemented in 2024, indicating a shift in industry practices towards healthier options [10] Group 2: Product Development - New products are focusing on "reduced sugar" rather than "no sugar," with brands like Yuanqi Forest and Vita Lemon Tea launching low-sugar versions [11][20] - Brands are using natural juices and purees as sugar substitutes, which can create a perception of a cleaner label, although this may raise concerns about hidden sugars [23] - The popularity of prebiotic sparkling water in the U.S. has surged, with a tenfold market growth, emphasizing the importance of taste alongside health benefits [24] Group 3: Consumer Behavior - Consumers are becoming more discerning, preferring transparency in product labeling and the option to choose their sugar levels [16][17] - The concept of "half-sugar" is gaining traction, reflecting a desire for a balanced approach to health and indulgence [29] - The industry recognizes that both sugar and sugar substitutes have their roles, and a diverse, balanced diet is essential for true health [27]

Group 1 - The core viewpoint of the articles highlights the evolution of the beauty industry towards a "beauty lifestyle" that integrates health and beauty, with a significant focus on oral beauty products [1][2] - Major companies like Shiseido and Unilever are expanding into the oral beauty market, with Unilever targeting China as the first overseas market for its OLLY brand [1][2] - The global oral beauty market is projected to grow from $4.45 billion in 2021 to $9.81 billion by 2031, reflecting a compound annual growth rate (CAGR) of 7.7% [1] Group 2 - The trend of "food and beauty integration" is emerging, with companies like Meiji and PepsiCo launching innovative products that combine health and beauty benefits [2][5] - Domestic companies in China are also following this trend, with products like hyaluronic acid sparkling water and milk that emphasize skin nourishment [7][8] - The oral beauty market is evolving from traditional forms like capsules to more consumer-friendly formats, indicating a shift towards everyday products [8][11] Group 3 - The concept of "internal and external nourishment" is gaining traction, with companies like Shiseido planning to launch a new health product line by 2024 [16][17] - Many beauty companies are transforming into health and beauty conglomerates, with Unilever acquiring various health brands to build a global health brand matrix [17][19] - The integration of health and beauty is becoming a standard in mature markets, with a focus on comprehensive care that addresses both internal and external factors affecting skin health [19][20] Group 4 - The oral beauty market is experiencing regional differences, with the Chinese market showing significant growth potential, expected to exceed 25.57 billion yuan by 2025 [27] - Chinese consumers are more focused on efficacy rather than natural ingredients, and there is a cultural hesitance towards supplement forms due to traditional beliefs [27][28] - The concept of "new Chinese-style beauty drinks" is emerging, combining modern oral beauty with traditional Chinese medicine principles, reflecting a growing market for health-oriented beverages [31][32]

以下文章来源于Gooods 好味司 ，作者海枫 Gooods 好味司 . 专业、独特、有趣的食品饮料产品媒体，连接好产品与美好生活。 产品趋势背后代表了市场、消费需求以及行业在发生变化，而变化会产生新的机会。 产品趋势是我们跟踪变化、捕捉机会的栏目，我们会捕捉和分析中国食品饮料市场的变化与机会，同时 也会看海外市场的产品趋势以及分析这些趋势是否有机会在中国市场落地。 第一期产品趋势，我们来了解一下正风靡美国的益生元气泡水，是哪些因素、哪些公司助推这一新兴市 场的爆发，以及是否有在中国市场发展的可能性。 毕竟上一次美国碳酸饮料市场的重大创新：风味气泡水，成功被元气森林引入中国市场，由此成就了一 家百亿营收规模的中国饮料大公司。 图片来源： OLIPOP官网 当中国消费者在货架前为无糖茶饮料挑花眼时，大洋彼岸美国超市里的饮料货架同样在经历一场新的大 战： 从"传统碳酸饮料"到"现代汽水"的又一次品类升级之战。 美国市场的饮料巨头们正不约而同押注同一个趋势： 带有功能性的健康化饮料，而且还是碳酸饮料。 全球饮料市场的共同行业变迁，可以看得出饮料行业的升级趋势，也看得出新一代消 费群体 对健康+口 感"既要又要"的双 ...