Core Viewpoint - The article discusses the challenges and strategic shifts of Gome under the leadership of Huang Guangyu, highlighting the company's significant losses and attempts to pivot into new business areas such as e-commerce, metaverse, and automotive sales [4][35][54]. Group 1: Business Challenges and Losses - Gome has accumulated a net loss of 38.8 billion over four years since Huang Guangyu's return [4][35]. - The company's retail revenue plummeted from 787.5 billion in 2017 to only 17.92 billion in 2022, and further down to 9.22 billion in 2023 [44][45]. - Despite attempts to revitalize the brand, including the launch of the "Zhen Kuai Le" app, Gome's average daily active users remained low at around 3 million by the end of 2021 [32]. Group 2: Strategic Shifts and New Ventures - Huang Guangyu aimed to transform Gome into a comprehensive e-commerce platform, competing with giants like JD and Alibaba, but faced significant execution challenges [21][36]. - The company attempted to enter the metaverse and live-streaming sectors, but these initiatives did not yield the expected results [34][30]. - In 2023, Gome shifted focus to the booming field of unmanned retail and launched a new retail model called "Instant Retail," aiming to open over 10,000 stores in three years [49][51]. Group 3: Automotive Business Development - Gome is venturing into the automotive sector with the establishment of the Gome Smart Car Experience Center, aiming to create a low-cost alternative to traditional car dealerships [55]. - The center, covering 45,000 square meters, features various facilities to enhance customer experience, including live streaming and charging stations [56]. - This move is seen as a potential turning point for Gome, capitalizing on the growing demand for electric vehicles [58].

Core Viewpoint - Huang Guangyu, despite facing significant challenges and losses, remains determined to revive Gome and adapt to the changing market landscape, including venturing into new business areas like electric vehicles and unmanned retail. Group 1: Business Challenges and Losses - Gome has accumulated a net loss of 38.8 billion over four years since Huang's return, failing to achieve the planned revival [7][35][37] - The retail revenue of Gome plummeted from 78.75 billion in 2017 to only 1.792 billion in 2022, and further down to 0.922 billion in 2023 [48][49] - Huang's ambitious plan to restore Gome's market position within 18 months has faced significant setbacks, leading to a shift in strategy [41][42] Group 2: Strategic Initiatives - Huang initiated a radical transformation of Gome's business model, including the rebranding of the Gome app to "Zhen Kuai Le" and expanding its offerings beyond home appliances [22][23] - Gome attempted to enter the metaverse and live-streaming sectors, but these efforts did not yield the expected results, with the app's average daily active users only reaching 3 million by the end of 2021 [34][36] - In 2023, Gome shifted focus to the booming unmanned retail sector and launched a new retail model, "Gome Supermarket," aiming to open over 10,000 stores in three years [56] Group 3: New Ventures - Gome is venturing into the electric vehicle market, with plans to establish a smart car experience center, aiming to operate at 60% lower costs than traditional dealerships [60][61] - The smart car experience center is designed to attract various car brands and enhance customer experience through integrated facilities [62][63] - Huang's strategy reflects a broader trend in the retail industry, focusing on immediate delivery and convenience, which is seen as a potential growth area for Gome [56][57]

Core Viewpoint - Huang Guangyu, despite facing significant challenges and losses, remains determined to revive Gome and adapt to the changing market landscape [7][28][62]. Group 1: Business Challenges and Losses - Gome has accumulated a net loss of 38.8 billion over four years since Huang Guangyu's return [7][28]. - The retail revenue of Gome plummeted from 787.5 billion in 2017 to only 9.22 billion in 2023 [35][36]. - The company's online business, "Zhen Kuai Le" APP, failed to gain traction, with an average daily active user count of only 3 million by the end of 2021 [26][28]. Group 2: Strategic Initiatives - Huang Guangyu aimed to transform Gome into a comprehensive e-commerce platform, launching the "Zhen Kuai Le" APP to compete with major players like JD and Taobao [19][21]. - Gome attempted to enter the metaverse and live-streaming sectors, but these initiatives did not yield the expected results [22][24][28]. - In 2023, Gome shifted focus to the booming field of unmanned retail and launched a new retail model called "Gome Supermarket," planning to open over 10,000 stores in three years [39][40]. Group 3: New Ventures - Gome is venturing into the electric vehicle market, opening the "Gome Smart Car Experience Hall" with a goal to become a major player in the automotive sector [42][44]. - The experience hall aims to attract various car brands by offering significantly lower operational costs compared to traditional dealerships [42][44]. - This new direction is seen as Gome's most promising opportunity for recovery amid a challenging competitive environment [44].

Core Viewpoint - Huang Guangyu, despite facing significant challenges and losses, remains determined to revive Gome and explore new business opportunities, including entering the electric vehicle market and developing a new retail model [5][38]. Group 1: Business Challenges and Losses - Gome has accumulated a net loss of 38.8 billion over the past four years since Huang Guangyu's return [5][24]. - The retail revenue of Gome plummeted from 787.5 billion in 2017 to only 17.92 billion in 2022, and further down to 0.922 billion in 2023 [31][32]. - The "Zhen Kuai Le" app, which aimed to transform Gome into a comprehensive e-commerce platform, failed to gain traction, with average daily active users only reaching 3 million by the end of 2021 [23][24]. Group 2: Strategic Shifts and New Ventures - Huang Guangyu's aggressive strategy included transforming Gome's app to cover all product categories and entering the metaverse and live-streaming sectors [16][19]. - In 2023, Gome shifted focus to the booming unmanned retail sector and launched a new retail model called "instant retail," aiming to open over 10,000 stores in three years [35][36]. - Gome is also venturing into the electric vehicle market, with plans to establish a smart car experience center, aiming to operate at 60% lower costs than traditional dealerships [38][39]. Group 3: Leadership and Management Issues - Huang Guangyu faced difficulties in executing his ambitious plans due to a lack of understanding and support from long-time employees, leading to high turnover and internal conflicts [49][52]. - Despite facing significant challenges, Huang Guangyu has not considered exiting the business, instead opting to fight for Gome's revival [45][46]. - The company has experienced employee unrest, culminating in a collective demand for unpaid wages, highlighting the internal struggles within Gome [54].