秦PLUS EV

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价格下探至6万区间 主流A级家轿市场再度“硝烟四起”
Xin Hua Cai Jing· 2025-09-26 03:30
Group 1 - BYD launched the second generation Qin PLUS series, including three new models with prices starting at 69,800 yuan, enhancing its presence in the compact sedan market [1][3] - The 60,000 to 100,000 yuan segment is defined as the "starting layer" for young consumers, showcasing significant changes in the automotive market over the years [2][3] - The new models are positioned as A-class sedans, equipped with advanced technology, marking a shift from the previous A0-class small cars [3][4] Group 2 - The first generation Qin DM was launched in 2013, marking BYD's initial exploration into the A-class sedan market, which was dominated by joint venture brands [4][5] - The launch of the Qin PLUS DM-i in 2021 was a pivotal moment, achieving a fuel consumption of 3.8L/100km and a comprehensive range of 1,245 km, surpassing traditional fuel vehicles [4][5] - In 2023, the Qin family achieved over 480,000 units sold, marking the first annual sedan sales championship for Chinese brands in 13 years [5][6] Group 3 - The Qin family has seen cumulative sales surpassing 2 million units by December 2024, establishing a significant presence in the core segment [6][7] - The introduction of the fifth-generation DM technology and the second generation Qin PLUS models reflects ongoing technological advancements and product updates [7][8] - The competitive landscape is intensifying with new entrants in the 100,000 yuan electric vehicle market, prompting BYD to strengthen its market position [8]
有路就有秦!第二代秦PLUS加推进取型,致敬秦家族240万用户
Zhong Guo Qi Che Bao Wang· 2025-09-26 01:13
敢想、敢干、敢坚持——"秦"家族累计销量突破240万辆! 9月25日,比亚迪第二代秦PLUS双车上新,发布了秦PLUS DM-i 128KM进取型、秦PLUS EV 420进取型、510KM进取型等三款新车,同时全系车型享 国庆献礼价,限时6.98万元起。 秦PLUS是目前A级家轿市场的绝对王者,累销超过150万辆,蝉联2023、2024年度家轿销量冠军,代表中国品牌打破合资垄断,一举改写市场格局,也 让中国用户为开中国家轿而自豪,得到了网友"有路就有秦,有家就有秦"的赞誉。本次加推进取型,让更多的用户享受到高品质的用车体验,也为市场献上 了一份国庆大礼。 加推长续航 油耗创新低 为满足插混用户对纯电长续航的需求,第二代秦PLUS DM-i加推128KM进取型,一次充电,就可以满足大部分用户一周通勤的需求,日常完全可以当 纯电车开。 油耗也是插混用户关注的重点。发布会现场,比亚迪官宣:第二代秦PLUS DM-i的NEDC百公里亏电油耗进一步优化,低至2.69L,为用户带来更经济实 惠的用车体验,让"插混只有比亚迪和其他"的业界评价含金量再次提升。这一成果将通过OTA进行推送,所有搭载第五代DM技术的秦PLUS ...
小鹏狂卖 19 万辆背后,近半是 10 万级小车
阿尔法工场研究院· 2025-08-22 00:00
Core Viewpoint - The A-class car market has significantly boosted Xiaopeng Motors' performance, with a remarkable increase in delivery volume and revenue driven primarily by the launch of the MONA M03 model [2][3]. Delivery and Sales Performance - Xiaopeng Motors delivered approximately 197,200 vehicles in the first half of 2025, a 279% increase from about 52,000 vehicles in the same period last year [2]. - Total revenue reached 34.09 billion yuan, up 132.5% from 14.66 billion yuan year-on-year [2]. - The MONA M03 model accounted for approximately 43.79% of total deliveries in the first half of 2025, with around 86,400 units delivered [3]. Product Strategy and Market Positioning - The introduction of the MONA M03 marks Xiaopeng's shift towards the A-class car segment, aiming to improve cash flow and compete in the lower-priced market [2]. - The MONA M03 is priced between 119,800 yuan and 139,800 yuan, making it competitive against models like BYD's Qin PLUS EV, which has higher pricing for some variants [5]. - Xiaopeng's CEO has expressed ambitions to increase the monthly sales of the MONA M03 from 15,000 to 20,000 units [5]. Competitive Landscape - The A-class electric vehicle market is becoming increasingly competitive, with many new energy vehicle companies adopting similar strategies [2]. - Xiaopeng's mid-to-high-end models have struggled, with monthly sales not exceeding 10,000 units, indicating challenges in this segment [12]. Financial Performance - Xiaopeng Motors reported a net loss of 1.14 billion yuan in the first half of 2025, a reduction from previous years, indicating signs of financial improvement [14]. - The overall gross margin increased to 16.5% in the first half of 2025, up from 13.5% in the same period last year, with automotive gross margin rising from 6.0% to 12.6% [14]. - Research and development expenses increased by 48.6% year-on-year to 4.19 billion yuan, reflecting the company's commitment to innovation despite financial losses [15].