此次获奖，既是鼓励，更是动力。未来，北大方正人寿将持续深化科技在保险服务全流程的融合应用，不断探索数字 化、智能化服务新模式，致力于为客户提供更优质、更温暖、更智慧的保险服务体验，坚守保险保障本源初心，为推 动行业高质量发展贡献力量。 近日，由金融界主办的"启航·2025金融年会"在北京隆重举行。在年会重磅环节——第十四届金融界"金智奖"颁奖盛典 上，北大方正人寿保险有限公司凭借在保险服务领域的持续创新与扎实成效，荣获"杰出保险服务奖"。这一权威奖 项，是对公司坚持以科技赋能服务、积极提升客户体验的充分肯定。 空中客服：运用远程视频、人脸识别、电子签名等技术，实现复杂保全业务"面对面"线上办理，达成保全线上功能 100%覆盖，提供7*24小时便捷服务。 北大方正人寿始终秉持"以客户为中心"的服务理念，积极应对行业挑战，致力于构建覆盖保单全生命周期的智能化服 务体系。公司通过整合微服务平台、空中客服、智能外呼、智能理赔等核心模块，以科技驱动服务流程优化与体验升 级： 智能外呼：聚焦高频服务场景，实现动态触达与需求智能识别，催收场景单次外呼接通率实现大幅提升。 微服务平台：打造集"在线查询、在线保全、在线增值、在 ...

Core Viewpoint - China Life Insurance is pioneering a digital transformation in the insurance industry through its "Guoshou Plan," which emphasizes a combination of warmth and efficiency in service delivery [1][21]. Digital Infrastructure - The company has established a comprehensive digital infrastructure encompassing "cloud-network-end" to extend insurance services from physical locations to a digital realm [2][20]. - China Life's digital platform is likened to an "aerial city" that connects millions of users, enhancing the insurance service lifecycle from post-claim compensation to proactive prevention and real-time service [1][18]. Technological Layout - The strategic layout of "big backend + small frontend" supports a robust digital foundation for serving hundreds of millions of customers [7][11]. - The "big backend" focuses on information processing, utilizing a hybrid cloud system that integrates private and public cloud resources to enhance data efficiency and reduce costs [7][12]. - The "small frontend" facilitates convenient services through digital platforms, enabling seamless online communication and service delivery between the company and its clients [8][10]. Customer-Centric Approach - China Life emphasizes a customer-centric model, integrating online and offline services to create a seamless experience for clients [16][17]. - The company has developed a comprehensive digital service ecosystem that allows for real-time claims processing and enhanced service delivery, significantly reducing claim times to as low as 0.34 days [18][19]. Innovation and Flexibility - The company employs a flexible organizational structure that encourages innovation and rapid response to market needs, utilizing a product responsibility system to empower teams [11][12]. - By leveraging data management and artificial intelligence, China Life aims to enhance service quality and operational efficiency, ensuring that technology serves as a bridge to broader accessibility [12][21]. Strategic Vision - The digital transformation is not merely a technological upgrade but a holistic reconfiguration of the service ecosystem, driven by a commitment to customer needs and societal benefits [21][20]. - China Life's approach serves as a replicable model for the insurance industry, demonstrating how strategic foresight, innovation, and data-driven practices can lead to high-quality development in the digital finance era [21].

Core Viewpoint - China Life Insurance is redefining financial services through digital transformation, focusing on customer needs and leveraging technology to enhance service quality and efficiency [1][4][13] Group 1: Digital Infrastructure Development - China Life has established a comprehensive digital infrastructure encompassing "cloud-network-end" to support its insurance services [1] - The company has built the industry's first secure, green, and resilient hybrid cloud, significantly improving system operation and data processing efficiency [2] - A "big backend + small frontend" technology layout has been implemented to support services for hundreds of millions of customers [2][3] Group 2: Technology and Data Utilization - The company emphasizes a problem-oriented approach, focusing on data to create value rather than merely on technology [5][6] - China Life has developed a robust data management mechanism, ensuring real-time, consistent, and accurate data, which enables effective operation of AI-driven models [6][12] - The establishment of a technology product responsibility system allows product managers to have significant decision-making power, enhancing innovation and accountability [6][9] Group 3: Customer-Centric Service Model - China Life has created a new insurance service ecosystem centered around customer needs, integrating online and offline services [9][10] - The company has developed an "air customer service" model, allowing customers to complete complex transactions without visiting physical locations [11] - The digital service system has reduced claim processing times significantly, with some claims being settled in as little as 3 minutes [11][12] Group 4: Achievements and Recognition - China Life's data center has achieved international operational standards, and its hybrid cloud has received awards for innovation in the financial sector [12] - The company has been recognized for its data management capabilities, achieving the highest maturity level in national assessments [12] - The digital transformation efforts have positioned China Life as a model for the insurance industry's digital evolution [13]

Core Viewpoint - The event aims to enhance financial literacy and consumer protection awareness among the public, emphasizing the importance of safeguarding financial rights and improving quality of life [1][9]. Group 1: Event Overview - The 2025 Financial Education Promotion Week was launched on September 16, organized by various financial regulatory bodies and associations in Hebei [1]. - Over 80 financial institutions participated in the event, providing interactive experiences and financial knowledge to the public [1]. Group 2: Educational Initiatives - A highlight of the event was the release of award-winning financial education videos, including a piece on preventing telecom fraud, which received recognition for its relevance and educational value [3]. - The company plans to utilize online media platforms to disseminate the award-winning video widely, aiming to enhance public awareness of fraud prevention [3]. Group 3: Consumer Rights and Risk Awareness - Staff engaged with attendees through distributing materials and interactive Q&A sessions, educating them on the eight major rights of financial consumers and how to identify potential financial risks [5]. - Innovative formats like prize-based Q&A were used to make financial knowledge more accessible and engaging for the public [5]. Group 4: Community Services - The event featured a "For the People" exhibition area showcasing services like "One-Day Critical Illness Compensation" and "Air Customer Service," highlighting efficient and reassuring service delivery [7]. - Special services for the elderly were introduced, including dedicated service channels and essential facilities, enhancing the overall customer experience [7]. Group 5: Commitment to Social Responsibility - The company is committed to ongoing financial education initiatives tailored to various demographics, aiming to improve public financial literacy and risk awareness [9]. - The focus is on addressing the actual needs and concerns of the community, enhancing the sense of security and satisfaction in financial consumption [9].

Core Viewpoint - China Life Insurance is transforming its operations through a comprehensive digital infrastructure that redefines financial services, focusing on customer needs and leveraging technology as a primary driver for change [1][10]. Group 1: Digital Infrastructure Development - China Life has established a "cloud-network-end" digital infrastructure, extending insurance services from physical locations to a digital ecosystem [1]. - The company has built a secure, green, and resilient hybrid cloud, enhancing data processing efficiency and enabling agile business innovation [2]. - A flat network structure has been implemented to support connectivity across numerous branches and devices, facilitating real-time data access and customer service [3]. Group 2: Technology and Data Focus - The company emphasizes a technology-driven approach, viewing technology as a bridge to create value rather than a barrier [4][5]. - A robust data management mechanism has been established to ensure data quality, which is crucial for AI applications and big data analytics [5]. - The organization employs a product responsibility system, allowing product managers to have significant control over product development and outcomes [6]. Group 3: Customer-Centric Service Model - China Life has developed a platform-based model that integrates online and offline services, enhancing customer experience and service delivery [8]. - The company has created a comprehensive digital service system, achieving a monthly active user count of over 11 million for its insurance app [9]. - Innovative service models, such as "Air Customer Service," have been introduced to streamline complex transactions, significantly improving service efficiency [9]. Group 4: Ecosystem and Collaboration - The company collaborates with local governments and healthcare providers to create integrated service platforms, enhancing the insurance service lifecycle from prevention to post-claim support [8]. - By leveraging partnerships with technology firms like Huawei, China Life fosters an open technology ecosystem that encourages innovation [4][5]. - The digital transformation serves as a model for the insurance industry, showcasing how technology can enhance customer trust and service quality [10].

Core Viewpoint - China Life Insurance Company is leveraging digital transformation to redefine financial services, focusing on customer needs and enhancing operational efficiency through advanced technology and data management [1][17]. Group 1: Digital Infrastructure - China Life has established a comprehensive digital infrastructure encompassing "cloud-network-end" to extend insurance services from physical locations to a digital realm [1]. - The company has built the industry's first secure, green, and resilient hybrid cloud, significantly improving system operation and data processing efficiency [3]. - A "big backend + small frontend" technology layout supports the company's services for hundreds of millions of customers, facilitating agile business innovation and data value creation [3][6]. Group 2: Data Management and Technology - China Life emphasizes the importance of data management, ensuring real-time, consistent, and accurate data to support AI and big data applications [9]. - The company has implemented a product responsibility system, allowing product managers to have significant decision-making power over technology routes and product outcomes [10]. - The organization promotes an open technology ecosystem, collaborating with partners like Huawei Cloud to enhance innovation and service delivery [8][9]. Group 3: Customer-Centric Services - The digital platform serves as a "sky city" connecting millions of users, enabling efficient service delivery through a modular approach to system design [11]. - China Life has developed a comprehensive digital service system, integrating online and offline channels to provide seamless customer experiences [13][14]. - The company has introduced innovative services like "Air Customer Service," allowing customers to complete complex transactions remotely, significantly improving service accessibility [14][15]. Group 4: Industry Leadership and Recognition - China Life's data center has achieved international operational standards, and its hybrid cloud has received accolades for innovation within the financial sector [16]. - The company has been recognized for its high-level data management capabilities, becoming the first in the insurance industry to achieve the highest maturity level in data management [16]. - The digital transformation efforts are seen as a model for the insurance industry, demonstrating how technology can enhance service quality and customer satisfaction [17].