Group 1 - The company, Lege Co., stated that its overseas warehouse business and smart home business are in completely different industries with varying stages of development, leading to significant differences in gross margins [2] - The company's annual report disclosed overall gross margin and segment gross margins, indicating that the rapid revenue growth of the overseas warehouse business has been lowering the overall gross margin due to its increasing share in total revenue [2] - The company has been actively developing its overseas warehouse business, primarily based on its ecological synergy with the cross-border e-commerce business [2]

Core Viewpoint - The company demonstrated robust operational capabilities with double-digit growth in revenue and performance despite intensified industry competition and diminishing effects of national subsidies [1][2]. Financial Performance - In H1 2025, the company achieved operating revenue of 252.33 billion yuan, a year-on-year increase of 15.68%, and a net profit attributable to shareholders of 26.01 billion yuan, up 25.04% year-on-year [2]. - In Q2 2025, the company reported operating revenue of 123.90 billion yuan, reflecting a year-on-year growth of 10.99%, and a net profit of 13.59 billion yuan, which is a 15.14% increase year-on-year [2]. Business Segments - The C-end domestic sales share showed a strong recovery, with the smart home business growing by 13% year-on-year in H1 2025. The company’s brands gained market share in domestic air conditioning, refrigeration, and washing machine markets by 3.7, 1.7, and 2.8 percentage points respectively [2]. - The B-end business also continued to improve, with an overall year-on-year growth of 21% in H1 2025, particularly in industrial technology, building intelligence, and robotics sectors, which grew by 29%, 24%, and 8% respectively [2]. Profitability Metrics - In Q2 2025, the company's gross margin was 26.17%, a decrease of 0.4 percentage points year-on-year, while the net profit margin improved to 11.22%, an increase of 0.38 percentage points year-on-year [3]. - The company experienced a positive contribution from financial expenses, amounting to 3.15 billion yuan, which is an increase of 1.98 billion yuan year-on-year, benefiting from improved foreign exchange gains due to the appreciation of the euro against the yuan [3]. Investment Outlook - The company maintains its profit forecast for 2025-2027, with expected EPS of 5.70, 6.30, and 6.82 yuan respectively, reflecting year-on-year growth of 14%, 11%, and 8% [1]. - The target price is set at 87.15 yuan, corresponding to a 15X valuation for 2025, with a maintained "buy" rating [1].

Core Viewpoint - Midea Group reported a robust performance in the first half of 2025, achieving a revenue of 251.12 billion yuan, a year-on-year increase of 15.58%, despite the challenging environment of price competition in the home appliance industry [1][2]. Financial Performance - Revenue reached 251.12 billion yuan, up 15.58% from 217.27 billion yuan in the same period last year [2]. - Net profit attributable to shareholders was 26.01 billion yuan, reflecting a growth of 25.04% compared to 20.80 billion yuan [2]. - The net profit excluding non-recurring items was 26.24 billion yuan, marking a 30.00% increase from 20.18 billion yuan [2]. - Operating cash flow was 37.28 billion yuan, an increase of 11.33% from 33.49 billion yuan [2]. - Basic earnings per share rose to 3.41 yuan, a 12.91% increase from 3.02 yuan [2]. Business Segments - The smart home business generated revenue of 167.20 billion yuan, accounting for 66.58% of total revenue, with a year-on-year increase of 13.31% [3][8]. - The ToB (business-to-business) segment, focusing on commercial and industrial solutions, achieved revenue of 64.54 billion yuan, representing 25.70% of total revenue, with a growth of 20.79% [7][8]. - The new energy and industrial technology sectors saw revenue growth rates of 28.61% and 24.18%, respectively [7][9]. International Expansion - Midea's overseas revenue reached 107.19 billion yuan, a 17.70% increase from 91.08 billion yuan, constituting 42.69% of total revenue [2][8]. - The company expanded its manufacturing capabilities in Thailand and Indonesia, with a total of 63 manufacturing bases globally, 41 of which are located overseas [4]. - Midea's overseas e-commerce sales increased by 30%, with some regions exceeding 50% growth [6]. Strategic Initiatives - Midea is focusing on direct-to-consumer (DTC) strategies, enhancing inventory turnover rates by 10% and achieving a stock fulfillment rate of over 93% [3]. - The company has integrated over 20,000 stores with platforms like Meituan and Douyin, contributing to over 200,000 orders in the first half of the year [3]. - Midea's acquisition of the European kitchen appliance brand TEKA is part of its strategy to deepen its market presence in Europe [4]. Future Outlook - The company aims to continue its transformation towards commercial and industrial solutions, which are currently experiencing rapid growth [12]. - Midea's management emphasizes efficiency improvements and value chain enhancements as key strategies to navigate the competitive landscape of the home appliance market [11].

Core Viewpoint - The three major white goods companies, Midea Group, Haier Smart Home, and Gree Electric Appliances, have reported their semi-annual results for 2025, showcasing varied performance in revenue and net profit growth, with Midea leading significantly in both metrics [1][2][3]. Revenue and Profit Performance - Midea Group reported revenue of 251.12 billion yuan, a year-on-year increase of 15.58%, and a net profit of 26.01 billion yuan, up 25.04% [1][8]. - Haier Smart Home achieved revenue of 156.49 billion yuan, growing 10.22%, with a net profit of 12.03 billion yuan, reflecting a 15.59% increase [1][10]. - Gree Electric Appliances experienced a revenue decline to 97.32 billion yuan, down 2.46%, while net profit grew slightly to 14.43 billion yuan, up 1.95% [1][14]. Market Trends and Dynamics - The domestic home appliance market (excluding 3C products) reached a retail value of 453.7 billion yuan, growing 9.2% year-on-year, with significant growth in air conditioning and washing machine sectors [5][6]. - The air conditioning market saw retail sales of 38.45 million units, a 15.6% increase, while the retail scale reached 126.3 billion yuan, up 12.4% [5][6]. Company-Specific Insights - Midea Group's revenue and profit growth rates have not slowed despite its size, maintaining a consistent upward trend for four consecutive years [10][12]. - Haier Smart Home has shown stable growth without any year-on-year declines since 2021, with net profit growth consistently above 12% [12][10]. - Gree Electric Appliances has shown a noticeable decline in revenue growth since 2021, with a significant drop in its core air conditioning business, which traditionally contributes over 70% of its revenue [16][21][23]. Competitive Landscape - The competitive environment has intensified, with Midea and Haier gaining market share in the air conditioning sector, while Gree has seen a decline [22][24]. - Midea has implemented operational restructuring to enhance efficiency, while Gree is diversifying its product offerings beyond air conditioning [25][26]. - Haier is actively expanding its business through investments and acquisitions, indicating a strategic focus on growth through diversification [27][28]. Industry Challenges - The home appliance industry is facing challenges such as price competition and market saturation, leading to a need for companies to adapt their strategies to maintain market share [29].

Core Insights - The article discusses the performance of major home appliance companies in China, specifically Midea Group, Haier Smart Home, and Gree Electric, as they release their half-year reports for 2025 [2][3][4]. Group 1: Financial Performance - Midea Group reported a revenue of 251.12 billion yuan, a year-on-year increase of 15.58%, and a net profit of 26.01 billion yuan, up 25.04% [2][7]. - Haier Smart Home achieved a revenue of 156.49 billion yuan, with a growth of 10.22%, and a net profit of 12.03 billion yuan, increasing by 15.59% [2][10]. - Gree Electric's revenue was 97.32 billion yuan, showing a decline of 2.46%, while its net profit was 14.43 billion yuan, up by 1.95% [2][13]. Group 2: Market Trends - The domestic home appliance market (excluding 3C products) reached a retail value of 453.7 billion yuan, growing by 9.2% year-on-year [6]. - The air conditioning sector saw a retail volume of 38.45 million units, a growth of 15.6%, with a retail scale of 126.3 billion yuan, up 12.4% [6][21]. - The washing machine market's retail value was 47.6 billion yuan, increasing by 11.5%, while the refrigerator market reached 67.28 billion yuan, growing by 3.5% [6]. Group 3: Competitive Landscape - Midea Group is positioned to "compete against two" with its revenue nearly matching the combined revenue of Haier and Gree [7][8]. - Gree Electric has shown a noticeable decline in growth, with its revenue growth turning negative for the first time since 2021 [12][15]. - The competitive dynamics are shifting, with companies like Xiaomi gaining market share, prompting major players to adjust their strategies [22][23]. Group 4: Business Adjustments - Midea Group has made operational adjustments to enhance efficiency and streamline its business [22]. - Gree Electric is focusing on diversifying its product lines beyond air conditioning to improve its market presence [22]. - Haier Smart Home is actively expanding through investments and acquisitions to broaden its business scope [22].

Core Viewpoint - The performance of major home appliance companies in the first half of 2025 shows significant differences, with Midea Group leading in both revenue and profit growth, while Gree Electric experienced a decline in revenue [2][3][4]. Revenue and Profit Performance - Midea Group reported revenue of 251.12 billion yuan, a year-on-year increase of 15.58%, and a net profit of 26.01 billion yuan, up 25.04% [2][6]. - Haier Smart Home achieved revenue of 156.49 billion yuan, growing 10.22%, with a net profit of 12.03 billion yuan, increasing by 15.59% [2][9]. - Gree Electric's revenue was 97.32 billion yuan, down 2.46%, with a net profit of 14.43 billion yuan, up 1.95% [2][11]. Market Trends - The domestic home appliance market (excluding 3C products) reached a retail value of 453.7 billion yuan, growing by 9.2% year-on-year in the first half of 2025 [6]. - The air conditioning sector saw retail sales of 38.45 million units, a 15.6% increase, with a retail scale of 126.3 billion yuan, up 12.4% [6][14]. Business Dynamics - Midea Group's smart home business generated revenue of 167.2 billion yuan, growing 13.31% [15]. - Gree Electric's consumer electronics segment reported revenue of 76.28 billion yuan, down 5.09% [16]. - The air conditioning market is experiencing price competition, with a significant shift towards lower-priced models, impacting mid-to-high-end demand [17]. Strategic Adjustments - Midea Group has made operational adjustments to enhance efficiency and streamline its business model [18]. - Gree Electric is focusing on diversifying its product offerings beyond air conditioning to strengthen its market position [18]. - Haier Smart Home is actively expanding through investments and acquisitions to broaden its business scope [18]. Competitive Landscape - The competitive environment in the home appliance industry is intensifying, with new entrants and existing players adjusting strategies to capture market share [19].

Investment Rating - The investment rating for the company is "Accumulate" with a target price of 87.15 CNY [6]. Core Views - The company demonstrated robust operational capabilities, achieving double-digit growth in both revenue and profit despite intensified industry competition and diminishing effects of national subsidies [3]. - The company reported a revenue of 252.33 billion CNY for the first half of 2025, representing a year-on-year increase of 15.68%, and a net profit attributable to shareholders of 26.01 billion CNY, up 25.04% year-on-year [12]. - The report maintains profit forecasts for 2025-2027, with expected EPS of 5.70, 6.30, and 6.82 CNY respectively, reflecting year-on-year growth of 14%, 11%, and 8% [12]. Financial Summary - Total revenue for 2023 is projected at 373.71 billion CNY, with a growth rate of 8.1%, and net profit attributable to shareholders is expected to be 33.72 billion CNY, growing by 14.1% [5]. - The company’s gross profit margin for Q2 2025 was 26.17%, a slight decrease of 0.4 percentage points year-on-year, while the net profit margin improved by 0.38 percentage points to 11.22% [12]. - The company’s net asset return rate is projected to be 20.7% for 2023, decreasing to 17.8% in 2024, and then gradually increasing to 20.1% by 2027 [5]. Business Performance - In the first half of 2025, the company’s C-end business in smart home products grew by 13% year-on-year, with significant market share recovery in domestic air conditioning, refrigeration, and washing machine sectors [12]. - The B-end business also showed a strong performance with a 21% year-on-year increase, particularly in industrial technology, building intelligence, and robotics sectors [12]. - The company’s sales, management, R&D, and financial expense ratios for Q2 2025 were 9.02%, 3%, 3.57%, and -2.54% respectively, indicating improved efficiency [12].

Core Viewpoint - Midea Group reported a 15.58% year-on-year increase in revenue for the first half of 2025, reaching 251.12 billion yuan, and a 25.04% increase in net profit to 26.01 billion yuan, while Gree Electric experienced a decline in revenue [1][2][3] Group 1: Performance Comparison - Haier Smart Home achieved a 10.22% increase in revenue to 156.49 billion yuan in the same period [4] - Gree Electric's revenue decreased by 2.46% to 97.32 billion yuan, with a slight net profit increase of 1.95% to 14.41 billion yuan [2][10] - Gree Electric announced no cash dividends or stock bonuses, contrasting with Midea and Haier's plans for mid-year dividends totaling 3.80 billion yuan and 2.51 billion yuan, respectively [2][3] Group 2: Business Segments - Midea's smart home business revenue grew by 13.31% to 167.20 billion yuan, accounting for 66.58% of total revenue [8][26] - Gree's consumer appliance revenue fell by 5.09% to 76.28 billion yuan, representing 78.38% of its total revenue [9][11] - Midea's commercial and industrial solutions revenue increased by 20.79% to 64.54 billion yuan, making up 25.70% of its total revenue [23][27] Group 3: Overseas Market Performance - Midea's overseas revenue reached 107.19 billion yuan, accounting for 42.69% of total revenue, with a year-on-year growth of 17.70% [14][16] - Haier's overseas revenue was 79.08 billion yuan, representing 50.53% of its total revenue, with a growth of 11.70% [16] - Gree's overseas revenue was 16.34 billion yuan, making up 16.78% of its total revenue, with a growth of 10.19% [13][16] Group 4: Future Outlook - Midea plans to increase its overseas revenue to exceed 50% of total revenue, focusing on OBM (Own Brand Manufacturing) strategies [16][19] - Haier anticipates growth in the overseas market driven by urbanization and consumer upgrades, particularly in emerging markets [16][19] - The competition in the domestic appliance market is expected to intensify in the second half of 2025, with a slight overall growth forecast for retail scale [11][12]

Core Viewpoint - The performance of the three major home appliance giants in A-shares shows significant differentiation, with Midea leading, Haier in the middle, and Gree lagging behind in the first half of 2025 [1] Group 1: Financial Performance - Midea Group reported a revenue increase of 15.58% year-on-year to 251.12 billion yuan and a net profit increase of 25.04% to 26.01 billion yuan in the first half of 2025 [1] - Haier Smart Home achieved a revenue growth of 10.22% year-on-year to 156.49 billion yuan [7] - Gree Electric's revenue decreased by 2.46% year-on-year to 97.33 billion yuan, while its net profit increased by 1.95% to 14.41 billion yuan [2] Group 2: Dividend Policies - Midea Group and Haier Smart Home plan to implement mid-year dividends for 2025, with total dividends of 3.80 billion yuan and 2.51 billion yuan respectively [4] - Gree Electric announced plans not to distribute cash dividends or issue bonus shares [3] Group 3: Business Segments - Midea Group's smart home business revenue grew by 13.31% year-on-year to 167.20 billion yuan, accounting for 66.58% of total revenue [8] - Gree Electric's consumer appliance business revenue declined by 5.09% year-on-year to 76.28 billion yuan, making up 78.38% of total revenue [9][10] - Midea Group's commercial and industrial solutions revenue increased by 20.79% to 64.54 billion yuan, representing 25.70% of total revenue [25] Group 4: International Market Performance - In the overseas market, Midea Group, Haier Smart Home, and Gree Electric saw revenue growth of 17.70%, 11.70%, and 10.19% respectively [14] - Midea Group's overseas revenue reached 107.19 billion yuan, accounting for 42.69% of total revenue, while Haier's overseas revenue was 79.08 billion yuan, making up 50.53% of total revenue [16][17] Group 5: Future Strategies - Midea Group aims to increase its overseas revenue to exceed 50% of total revenue in the long term [20] - Haier Smart Home focuses on high-end brand strategies in overseas markets and anticipates growth in smart and green appliances due to urbanization and consumption upgrades [18] - Midea Group is also focusing on the development of humanoid robots and plans to enhance its capabilities in this area [25][27]

Core Insights - Midea Group reported a revenue increase of 15.58% year-on-year to 251.12 billion yuan and a net profit increase of 25.04% to 26.01 billion yuan for the first half of 2025, outperforming its peers in the A-share home appliance sector [2][7] - Haier Smart Home also achieved double-digit growth, while Gree Electric Appliances lagged with a revenue decline of 2.46% to 97.32 billion yuan, despite a slight net profit increase of 1.95% to 14.41 billion yuan [2][9] - Gree Electric announced it would not distribute cash dividends or issue bonus shares, contrasting with Midea and Haier's plans for mid-year dividends [3][9] Revenue and Profit Analysis - Midea Group's smart home business revenue grew by 13.31% to 167.20 billion yuan, accounting for 66.58% of its total revenue [6][25] - Haier Smart Home's revenue increased by 10.22% to 156.49 billion yuan, with a net profit growth of 15.59% [5][25] - Gree Electric's consumer appliance revenue fell by 5.09% to 76.28 billion yuan, representing 78.38% of its total revenue [8][9] Market Trends - The domestic air conditioning market saw a retail revenue increase of 12.4% to 126.3 billion yuan in the first half of 2025, driven by policy incentives and high temperatures [9] - The overall home appliance market is expected to face intensified competition in the second half of 2025, with modest growth projections [9][11] International Market Performance - Midea Group, Haier Smart Home, and Gree Electric Appliances reported overseas revenue growth of 17.70%, 11.70%, and 10.19% respectively in the first half of 2025 [11][12] - Midea's overseas revenue reached 107.19 billion yuan, making up 42.69% of its total revenue, while Haier's overseas revenue was 79.08 billion yuan, accounting for 50.53% [12][14] Strategic Focus - Midea Group aims to increase its overseas revenue to over 50% of total revenue and is focusing on expanding its OBM (Own Brand Manufacturing) strategy [14][26] - Both Midea and Gree are transitioning towards B-end business solutions, with Midea's commercial and industrial solutions revenue growing by 20.79% to 64.54 billion yuan, representing 25.70% of its total revenue [23][25] - Midea is also investing in humanoid robotics, targeting advancements in key technology areas for industrial applications [26][27]