非遗文创集市展销同步开启。作为2026年"非遗年货购物月"四川主场活动的核心内容，集市汇聚21 个市（州）50个非遗代表性项目、300余款产品及本地文创、农特产品，道明竹编、绵竹年画、北川羌 绣等好物云集。 据悉，"千龙千狮闹新春"已成为四川重要的公共文化服务品牌，本次展演结束后，各龙狮队将分赴 全省各地进行巡演。春节假期，四川将推出2000余场文化活动，涵盖非遗、文博、惠民演出、文旅消费 等多个门类，诚邀游客到"锦绣天府·安逸四川"过个热闹年。（李佳玲 记者 庞琪 卢星宇） 黑色"狮子"口吐烈焰、"桃花龙"翻滚入场……2月11日，农历腊月二十四，南方小年，由文化和旅 游厅、自贡市政府联合主办的四川省2026春节群众文化活动启动仪式暨"非遗年货购物月"主场活动在自 贡市启幕。来自20个市（州）的91支龙狮队伍、上千名演职人员各显绝活，将这场"千龙千狮闹新春"过 成了"龙狮争霸赛"。 活动现场，广元队高台狮舞中融入传统傩技"打粉火"，泸州雨坛彩龙"人龙合一"，成都黄龙溪火龙 龙影翻飞，阿坝州五色祥龙、凉山州彝韵彩龙各具风情。东道主自贡压轴出场，其中富顺队融入豆花文 化与"才子之乡"元素，尽显本土韵味。表演结束后 ...

Core Perspective - The integration of traditional Chinese intangible cultural heritage (ICH) with the World University Games showcases the beauty of Eastern aesthetics and cultural exchange with the world [1][2]. Group 1: Cultural Exchange at the Event - The opening ceremony featured a guiding sign made from Daoming bamboo weaving, incorporating various traditional crafts, highlighting the essence of Eastern aesthetics [1]. - Athletes engaged in immersive experiences with ICH, such as paper-cutting and dough modeling, with over 600 participants daily in these activities [1]. - International participants expressed admiration for traditional performances like Sichuan opera, emphasizing the vibrant presentation of Chinese culture [2]. Group 2: Unique Cultural Artifacts - Athletes received bamboo-crafted medal boxes, symbolizing traditional craftsmanship and cultural significance, with intricate designs reflecting the artisans' skills [5]. - A Swedish athlete purchased a folding fan inscribed with "厚德载物," interpreting its symbolism related to Chinese character and spirit [4]. - The bamboo medal box's transformation from hard bamboo to a smooth, delicate artifact illustrates the profound craftsmanship of Chinese artisans [7]. Group 3: Lasting Impressions - The cultural experiences and artifacts collected by athletes serve as tangible reminders of their encounters with Chinese heritage, fostering a deeper understanding of Eastern aesthetics [7]. - The event has allowed Chinese ICH to take root in the hearts of international participants, extending the narrative of Eastern beauty globally [7].

Core Viewpoint - The article highlights the growing popularity of intangible cultural heritage (ICH) in China, particularly in tourism, with local initiatives in places like Shaanxi Province successfully integrating traditional culture into modern tourism experiences [1][6][12]. Group 1: Cultural Heritage and Tourism Integration - The trend of "traveling with ICH" has emerged as a new wave in the cultural tourism market, with various cities leveraging their traditional cultural characteristics to attract visitors [1]. - In Shaanxi's Ziyang County, local residents creatively participate in performances that must include Ziyang folk songs, showcasing the community's engagement with their cultural heritage [3][6]. - The integration of ICH into tourism has led to increased visitor numbers and spending, with Ziyang receiving 433,000 domestic tourists during the Qingming and May Day holidays, generating a total expenditure of 210 million yuan, a 97% increase year-on-year [11]. Group 2: Local Initiatives and Economic Impact - The local government emphasizes the importance of balancing development and heritage protection, aiming to transform county-level tourism into a pillar industry [6][11]. - The introduction of immersive experiences, such as tea picking and folk song performances, has attracted a diverse range of tourists, enhancing their engagement with local culture [8][9]. - The rise in popularity of ICH has led to a resurgence of interest among younger generations, with more young people participating in traditional singing competitions and learning folk songs [12][15]. Group 3: Future of Intangible Cultural Heritage - The article discusses the need for continuous innovation in ICH to keep it relevant and appealing, with local communities becoming cultural ambassadors and storytellers [15][17]. - The successful integration of ICH into tourism not only preserves traditional practices but also boosts local economies, as seen in various regions across China [15][17]. - The cultivation of new ICH representatives among the youth is crucial for the sustainable transmission and protection of cultural heritage, contributing to a stronger cultural identity [17].

Core Viewpoint - Chengdu's rich intangible cultural heritage (ICH) is showcased through the launch of the "Chengdu ICH Map," inviting exploration of the city's unique cultural offerings and experiences [1][9]. Group 1: Clothing and Accessories - Chengdu, historically known as "Jincheng" due to its silk production, continues to celebrate its heritage through various forms of traditional clothing and embroidery, such as Shu brocade and embroidery [2][3]. - The Chengdu Shu Brocade and Embroidery Museum offers a comprehensive experience, allowing visitors to appreciate, purchase, and learn about these traditional crafts [3]. - The Jinmen Silk Culture Town provides insights into the historical significance of silk, featuring educational exhibits and workshops related to Shu brocade and embroidery [3]. Group 2: Culinary Heritage - Chengdu is recognized as Asia's first "City of Gastronomy," with a deep-rooted culinary culture that reflects the city's identity [4]. - The map highlights key culinary experiences, including the traditional production of Pixian Doubanjiang (broad bean paste) and various Sichuan cooking techniques at the Chengdu Sichuan Cuisine Museum [4][5]. - Visitors can engage in hands-on experiences at tea-making workshops and enjoy a variety of local delicacies at the Chengdu Sichuan Cuisine Museum, which also features an all-you-can-eat snack street [5]. Group 3: Home and Living - The Chengdu ICH Map emphasizes the beauty of traditional crafts in home decor, showcasing items like lacquerware and bamboo crafts that blend functionality with artistic value [6][7]. - The Chengdu Lacquerware Factory offers workshops where visitors can witness the craftsmanship behind traditional lacquer products and participate in cultural exchange activities [7]. - The bamboo weaving village in Chongzhou highlights the integration of traditional crafts into modern aesthetics, with new designs appealing to contemporary consumers [7]. Group 4: Artistic Experiences - The map encourages visitors to engage with local art forms, such as Sichuan opera, which combines visual and auditory experiences in a unique cultural setting [8][9]. - The Jinjiang Theater, recently renovated, offers a diverse range of performances, enhancing the cultural experience for both locals and tourists [8]. - The Wenshu Monastery area features a blend of dining, cultural exhibitions, and traditional crafts, providing a comprehensive exploration of Chengdu's heritage [8][9].