北京商报讯（记者 翟枫瑞）在全方位构筑消费新格局的大语境中，老字号已成为打造独特创新消费场 景、深度挖掘消费潜能的重要力量。9月14日，作为深蓝智库年度论坛系列活动，以"寻找老字号消费 力"为主题的2025寻找老字号消费力沙龙在服贸会期间举办。 为擦亮老字号这块"金字招牌"，企业除了苦练内功外，还离不开金融机构的加持。罗辰表示，宁波银行 希望携手更多商家与老字号，通过"美好生活平台"让客户生活更美好，实现多方共赢。 此次沙龙聚焦探讨老字号如何在保护传承传统文化的同时，通过创新实现品牌年轻化、时尚化、国际 化，引领国潮消费新风尚。沙龙活动由北京市商务局指导，北京商报社、北京老字号协会主办，深蓝媒 体智库作为智库平台。 北京商报记者理解到，"美好生活平台"依托宁波银行全总行4000万个人客户与百万级企业客户资源，以 16家分行、200人专业团队为落地支撑。平台以"小而美"为定位，建立严选体系，涵盖20个系列235个品 类、1万+商品，同时提供全流程系统服务，支持嵌入企业自有平台或定制专属小程序，满足多样化需 求。 在推动老字号品牌创新发展与优化客户服务的进程中，金融机构的赋能作用愈发凸显。宁波银行 （002142 ...

在推动老字号品牌创新发展与优化客户服务的进程中，金融机构的赋能作用愈发凸显。宁波银行北京分行生活平台经营部总经理罗辰在会上表示，宁波银行 跳出传统金融服务框架，搭建"美好生活平台"这一数字化生活服务平台，深度融合金融与生活场景，通过去中间化的赋能模式，为C端客户、B端企业及老 字号品牌构建三方共赢生态，助力美好生活落地。平台专门搭建老字号专区，与北冰洋、三元梅园等老字号品牌深入合作，除福利采购、线上兑换外，还联 动老字号非遗品牌开展线下体验活动，助力其扩大品牌影响力与销售渠道。 北京商报记者理解到，"美好生活平台"依托宁波银行全总行4000万个人客户与百万级企业客户资源，以16家分行、200人专业团队为落地支撑。平台以"小而 美"为定位，建立严选体系，涵盖20个系列235个品类、1万+商品，同时提供全流程系统服务，支持嵌入企业自有平台或定制专属小程序，满足多样化需 求。 为擦亮老字号这块"金字招牌"，企业除了苦练内功外，还离不开金融机构的加持。罗辰表示，宁波银行希望携手更多商家与老字号，通过"美好生活平台"让 客户生活更美好，实现多方共赢。 北京商报讯（记者 翟枫瑞）在全方位构筑消费新格局的大语境中，老字号已 ...

今年3月，北京萃华楼举办了一场颇为特殊的企业交流会，会议的主办方是宁波银行北京分行，参与交 流的有北京老字号餐饮企业，萃华楼、花家怡园、便宜坊、胡大饭馆、鸦儿李记等知名餐饮企业负责人 以及宁波银行总分行相关领导、与会嘉宾就当前餐饮行业面临的挑战与发展机遇进行探讨。 当下，餐饮行业正面临多重经营压力。在成本管控方面，持续攀升的人力、房租及能耗成本严重挤压企 业利润空间。会上，宁波银行针对餐饮企业经营痛点进行了深入分析，并系统介绍了定制化的金融解决 方案。 在这场会议中，"美好生活""波波知了"等平台成为主角。上述平台是宁波银行发挥平台化价值，从实体 企业需求出发，借助银行平台的资源禀赋，整合多方资源，匹配客户需求，提供全流程的综合化服务。 这也是宁波银行这一城商行"优等生"在激烈的市场竞争环境中，深耕客户服务的特殊"答卷"。 "美好生活"作为宁波银行"平台化"战略的重要载体，打破了传统银行仅聚焦存贷业务的局限，通过连接 消费场景与企业需求，打造一站式惠民服务平台。该平台通过整合线上线下资源，围绕衣、食、住、 行、购五大场景，聚焦"好物、美食、生活、商圈、好用"五大核心场景推出爆款权益，同时形成了集 市、内购会、 ...

Core Viewpoint - Ningbo Bank Shanghai Branch has been committed to serving the local economy and supporting innovation and small enterprises over the past 18 years, aligning its strategies with the development of Shanghai as an international financial center [1][12]. Group 1: Support for Technology and Innovation - The bank has established a Technology Innovation Approval Center and a team of 100 experts to provide comprehensive financial support for technology enterprises throughout their lifecycle, issuing loans totaling 46.1 billion yuan to 1,140 tech companies in 2024 [2]. - The "Technology Loan" and "Talent Loan" products assist startups, while "Growth Loan" and "Partner Loan" support growing companies, and mature firms receive acquisition loans and bond underwriting services [2]. Group 2: Inclusive Finance for Small and Micro Enterprises - The bank has developed various financial products like "Fast Approval Fast Loan" and "No Principal Renewal Loan" to address the urgent financing needs of small and micro enterprises, providing over 20 billion yuan in inclusive loans in 2024 [5]. - The implementation of a no-principal renewal loan policy has helped 418 enterprises save over 100 million yuan in financing costs, ensuring the stability of their cash flow [5]. Group 3: Digital Transformation and Future Banking - The bank is advancing its digital transformation by offering integrated financial services through platforms like "Treasury Manager" and "Foreign Exchange Manager," serving over 1,000 corporate clients with an annual transaction volume exceeding 15 trillion yuan [7]. - The "Beautiful Life" service platform has distributed over 290,000 coupons to 380,000 residents, integrating financial services into daily life [7]. Group 4: Commitment to Social Responsibility - The bank actively supports the development of the Yangtze River Delta and the Shanghai Free Trade Zone, providing cross-border financing exceeding 1.1 billion USD to 263 enterprises in 2024 [8]. - It focuses on serving private enterprises by offering tailored financial services to meet their diverse needs [8]. Group 5: Future Outlook - The bank aims to enhance its professional, digital, platform, and international strategies, positioning itself as a financial partner that helps clients find and save money while supporting employees' well-being [11][12]. - As it celebrates its 18th anniversary, the bank is poised to leverage opportunities in Shanghai's financial landscape, continuing its commitment to innovation and practical service [11][12].