Core Points - The article highlights the participation of Kangrun Food in the upcoming Greater Bay Area Agricultural Products Trade Fair, showcasing its unique agricultural products [2][5][6] - Kangrun Food, based in Hubei Province, specializes in the production and sale of cured meat products, leveraging over 30 years of experience in the industry [8][9][10] - The company emphasizes traditional craftsmanship combined with modern processing techniques to produce low-salt cured meat products [11][12][14] Company Overview - Kangrun Food Agricultural Development Co., Ltd. is located in Wangwan Village, Baokang County, Xiangyang City, Hubei Province, and was established in 2021 [10][11] - The company employs over 50 staff members and operates in a facility covering 2,000 square meters, equipped with advanced production equipment [11][12] - The founder has extensive experience in cured meat production, having previously worked in Chengdu and Zhongshan [9][10] Product Highlights - The product range includes various cured meats such as cured pork belly, cured ribs, and different types of sausages, all made from high-quality pork [12][13][14] - The company adheres to a philosophy of using carefully selected ingredients and traditional methods to ensure product quality [14][15] - Kangrun Food's products are marketed nationwide, with a focus on health-conscious consumers due to their low-salt processing [14][15] Production Techniques - The production process involves selecting premium farm-raised pork, using traditional recipes, and employing modern drying techniques to enhance flavor [19][20][21] - The company avoids additives like starch and colorants, ensuring that its products are safe for all age groups [25][26] - Various cooking methods are recommended for the products, including steaming, stir-frying, and braising, making them versatile for different culinary applications [27][35][36]

Core Viewpoint - The article highlights the transformation of Meng Jinhua from a shoe brand agent to the first rural CEO of Chenjiqiao Village, focusing on her efforts to revitalize the village by leveraging its natural beauty and agricultural resources for economic development [1][4]. Group 1: Background and Personal Journey - Meng Jinhua, an 80s-born woman, started her career as a factory worker in Shenzhen, earning a monthly salary of 500 to 600 yuan, which she partially sent home to support her siblings [3]. - After returning to Ningxiang to care for her sick father, she ventured into various businesses, including insurance and shoe retail, eventually earning her first significant income by becoming a brand agent for several shoe brands [3][4]. Group 2: Transition to Rural CEO - In 2024, after her child entered university, Meng sought a meaningful career and accepted the position of rural CEO at Chenjiqiao Village, aiming to contribute to the community's development [4][5]. - Her role as a rural CEO involves not only managing the village's resources but also ensuring the economic growth and ecological sustainability of the area [5][12]. Group 3: Strategic Planning and Implementation - Meng views Chenjiqiao Village as a "treasure shop" and has developed a detailed five-year operational plan that includes extending the fruit industry chain and integrating cultural tourism projects [7][8]. - She initiated marketing campaigns, such as the "I have a tree in Chenjiqiao Village" activity, which allowed urban families to adopt peach trees, resulting in over 1,000 trees being claimed and generating significant revenue for the village [8][9]. Group 4: Community Engagement and Economic Development - Meng emphasizes the importance of community involvement, stating that her goal is to make villagers partners in the economic development process, ensuring that everyone benefits [12][15]. - The development of homestays has become a key focus, with over 30 households participating in the initiative, generating substantial income from tourism [12][13]. Group 5: Agricultural Innovation and Product Development - Meng has implemented a "minimum purchase + profit-sharing" model for the village's fruit production, ensuring that farmers have a reliable market for their products [13]. - She has also worked on developing processed fruit products, such as dried peaches and canned goods, to enhance the village's economic prospects [13].