Summary of the Conference Call on the Pet Food Industry Industry Overview - The pet economy in China has reached a scale of 155.7 billion yuan, with pet food occupying a core position, accounting for approximately 50% of the overall market. Pet staple food accounts for about 36%, indicating significant potential in the pet food market [1][2]. Key Insights and Arguments - Pet food is primarily divided into staple food, snacks, and health products, with staple food further segmented into dry and wet food. The future trend indicates that puffed food will remain mainstream, but baked food, prescription food, functional feed, and age-specific products will see rapid growth, suggesting a more diversified product structure [1][4]. - Online channels are the main battleground for the pet food market, with 57.7% of consumers choosing to purchase pet staple food online. Platforms like Taobao and Tmall account for over 50% of the market share, while Douyin and Xiaohongshu are suitable for new product promotion, highlighting the importance of online marketing [1][5]. Competitive Landscape - The market competition is stratified, with foreign brands dominating the high-end market, while domestic brands perform well in the mid-to-low-end market. Domestic brands are gradually replacing foreign brands by launching mid-to-high-end products to meet the demand for consumption upgrades [1][6]. - According to the Tmall 618 sales list, the market share of foreign brands has declined, while domestic brands have risen. Consumer preference for domestic brands has increased, with 35% and 33% of consumers preferring Chinese brands for cat and dog staple foods, respectively, reflecting a year-on-year increase of 6-7 percentage points [1][6]. Future Outlook - The overall scale of the pet economy is projected to reach 300 billion yuan in 2024, with a year-on-year growth of 7%. The cat and dog markets are expected to be 144.5 billion yuan and 155.7 billion yuan, respectively, with the cat market growing faster than the dog market [2]. - The trend of smaller family sizes and the desire for companionship are driving an increase in pet ownership and consumption upgrades. The average spending per pet is also showing a marginal upgrade trend, indicating that the pet economy, particularly the staple food segment, is likely to maintain high single-digit to double-digit growth [7]. Additional Important Points - The demand for mid-to-high-end pet food is expected to increase under the trend of refined feeding, providing ample development space for domestic brands. Companies should seize opportunities to enhance product quality and brand influence to meet market demands [3][7].

Summary of Pet Food Industry Conference Call Industry Overview - The pet food market is experiencing a slowdown in overall growth in 2025, with platforms like JD and Douyin showing strong performance due to improvements in logistics and user experience, as well as user growth on emerging e-commerce platforms [1][4] - Market shares are approximately 40% for Tmall, 25% for JD, and 35% for Douyin [5] - The pet staple food market is dominated by puffed food (over 70% market share), while low-temperature baked food (about 20%) and freeze-dried food are rising in the mid-to-high-end market [1][5] Competitive Landscape - The competitive landscape is characterized by a "one strong, many strong" scenario, with Guobao Group leading and expected to achieve total revenue of 4.3 billion yuan in 2025 [1][9] - The second tier includes companies with revenues between 1.5 billion to 2 billion yuan, while the third tier consists of companies with revenues between 500 million to 1 billion yuan [9] - Head brands are expanding their market share steadily, while smaller brands face pressure to exit the market [1][10] Marketing and Sales Trends - Marketing expenses for pet food companies have significantly increased, with some brands like Blue's achieving rapid growth through high marketing investments, although marketing expense ratios exceeded 40%, impacting net profits [1][11] - In 2025, leading brands like Freigat and Xuanlang have increased their marketing expenditures to cope with fierce competition [1][11][12] - Sales growth during the Double Eleven shopping festival in 2025 showed JD's pet food sales growing by 15%-20%, Douyin by 20%-25%, while Tmall experienced a decline of -5% to -10% [2] Consumer Behavior and Pricing - The average consumer spending on pet food has increased, with Tmall's overall average price rising from 40 yuan to 45-50 yuan [3][18] - The high-end and mid-high-end pet food markets are expanding, driven by consumer demand for better quality and scientifically formulated products [17] Market Dynamics - The pet food industry is maintaining growth, with the cat food market showing significant growth rates of 15%-20%, while dog food is experiencing single-digit growth [3][16] - The market concentration is increasing, with the top 5 brands' market share rising from 15% to 20% and the top 10 from 27%-28% to 35% [3][16] Challenges for Smaller Brands - Smaller brands are facing increased competition and pressure to exit the market, with many experiencing reduced scale [10][14] - The competitive environment has intensified, particularly for non-head brands, which struggle to maintain market presence [10][22] Future Outlook - The overall growth target for companies is to achieve at least 10%-20% annual growth while maintaining a profit margin of around 8%-10% [31] - Companies are adapting to trends such as the aging of pets and the high-end market, although the demand for specialized aging pet food remains limited [32] Key Takeaways - The pet food industry is evolving with a shift towards high-end products and increased marketing investments, while competition intensifies among leading brands and smaller players face significant challenges [1][10][17]

Core Viewpoint - Petty Co., Ltd. is actively participating in market competition and focusing on building its own brand in response to domestic market opportunities [1] Group 1: Market Strategy - The company leverages its manufacturing capabilities developed through years of exporting products to overseas markets, specifically targeting the pet snack segment [1] - The company is entering the new staple food market and currently has production lines for air-dried food, freeze-dried food, canned food (both staple and snacks), and baked food, with plans to continuously expand capacity to meet the demand for its own brand in the staple food market [1] - The company is utilizing the advantages of its high-quality staple food production line in New Zealand in terms of quality and technology to establish a presence in the domestic high-quality puffed food market [1] Group 2: Brand Development - The proportion of staple food products in the company's own brand business is expected to increase rapidly to achieve the strategic goals of the company's own brand [1]

Summary of Pet Industry Conference Call Industry Overview - The pet food industry in China is experiencing a significant transformation, with online sales growth of approximately 7.4% in May and June 2025, indicating a pre-emptive sales performance due to extended promotional periods, while still maintaining overall growth [1][2] - The market is witnessing increased brand differentiation, particularly in the baked food segment, with brands like Guobao's Fuleijiate showing remarkable growth of 178% in June and a combined growth of 164% for May and June [1][3] - The concentration of the domestic pet food industry is rapidly increasing, with the top ten companies holding about 30% market share, compared to over 50% in Japan and over 70% in the U.S. [1][6] Consumer Trends - Young consumers, especially those born after 2000, are driving the premiumization of the cat food market, with higher penetration rates for cat food compared to dog food, reflecting a trend towards emotional consumption favoring high-end brands like Fuleijiate [1][4][5] - The overall pet food market saw an online growth rate of about 14% in the first half of 2025, despite a decline in major platforms like Tmall, JD, and Douyin in June [2] Competitive Landscape - Domestic pet companies are increasingly opting for self-built factories to enhance competitiveness through channel control and product quality, rather than pursuing large-scale mergers and acquisitions [1][7] - The number of registered pet companies in 2024 saw its first decline of 12%, indicating a phase of brand consolidation and excess capacity in the mid-to-low-end market [1][8] Future Trends - The implementation of stricter advertising tax policies in October 2025 is expected to benefit larger, financially sound companies while increasing pressure on smaller enterprises, leading to further market differentiation [1][13] - The next two to three years are anticipated to be a golden period for rapid concentration in the pet industry, with a focus on expanding market share and improving market position [1][10] Investment Outlook - There is optimism regarding the emergence of a leading domestic pet brand capable of achieving over 20% market share and 15% net profit margin, potentially reaching a market capitalization exceeding 100 billion [1][11] - Major domestic companies like Zhongtong and Guobao reported over 30% year-on-year growth in Q2 2025, indicating a shift towards more rational consumer behavior and reduced reliance on promotional activities [1][12] - The pet industry remains a long-term investment opportunity, with expectations of a leading company emerging within the next three to five years [1][14]

Summary of Pet Food Industry Conference Call Industry Overview - The pet food industry is experiencing strong growth in 2025, with a positive outlook for the upcoming months, particularly in anticipation of events like the It Expo and the 618 shopping festival [2][5] - Online sales are a significant contributor to revenue, with platforms like Tmall, JD.com, and Douyin showing resilience in new consumer markets [6][5] Company Performance Guobao Pet Food - Q1 2025 revenue increased by approximately 35%, with domestic market growth of 40% and overseas growth of 15% - Profit rose by 38% year-on-year to 204 million yuan, with a high proportion of online sales contributing to data accuracy - Gross margin was slightly below expectations due to declining chicken prices and fixed asset amortization [1][3] Zhongchong Co., Ltd. - Q1 2025 revenue grew by about 25%, with domestic and overseas markets both increasing by 40% and 15% respectively - Profit surged by 62% year-on-year to 91 million yuan, driven by strong orders post-technical upgrades at the US factory - The second factory in Canada is expected to commence production in the second half of the year, further enhancing capacity [1][4] Petty Co., Ltd. - Q1 2025 revenue and profit were slightly below expectations, impacted by overseas export orders - Domestic business performed well, particularly the Jueyan brand, while the Haoshijia brand is in a transitional phase with expected growth in the second half of the year - The new New Zealand brand Smart Balance is anticipated to launch by the end of July [1][4] Market Trends - The pet food industry maintains a favorable outlook, with increased support from e-commerce platforms and a relaxation of China-US tariff policies benefiting domestic brands [5][6] - Product innovation is focused on formulations and scientific nutrition, with limited room for raw material and process upgrades [5] Sales Data - Online GMV growth for the pet industry on Tmall, JD.com, and Douyin was 16% in April 2025, with a cumulative growth of 18% from January to April [6] - Domestic mid-to-high-end brands are outperforming low-end brands, while imported brands are shifting towards cross-border e-commerce due to tariff pressures [6][7] Export Performance - As of March 2025, China's pet food export orders increased by 16.2% year-on-year, with significant growth in exports to Germany, the UK, and Russia [3][13] - The US market saw a modest growth of 0.1%, indicating a shift in focus towards non-US regions [13][14] Raw Material Costs - As of May 9, 2025, chicken prices are at a five-year low, with supply expected to remain ample, keeping cost pressures manageable for pet food companies [15] - Seasonal factors may lead to a slight increase in chicken prices in the second half of the year, but overall cost pressures are expected to remain under control [15] Noteworthy Innovations - Nestlé Purina launched the world's first hypoallergenic cat food, enhancing its product line and showcasing technological innovation in the pet food sector [11] - The It Expo highlighted trends towards professionalization in domestic staple foods, with increased focus on nutritional science and innovative packaging for snacks [9][10]

Summary of the Conference Call on the Pet Food Industry Industry Overview - The report focuses on the pet food industry in China, analyzing its high-end market development by referencing the Japanese market as a benchmark [1] - The industry is currently experiencing rapid growth, with potential for increased pet ownership and spending per pet [1][7] Key Insights - The compound annual growth rate (CAGR) for urban pet ownership in China from 2022 to 2024 is projected at 3.2%, with cats growing at 4.6% and dogs at 1.3% [2] - The spending per cat is increasing faster than for dogs, with a projected spending of 1,067 million in 2024, reflecting a year-on-year growth of 5.9% [2] - The pet food industry is undergoing a consumption upgrade, driven by younger generations (post-90s and post-00s) who are more likely to own pets [2][3] Market Dynamics - The concentration of the market is increasing, with the CR3 (top three companies) market share rising from 15.6% to 19.9% and CR10 (top ten companies) from 28.3% to 32.1% [4] - Compared to Japan (48%) and the US (55%), China's market concentration still has significant room for growth [4] Consumption Trends - The pet accessories market is also seeing an upgrade, particularly in the 60-100 price range, which is growing at 36% compared to the overall industry growth of 13% [5] - The trend towards higher-quality pet food, such as baked grain products with lower starch content and higher meat ratios, is becoming popular due to health benefits and consumer acceptance [6] Company Case Study: Guai Bao - Guai Bao has successfully developed its brands, Maifudi and Fuleijiate, through continuous product upgrades and a focus on high-end positioning [8] - The company has strategically chosen e-commerce channels early on, benefiting from the growth of online sales in the pet industry [10] - Guai Bao's product iterations have led to significant price increases, with expected average prices rising from 47.4 to 65.2 from 2022 to 2025 [12] Product Development - Recent product upgrades include the transition of Maifudi's products from 1.0 to 2.0 versions, with price increases of approximately 5 per kilogram [14] - The introduction of new flavors and formulations, such as the forest flavor for cat food, reflects the ongoing innovation in the product lineup [15] Conclusion - The pet food industry in China is poised for continued growth, driven by demographic trends, increased spending, and a shift towards premium products. The competitive landscape is evolving, with opportunities for consolidation and brand development as the market matures [4][9]