本文为节选内容 更多报告，关注公众号：大消费市场调研 中国宠物行业经历了从外资品牌主导到国货品牌崛起的深刻变革，国货品牌崛起历经多阶段。2015-2020 年在电商、社交媒体兴起的浪潮中，部分品牌抓 住电商快速发展的红利期和社交媒体流量红利，相继崛起。这一时期，社交媒体的互动性，为国货品牌提供了与消费者直接沟通的机会，也为品牌崛起奠 定了基础。国货品牌在宣传产品安全性、化解信任危机方面形成合力，成功赢得了消费者信任。在早期，国货品牌以高性价比产品填补价格带空白，渗透 进口品牌未覆盖客群。此外，国货品牌抓住产品升级的机遇，2016 年进口高端品牌普及了无谷鲜肉粮、冻干粮等原料升级的产品概念，但其价格高昂。 面对这一市场痛点，国货品牌则抓住机遇，借助代工厂鲜肉膨化粮的产能扩张与成本优势，以更优的价格完成了产品升级，填补中端市场。2020 年疫情 和外资品牌Petcurean go！的毒猫粮致死事件进一步推动了国货品牌的市场渗透。在这一系列内外部因素的推动下，国货品牌不仅成功改变了市场格局， 还为未来持续引领宠物行业的发展奠定了坚实基础。 1、搭乘电商与社交媒体快车 1.1.阶段一：电商快速发展的红利期 2010 ...

Investment Rating - The report maintains a rating of "Accumulate" for the company [7]. Core Views - The company has seen a significant improvement in gross margin due to enhanced focus on staple food products, despite a decline in overall revenue [2][3]. - The company is expanding its product lineup in staple foods, which is expected to become a key growth driver in the future [3][4]. - The net profit margin has improved in Q2 2025, indicating better profitability [4]. Summary by Sections Financial Performance - In H1 2025, the company achieved revenue of 728 million yuan, a year-on-year decrease of 13.94%, and a net profit of 79 million yuan, down 19.23% [2]. - Q2 2025 saw revenue of 399 million yuan, a decline of 13.56% year-on-year, but net profit increased by 1.15% to 57 million yuan [2]. Product and Market Analysis - Domestic self-owned brand performance is stable, with the "Jueyan" brand showing rapid growth [3]. - The company is increasing its focus on staple food products, launching a series of new offerings such as air-dried, baked, and freeze-dried foods [3]. Margin and Cost Analysis - The gross margin for H1 2025 was 31.98%, improving to 34.76% in Q2 2025, with a year-on-year increase of 6.75 percentage points [4]. - The net profit margin for Q2 2025 was 14.27%, reflecting a year-on-year increase of 2.08 percentage points [4]. Profit Forecast and Valuation - The profit forecasts for 2025-2027 have been adjusted to 187 million, 221 million, and 249 million yuan respectively, with corresponding EPS of 0.75, 0.89, and 1.00 yuan [5][6]. - The current stock price corresponds to a P/E ratio of 24 for 2025, 21 for 2026, and 18 for 2027 [5].

Core Insights - The integration of the pet industry and e-commerce in Nanghe District, Xingtai City, has led to significant growth, with online sales accounting for over 75% of total sales in the pet food sector [4][5][19] - The district has established itself as a major production base for pet food, with a total sales volume of 34.7 million tons and sales revenue of 2.43 billion yuan in the first half of the year [4][5] - Companies are leveraging advanced technology and quality control measures to enhance product quality and meet consumer demands [13][16][17] Group 1: Industry Growth and E-commerce Integration - Nanghe District has seen a rapid development of the "pet industry + e-commerce" model, with over 938 pet industry entities, including 725 retail e-commerce businesses [5][11] - The district's pet food sales reached 34.7 million tons, generating 2.43 billion yuan in revenue, with online sales contributing 26.3 million tons [4][5] - The "front store, back warehouse" model has gained popularity, allowing for efficient order fulfillment and enhanced consumer trust [8][10] Group 2: Technological Advancements and Quality Control - Companies like Huaxing and Shijue are investing in advanced production lines and quality control systems, with Shijue's freeze-drying factory set to produce 3,000 tons annually [6][16] - Huaxing has implemented a comprehensive quality inspection process with 139 testing items, ensuring product safety and compliance with health standards [13][14] - The establishment of a shared quality inspection center in collaboration with Hebei Gongheng Testing Service Co. enhances the testing capabilities of local pet food enterprises [17][18] Group 3: Market Expansion and Export Opportunities - Companies are actively expanding their market reach through e-commerce platforms, with exports to Southeast Asia and Europe accounting for approximately 30% of sales [6][10] - The integration of live streaming into sales strategies has proven effective, with significant sales achieved through live broadcasts [8][10] - The district is fostering a supportive environment for e-commerce development, including training programs and infrastructure improvements [11][19]

| 证券代码：300673 | 证券简称：佩蒂股份 | 公告编号：2025-044 | | --- | --- | --- | | 债券代码：123133 | 债券简称：佩蒂转债 | | | | 佩蒂动物营养科技股份有限公司 | | 本公司及董事会全体成员保证公告内容的真实、准确和完整，没有虚假记载、误导 性陈述或者重大遗漏。 佩蒂转债的上市时间为2022年1月21日，债券简称：佩蒂转债，债券代码：123133， 转股起止日期：自发行结束之日（2021年12月28日）满六个月后的第一个交易日（2022 年6月28日）起至到期日（2027年12月21日）止。 二、募投项目基本情况 根据《佩蒂动物营养科技股份有限公司创业板向不特定对象发行可转换公司债券 募集说明书》，本次发行募集资金总额预计不超过72,000.00万元（含72,000.00万元）， 扣除发行费用后，募集资金净额拟投资于以下项目： | 项目名称 | 投资总额（万元） | | 募集资金承诺投资总额（万元） | | --- | --- | --- | --- | | 新西兰年产3万吨高品质宠物湿粮项目 | | 28,800.76 | 23,650.00 ...

Core Viewpoint - Petty Co., Ltd. is actively participating in market competition and focusing on building its own brand in response to domestic market opportunities [1] Group 1: Market Strategy - The company leverages its manufacturing capabilities developed through years of exporting products to overseas markets, specifically targeting the pet snack segment [1] - The company is entering the new staple food market and currently has production lines for air-dried food, freeze-dried food, canned food (both staple and snacks), and baked food, with plans to continuously expand capacity to meet the demand for its own brand in the staple food market [1] - The company is utilizing the advantages of its high-quality staple food production line in New Zealand in terms of quality and technology to establish a presence in the domestic high-quality puffed food market [1] Group 2: Brand Development - The proportion of staple food products in the company's own brand business is expected to increase rapidly to achieve the strategic goals of the company's own brand [1]

Summary of Pet Food Industry Conference Call Industry Overview - The pet food industry is experiencing strong growth in 2025, with a positive outlook for the upcoming months, particularly in anticipation of events like the It Expo and the 618 shopping festival [2][5] - Online sales are a significant contributor to revenue, with platforms like Tmall, JD.com, and Douyin showing resilience in new consumer markets [6][5] Company Performance Guobao Pet Food - Q1 2025 revenue increased by approximately 35%, with domestic market growth of 40% and overseas growth of 15% - Profit rose by 38% year-on-year to 204 million yuan, with a high proportion of online sales contributing to data accuracy - Gross margin was slightly below expectations due to declining chicken prices and fixed asset amortization [1][3] Zhongchong Co., Ltd. - Q1 2025 revenue grew by about 25%, with domestic and overseas markets both increasing by 40% and 15% respectively - Profit surged by 62% year-on-year to 91 million yuan, driven by strong orders post-technical upgrades at the US factory - The second factory in Canada is expected to commence production in the second half of the year, further enhancing capacity [1][4] Petty Co., Ltd. - Q1 2025 revenue and profit were slightly below expectations, impacted by overseas export orders - Domestic business performed well, particularly the Jueyan brand, while the Haoshijia brand is in a transitional phase with expected growth in the second half of the year - The new New Zealand brand Smart Balance is anticipated to launch by the end of July [1][4] Market Trends - The pet food industry maintains a favorable outlook, with increased support from e-commerce platforms and a relaxation of China-US tariff policies benefiting domestic brands [5][6] - Product innovation is focused on formulations and scientific nutrition, with limited room for raw material and process upgrades [5] Sales Data - Online GMV growth for the pet industry on Tmall, JD.com, and Douyin was 16% in April 2025, with a cumulative growth of 18% from January to April [6] - Domestic mid-to-high-end brands are outperforming low-end brands, while imported brands are shifting towards cross-border e-commerce due to tariff pressures [6][7] Export Performance - As of March 2025, China's pet food export orders increased by 16.2% year-on-year, with significant growth in exports to Germany, the UK, and Russia [3][13] - The US market saw a modest growth of 0.1%, indicating a shift in focus towards non-US regions [13][14] Raw Material Costs - As of May 9, 2025, chicken prices are at a five-year low, with supply expected to remain ample, keeping cost pressures manageable for pet food companies [15] - Seasonal factors may lead to a slight increase in chicken prices in the second half of the year, but overall cost pressures are expected to remain under control [15] Noteworthy Innovations - Nestlé Purina launched the world's first hypoallergenic cat food, enhancing its product line and showcasing technological innovation in the pet food sector [11] - The It Expo highlighted trends towards professionalization in domestic staple foods, with increased focus on nutritional science and innovative packaging for snacks [9][10]

Summary of the Conference Call on the Pet Food Industry Industry Overview - The report focuses on the pet food industry in China, analyzing its high-end market development by referencing the Japanese market as a benchmark [1] - The industry is currently experiencing rapid growth, with potential for increased pet ownership and spending per pet [1][7] Key Insights - The compound annual growth rate (CAGR) for urban pet ownership in China from 2022 to 2024 is projected at 3.2%, with cats growing at 4.6% and dogs at 1.3% [2] - The spending per cat is increasing faster than for dogs, with a projected spending of 1,067 million in 2024, reflecting a year-on-year growth of 5.9% [2] - The pet food industry is undergoing a consumption upgrade, driven by younger generations (post-90s and post-00s) who are more likely to own pets [2][3] Market Dynamics - The concentration of the market is increasing, with the CR3 (top three companies) market share rising from 15.6% to 19.9% and CR10 (top ten companies) from 28.3% to 32.1% [4] - Compared to Japan (48%) and the US (55%), China's market concentration still has significant room for growth [4] Consumption Trends - The pet accessories market is also seeing an upgrade, particularly in the 60-100 price range, which is growing at 36% compared to the overall industry growth of 13% [5] - The trend towards higher-quality pet food, such as baked grain products with lower starch content and higher meat ratios, is becoming popular due to health benefits and consumer acceptance [6] Company Case Study: Guai Bao - Guai Bao has successfully developed its brands, Maifudi and Fuleijiate, through continuous product upgrades and a focus on high-end positioning [8] - The company has strategically chosen e-commerce channels early on, benefiting from the growth of online sales in the pet industry [10] - Guai Bao's product iterations have led to significant price increases, with expected average prices rising from 47.4 to 65.2 from 2022 to 2025 [12] Product Development - Recent product upgrades include the transition of Maifudi's products from 1.0 to 2.0 versions, with price increases of approximately 5 per kilogram [14] - The introduction of new flavors and formulations, such as the forest flavor for cat food, reflects the ongoing innovation in the product lineup [15] Conclusion - The pet food industry in China is poised for continued growth, driven by demographic trends, increased spending, and a shift towards premium products. The competitive landscape is evolving, with opportunities for consolidation and brand development as the market matures [4][9]