（原标题：全球宠物食品市场持续升温：以情感消费驱动产品精细化与高端化） 近年来，全球宠物食品市场展现出强劲而持久的增长势头。伴随养宠观念的转变以及宠物在人们日常生 活中地位的上升，越来越多家庭将宠物视为亲密的家庭成员，而非传统意义上的"动物伴侣"。在这样的 背景下，宠物食品市场的发展不仅体现在消费体量的扩大，更体现为消费理念和产品结构的深刻变化。 意大利市场：猫成为新增长引擎 以欧洲国家为例，意大利作为高度宠物友好的国家，其宠物食品市场在2024年迎来了显著扩张。据最新 统计数据显示，2024年意大利宠物总数稳定维持在约6500万只。其中，猫的饲养数量增长尤为迅猛，从 2023年的1020万只上升至1190万只，年增长率高达16.7%；相比之下，狗的增长则相对平稳，从880万 只增至900万只，增长率为2.3%。猫成为意大利宠物市场的新增长引擎，其背后的消费潜力也在逐步释 放。 猫的快速增长背后，反映出城市化、单身与空巢人口比例上升等社会趋势。相比狗，猫更适应室内生 活，照料成本和日常互动压力较低，越来越受到年轻都市人群和老年群体的青睐。这种人群结构的变 化，为猫相关食品、用品及服务带来了更多的增长机会。 湿 ...

Fixed Income Research - The issuance scale of credit bonds has increased to a historical high, with most yields continuing to rise [2] - The net financing amount of credit bonds has increased, with medium-term notes and short-term financing bonds seeing positive net financing [2] - The overall market sentiment remains cautious, with a focus on the impact of growth policies on the bond market [2] Fund Research - The performance of the SME board index has been outstanding, while there has been significant outflow from broad-based indices [4] - The public fund market is facing pressure due to fee reforms and increased market volatility, leading to a noticeable trend of industry differentiation [5] - Equity funds have performed well, with mixed-asset funds showing positive returns, while bond funds have had average performance [5] Industry Research - The real estate market is stabilizing due to supportive policies, with improved transaction conditions and a positive outlook for housing demand [3] - The pet food market is experiencing a trend towards premiumization, with significant growth expected in the domestic pet market [9] - The home furnishing sector is showing signs of improvement, although some companies are still facing challenges [10] Company Research - The company reported a revenue of 1.592 billion yuan in 2024, with a net profit increase of 48.50%, but faced a decline in Q1 2025 revenue [12] - The outdoor and chip businesses have shown growth, with the chip business achieving a revenue increase of 66.56% in 2024 [15] - The company is focusing on enhancing its core brands and optimizing supply chain management to improve profitability [13][14]

Core Viewpoint - The company has demonstrated impressive growth in its financial performance, with a strong focus on high-end brand development and a positive outlook for the pet food industry in China [1][2][7]. Financial Performance - In 2024, the company achieved revenue of 5.245 billion yuan, a year-on-year increase of 21.22%, and a net profit attributable to shareholders of 625 million yuan, up 45.68% [2]. - For Q1 2025, the company reported revenue of 1.48 billion yuan, a growth of 34.82%, and a net profit of 204 million yuan, increasing by 37.68% [2]. - The direct sales revenue in 2024 showed significant growth, with pet food and supplies generating 5.220 billion yuan, a 21.11% increase [3]. Product and Sales Breakdown - In 2024, the revenue from snacks, staple food, health products, and other businesses was 2.484 billion yuan, 2.690 billion yuan, 46 million yuan, and 25 million yuan, respectively, with year-on-year growth rates of 14.66%, 28.88%, -18.90%, and 49.41% [3]. - Domestic and international revenues were 3.551 billion yuan and 1.693 billion yuan, respectively, with year-on-year growth of 24.03% and 15.70% [3]. - The company’s self-owned brand revenue increased by 29.14% to 3.545 billion yuan, while OEM and ODM revenue grew by 19.07% [3]. Profitability Metrics - The gross margin for 2024 was 42.27%, an increase of 5.43 percentage points year-on-year, while the net profit margin improved to 11.96% [4]. - The sales expense ratio increased to 20.11% in 2024, attributed to the growth in self-owned brand and direct sales revenue [4]. Brand Development - The company has successfully advanced its high-end brand strategy, with its main brand, Mai Fu Di, leading the industry and achieving a 150% increase in sales during the 2024 Double 11 shopping festival [5]. - The introduction of new high-end products, such as the "0 Pressure Fresh Meat Cat Food" series, has also contributed to its market leadership [5]. Industry Outlook - The pet food industry in China is still in its early stages, with pet food penetration rates for dogs and cats at 25% and 43%, respectively, indicating significant growth potential [6]. - The high-end pet food market share in China is currently low, with only 29.4% for cat food and 33.4% for dog food, compared to much higher rates in the US and Japan [6]. Investment Forecast - The company is expected to achieve revenues of 6.405 billion yuan, 7.929 billion yuan, and 9.957 billion yuan for 2025, 2026, and 2027, respectively, with corresponding net profits of 800 million yuan, 1.009 billion yuan, and 1.272 billion yuan [7]. - The company has been given an "Accumulate" rating based on its strong brand development and the growth potential in the pet food industry [7].

为交流内容仅限参会人员内部参考任何机构或个人不得以任何形式对电话会议任何内容进行泄露或外发请勿以任何方式索要、泄露、散布、转发电话会议纪要任何泄露电话会议纪要等信息的行为均为侵权行为深外红人研究保留追究泄露转发者法律责任的权利 各位投资者大家晚上好我是深外农业组的分析师胡静航现在我来汇报一下我们刚发的宠物食品行业系列深度以怪宝为鉴看中国宠物食品高端化之路那我们这篇报告主要是从总量视角复盘日本市场的情况去探寻中国宠物食品行业的论价空间同时以怪宝为例去分析中国宠物食品高端化升级的趋势那也回答了 市场目前比较关注的几个问题一个是行业的发展空间未来的景气度如何另一个是最近几年的行业的变化就是宠物饰品行业是否有在消费升级最后也是复盘了花宝成功的原因第一部分从行业的景气度来讲我们认为目前行业仍然是处于相对快速的发展阶段宠物数量和单宠消费金额还要提升空间并且行业的集中度也在逐步的提升竞争格局持续优化 那首先先介绍一下行业基本情况那24年根据欧美的数据中国宠物饰品行业的市场规模是532亿那白皮书的数据是零售量中国宠物饰品行业市场规模是1585亿同比增长8.52到24年复合增速是7.5%那从犬猫的数量来看猫的增速是明显快于犬的 ...