中经记者 郑瑜 北京报道 11月囤货盛典圆满收官，"政策补贴+金融支持+商家优惠"的三重赋能模式带来的助力，促消费政策持续 释放效能。 日前，《中国经营报》记者从多家消费金融公司获悉，消费金融对终端消费的拉动作用明显。据海尔消 费金融有限公司（以下简称"海尔消金"）方面透露，海尔消金今年"双11"期间0息分期专场活动，为海 尔专卖店带来30%以上的零售额增长，同时家电套购用户占比提升。 中央财经大学中国互联网经济研究院副院长欧阳日辉教授认为，国家贴息政策引领，平台商家响应加 码，共同为消费者补贴分期免息，这是打出了"政策补贴+金融支持+商家优惠"的组合拳。有利于调动 各类经济主体协同发力，持续释放消费动能。 提额降息 在政策引领与居民消费新需求的推动下，消费金融公司正在成为拓展多元消费场景的主力军之一。 根据河南中原消费金融股份有限公司（以下简称"中原消金"）公布的数据，截至11月14日，中原消 金"双十一购物狂欢节"活动共吸引1.23万名用户访问。 "政策补贴+金融支持+商家优惠"三重组合 今年5月7日，国新办新闻发布会围绕"一揽子金融政策支持稳市场稳预期"提出多项细化措施，为消费金 融行业发展指明了方向。 ...

11月14日，各家电商平台大促活动基本落幕，这个史上最长"双11"，正以深刻的场景变革悄然改写消费格局。AI服务普及、即时零售兴起， 让"狂欢式购物"向"体验式消费"转型；国家贴息政策落地分期免息，让金融服务顺滑地嵌入消费场景，推动市场从"价格战"走向"价值战"，为 提振消费、扩大内需注入持久动能。 这份"真金白银的实惠"，源自今年双11的政策落地创新实践。在国家1%个人消费贷贴息政策引导下，淘宝天猫联合平台商家加码补贴，上 线"国家贴息"商品专区，过亿款商品支持花呗分期免息，让政策红利直接触达消费终端。 对于商家而言，有国家财政资金补贴消费者，原本用于促销的预算，就可以拿来为消费者提供更多的分期免息商品，拉高分期免息的期数，借 助金融工具，让更多消费者"能消费、愿消费"，进而拓展品牌的客群边界。 这一消费者与商家共赢式的举措，是国家提振消费战略的重要探索。中国社科院金融所银行研究室副主任王增武指出，近期发布的十五五规划 建议再次强调"大力提振消费"，而提振消费需要社会多方协力。 "从双11国家贴息应用到分期免息场景看，国家实现消费补贴的精准滴灌，平台商家带动了自身销量增长，消费者也得到真金白银的实惠，是 国 ...

Core Viewpoint - The article highlights the positive impact of the "National Subsidy" policy on consumer spending during the "Double 11" shopping festival, showcasing a collaborative effort among the government, platforms, merchants, and consumers to stimulate the economy through innovative financial practices [1][2]. Policy Impact - The Chinese government has been actively enhancing its consumer support policies, including a 1% financial subsidy for eligible personal consumption loans, which has led to a rapid market response since its implementation [2][6]. - The introduction of the "National Subsidy" section on e-commerce platforms has attracted 65 million consumers, with a 19% increase in the number of consumers benefiting from the subsidy during the "Double 11" period compared to September [2][4]. Consumer Experience - A typical consumer experience is illustrated by a case where a consumer was able to purchase a refrigerator through a combination of a trade-in subsidy and interest-free installment payments, significantly reducing financial pressure [3][5]. Market Dynamics - The collaboration between the government and market players has created a robust synergy, with platforms and merchants actively participating in promotional activities, leading to a 97.8% coverage of interest-free installment payments for certain products [4][6]. - Brands that offered full-store interest-free options saw significant sales increases, with one furniture brand reporting an 80% growth in installment sales and a nearly 20% increase in overall sales [6][8]. Consumer Behavior - The trend of interest-free installments has become a new norm, with a notable increase in consumer usage during the "Double 11" festival, indicating a shift towards more calculated spending [7][8]. - Research indicates that products with interest-free installment options experienced an average sales increase of 30%, while overall store sales rose by 15% [8].

Group 1 - The "National Subsidy" product section launched by Taobao Tmall for this year's Double 11 allows consumers to enjoy interest-free installment payments when purchasing eligible products [1] - The number of products supporting interest-free installments on Taobao Tmall has reached tens of millions, with the coverage rate of high-instalment products increasing by 60% since the policy's introduction [2] - Consumers can benefit from dual subsidies when purchasing products under the "old-for-new" policy, further reducing their monthly payment amounts [2] Group 2 - The "National Subsidy" policy aims to enhance financial inclusivity and accessibility for middle and low-income groups by providing innovative financial products and services [3] - A significant portion of consumers (85%) prefer to use interest-free installments even when they can afford to pay in full, indicating a strong consumer preference for such payment options [3] - The collaboration between government subsidies, financial support, and merchant discounts is expected to stimulate consumption, benefiting consumers, merchants, and overall domestic demand [3]

Core Insights - The launch of the "National Subsidy" product section on Taobao Tmall aims to implement the personal consumption loan interest subsidy policy, allowing consumers to enjoy interest-free installment payments when purchasing eligible products [1][2] - The combination of government subsidies, financial support, and merchant discounts is expected to stimulate consumer spending and drive economic growth [1] Group 1: Policy Implementation - The "National Subsidy" product section was officially launched on October 30, allowing consumers to benefit from state subsidies when using Huabei installment payments [1] - Since the introduction of the subsidy policy on September 1, e-commerce platforms and brand merchants have actively responded, offering additional interest subsidies [1] Group 2: Consumer Behavior - Interest-free installment payments have become increasingly popular among consumers, as they reduce financial burden and enhance purchasing power [1] - The number of products eligible for Huabei interest-free installments on Taobao Tmall has reached tens of millions, with a 60% increase in the coverage of high-instalment products [2] Group 3: Brand Response - Leading brands, such as Freycat in the pet food industry, have reported significant increases in order numbers through interest-free payments, with a nearly 9-fold growth compared to the previous promotional event [2] - Bosideng Group plans to expand its interest-free installment offerings and enhance promotional efforts to maximize consumer benefits from the subsidy policy [2]

Core Insights - The implementation of the "Personal Consumption Loan Fiscal Subsidy Policy" is actively taking place, with e-commerce platforms like Taobao and Tmall launching a "National Subsidy" product section for the upcoming Double 11 shopping festival [1][6] - The number of products eligible for interest-free installment payments has reached millions, with a 60% increase in the coverage of high-instalment products [3][5] - Merchants are responding positively to the subsidy policy, enhancing their own interest-free offerings to stimulate consumer spending [4][5] Group 1: Policy Implementation - The "National Subsidy" section allows consumers to enjoy interest-free installment payments when purchasing designated products using Huabei [1][3] - Since the policy's launch on September 1, merchants have been actively providing additional interest subsidies, resulting in a comprehensive interest-free installment option for consumers [1][3] Group 2: Consumer Benefits - Consumers can now access more interest-free benefits than before, with previously unsupported products now eligible for installment payments [3][4] - For example, a refrigerator priced at 4246 yuan can benefit from a 849.2 yuan subsidy and be paid in 12 interest-free installments of 283 yuan each [3] Group 3: Merchant Response - Merchants have seen significant sales increases, with an average sales boost of 30% for subsidized products and a 15% increase in overall store sales [5][6] - Major brands like Vivo and Langzi have increased their interest-free product offerings and extended the duration of interest-free payments, reflecting confidence in the policy's impact on sales [5][6] Group 4: Economic Impact - The fiscal subsidy policy aims to stimulate market activity and consumer spending without relying solely on credit expansion, focusing on targeted financial support [6] - The combination of government subsidies, financial support, and merchant discounts is expected to create a sustainable growth engine for consumer spending, benefiting consumers, merchants, and overall domestic demand [6]