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研判2025!全球及中国MR头显行业发展历程、发展现状、出货量、竞争格局及未来发展趋势分析:联接数字与现实,MR头显引领下一代计算平台革命[图]
Chan Ye Xin Xi Wang· 2026-01-12 01:13
内容概要:MR头显作为联接物理与数字世界的下一代计算平台,在AI赋能、供应链优化及巨头生态驱 动下快速崛起,2024年全球VR(含MR)出货量预计达960万台,市场规模突破724亿美元,其中B端生 产力场景与C端娱乐场景协同发力,苹果、Meta等头部企业通过技术迭代(如OLEDoS)与双版本策略 加速市场渗透;中国MR市场则凭借Z世代需求爆发与自主创新突破,2024年规模达48.59亿元,vivo等 厂商率先布局"手机+MR"生态,预计2028年市场规模将飙升至413.81亿元,年复合增长率超50%,未来 随着空间计算与AI深度融合,MR有望成为人机交互核心入口,推动行业从硬件竞争转向场景生态竞 争。 上市企业:歌尔股份(002241.SZ)、同方股份(600100.SH) 相关企业:华为技术有限公司、雷鸟创新技术(深圳)有限公司、维沃控股有限公司、四川影目科技有 限公司、青岛小鸟看看科技有限公司、广州市旗鱼软件科技有限公司、南京盛世光幻科技有限公司、杭 州傲雪睿视科技有限公司、深圳国腾安职业教育科技有限公司、杭州慧建智联科技有限公司、深圳盟云 全息科技有限公司、深圳市元象视界科技有限公司 关键词:MR头显、 ...
京东政企业务“年货福利超省馆”落地杭州,多措并举为浙江企业成长护航
创业邦· 2025-12-31 03:54
本次"年货福利超省馆"以"企业年货随心选,优质优价来京东"为主题,专为园区企业量身定制 。 现场 打造四 大主题场景化体验区,云集海量知名品牌 。 "年礼好物研究所"汇集三只松鼠、宝洁、 江中猴姑 、 追觅 等国民 大牌,支持试吃试用, 让选品更 直观;"防寒防冻温暖站"带来艾美 特 暖 风机、 世达工具 等冬日必备品,为员工通勤 和日常办公 保驾护航;"高效办公加油站"集结AMD、 惠普 、 H3C 、 闪 迪 、 天创者 等顶尖办公设备,一站式呈现新年办公升级方案;" 年会 司庆博物 馆"提供年会福利定制服务,让年末庆典更具仪式感。此外,科技沉浸体验区免费开放苹果 VisionPro 、雷鸟AR眼镜等潮流 产品,让员工在采购之余感受前沿科技魅力。 岁末 年初作为企业福利的重要节点,历来是企业拉近员工距离、提升归属感与幸福感的关键时刻。与 此同时,年底也是企业采购的高峰, "选品难、预算紧、流程繁" 等 痛点集中凸显 。如何做好年末 福利采购成为每一个企业关注的命题。 为了帮助企业更好地解决以上难题, 12月30日,京东政企业务 携手 浙报数 字文化 科技园 举办了 一场别开生面的 快闪 活动 —— "年货 ...
破界重构:麦克斯韦国际以空间操作系统筑基数字未来——麦克斯韦国际创始人、CEO马鑫
Sou Hu Cai Jing· 2025-06-05 09:05
Core Insights - Maxwell International is redefining the underlying logic of the information world by elevating the internet from a two-dimensional plane to a three-dimensional space, positioning itself as a leading Chinese technology source in the new generation of spatial internet [2][4] - The company’s core product, MSpaceOS, has been recognized in the "Brand Strong Country Preferred Project," marking a significant breakthrough in achieving autonomous and controllable digital space infrastructure in China [2] - The firm is leveraging an open ecological strategy to break through the closed technological systems of international giants, creating a unique strategic high ground for China in the global digital infrastructure competition [4] Technological Breakthroughs - Maxwell International's core competitiveness is built on two major technological breakthroughs: the HMML language, which is the world's first universal language for spatial internet that deeply integrates 2D and 3D modalities, and a microkernel architecture for its spatial internet operating system [6][10] - The HMML language, developed over eight years, provides a technological lead of at least four years over competitors, making it difficult for them to catch up during this critical window [6] - The microkernel architecture allows for the decoupling of terminal devices, enabling compatibility with over ten categories of terminals, including mobile phones, XR devices, and robots, thus breaking the hardware bundling of Apple's VisionOS [6][7] Industry Applications - The company is not only innovating at the technical level but also through its unique industry layout, integrating new information space, new energy space, and new financial space to promote the co-evolution of industry and technology [10] - In the energy sector, Maxwell International has developed a spatial operating system for wind, solar, and nuclear energy that enables three-dimensional visualization and intelligent decision-making for energy scheduling [10] - In finance, the company has deployed a big data comprehensive management decision-making system that visualizes complex financial transactions within a spatial network [10] Ecosystem Activation - Maxwell International has established a complete distribution system through three product categories to activate the industrial ecosystem, covering 28 industries with spatial operating systems and adapting to over 100 hardware solutions [13] - The MSpaceOS enables efficient creation and circulation of 3D models and environments, transforming traditional flat information interaction modes and driving digital transformation across multiple industries [13] Strategic Vision - The founder, Ma Xin, emphasizes the importance of building a self-researched and globally leading spatial operating system to safeguard digital sovereignty and occupy the high ground of digital three-dimensional space [18][20] - The company aims to create a global digital space economic community through cross-industry collaborations, accelerating the deep integration and upgrading of industries [20] - Maxwell International's vision is to promote the creation, prosperity, and sustainable development of the spatial internet, making it an indispensable global public infrastructure resource [20][25] Conclusion - Maxwell International is positioned as a "space builder," reshaping China's status in the global digital competition landscape through its innovative practices and strategic foresight [27] - The company's achievements reflect not only its technological and commercial success but also its profound insights into global digital economic trends and proactive positioning [27]
深度解构 | 谷歌与XREAL联手背后:中国AR企业如何改写全球XR游戏规则?
Huan Qiu Wang· 2025-05-26 08:42
Core Insights - The core theme of the Google I/O developer conference is AI, showcasing how it reshapes productivity, creativity, and daily experiences, while a strategic topic of spatial computing emerges [1] - The official launch of the Android XR platform signifies Google's critical move in the next-generation human-computer interaction battlefield, with the introduction of Project Aura AR glasses in collaboration with Chinese startup XREAL [3][5] - The global tech industry is undergoing a transformative change comparable to the rise of smartphones, with major products like Apple's VisionPro and Meta's Orion marking the opening of a trillion-dollar spatial computing market [3] Company Developments - Google aims to break hardware manufacturers' ecological barriers through the standardization of the Android XR platform, transitioning AR devices from niche products to mainstream consumer goods [3][5] - The partnership with XREAL reflects a strategic choice, as XREAL's technology path and industry representation align with Google's vision for the AR market [5][6] - XREAL's Project Aura utilizes an optical see-through (OST) solution, offering lower latency and a more natural virtual-physical integration experience, which is seen as the ultimate form of consumer-grade AR [6] Technological Innovations - XREAL's advancements in optical module development and proprietary chip design, including the X1 spatial computing chip, enhance performance and reduce power consumption, establishing a competitive edge in the AR market [9][10] - The integration of Gemini AI into AR devices signifies a shift from simple display terminals to intelligent partners capable of real-time environment perception and content generation [6][12] - The collaboration between XREAL's X1 chip and Google's Gemini AI creates a new computing architecture that combines edge computing with cloud support, aligning with global trends in data privacy and reducing reliance on single cloud service providers [12] Industry Dynamics - The announcement of Project Aura represents a significant moment for the domestic AR industry, highlighting a global competition for technological standards [11] - XREAL's role in establishing key standards within the Android XR platform indicates a shift from being a participant to a standard-setter in the XR industry [11] - The Chinese XR industry is encouraged to pursue a three-dimensional development path focusing on core technology, application scenarios, and ecological cooperation to enhance competitiveness [13][14]
时隔十年,小米再度登顶;库克对苹果AI进展失望?再次重组团队;赛力斯向港交所提交上市申请书|大公司动态
Di Yi Cai Jing· 2025-04-28 11:29
Group 1: Smartphone Market - Xiaomi has regained the top position in the Chinese smartphone market after ten years, with a shipment of 13.3 million units and a market share of 18.6%, representing a year-on-year growth of 39.9% [2] - Huawei shipped 11.2 million units with a market share of 15.7%, showing a year-on-year increase of 10% [2] - Apple experienced a decline, shipping 9.8 million units and a market share of 13.7%, down 10% year-on-year [2] Group 2: Corporate Developments - Apple is restructuring its teams, moving its robotics team to the hardware department, indicating dissatisfaction with its AI and machine learning leadership [3] - Cyberspace Group has submitted an application for listing on the Hong Kong Stock Exchange, with joint sponsors being CICC and China Galaxy International [4] - Warner Pharmaceuticals has received approval for its bismuth potassium citrate granules, which will enhance its market competitiveness [12] Group 3: Financial Performance - CICC reported a net profit of 2.042 billion yuan for Q1, a year-on-year increase of 64.85%, with revenues of 5.721 billion yuan, up 47.69% [9] - WuXi AppTec achieved a net profit of 3.672 billion yuan in Q1, marking a year-on-year growth of over 89% [10] - Shanghai Pharmaceuticals reported a net profit of 1.333 billion yuan in Q1, down 13.56% year-on-year [11] Group 4: Consumer Goods - Lao Feng Xiang reported a net profit of 613 million yuan in Q1, a decrease of 23.55% year-on-year, with revenues of 17.521 billion yuan, down 31.64% [13] - Three squirrels reported a net profit of 239 million yuan in Q1, a decline of 22.46% year-on-year, with revenues of 3.723 billion yuan, up 2.13% [16] Group 5: New Initiatives - China Petroleum & Chemical Corporation has commenced construction on a 30,000-ton carbon fiber project, expected to be completed by 2027, supporting the new materials industry [22][23] - ZTE is entering the companion robot market, planning to launch products focused on security monitoring and emotional companionship [6] Group 6: Market Trends - TikTok is implementing new regulations to combat malicious marketing accounts, introducing a health score mechanism for accounts [8] - The dining reservation volume for the upcoming holiday has surged, with Haidilao receiving over 25,000 reservations for the first day of the holiday [15]