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从银发族到小朋友 南昌老茶馆“泡”出全龄“松弛感”
Zhong Guo Xin Wen Wang· 2025-08-29 07:40
Core Viewpoint - The newly opened Min De Road Tea House in Nanchang has successfully attracted a diverse age group, creating a relaxed atmosphere that appeals to both the elderly and younger generations [1][2]. Group 1: Demographics and Visitor Experience - The tea house has seen a shift in its customer base from predominantly middle-aged and elderly visitors to an increasing number of young people, with their proportion rising from less than 1% to nearly 20% since its soft opening [4]. - Visitors, including a 70-year-old local resident, express nostalgia and comfort in the tea house's ambiance, which is designed to evoke memories of the past while being welcoming to all ages [1][2]. Group 2: Cultural and Aesthetic Appeal - The tea house features retro decor, including traditional Gannan-style furnishings and local cultural performances, enhancing the overall experience for visitors [4]. - The establishment aims to provide a genuine local atmosphere, avoiding the label of a "trendy check-in spot" by focusing on a low-service model that keeps costs accessible for local patrons [5]. Group 3: Pricing and Service Model - The tea house offers affordable pricing, with a minimum cost of just a few dozen yuan for a full day of tea enjoyment, promoting a self-service model to reduce operational costs [5]. - This approach is intended to maintain the tea house's appeal to local residents, ensuring that it remains a community hub rather than a high-end venue [5].
回国·入乡·兴村(千行百业看海归)
Core Viewpoint - The article highlights the efforts of Jing Mountain Town in Hangzhou, Zhejiang Province, to attract and retain young talent, particularly returnees and entrepreneurs, to promote rural revitalization and common prosperity through innovative agricultural and cultural tourism initiatives [3][4][11]. Group 1: Talent Attraction and Rural Revitalization - Jing Mountain Town has successfully attracted diverse talent groups, including returnees and agricultural entrepreneurs, to support rural revitalization [3][4]. - The stories of returnees like Liu Yang and Ma Kuan illustrate the significant role of young professionals in driving rural development through innovative projects [4][8]. Group 2: Agricultural and Cultural Tourism Development - Liu Yang has integrated agricultural production with cultural tourism in Qianxi Village, leading to the establishment of a rice wine museum and generating over 500,000 yuan in revenue from rice wine sales in 2024 [5][6]. - The development of a complete agricultural-cultural-tourism industry chain is emphasized as essential for enhancing the value of traditional agricultural products [5][6]. Group 3: Innovative Projects and Community Engagement - The Jing Mountain High-Efficiency Ecological Agriculture Demonstration Park hosts various tourism events, significantly benefiting local farmers and engaging over 300 volunteers during festivals [6][10]. - Ma Kuan has revitalized the tea industry in Jing Mountain Village by combining tea production with cultural tourism, attracting over 300,000 visitors annually and generating an additional 2 million yuan in tourism revenue [10][11]. Group 4: Future Directions and Recommendations - Liu Yang emphasizes the importance of market validation and continuous innovation in agricultural and cultural tourism products to sustain rural development [7][14]. - Both Liu Yang and Ma Kuan advise potential rural entrepreneurs to conduct thorough market research and adapt successful foreign models to local contexts [16].