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第29届四川年货节启幕 释放春节消费新活力
Zhong Guo Xin Wen Wang· 2026-01-30 09:17
在"无酒不成席"的传统年俗中,白酒承载着情感交流与社交礼仪的双重功能。名酒专区作为本届四川年 货节的"流量担当",以"四川名酒市集暨2026四川名酒新春消费月活动"为核心,集结了近百种全国名优 白酒,构建起一个全价格带、全场景覆盖的"美酒矩阵"。 "川酒作为'川字号'的金字招牌,不仅是传统优势产业的重要支柱,更是承载彰显蜀地悠长历史文化魅 力的重要载体。"四川省酒业协会副会长张建平表示,希望年货节为酒企和消费者搭建桥梁,激活当下 的酒类消费市场,并让川酒的好品质、好口碑走进千家万户。 本届四川年货节最显著的变化,在于打破了"卖场"的物理边界,构建了一个集购物、娱乐、社交于一体 的复合型消费场景。展期内,"中国藏绵羊之都·第三届若尔盖美食汇"与"天府旅游美食汇"交相辉映, 将高原风味与街头小吃搬进场馆;川剧变脸、舞龙舞狮与写春联、转糖画混搭,让传统民俗表演与体验 碰撞出火花。这种"展+演+娱"的一体化模式,正是应对当前"体验式经济"的生动实践;对于消费者而 言,逛年货市场不只是"买东西",也是一场关于"好玩"和"出片"的互动体验。(完) (文章来源:中国新闻网) 中新网成都1月30日电 作为第二届"天府精品"迎 ...
网红老茶馆,挤满老年人
投中网· 2025-11-20 03:45
Core Insights - The article discusses the rising popularity of traditional tea houses in various cities, particularly in Changsha, where they have become cultural landmarks and social hubs for both older and younger generations [6][21][22]. Group 1: Popularity and Customer Demographics - The old tea houses have become hot spots, with daily customer flows exceeding thousands, such as the Dongmao Street Tea House, which recorded a peak of 15,000 visitors in a single day [10][11]. - Despite their popularity on social media, the primary clientele remains local middle-aged and elderly individuals who frequent these establishments for socializing and leisure activities [21][22][23]. Group 2: Business Model and Pricing Strategy - These tea houses operate large spaces, often exceeding 1,000 square meters, while maintaining low prices, such as 6 yuan per cup of tea, which encourages long stays and repeat visits [12][13][14]. - The pricing strategies include tiered pricing based on time of day, with some tea houses offering drinks at lower prices during morning hours [16]. Group 3: Cultural and Social Significance - The tea houses serve as venues for cultural experiences, often incorporating local history and nostalgia through their decor and offerings, which resonate with older customers [21][22]. - They also provide a platform for community engagement, where local residents can gather, share stories, and enjoy traditional performances, enhancing their role as cultural hubs [18][22]. Group 4: Expansion and Future Prospects - The article notes that many of these tea houses are expanding their product offerings to include retail and cultural merchandise, which could become significant revenue streams [17][19]. - The focus on creating a comfortable and pressure-free environment for customers is seen as a key to sustaining their popularity and profitability [16][18].
网红老茶馆,挤满老年人
3 6 Ke· 2025-11-18 12:14
Core Insights - The rise of traditional tea houses across various cities in China is significantly supported by the elderly demographic, who frequent these establishments for social interaction and leisure [1][20][24] - These tea houses, such as Dongmao Street Tea House in Changsha, have become cultural landmarks and popular social media spots, attracting large crowds daily [2][3][26] Summary by Sections Popularity and Customer Base - Traditional tea houses are gaining immense popularity, with some locations like Dongmao Street Tea House receiving up to 15,000 visitors in a single day and averaging over 3,000 daily [3][5] - The primary customer base consists of local middle-aged and elderly individuals, who often occupy the majority of the seating [20][22][24] Business Model and Pricing Strategy - These tea houses operate large spaces (around 5,000 square meters) while maintaining low prices, such as 6 yuan per cup of tea, and do not prioritize high turnover rates [10][11] - The pricing strategies include affordable options that allow customers to spend extended periods in the tea houses, with some establishments offering meals and snacks at low prices [12][15][16] Location and Design - Many tea houses are situated in repurposed buildings, avoiding prime commercial locations to reduce costs, such as Dongmao Street Tea House, which was transformed from an abandoned factory [11][12] - The design often incorporates local cultural elements and nostalgia, appealing to the emotional connections of older customers [22][24] Product Offering and Experience - The tea houses provide a variety of food and beverage options, catering to different meal times and customer preferences, thus enhancing the overall experience [12][16] - There is a growing trend of integrating cultural and retail products, with some tea houses offering unique local merchandise and experiences to deepen customer engagement [18][19] Social Dynamics - The tea houses serve as social hubs for the elderly, providing a space for community interaction, which in turn attracts younger customers and tourists during peak hours [20][27] - The vibrant atmosphere created by the elderly patrons contributes to the tea houses' appeal, as their presence adds to the authenticity and charm of the experience [25][26]
潮玩场景“商战“?泡泡玛特泰国新店被指“撞脸”名创优品
Core Viewpoint - The recent controversy between Pop Mart and Miniso highlights the competitive landscape in the trendy toy market, with allegations of design similarities between their flagship stores in Thailand and Shanghai [1][2]. Group 1: Company Strategies - Miniso adopts a direct sales model in high-potential markets like the US and India, while using an agency model in regions like Europe and Southeast Asia, partnering with local retail firms [2]. - Pop Mart's flagship store in Thailand spans over 760 square meters, showcasing local cultural elements and a vibrant design aimed at creating an immersive experience for consumers [2]. - Miniso's MINISO LAND flagship store covers nearly 2000 square meters, featuring narrative layouts and interactive elements to establish a new IP-themed amusement park [2]. Group 2: Market Trends - The current consumer trend is shifting towards an "experience economy," where immersive shopping experiences are prioritized, making store design and location critical for brand competitiveness [3]. - The design of retail spaces serves as a significant symbol for brands, enhancing their perceived value and long-term brand equity in local markets [3].
潮玩场景“商战”?泡泡玛特泰国新店被指“撞脸”名创优品
Group 1 - MINISO is reportedly soliciting blog posts at a price of 300 yuan per article, focusing on topics related to its brand and operations, indicating a new wave of competition in the trendy toy market [1] - The controversy began after POP MART opened its largest global flagship store in Bangkok, which some observers claim resembles MINISO's MINISO LAND store in Shanghai, suggesting potential design plagiarism [1] - Both companies emphasize the importance of offline retail, with MINISO's president previously investing 6.27 billion yuan in Yonghui Supermarket, highlighting the significance of quality retail in building a new commercial civilization in China [1] Group 2 - MINISO adopts a direct sales model in countries with large populations and growth potential, such as the United States and India, while using an agency model in other regions, primarily partnering with well-known local retail companies [2] - The topic of POP MART's Thai store allegedly resembling MINISO gained significant attention on social media, indicating public interest in the competitive dynamics between the two brands [3] Group 3 - POP MART's founder, Wang Ning, personally oversees store decorations and has mentioned the slow but steady approach of opening stores, with an estimated 200 overseas locations by the end of the year, all managed by local teams [4] - The flagship store in Thailand spans over 760 square meters, showcasing local cultural elements and vibrant design, while MINISO LAND covers nearly 2000 square meters, featuring immersive experiences and interactive elements [4] - Experts emphasize the importance of store design and location in enhancing brand competitiveness, noting that a well-crafted shopping environment can significantly impact consumer perception and long-term brand value [4]