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解码上汽集团上半年“六连涨”:自主引领、多维创新
Bei Ke Cai Jing· 2025-07-11 01:48
Core Insights - SAIC Motor Corporation has successfully navigated the challenges of the automotive industry's transition to new energy and smart technologies, achieving significant sales growth and maintaining industry leadership [1] - The company's strategy focuses on user-centric innovation, breaking technological barriers, and global expansion, serving as a valuable model for the transformation of China's automotive industry [1] Group 1: Sales Performance - In the first half of 2025, SAIC's vehicle wholesale reached 2.053 million units, a year-on-year increase of 12.4%, with retail delivery hitting 2.207 million units [1] - The company's passenger vehicle sales saw a year-on-year growth of 21.1% in the first half of 2025, demonstrating the effectiveness of its integration model [9][6] Group 2: Product Innovation - The Roewe D7 DMH has set a new industry standard for hybrid vehicles in the 100,000-150,000 yuan price range, featuring a range of over 2,200 kilometers and fuel consumption of only 2.49 liters per 100 kilometers [3] - MG brand plans to launch 13 new models in two years, showcasing its strong product development capabilities and commitment to market expansion [5] Group 3: Technological Advancements - The Zhiji L6, equipped with a solid-state battery, boasts a range exceeding 1,000 kilometers, positioning it competitively against international luxury brands [5] - SAIC's collaboration with technology giants like Huawei and OPPO aims to enhance smart driving capabilities and user connectivity, achieving high performance in voice recognition and device integration [10][9] Group 4: Global Expansion - SAIC's "Glocal strategy" has established a robust global supply chain, with products exported to over 170 countries and regions, achieving cumulative overseas sales of over 6 million units [11] - The company has tailored its products to meet European standards, enhancing competitiveness in the region by optimizing battery management systems and powertrains [13] Group 5: Market Positioning - SAIC's autonomous brands now account for 63.5% of its total sales, reflecting a shift in market dynamics from joint ventures to domestic brands taking the lead [6] - The MG brand has successfully redefined its global presence, achieving over 5 million units in sales and breaking the stereotype of low-cost exports from Chinese automakers [14]
荣威的“一手好牌”,为啥越打越烂
不到3000辆,这是荣威主力产品D7 DMH 2025年4月的销量。这一销量,距离细分市场同级别销量领先集团,已经越来越远。 不知从何时起,那个曾以中高端汽车品牌形象亮相、凭借"首款互联网SUV"——RX5风光一时的荣威,已经逐淡出了一般家庭购车的选择范围,甚至只 有在打网约车的时候才能被人们想起。从曾经自主品牌中的独树一帜,到红极一时的智能化品牌,再到如今无人问津,荣威"一手好牌",打得越来越烂。 在新能源领域,荣威虽然很早就开始了布局,但在发展过程中却缺乏坚定的战略规划和执行力度,导致资源分散,难以形成合力。早期,荣威在新能源 领域的投入更多是象征性的,没有将其作为核心业务来发展。当新能源汽车市场逐渐升温时,荣威尝试以MARVEL X再次冲击中高端市场,但依然因产品 力不足、定价虚高而沉沙折戟。与此同时,荣威在新能源技术路线上的选择也不够明确,一会儿专注于插电式混合动力,一会儿又推出纯电动车型,导致资 源分散,难以在某一领域形成突出的竞争优势。 在智能化方面,荣威也曾有过领先的优势。早期推出的RX5搭载的YunOS智能系统,抢得了先发优势。然而,随着竞争对手的不断跟进,荣威却没有及 时推出更具竞争力的智能 ...
都市车界|新能源混动赛道“三足鼎立” 插混、油混、增程该如何选?
Qi Lu Wan Bao· 2025-05-12 04:03
齐鲁晚报·齐鲁壹点 张雪 在新能源汽车产业进入"后补贴时代"的2025年,插电式混合动力(PHEV)、油电混合动力(HEV)和增程式电动(REEV)三大技术路线正上演着一场 激烈的"三国杀"。技术路线的选择不仅关乎车企的生死存亡,更深刻影响着消费者的购车决策。本文将从技术本质、市场表现、产品矩阵及用户需求四大 维度,深度解析这场技术路线之争。 技术路线大揭秘:三大阵营的底层逻辑 插电式混合动力(PHEV):双擎驱动的"全能选手" 以比亚迪DM-i、荣威D7 DMH为代表,PHEV通过大容量电池+外接充电功能,实现"短途用电、长途用油"的无缝切换。其核心优势在于: 政策红利:可上绿牌、免购置税,享受补贴; 超长续航:比亚迪秦PLUS DM-i满油满电续航超1200km; 性能跃升:零百加速普遍进入7秒内,媲美燃油性能车。 但充电依赖性、电池衰减风险及高成本仍是痛点。 油电混合动力(HEV):节能降耗的"经济适用男" 丰田THS、本田i-MMD系统通过行星齿轮组实现动力分流,无需外接充电。典型车型如丰田卡罗拉双擎,百公里油耗低至4.2L,但动力输出偏保守,且无 法享受新能源政策优惠。 增程式电动(REEV):无焦 ...