Core Insights - Alibaba Group's CEO announced the merger of Ele.me and Fliggy into Alibaba's China e-commerce business group, marking a strategic upgrade towards a "big consumption" platform aimed at enhancing user experience [1] - The integration of resources from Taobao, Tmall, Ele.me, and Fliggy aims to create a unified fulfillment network that spans various consumer needs, indicating a shift towards a comprehensive consumption platform [1][5] Group 1: Business Integration and Strategy - The merger is part of Alibaba's strategy to transition from an e-commerce platform to a big consumption platform, focusing on optimizing business models and organizational structures from the user's perspective [1] - The successful launch of Taobao Flash Purchase, which integrated Taobao's "hourly delivery" and Ele.me's supply, saw daily order volumes exceed 60 million within a month, highlighting the potential of integrated business models [2][6] - The integration aims to leverage Alibaba's extensive supply chain capabilities across various markets, including high-frequency local services and broader retail needs, creating a new market space for consumers [4][5] Group 2: Consumer Behavior and Market Trends - Young consumers, particularly those under 35, represent a significant portion of the instant retail market, indicating a shift in consumer preferences towards immediate and convenient shopping experiences [2][8] - Consumers are increasingly seeking a seamless shopping experience that combines online pricing with offline service, as demonstrated by the success of brands like Decathlon in utilizing Taobao Flash Purchase for local fulfillment [9][10] - The demand for a "super entrance" that meets comprehensive instant needs is evident, as consumers prefer a one-stop solution that offers both variety and convenience [2][4] Group 3: Fulfillment and Service Capabilities - Alibaba's ecosystem combines three core capabilities: a rich product supply, a robust fulfillment network, and cross-scenario service integration, essential for building a true big consumption platform [5][6] - Ele.me's delivery network, supported by advanced algorithms and a nationwide coverage, enhances the efficiency of local fulfillment, contributing to a high on-time delivery rate of 96% [7][6] - The integration of travel and local services through Fliggy allows for a more comprehensive consumer experience, catering to the evolving expectations of young consumers who prioritize convenience and immediacy [8][10] Group 4: Competitive Landscape and Future Outlook - The shift towards a big consumption platform redefines competition, moving from price wars to a focus on quality, service experience, and innovative scenarios [10][12] - The integration of Ele.me and Fliggy into Alibaba's ecosystem is timely, aligning with the upgrade in consumer demand and brand management transformation [10][11] - The next decade of consumer experiences is being redefined through this integration, emphasizing the importance of matching efficiency over scale efficiency in retail [12]

韩鎏曾任饿了么CEO。今年2月，饿了么董事长吴泽明（花名：范禹）通过公司全员信宣布 饿了么最新组织调整：即日起，吴泽明将兼任饿了么CEO，韩鎏（花名：昊宸）专注分管 即时物流中心，继续向吴泽明汇报。 值得注意的是，就在今年5月15日，韩鎏还以饿了么资深副总裁、蜂鸟即配总裁身份，在饿 了么蜂鸟即配物流生态商大会上表示，将持续搭建高效有温度的即时物流网络，通过AI驱动 提升效率与体验，实现多方共赢、持续与生态共 进。 韩鎏表示，通过科技赋能伙伴、促增 长，目前高精度地图在top100城市覆盖率超96%。此外在人工智能辅助下，骑手取餐纠错 率下降19.8%，骑手等餐时间也进一步缩短10%。 6月20日，网传 饿了么物流负责人、原CEO韩鎏在上海办公室被警方带走。 《每日经济新闻》记者向饿了么求证，饿了么方面回应称：经内部调查发现物流主管韩鎏涉 嫌职务犯罪，并向公安机关主动报案。近日，警方已传唤相关人员配合调查。饿了么秉持诚 信廉洁文化，对触碰红线行为绝不姑息，坚决依法依规处理。 2019年，韩鎏加入阿里巴巴，最初担任共享零售事业部、同城物流事业部及超市生态事业 部总经理。此后，他在饿了么内部不断晋升，历任饿了么资深 ...

饿了么方面回应，经内部调查发现物流主管韩鎏涉嫌职务犯 罪，并向公安机关主动报案。 作者： 钱玉娟 封图：图虫创意 6月20日，经济观察报记者向饿了么官方求证获悉，饿了么物流负责人韩鎏已被警方传唤。 饿了么方面回应，经内部调查发现物流主管韩鎏涉嫌职务犯罪，并向公安机关主动报案。近日，警 方已传唤相关人员配合调查。饿了么秉持诚信廉洁文化，对触碰红线行为绝不姑息，坚决依法依规 处理。 阿里与美团、京东在即时零售赛道上拼杀，与后两者不同的是，要做好即时零售，阿里的淘宝闪购 业务需要饿了么补齐运力，大部分订单配送正是由蜂鸟骑手来完成。 == 氢燃料电池汽车深陷 政策依赖症" 公开信息显示，韩鎏出生于1988年，自2019年加入阿里巴巴，先后担任饿了么资深副总裁、即时 零售业务负责人、蜂鸟即配总裁等职务。 在蜂鸟期间，韩鎏推进了物流超算平台的建设，还搭建起蓝骑士的发展和保障体系。2024年3月， 韩鎏被升任为饿了么CEO。 不过，在CEO任上未满一年，韩鎏便交出管理棒。2025年2月，饿了么董事长、原CTO吴泽明以全 员信形式宣布组织调整，吴泽明兼任饿了么CEO一职，韩鎏继续担任物流负责人，分管即时物流 中心，并继续向吴 ...