Core Viewpoint - Guangdong Province is focusing on enhancing the quality and competitiveness of its livestock industry through a "media+" initiative, aiming to address challenges such as market structure adjustments and consumer demand shifts while leveraging media for brand building and market expansion [1][4][6]. Industry Overview - In 2024, Guangdong's total meat production is projected to reach 5.124 million tons, with a livestock industry output value of approximately 173.58 billion yuan, ranking among the top in China [1]. - The livestock sector in Guangdong is characterized by a large scale, complete supply chain, and distinct features, with significant advantages in smart farming and industrial cluster development [1]. Action Plan - The "media+" initiative includes three main projects: brand building and trust, production-sales connection and market expansion, and technology empowerment and industry upgrading [1][4]. - The plan aims to achieve six goals within three years: brand elevation, production-sales efficiency, market confidence, technology empowerment, talent revitalization, and integration efficiency [4]. Media's Role - Media is seen as a crucial driver for industry transformation, moving from simple advertising to creating cultural symbols for products and guiding consumer behavior [4][6]. - The "12221" marketing system has been successful in aligning production with market demand, and similar strategies are being applied to the livestock sector [3][4]. Consumer Engagement - The initiative aims to enhance consumer understanding of livestock products, emphasizing quality and health, and to create a transparent supply chain [6][9]. - Events and campaigns are being organized to promote local specialties and enhance brand recognition, such as the "Chinese Native Chicken Culture Promotion Center" and various food festivals [8][9]. Future Directions - The integration of media into the livestock industry is expected to facilitate product traceability, promote advanced practices from abroad, and create a comprehensive ecosystem linking production, consumption, and tourism [6][8].

Group 1 - The event "Eight Universities Food Carnival" was organized by the Xueyuan Road and Huayuan Road streets, showcasing culinary offerings from eight renowned universities in Beijing [3][8]. - The catering service center from the university participated with 20 chefs, preparing over 17 classic and innovative dishes, including popular items like egg waffles and grilled squid [3][10]. - The event provided a unique opportunity for citizens to experience the signature dishes of the universities, with a total of 8 food stalls and 1 cultural mooncake stall set up [3][8]. Group 2 - The food carnival highlighted the rich culinary culture of the eight universities, which were established during the 1952 national higher education adjustment [8]. - The event ran daily from 11 AM to 8 PM, allowing citizens to enjoy a variety of hidden menu items from university cafeterias [8][10]. - The grilled squid from China University of Mining and Technology (Beijing) was particularly popular, being referred to as the "best-seller" of the university's night market [10].

Core Insights - The article highlights the vibrant economic and cultural landscape of the Sakata area in Longgang District, Shenzhen, showcasing its transformation into a hub of innovation and consumption [1][3][5]. Economic Performance - In 2024, Sakata is projected to rank first in both service industry revenue and retail sales in Longgang District [3]. - Sakata was ranked fifth in the "2025 Vitality Streets National 500 Strong" list by the CCID Research Institute, reflecting its economic dynamism [3]. Retail Innovation - The Yonghui Supermarket in Sakata experienced a remarkable sales increase of 523% within three days of its renovation, with order volume up by 244% and average transaction value up by 123% [6]. - The sp@ce Tianhong Supermarket 3.0 in Sakata features a robot that assists customers, showcasing the integration of technology in retail [8]. Cultural Empowerment - The "Nearby Drama Festival" at Tianan Yungu is an example of cultural initiatives that enhance consumer experiences, transforming shopping into a deeper emotional and artistic engagement [10][12]. - The Sakata Handcrafted Street utilized AR technology to create an immersive experience, blending traditional culture with modern technology [13]. Urban Development - The Sakata area is evolving from a traditional commercial zone to an innovative consumption landmark that integrates technology, culture, and retail [5][15]. - The upcoming Longgang International Art Center aims to redefine the boundaries of art venues through technology and cultural integration [13]. Government and Business Collaboration - The local government is shifting from a management role to a service-oriented approach, facilitating the development of cultural projects and enhancing consumer attraction [15]. - The establishment of the world's first robot 6S store in Sakata reflects the area's commitment to integrating robotics into the consumer experience [17].

Core Insights - The inaugural "Qingyuan Chicken List" has been released, showcasing the top 10 dishes that highlight the unique flavors and culinary techniques of Qingyuan chicken [1][16]. Group 1: Event Overview - The event was organized by Southern Media Group, Southern Rural Newspaper, and Zhenxiang Platform, with participation from various local culinary associations [3][4]. - The offline evaluation took place at the Maji Village Restaurant, featuring numerous renowned restaurants competing with their signature dishes [5]. Group 2: Evaluation Process - A judging panel composed of culinary masters, food critics, and media representatives evaluated the dishes based on multiple criteria including ingredient use, creative presentation, taste, and cultural expression [6][8]. Group 3: Top Dishes - The top 10 dishes recognized include: - Seven Pin Chicken's Intangible Cultural Heritage Clay Pot Chicken - Zhongkai Huafu Holiday Hotel's Phoenix Golden Silk Chicken - Maji Village Restaurant's Village Chief Chicken Pot - Xishihui Seafood's Golden Baked Fragrant Chicken - Lakeside Bubu Gao Hotel's Soy Sauce Chicken - Qingxiang Bawang Chicken - Daoyuan Restaurant's Fresh Fruit Skin Chicken - Huafu No.1 Chinese Restaurant's Huafu Rose Soy Sauce Chicken - Hongqi Tea Factory's Yinghong No.9 Tea Fragrant Crispy Chicken - Tasting Chicken's King Li Wuzhi Peach Qingyuan Chicken Pot [9][11][16]. Group 4: Popularity Award - The Village Chief Chicken Pot from Maji Village Restaurant won the Best Popularity Award, indicating strong local support and recognition [13]. Group 5: Culinary Trends - The event highlighted a shift in Qingyuan chicken preparation from traditional methods to innovative approaches, incorporating local medicinal ingredients and appealing to younger tastes with lighter spicy flavors [21][22]. Group 6: Market Impact - The event attracted 24 enterprises and 36 dishes, with over 24,000 votes cast, aiming to elevate Qingyuan chicken from being merely "delicious" to "must-try" status [26][27]. - Qingyuan chicken has become a significant agricultural industry, with sales in Hong Kong reaching 100 million yuan in 2024, contributing to the local economy [53][55]. Group 7: Awards and Benefits - Winners of the "Qingyuan Chicken List" will receive various promotional benefits, including top-tier traffic support on the Zhenxiang platform and opportunities for media coverage [56][66]. Group 8: Platform Significance - The Zhenxiang platform serves as a pioneering rural tourism service platform, connecting urban and rural areas, and has gathered 300,000 registered users and over 1,000 businesses [72][73].

Group 1 - The article highlights the cultural significance of Guangdong chicken in the culinary landscape, emphasizing its essential role in local dining traditions and social interactions [6][10][30] - Guangdong is known for its diverse and high-quality chicken breeds, such as Qingyuan chicken, which is ideal for white-cut chicken, and Huizhou chicken, known for its tender meat and unique flavor [13][16][30] - The cooking techniques employed by Guangdong chefs enhance the flavors of chicken dishes, with popular methods including salt-baked chicken and soy sauce chicken, which showcase the region's culinary expertise [19][21][30] Group 2 - The article discusses the upcoming promotional event "Guangdong Food Goes North" in Xinjiang, where Guangdong's culinary delights, particularly chicken dishes, will be showcased [2][33] - The event is part of a broader initiative to promote Guangdong's food culture and products, aiming to connect with consumers in other regions through the rich flavors of Guangdong cuisine [4][33] - The promotion will feature various ready-to-eat chicken products, catering to modern consumer preferences for convenience and taste, reinforcing the popularity of Guangdong's culinary offerings [30][32]