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国庆“顶流”的黄金周:登9次热搜,单日1400万人涌入他的直播间
3 6 Ke· 2025-10-11 01:05
一辆三轮车、一口铁锅、一份6元的鸡排,江西景德镇一位普通摊贩在这个秋天突然站在了流量的中心。 国庆期间,"鸡排哥"李俊永的摊位前上演了现实版"极限挑战":队伍蜿蜒百米,排队3~4小时只为体验这份"6元鸡排+600元服务"的魔幻组合,甚至有"游 客国庆自驾10小时只为一块鸡排"的话题冲上热搜。 《天下网商》不完全统计,国庆期间,鸡排哥相关话题累计9次登上各大平台热搜主榜;单日最多同时4条词条在榜,堪称"霸屏"级别。 鸡排哥的爆红,也让嗅到商机的黄牛,将代排队价格炒至50元/小时,开摊首份鸡排号码牌一度被炒到200元,衍生出"代排不代买"服务。 很多人担心鸡排哥的"控场"能力,《天下网商》从直播状况来看,在"鸡排家族"以及志愿者的帮助下,鸡排哥虽然疲惫,但依旧有条不紊地为每块鸡 排"排兵布阵",并准确给到慕名而来的游客,即便嗓子沙哑仍坚持与每位顾客合影互动,展现出超强的"控场实力"。 "鸡排哥"的粉丝数也随着国庆热度一路飙涨,10月8日在短视频平台粉丝数为94万,30天内涨粉超60万。李俊永本人也被景德镇文旅局聘为"文旅推介 官",成为这个国庆的 "顶流"。 6元鸡排炸出"泼天流量","鸡排哥"还带火了谁? 这个 ...
风味不停歇!我校参加”八大学院美食嘉年华”活动
Sou Hu Cai Jing· 2025-10-08 00:50
海淀区委书记张革观看我校摊位活动情况 八大学院,在北京可是赫赫有名,是指1952年全国高等院校院系调整期间,在北京西郊学院路集中创建的八所专业理工科高校。原八大学院包括北京地质 学院、北京矿业学院、北京钢铁工业学院、北京航空学院、北京石油学院、北京农业机械化学院、北京林学院和北京医学院,后陆续更名为中国地质大学 (北京)、中国矿业大学(北京)、北京科技大学、北京航空航天大学、中国石油大学(北京)、中国农业大学、北京林业大学和北京大学医学部。 ★ ★ ★ ★ ★ 国庆、中秋节期间,我校总务处餐饮服务中心积极参与了由学院路街道和花园路街道在京张铁路遗址公园联合主办的"八大学院美食嘉年华"活动。 本次活动中,总务处餐饮服务中心共选派20名厨师,精心准备了两校区的经典菜品、创新菜品及饮品,包括枣糕蛋挞、鸡排鸡块、米粉、拉面、猛火铁板 鱿鱼、广式烧鸭、豉油鸡、鸡蛋仔、抄手、酸辣粉、本草茶饮等共计17余种美食与饮品。共设置美食摊位8个、文创月饼摊位1个,为广大市民提供了一站 式体验我校招牌美食和地道校园风味的机会。其中,鸡蛋仔、猛火铁板大鱿鱼、广式烧鸭和豉油鸡等菜品尤其受到市民朋友的广泛好评。 平时藏在校园里的招牌美味, ...
“韩国展团亮相第二十二届中国西部(重庆)国际农产品交易会” ——多元化产品与互动体验赢得热烈反响
Zhong Guo Shi Pin Wang· 2025-09-29 10:39
Group 1 - The Korean exhibition group, organized by the Korea Agro-Fisheries & Food Trade Corporation (aT), showcased unique local agricultural products and interactive experiences, attracting numerous visitors and promoting cultural exchange between China and South Korea [3][7][12] - The exhibition featured eight high-quality food companies from South Korea, presenting a variety of health products including rice wine, ramen, nut snacks, red ginseng, and infant formula, reflecting the diversity and high quality of Korean food [7][12] - Free tasting and sampling activities were set up to allow visitors to experience Korean agricultural products firsthand, enhancing interaction and showcasing the taste and value of the products, which received positive feedback from attendees [12][14] Group 2 - The aT prepared custom eco-friendly bags for visitors, which were well-received and appreciated for their stylish design and practicality, further enhancing the positive perception of Korean brands among attendees [14][16] - The aT representative emphasized the importance of this exhibition as a significant connection between high-quality Korean food and consumers in Southwest China, expressing commitment to continue promoting such exchange activities in the future [16]
餐饮冰火年:2.8 万亿增长与 161 万闭店潮
Sou Hu Cai Jing· 2025-08-12 13:32
Core Viewpoint - The Chinese catering market is projected to reach 2.85 trillion yuan in the first half of 2025, showing a slight year-on-year increase of 4.1%, but this growth masks significant challenges, including the closure of 1.61 million restaurants, with an expected total of over 3 million closures for the year, particularly affecting small and medium-sized businesses [1][3][21] Group 1: Current Situation - The overall market shows a slight increase, but the growth rate is slowing, with a negative revenue growth of 0.4% for large catering enterprises, marking the first decline since 2023 [3][5] - The chain restaurant sector is expanding, with a chain rate reaching 24%, while small businesses struggle, with a survival rate of less than 30% for single-store operations [3][12] Group 2: Challenges - The "ban on alcohol" policy has severely impacted high-margin alcohol sales, while new social security regulations have increased labor costs by an average of 20% [4][5] - The fast food sector is particularly hard hit, with a closure rate of 22.66% in the first half of the year, driven by intense competition and price wars among low-barrier entrants [7][8] Group 3: Policy Impact - The implementation of the "ban on alcohol" in May 2025 has led to a 40% drop in business banquet orders for high-end restaurants, significantly affecting their profit structures [5][6] - New social security rules have placed small and micro businesses in a precarious position, with increased costs leading to closures [5][7] Group 4: Cost Pressures - Rising costs for ingredients and rent are squeezing margins, with pork prices up 28% and vegetable prices rising over 30% [8][9] - The average closure rate for fast food outlets is significantly higher than the industry average, with specific categories like crayfish and spicy hot pot seeing closure rates of 37.2% and 31.8%, respectively [7][8] Group 5: Consumer Behavior Changes - Consumer spending patterns are shifting, with an 8.3% decline in average order value and a rise in orders below 30 yuan, indicating a trend towards budget-friendly dining [9][10] - Health-conscious choices are driving demand for low-fat and low-sugar options, leading to a 45% increase in orders for healthier brands [9][10] Group 6: Opportunities for Innovation - Leading brands are leveraging supply chain integration and digital management to create competitive advantages, with chain restaurant rates expected to exceed 24% by 2025 [12][16] - The adoption of AI and IoT technologies is enhancing operational efficiency, with significant cost savings reported by brands implementing these innovations [17][20] Group 7: Market Resilience - The lower-tier market is showing resilience, with county-level dining establishments benefiting from lower rents and community ties, leading to growth despite broader industry challenges [18][20] - Green dining initiatives are gaining traction, with brands adopting sustainable practices and benefiting from government incentives [20][21]
餐饮冰火年:2.8万亿增长与161万闭店潮
3 6 Ke· 2025-08-10 23:23
Core Insights - The Chinese catering market reached a scale of 2.85 trillion yuan in the first half of 2025, showing a slight year-on-year increase of 4.1%, indicating a recovery post-pandemic. However, this growth is overshadowed by the closure of 1.61 million restaurants, averaging over 8,800 closures daily, with an estimated total of over 3 million closures expected for the year [1][3][5] Group 1: Current Situation - The overall market growth is minimal, with a slowdown in growth rates. The revenue from large-scale catering enterprises (annual revenue over 2 million yuan) experienced a negative growth of 0.4%, marking the first decline since 2023 [3][5] - The differentiation between chain brands and small businesses is becoming more pronounced, with chain restaurants increasing their market share to 24%. Leading brands are leveraging supply chain integration and digital management to capture market share [5][6] Group 2: Challenges - The catering industry is facing dual pressures from policy changes and rising costs, particularly affecting the fast-food sector, which has become a major casualty due to low entry barriers and intense competition [6][10] - The "ban on alcohol" policy has significantly impacted high-end dining, with a reported 40% drop in business banquet orders and a reduction in alcohol revenue share from 35% to 12% [7][9] - New social security regulations have increased labor costs by an average of 20%, pushing many small restaurants to the brink of closure [7][9][10] Group 3: Cost Pressures - The restaurant closure rate reached 22.66% in the first half of 2025, with fast-food outlets being the hardest hit. For instance, the closure rates for specific fast-food types like crayfish and spicy hot pot exceeded 31% [10][12] - Rising costs for ingredients and rent are compounding the challenges, with pork prices up 28% and vegetable prices rising over 30%. Rent in prime locations is also exceeding 15% of revenue, leading to unsustainable operating conditions for many restaurants [12][13] Group 4: Consumer Behavior Changes - Consumer spending patterns are shifting, with average spending per order declining by 8.3% in the first half of 2025. Orders under 30 yuan now account for 62% of total orders [13][20] - There is a growing demand for healthier options, leading to a restructuring of product offerings. Brands focusing on low-fat and low-sugar options are seeing increased demand, while traditional high-calorie offerings are declining [13][20] Group 5: Opportunities for Innovation - Leading brands are focusing on supply chain integration and digital management to build competitive advantages. The chain restaurant penetration rate is expected to exceed 24% in 2025, up 12 percentage points from 2020 [15][18] - Franchise models are emerging as a lifeline for small businesses, allowing them to reduce costs and improve profitability through standardized operations and centralized purchasing [17][18] - The adoption of AI and IoT technologies is enhancing operational efficiency, with companies like Haidilao and Luckin Coffee significantly reducing labor costs and waste through smart systems [19][20] Group 6: Market Resilience and Future Outlook - Niche markets and lower-tier cities are showing resilience, with catering businesses in these areas benefiting from lower rents and community ties. For example, a breakfast shop in a county is achieving high sales with a simple menu [20][22] - The industry is undergoing a transformation, with a focus on efficiency and value creation. The shift from reliance on low-cost labor and traditional dining practices to compliance, digitalization, and innovative service models is expected to define the future landscape of the catering industry [22][23]
沸腾火锅、香甜奶茶、劲道拉面……中国美食香飘海外 餐饮出海“加速跑”
Yang Shi Wang· 2025-07-26 07:15
Core Insights - The article highlights the growing popularity of Chinese cuisine in Europe, particularly as China and the EU approach the 50th anniversary of their diplomatic relations in 2025 [1] - Chinese restaurants are increasingly adopting digital operations to enhance supply chain efficiency and maintain the authenticity of their offerings [6][19] Group 1: Popularity of Chinese Cuisine - Chinese dishes such as hot pot, fried rice, and Peking duck have become part of the daily dining experience for European consumers [3][10] - The number of overseas Chinese restaurant locations has reached nearly 700,000, with a market size approaching 3 trillion yuan as of September 2024 [19] Group 2: Modernization and Digitalization - New-generation Chinese restaurant operators are utilizing digital systems to track sales and optimize food preparation, ensuring freshness and reducing waste [13][16] - The focus has shifted from traditional operational models to a more standardized and modernized supply chain, incorporating local sourcing and international distribution [22]
是流量密码还是转型良方?济南餐饮老字号兴起卖咖啡
Qi Lu Wan Bao Wang· 2025-07-24 05:08
Core Viewpoint - The emergence of the "Coffee+" model in the restaurant industry is gaining traction as brands like Chao Yixing and Liangliang Ramen introduce coffee products to attract younger consumers and diversify their offerings [1][3][5] Group 1: Company Initiatives - Liangliang Ramen has introduced coffee options, including American and latte styles, to complement its traditional menu, aiming to attract younger customers in areas with high foot traffic [1][2] - Chao Yixing's coffee offerings have become popular, with sales reaching over a hundred cups daily during the trial phase, indicating strong consumer interest [2][4] - Both brands are strategically placing their coffee offerings in locations with a younger demographic, such as office buildings and tourist areas, to maximize exposure and sales [3][4] Group 2: Market Trends - The coffee market in China is projected to reach 117.7 billion yuan in 2024, with a growth rate of 15.4%, significantly outpacing the slower growth of the fast-food market [5][6] - The fast-food market is expected to grow from 1.33 trillion yuan in 2024 to 1.96 trillion yuan by 2029, with a compound annual growth rate of approximately 8.1% [5] - The rapid growth of the coffee sector is prompting more restaurant brands to explore coffee as a new revenue stream, leveraging existing customer bases and store resources [7] Group 3: Operational Insights - The cost of commercial coffee machines ranges from 20,000 to 50,000 yuan, which is significantly lower than the investment required for specialized coffee shops, allowing for easier entry into the coffee market [6] - The production cost for a cup of coffee can be kept under 3 yuan, enabling restaurants to sell coffee at competitive prices while maintaining healthy profit margins [6] - Experts emphasize the importance of maintaining coffee quality, standardizing products across locations, and creating a unique brand story to succeed in the competitive coffee market [7]
欧美“正宗日料”,大部分竟出自中国大厨之手
3 6 Ke· 2025-06-13 07:40
Group 1 - The term "Chiponais" refers to Japanese restaurants run by Chinese people, which have become prevalent in France and globally [1][3] - In Washington D.C., out of 30 Japanese restaurants, only 6 are owned by Japanese, with the majority being Chinese-owned [3][5] - Chinese chefs are increasingly recognized for their culinary skills in Japanese cuisine, often incorporating unique flavors and techniques [5][12] Group 2 - Chinese-owned Japanese restaurants are thriving by catering to customer preferences, often offering innovative dishes that blend Chinese and Japanese elements [5][9] - The rise of Chinese chefs in the Japanese culinary scene has led to a shift in traditional Japanese dining experiences, making them more accessible and affordable [26][30] - Japanese chefs are struggling to compete due to their adherence to traditional practices, which can be perceived as overly complex and expensive by international diners [22][26] Group 3 - The Japanese government has attempted to reclaim the narrative around Japanese cuisine by introducing certification standards for restaurants, but only a small fraction of global practitioners have qualified [16][18] - Chinese restaurant owners have adapted their business models to meet market demands, often lowering costs and simplifying menus to attract a broader customer base [30][38] - The collaborative nature of Chinese restaurant owners has allowed them to support each other in business, especially during challenging times like the pandemic [41][43]
新加坡《海峡时报》:韩国“心灵便利店”,让一碗拉面成为温暖锚点
Huan Qiu Shi Bao· 2025-06-02 23:11
Core Viewpoint - The article discusses the "Soul Convenience Store" initiative in Seoul, aimed at addressing the growing issue of loneliness among South Koreans, particularly in the context of rising single-person households and mental health challenges [1] Group 1: Initiative Overview - The "Soul Convenience Store" is part of the "Seoul, No Longer Lonely" initiative, which began in October 2024 as a five-year plan to provide warm spaces for the increasing number of lonely individuals in South Korea [1] - The Seoul city government has committed to investing 450 billion KRW (approximately 23.6 billion RMB) over the next five years to support this initiative [1] Group 2: Demographics and Impact - As of 2024, there are 7.83 million single-person households in South Korea, accounting for 35.5% of all households, with a significant concentration in the capital region [1] - Nearly half of the single-person households in Seoul are comprised of individuals in their twenties and thirties, with 60% of these individuals reporting feelings of loneliness [1] Group 3: Personal Stories - The article features the story of a 63-year-old woman, Kim Su-ji, who found solace in the "Soul Convenience Store" after years of battling depression and isolation [1] - Initially hesitant to engage with others, she has started visiting weekly, finding comfort in simple interactions and a bowl of ramen, illustrating the initiative's impact on individual lives [1]
五年涨十倍,吉野家要把拉面卖成全球第一?
3 6 Ke· 2025-05-22 03:41
Core Insights - Yoshinoya aims to become the world's largest ramen restaurant by the fiscal year ending February 2035, as stated in its latest mid-term business plan (2025-2029) [1] - The company plans to transform its ramen business into a significant third business segment alongside its existing domestic and overseas operations, targeting a fourfold increase in ramen revenue within five years [1][2] Business Strategy - Yoshinoya has set a target to increase ramen sales from 8 billion yen (approximately 0.4 billion RMB) to 40 billion yen (approximately 1.99 billion RMB) by the fiscal year 2029, representing an annual growth rate of 38% [1][2] - The company aims to expand its ramen store count to 500 locations by 2029, increasing the ramen segment's contribution to total sales from 4% to 13% [1][2] Financial Goals - The ramen business's profitability is expected to grow tenfold, from 400 million yen to 4 billion yen over the next five years [2] - Yoshinoya's overall sales target is set at 300 billion yen by 2029, with a compound annual growth rate (CAGR) of 7.9% [2] Recent Acquisitions - The company has acquired 17 ramen brands, including Setagaya and Kirameki, to strengthen its ramen supply chain [3][5] - Yoshinoya's acquisition of Takara Sangyo, a supplier of noodles and sauces, is intended to enhance production capacity and sales resources for its global ramen expansion [5] Market Challenges - Yoshinoya's previous attempts to expand its Udon brand in China were unsuccessful, leading to its exit from the market in 2022 [8][9] - The company faces challenges in the Chinese market, where Japanese ramen has struggled with issues such as lack of cost-effectiveness and insufficient product innovation [9]