Workflow
贵州茅台酒(五星商标上市70周年纪念)
icon
Search documents
7000元茅台新品纪念酒批发价暴涨至一万余元,能否拯救营收增速降至个位数的势头?
Sou Hu Cai Jing· 2025-08-15 05:47
Core Viewpoint - The recent launch of the "Guizhou Moutai (Five-Star Trademark 70th Anniversary Commemorative)" has led to a significant price surge, indicating strong market demand despite a general slowdown in the liquor industry [1][3]. Price Movement - The wholesale reference price for the "Five-Star 70th Anniversary Commemorative" reached 12,500 yuan per bottle, a 47.06% increase from the previous day and a 78.57% increase from its initial sale price of 7,000 yuan [1][2]. - Other Moutai products, such as Flying Moutai and Zodiac Moutai, are experiencing lackluster price performance [1]. Secondary Market Trends - The secondary market price for the commemorative liquor is around 20,000 yuan, with special numbered bottles fetching up to 30,000 yuan [6][14]. - The trend of "one code, one price" is emerging in the secondary market, indicating a growing interest from resellers and collectors [6]. Financial Performance - Guizhou Moutai reported a total revenue of 91.094 billion yuan for the first half of 2025, a year-on-year increase of 9.16%, with net profit rising by 8.89% to 45.403 billion yuan [6][9]. - The company's revenue growth rate for the first half of the year is the lowest in nearly a decade, reflecting broader industry challenges [6][9]. Strategic Initiatives - Moutai has introduced several new products this year, including the Snake Year Zodiac liquor and the "Walking Series" for the Osaka Expo, to enhance market presence [10]. - The company is focusing on strengthening its direct sales channels, with direct sales revenue increasing by 18.63% to 40.01 billion yuan [15]. Market Context - The liquor industry is currently in an adjustment phase, with overall performance growth slowing down across various companies [9]. - Moutai has adjusted its annual revenue growth target from 15% to 9% in response to market conditions [9].
贵州茅台高端新品茅台五星70周年纪念酒上涨4000元,单价破万元报12500元/瓶!较7000元/瓶发售价上涨78.57%
Ge Long Hui· 2025-08-13 03:51
Group 1 - The core product "Guizhou Moutai (Five-Star Trademark 70th Anniversary Commemorative)" is priced at 12,500 yuan per bottle, reflecting a significant increase of 4,000 yuan, which is a 47.06% rise from the previous day [1] - The price has surged by 78.57% compared to its initial selling price of 7,000 yuan per bottle [1] - The product was launched on August 8, with a limited availability of 25,568 bottles, which sold out within 2 minutes [1] Group 2 - Other products such as Flying Moutai and Zodiac Moutai are experiencing sluggish price performance [1]
贵州茅台上半年营收净利双增 主要指标稳定向好
Zheng Quan Shi Bao· 2025-08-12 17:24
Core Viewpoint - Guizhou Moutai (600519) reported a solid performance in the first half of 2025, with total revenue of 91.094 billion yuan, a year-on-year increase of 9.16%, and a net profit of 45.403 billion yuan, up 8.89% [1] Group 1: Financial Performance - The company achieved stable growth in key indicators, laying a solid foundation for completing annual targets [2] - Moutai liquor and series liquor generated revenues of 75.589 billion yuan and 13.763 billion yuan, respectively [3] - The direct sales and wholesale agency channels contributed 40.009 billion yuan and 49.343 billion yuan to revenue [3] Group 2: Market Strategy - Moutai is actively conducting market research and enhancing measures to boost market confidence [2] - The company is leveraging a dual-channel system of "social + self-operated" to optimize operations and expand sales channels [2] - Moutai is focusing on international market expansion, collaborating with global events and launching new products [2] Group 3: Consumer-Centric Approach - The company is transitioning from a product-centered to a consumer-centered model, emphasizing service alongside product offerings [4] - Moutai aims to enhance service capabilities and provide emotional value to consumers [4] - The company is targeting diverse consumer groups and optimizing the entire service process [4] Group 4: Product Innovation and Cultural Integration - Moutai launched a limited edition commemorative product, generating sales of 179 million yuan within a day [5] - The company is shifting from a "government + business" model to a "business + gifting + personal consumption" model, appealing to younger consumers [6] - Moutai's strategy of "controlling volume and stabilizing price + diverse scenarios + cultural value" is key to addressing market segmentation [6] Group 5: Social Responsibility - Moutai is committed to social responsibility, engaging in agricultural support by planting over 600,000 acres of sorghum, benefiting more than 110,000 households [6]
茅台7000元新酒受热捧!普遍报价翻倍
Core Insights - The new Guizhou Moutai wine, priced at 7000 yuan per bottle, has seen its market price nearly double shortly after its release, with secondary market prices reaching around 14000 yuan per bottle [1][2] - The product, commemorating the 70th anniversary of the "Five-Star" trademark, sold out in just 2 minutes, generating approximately 1.79 billion yuan in direct sales revenue [2][3] - The unique "one bottle, one code" concept adds a personalized touch to the product, aligning with Moutai's exploration of emotional consumption [1][4] Pricing and Market Response - After the launch, the secondary market prices surged, with many platforms listing prices around 15000 yuan per bottle, and some even reaching 34999 yuan per bottle [1][3] - The lowest recorded price on JD.com was 11290 yuan per bottle within 24 hours, but it has since increased to over 15000 yuan [3] Product Identity and Marketing Strategy - The limited edition consists of 25568 bottles, symbolizing the 70 years of the "Five-Star" trademark, with each bottle featuring a unique identity code [3] - The emphasis on "emotional value" in marketing aligns with current consumer trends, where emotional consumption is becoming a significant driver of market growth [5][6] Industry Trends - Emotional consumption is increasingly recognized as a key trend, with consumers valuing emotional connections and experiences over mere product utility [6] - The rise of emotional consumption is reflected in various industries, including collectibles and luxury goods, indicating a shift in consumer preferences towards products that offer emotional satisfaction [6]
茅台唯一“百元级”大众酱香单品突遭停产,将推出台源红新品
Group 1 - Guizhou Moutai has decided to stop the production of Taiyuan liquor to optimize product structure and enhance market competitiveness, with a new product targeting the banquet market set to be launched [1] - Taiyuan liquor, priced at 156 yuan per bottle, achieved sales exceeding 1 billion yuan within 9 months of its launch, making it the first product in Moutai Health Wine's history to reach this sales milestone [1] - A meeting held in February emphasized the importance of Taiyuan liquor in Moutai's diversified strategy, with 2025 identified as a critical year for its market development [1] Group 2 - Taiyuan liquor has experienced price inversion, with an ex-factory price of approximately 80 yuan per bottle, while the terminal price has been around 50-60 yuan, leading to low channel profits [2] - On August 5, Guizhou Moutai announced the launch of a new product, "Guizhou Moutai Liquor (70th Anniversary of the Five-Star Trademark)," which may be priced at 7000 yuan per bottle [2]
茅台唯一“百元级”大众酱香单品突遭停产
Core Viewpoint - Guizhou Moutai has decided to stop the production of Taiyuan liquor to optimize its product structure and enhance market competitiveness, with plans to introduce a new product targeting the banquet market [1][4]. Group 1: Company Actions - Guizhou Moutai's health liquor division announced the cessation of Taiyuan liquor production due to changing market demands [1][4]. - The company plans to launch a new product called Taiyuan Red, aimed at the banquet market [4]. Group 2: Product Performance - Taiyuan liquor was a key product for Guizhou Moutai, being the only "hundred-yuan" level mass-market sauce-flavored liquor, which achieved over 1 billion yuan in sales within 9 months of its launch [5]. - The product was priced at 156 yuan per bottle upon its release in March 2023, and it became the first product in the history of Moutai's health liquor division to reach the 1 billion yuan sales milestone [5]. Group 3: Market Context - Despite its rapid growth, Taiyuan liquor faced issues with price inversion, where the factory price was around 80 yuan per bottle, but the retail price lingered between 50 to 60 yuan [6][7]. - The overall white liquor industry is undergoing significant adjustments, with fluctuations in the wholesale prices of Moutai's core products [7]. Group 4: Stock Performance - As of August 6, 2023, Guizhou Moutai's stock price closed at 1423.88 yuan per share, reflecting a decline of over 4% year-to-date [8][9].
贵州茅台酒五星商标上市70周年纪念新品即将上市,或定价7000元/瓶!每一瓶均印有专属身份编码(19540501—20240430)
Ge Long Hui· 2025-08-05 05:24
【免责声明】本文仅代表作者本人观点,与和讯网无关。和讯网站对文中陈述、观点判断保持中立,不对所包含内容 的准确性、可靠性或完整性提供任何明示或暗示的保证。请读者仅作参考,并请自行承担全部责任。邮箱: news_center@staff.hexun.com 格隆汇8月5日|贵州茅台酒(五星商标上市70周年纪念)新品即将在8月8日上市,该产品限量25568瓶, 在茅台官方直销平台——i茅台App上发售。据记者了解,该新品或定价7000元/瓶,每一瓶均印有专属 身份编码(19540501—20240430)。 (责任编辑:宋政 HN002) ...