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极氪9X 新车上市一线销售报告
车fans· 2025-10-09 00:31
具体情况如下: 1,订单情况: 均店新增大定:65~70台 进店量占比:50% 进店量上:150~200% 预售转定比例:30~40% 需要注意: -上市后价格符合客户预期,进店、试驾、订单迎来爆发,国庆后进店回归稳态。 -上市前有巡展,预售客户基本都看过实车,所以上市后转定速度非常快,客户关注提车时间。 2,客户画像:35~55岁,男性比例:90% 需要注意: -对比预售阶段,上市后一线城市客户比例明显上升。传统豪华品牌SUV增换购比例增加, 跟路虎、卡宴、普拉多车主高度重叠。 -基本是以男性为主,老板和高管为主,经济实力较强,决策速度很快,看重极氪9X外观以及驾控性能,关注智能体验。 3,配置选择: hyper版+曜黑版:70~80% 外观颜色: 极夜黑(主销) 内饰颜色: 琥珀棕(主销) 需要注意: -巡展看过实车后,客户对极氪9X外观、内饰非常认可,极夜黑外观认可度超预期。 - -上市后客户集中在hyper版以上,国庆期间Ultra比例增高,其他配置更多考虑有较快的提车周期。 4,竞品对比:10个客户里,3个对比问界M9、1个蔚来ES8、1个理想mega、1个奔驰GLS 需要注意: -提及路虎的比例依 ...
黑客攻击致捷豹路虎停产再延长!全球产线瘫痪超三周,在华销量跌至月均两千辆
Guo Ji Jin Rong Bao· 2025-09-26 08:41
9月23日,印度塔塔汽车旗下的捷豹路虎(JLR)发布官方声明称,受网络安全事件持续影响,公司决定将当前停产状态延长至2025年10月1日。在此 期间,公司将制定分阶段恢复运营的时间表,并持续推进攻击事件调查。这一决定距其此前宣布的"9月24日恢复生产"计划仅间隔一天。 此次停产风波始于8月31日的网络攻击,捷豹路虎于9月2日首次公开确认在英国遭遇黑客入侵,为防止攻击扩散,公司被迫关闭信息技术网络,导致 全球生产线陷入瘫痪。 据报道,这是目前英国最大的一次车企因网络攻击导致持续超三周产线中断事件,其位于英国的三家工厂合计约3.3万名直接雇员自8月底起便被要求 暂停上班、居家等待通知。 关于攻击责任方,英国网络安全公司"守护使"指出,一个自称与勒索软件团伙"分散蜘蛛"有关联的组织已声称对此负责。该机构研究人员表示,"分 散蜘蛛"与近期针对美英等地区汽车零售商的多起网络攻击密切相关,目前针对捷豹路虎的攻击细节仍在调查中。 "我们对网络事件的调查仍在继续,规划重启全球运营工作需要时间。"捷豹路虎发言人在解释延长停产原因时强调,自受攻击以来,公司团队已"夜 以继日地工作"以推动生产恢复。 停产延长正引发连锁反应,经济损 ...
印度传奇企业塔塔集团,是如何炼成的?
首席商业评论· 2025-06-15 04:00
Core Viewpoint - Tata Group is a significant player in India's economy, often referred to as the "backbone of the national economy," with a diverse portfolio spanning various industries, including steel, automobiles, IT, and hospitality, contributing approximately 6% to India's GDP as of 2024 [7][4][6]. Group 1: Historical Development - Tata Group originated from a small textile factory established by Jamsetji Tata in 1877, evolving into a major industrial empire over 156 years [8][4]. - The founder, Jamsetji Tata, initially engaged in cotton trade and later established India's first steel plant, which laid the foundation for the group's industrial growth [15][17]. - The group expanded significantly under the leadership of subsequent generations, with notable contributions from J.R.D. Tata, who established Tata Airlines, which later became Air India [20][21]. Group 2: Global Expansion - Tata Group began its international expansion in the late 20th century, diversifying into various sectors, including consulting and IT services, with Tata Consultancy Services (TCS) becoming a leading player in the global IT consulting market [25][27]. - The group made significant acquisitions, including the purchase of Jaguar and Land Rover in 2008, which helped transform Tata into a global automotive player [33][35]. - By 2024, Tata Group's revenue exceeded $168 billion, with a market capitalization of $365 billion, reflecting its successful global integration [7]. Group 3: Corporate Philosophy and Social Responsibility - Tata Group is known for its commitment to social responsibility, with a philosophy of "giving back to society," which is reflected in its charitable initiatives and the establishment of various educational and healthcare institutions [44][45]. - The family has maintained a unique ownership structure that ensures long-term control over the group while promoting social welfare, avoiding conflicts over wealth distribution [44][45]. - The group's approach to integrating social responsibility with business strategy has established a strong brand reputation and sustainability, serving as a model for other companies [46][47].
中年男人的「梦中情车」,疯狂降价100万?
36氪· 2025-02-26 10:25
Core Viewpoint - The luxury car market, particularly for traditional brands like Rolls-Royce, is facing challenges as younger consumers redefine luxury through social media and internet culture, leading to a phenomenon where the Cullinan SUV has become a symbol of status among internet celebrities and influencers [2][3][41]. Group 1 - The sales of luxury cars in China have significantly declined, with Maserati's sales dropping by 79% in the first three quarters and the price of Porsche Macan falling below 400,000 [2][4]. - The Cullinan, launched in 2018 with a starting price of 6.91 million, is characterized by its extensive customization options, making it a high-end luxury item [9][11]. - Despite its high price, the Cullinan has gained popularity among internet celebrities, with an estimated annual sales of over 1,000 units in China, yet the online presence of Cullinan owners appears to exceed this number [15][41]. Group 2 - The Cullinan has transformed from a luxury vehicle to a cultural symbol, representing success in the influencer economy, where owning or showcasing the car is seen as a milestone [24][31]. - The average age of Rolls-Royce customers in China has decreased to 39, with 20% of buyers being under 20, indicating a shift in the brand's consumer demographic towards younger, more flamboyant buyers [41][42]. - Rolls-Royce has embraced this trend by engaging with influencers and integrating the Cullinan into their marketing strategies, leading to record sales in recent years, including 1,600 units sold in 2023 [50][51].