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极氪9X 新车上市一线销售报告
车fans· 2025-10-09 00:31
Order Situation - The average new orders per store are between 65 to 70 units, with a showroom visit rate of 50% and an increase in showroom visits by 150% to 200%. The pre-order to order conversion rate is between 30% to 40% [1][4][6] - After the launch, the pricing met customer expectations, leading to a surge in showroom visits, test drives, and orders, with a return to stable showroom visits post-National Day [6][9] Customer Profile - The primary customer demographic is aged between 35 to 55 years, with a male representation of 90%. There is a noticeable increase in customers from first-tier cities post-launch, with a higher replacement rate from traditional luxury SUV owners like Land Rover, Cayenne, and Prado [5][9] - Customers are predominantly male, including business owners and executives with strong economic capabilities, making quick decisions based on the appearance and driving performance of the Zeekr 9X, as well as its smart features [9] Configuration Preferences - The preferred configurations are the Hyper and Black versions, accounting for 70% to 80% of orders, with the main exterior color being Extreme Night Black and the main interior color being Amber Brown [8][12] - Customers showed high recognition for the Zeekr 9X's exterior and interior after viewing the vehicle at exhibitions, with a significant concentration on higher configurations post-launch [12] Competitive Comparison - Among ten customers, three compared with the AITO M9, one with the NIO ES8, one with the Li Auto Mega, and one with the Mercedes-Benz GLS. The mention of Land Rover remains the highest, with an increased mention of Cayenne and Prado compared to the pre-order phase [10][13] - Customers comparing with the AITO M9 are generally around 40 years old, while those considering the NIO ES8 focused on delivery time and smart features, and Li Auto Mega customers prioritized delivery cycles and family needs [2][13]
黑客攻击致捷豹路虎停产再延长!全球产线瘫痪超三周,在华销量跌至月均两千辆
Guo Ji Jin Rong Bao· 2025-09-26 08:41
9月23日,印度塔塔汽车旗下的捷豹路虎(JLR)发布官方声明称,受网络安全事件持续影响,公司决定将当前停产状态延长至2025年10月1日。在此 期间,公司将制定分阶段恢复运营的时间表,并持续推进攻击事件调查。这一决定距其此前宣布的"9月24日恢复生产"计划仅间隔一天。 此次停产风波始于8月31日的网络攻击,捷豹路虎于9月2日首次公开确认在英国遭遇黑客入侵,为防止攻击扩散,公司被迫关闭信息技术网络,导致 全球生产线陷入瘫痪。 据报道,这是目前英国最大的一次车企因网络攻击导致持续超三周产线中断事件,其位于英国的三家工厂合计约3.3万名直接雇员自8月底起便被要求 暂停上班、居家等待通知。 关于攻击责任方,英国网络安全公司"守护使"指出,一个自称与勒索软件团伙"分散蜘蛛"有关联的组织已声称对此负责。该机构研究人员表示,"分 散蜘蛛"与近期针对美英等地区汽车零售商的多起网络攻击密切相关,目前针对捷豹路虎的攻击细节仍在调查中。 "我们对网络事件的调查仍在继续,规划重启全球运营工作需要时间。"捷豹路虎发言人在解释延长停产原因时强调,自受攻击以来,公司团队已"夜 以继日地工作"以推动生产恢复。 停产延长正引发连锁反应,经济损 ...
印度传奇企业塔塔集团,是如何炼成的?
首席商业评论· 2025-06-15 04:00
Core Viewpoint - Tata Group is a significant player in India's economy, often referred to as the "backbone of the national economy," with a diverse portfolio spanning various industries, including steel, automobiles, IT, and hospitality, contributing approximately 6% to India's GDP as of 2024 [7][4][6]. Group 1: Historical Development - Tata Group originated from a small textile factory established by Jamsetji Tata in 1877, evolving into a major industrial empire over 156 years [8][4]. - The founder, Jamsetji Tata, initially engaged in cotton trade and later established India's first steel plant, which laid the foundation for the group's industrial growth [15][17]. - The group expanded significantly under the leadership of subsequent generations, with notable contributions from J.R.D. Tata, who established Tata Airlines, which later became Air India [20][21]. Group 2: Global Expansion - Tata Group began its international expansion in the late 20th century, diversifying into various sectors, including consulting and IT services, with Tata Consultancy Services (TCS) becoming a leading player in the global IT consulting market [25][27]. - The group made significant acquisitions, including the purchase of Jaguar and Land Rover in 2008, which helped transform Tata into a global automotive player [33][35]. - By 2024, Tata Group's revenue exceeded $168 billion, with a market capitalization of $365 billion, reflecting its successful global integration [7]. Group 3: Corporate Philosophy and Social Responsibility - Tata Group is known for its commitment to social responsibility, with a philosophy of "giving back to society," which is reflected in its charitable initiatives and the establishment of various educational and healthcare institutions [44][45]. - The family has maintained a unique ownership structure that ensures long-term control over the group while promoting social welfare, avoiding conflicts over wealth distribution [44][45]. - The group's approach to integrating social responsibility with business strategy has established a strong brand reputation and sustainability, serving as a model for other companies [46][47].
中年男人的「梦中情车」,疯狂降价100万?
36氪· 2025-02-26 10:25
Core Viewpoint - The luxury car market, particularly for traditional brands like Rolls-Royce, is facing challenges as younger consumers redefine luxury through social media and internet culture, leading to a phenomenon where the Cullinan SUV has become a symbol of status among internet celebrities and influencers [2][3][41]. Group 1 - The sales of luxury cars in China have significantly declined, with Maserati's sales dropping by 79% in the first three quarters and the price of Porsche Macan falling below 400,000 [2][4]. - The Cullinan, launched in 2018 with a starting price of 6.91 million, is characterized by its extensive customization options, making it a high-end luxury item [9][11]. - Despite its high price, the Cullinan has gained popularity among internet celebrities, with an estimated annual sales of over 1,000 units in China, yet the online presence of Cullinan owners appears to exceed this number [15][41]. Group 2 - The Cullinan has transformed from a luxury vehicle to a cultural symbol, representing success in the influencer economy, where owning or showcasing the car is seen as a milestone [24][31]. - The average age of Rolls-Royce customers in China has decreased to 39, with 20% of buyers being under 20, indicating a shift in the brand's consumer demographic towards younger, more flamboyant buyers [41][42]. - Rolls-Royce has embraced this trend by engaging with influencers and integrating the Cullinan into their marketing strategies, leading to record sales in recent years, including 1,600 units sold in 2023 [50][51].